PrimeBiz Hotel Karawang

Hotel and Hospitality Servicespbka.pphotels.com

PrimeBiz Hotel Karawang is a 122-room, mid-scale business hotel in Karawang, Indonesia, operating under the Prime Plaza Hotels & Resorts brand. It serves industrial-zone business travelers, corporate meeting groups, and leisure guests with rooms, F&B, meeting venues, and recreation.

Company typePrivate
Founded2006
HeadquartersKarawang, Indonesia
Headcount51–100
GTM typeB2C
OfferingServices

What PrimeBiz Hotel Karawang does

PrimeBiz Hotel Karawang is a privately held, mid-scale hotel located at Blok C, Kota Bukit Indah, Karawang, Indonesia, operating under the Prime Plaza Hotels & Resorts brand and owned by PT Bukit Indah Mandiri Abadi. The hotel has 122 guest rooms across five categories (47 Standard, 18 Superior, 42 Deluxe, 12 Deluxe Balcony, and 3 Corner Suite) and serves primarily business travelers visiting the surrounding industrial estates — Kota Bukit Indah, Indotaisei, Kawasan Industri Kujang Cikampek, and Mandala Pratama Permai Industrial City — alongside corporate meeting groups, family leisure travelers, and wedding/social event clients.

The property generates revenue across four streams: room accommodations (Rp 310,000-799,000/night across promotional packages), food and beverage (Aster Restaurant plus Teras Kopi, a modern angkringan concept with karaoke operating nightly from 20:00), meeting and event packages (Ruang Adenium meeting room with 50-person capacity, Half Day through Residential tiers at Rp 180,000-800,000/person), and recreation/wellness (swimming pool, gym, billiard, and spa services). Distribution runs primarily through direct-to-consumer channels: the official website, PPHotels mobile application (10% direct-booking discount), WhatsApp and phone reservations, and walk-in guests, with TripAdvisor providing review visibility. The go-to-market also includes event-driven seasonal campaigns (Stay Comfy, Merdeka, HUT Karawang, New Year Escape, Healing, Kasih Bunda charity package).

Technology is limited to the PPHotels integrated booking platform enabling e-Checkin and e-Concierge digital services, plus Google Analytics for web metrics. The hotel employs 53 staff and was originally established around 2006, notably re-opening on July 1, 2022 after a prior closure. Marketing relies on blog content, Instagram, email newsletters, and a TripAdvisor Certificate of Excellence recognition, with no disclosed revenue figures, no venture or private equity backing, and no AI/ML capability signals.

PrimeBiz Hotel Karawang firmographics

Firmographics

Name: PrimeBiz Hotel Karawang
Legal name: PT Bukit Indah Mandiri Abadi
Website: https://pbka.pphotels.com
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 51–100 employees
Short description: PrimeBiz Hotel Karawang is a 122-room, mid-scale business hotel in Karawang, Indonesia, operating under the Prime Plaza Hotels & Resorts brand. It serves industrial-zone business travelers, corporate meeting groups, and leisure guests with rooms, F&B, meeting venues, and recreation.
Ownership category
akta.pro rank

PrimeBiz Hotel Karawang industry classification

Industry

Product category: Hotel and Hospitality Services
NAICS: Hotels (except Casino Hotels) and Motels (72111), Accommodation and Food Services (72), Caterers (722320)
SIC: Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
akta.pro industry: PRIMARYTHAGAAAL
Integrated Full-Service Hotel Complexes (Mixed-Use)
Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)
SECONDARYHSACABAA
Full-Service Wedding Planning
Home & Personal Services/Event & Personal Concierge Services/Wedding Planning & Bridal Services
SECONDARYHSACAGAD
Wedding & Reception Catering
Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

Keywords

Mid-scale hotel accommodation
Business travel lodging
Meeting and event venues
Food and beverage services
Wellness and recreation facilities

Where PrimeBiz Hotel Karawang is headquartered

Location

Headquarters

HQ city: Karawang
HQ country: Indonesia
HQ region: Asia

Offices1 record

Markets served

PrimeBiz Hotel Karawang business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

Room Accommodations: Revenue from 122 guest rooms across five room categories (Standard, Superior, Deluxe, Deluxe Balcony, Corner Suite). Various promotional packages including Stay Comfy, December Fiesta, Healing Package, Kasih Bunda Package, and seasonal campaigns drive bookings.
Food and Beverage: Revenue from Aster Restaurant serving breakfast, lunch, and dinner; Teras Kopi (modern angkringan) operating nightly with rice bowls, noodles, and karaoke; and room service.
Meeting and Events: Ruang Adenium meeting room with 50-person capacity, offering Half Day, Full Day, Full Board, and Residential meeting packages. Also offers Akad Nikah (Islamic wedding ceremony) package for wedding events.
Recreation and Wellness: Revenue from swimming pool, gym, billiard, and Spa & Massage services including Body Massage and Aroma Spa Health & Beauty treatments.

Pricing tiers

Model	Billing	Price
Subscription	Pay-as-you-go	Standard Room Stay Comfy Package at Rp. 399,000 net/kamar/malam including breakfast for 2, pool and gym access, and free WiFi
Subscription	Pay-as-you-go	Superior Room New Year Escape Package at Rp. 799,000 net including 1-night stay, breakfast for 2 on January 1st, New Year Party access for 2, pool and gym access
Subscription	Pay-as-you-go	Paket Merdeka (Independence Day) at Rp. 378,000 net/kamar/malam during August, includes Standard Room, breakfast, WiFi, and late check-out until 14:00
Subscription	Pay-as-you-go	HUT Karawang Package at Rp. 390,000 net/kamar/malam, includes Superior Room, breakfast for 2, pool, gym, and internet access
Unit Pricing	Pay-as-you-go	Half Day Meeting Package at Rp. 200,000 net/person including 1x Coffee Break and 1x Lunch
Unit Pricing	Pay-as-you-go	Full Day Meeting Package at Rp. 250,000 net/person including 2x Coffee Break and 1x Lunch
Unit Pricing	Pay-as-you-go	Full Board Meeting Package at Rp. 350,000 net/person including 2x Coffee Break, 1x Lunch, and 1x Dinner
Unit Pricing	Pay-as-you-go	Residential Meeting Package at Rp. 550,000 net/person (twin) or Rp. 800,000 net/person (single), including accommodation, 2x Coffee Break, 3 meals (Breakfast, Lunch, Dinner)
Unit Pricing	Pay-as-you-go	Meeting Package options: Half Day (Rp. 180,000), Full Day (Rp. 220,000), Full Board (Rp. 300,000), Residential Twin (Rp. 450,000), Residential Single (Rp. 600,000) net/person
Subscription	Pay-as-you-go	Stay and Deal Package at Rp. 435,000 net/kamar/malam including Standard Room, buffet breakfast for 2, pool access, and internet
Subscription	Pay-as-you-go	Wisma Kasih Bunda Package at Rp. 310,000 net/kamar/malam with Rp. 10,000 donation to Yayayan Wisma Kasih Bunda for children with special needs

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

PrimeBiz Hotel Karawang product offering

Product offering

Core offering

PrimeBiz Hotel Karawang operates a 122-room mid-scale hotel offering overnight accommodation across five room categories (Standard, Superior, Deluxe, Deluxe Balcony, Corner Suite), complemented by an on-site restaurant (Aster), evening angkringan concept (Teras Kopi), recreational facilities (swimming pool, gym, billiard), spa and massage services, a 50-person meeting venue (Ruang Adenium) with multiple meeting package options, an Akad Nikah Islamic wedding ceremony package, and digital guest services via the PPHotels mobile app, e-Checkin, and e-Concierge.

Product overview

PrimeBiz Hotel Karawang is a mid-scale hotel offering 122 guest rooms across five room types: Standard, Superior, Deluxe, Deluxe Balcony, and Corner Suite. The hotel operates as part of Prime Plaza Hotels & Resorts and provides accommodation services primarily catering to business travelers in industrial areas. Amenities include Aster Restaurant, Teras Kopi (traditional night dining), swimming pool, gym, billiard, and Spa & Massage services. For events, the hotel offers Ruang Adenium meeting venue with various meeting packages (Half Day, Full Day, Full Board, Residential) plus Akad Nikah wedding packages. Digital services include PPHotels App for mobile booking, e-Concierge, and e-Checkin.

Differentiator

Problem solved

Functional benefit

Brands

Aster Restaurant: On-site restaurant serving various cuisines at PrimeBiz Hotel Karawang
Ruang Adenium
PPHotels App
Teras Kopi

Products and services

Standard Room

Companies that use PrimeBiz Hotel Karawang

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles3 records

PrimeBiz Hotel Karawang technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

PrimeBiz Hotel Karawang partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

Prime Plaza Hotels & ResortscoreStrategic or Co-development PartnerPrimeBiz Hotel Karawang is part of Prime Plaza Hotels & Resorts, an established Indonesian hospitality brand. The hotel operates under this umbrella brand, benefiting from centralized reservations, brand standards, marketing support, and the Prime Plaza Care corporate social responsibility program.
PPHotelscoreTechnology or IntegrationPPHotels provides the integrated booking technology platform powering PrimeBiz Hotel Karawang's website reservation system, mobile application (PPHotels App), e-Checkin, and e-Concierge digital services.
Yayasan Wisma Kasih BundaminorStrategic or Co-development PartnerSocial partnership through the 'Kasih Bunda Package' where Rp. 10,000 from each booking is donated to support children with special needs at this foundation, part of Prime Plaza Care CSR initiative.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

PrimeBiz Hotel Karawang competitors and assessment

Company assessment

Direct peers

Aston Hotel Karawang: Mid-scale Indonesian hotel chain with property in Karawang offering rooms, F&B, and meeting facilities for business and leisure guests. Comparable positioning in the same local market.
Grand Dafam Cikarang: Indonesian mid-scale hotel chain operating in the Cikarang industrial cluster near Karawang. Competes for similar business-travel and meeting demand with comparable property scale and amenities.
favehotel Karawang: Mid-scale budget hotel chain operating in Karawang targeting the same industrial-zone business traveler base. Competes head-to-head for value-oriented corporate bookings.
Harris Hotel Cikarang: Tauzia Hospitality's mid-scale business hotel in the Cikarang industrial corridor adjacent to Karawang. Serves the same factory-area corporate and MICE demand with comparable amenities.
Amaris Hotel Karawang: Indonesian mid-scale budget chain with property in Karawang targeting value-conscious business travelers. Directly comparable in price tier and target segment.
ibis Styles Karawang: Accor's mid-scale brand in Karawang serving business and leisure travelers with comparable room, F&B, and meeting facilities. Direct competitor for similar guest profile.
Swiss-Belinn Cikarang: Mid-scale international chain hotel in the Cikarang industrial belt targeting corporate and MICE travelers. Comparable room count, F&B, and meeting offerings in adjacent geography.
Prime Plaza Hotel Bogor: Sister property under the same Prime Plaza Hotels & Resorts brand, operating as a full-service hotel in Indonesia with comparable rooms, F&B, and MICE offerings. Directly comparable for benchmarking brand standards, pricing, and operational economics.

Broad incumbents

Best Western Karawang: International mid-scale brand with property in Karawang serving business travelers and corporate meetings. Wider brand distribution and loyalty program but similar mid-scale positioning.
Holiday Inn Cikarang (Java): International full-service hotel brand operating in the Cikarang-Jababeka industrial area adjacent to Karawang. Overlaps in the same industrial-corridor business-travel segment with broader IHG loyalty and distribution scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

PrimeBiz Hotel Karawang financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PrimeBiz Hotel Karawang leadership team

Management profile

Number of profiles

Profiles3 records

PrimeBiz Hotel Karawang funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PrimeBiz Hotel Karawang M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimeBiz Hotel Karawang

What does PrimeBiz Hotel Karawang do?

Is PrimeBiz Hotel Karawang a public or private company?

PrimeBiz Hotel Karawang is a private company. It is classified as corporate owned and is currently operating.

When was PrimeBiz Hotel Karawang founded?

PrimeBiz Hotel Karawang was founded in 2006. It employs 51 to 100 people.

Where is PrimeBiz Hotel Karawang based?

PrimeBiz Hotel Karawang is headquartered in Karawang, Indonesia, in the Asia region.

How does PrimeBiz Hotel Karawang make money?

Four revenue lines are on record. Room Accommodations are the primary driver. The others are food and Beverage, meeting and Events and recreation and Wellness.

Who are PrimeBiz Hotel Karawang's main competitors?

Direct peers on record are Aston Hotel Karawang, Grand Dafam Cikarang, favehotel Karawang, Harris Hotel Cikarang, Amaris Hotel Karawang, ibis Styles Karawang, Swiss-Belinn Cikarang and Prime Plaza Hotel Bogor. Broad incumbents are Best Western Karawang and Holiday Inn Cikarang (Java).

Does PrimeBiz Hotel Karawang have an API?

No public API is recorded for PrimeBiz Hotel Karawang.

What industry is PrimeBiz Hotel Karawang in?

PrimeBiz Hotel Karawang's product category is Hotel and Hospitality Services. Its primary akta.pro industry code is THAGAAAL, Integrated Full-Service Hotel Complexes (Mixed-Use), with a secondary code of HSACABAA, Full-Service Wedding Planning. Its NAICS code is 72111 and its SIC code is 7011.