Phetchaburi Rajabhat University

What Phetchaburi Rajabhat University does

Phetchaburi Rajabhat University (PBRU) is a Thai public university founded in 1924 and headquartered in Phetchaburi province, a UNESCO Creative City of Gastronomy. It operates as one of 38 institutions in the Rajabhat University system under Thailand's Ministry of Higher Education, Science, Research and Innovation, serving approximately 7,600 students across 10 faculties and colleges spanning Education, Agricultural Technology, Information Technology, Nursing and Allied Health Sciences, Humanities and Social Sciences, Management Science, Science and Technology, Engineering, the College of Food and Hospitality Innovation, and the newly established Faculty of Veterinary Medicine. Programs are delivered across undergraduate, graduate, international, and continuing-education tracks in face-to-face, blended, and online formats, with admission processed through the national TCAS system including PBRU-specific Pre-TCAS rounds and dedicated international admissions portals.

PBRU runs a centralized digital ecosystem operated by its Digital Technology Center (DTC), comprising PBRU LMS for course delivery, PBRU Portal for enrollment and academic records, institutional email via Google App for Education (@mail.pbru.ac.th), campus WiFi with eduroam roaming, an online exit exam system, a LINE Official Account for attendance and push notifications, and WordPress-based public websites. The flagship digital initiative is GenAI PBRU (genai.pbru.ac.th), an institutional platform aggregating 10 third-party foundation models (OpenAI, Gemini, Claude, Deepseek, Perplexity) plus a built-in QR code generator, offered free of charge to all students and staff via unified login. Internationalization is delivered through MOUs with universities in China (Xi'an Kedagaoxin, Aba Teachers University, Dalian Art College) and Taiwan (NPUST and veterinary institutions), supporting student and faculty exchange, international graduate degrees, and PhD scholarships.

The university's revenue model is a hybrid of Thai government appropriations, recurring tuition and educational fees from undergraduate and graduate programs (with published fee schedules varying by program and faculty, billed annually), and ancillary rental income from facilities and commercial concessions such as the demonstration-school coffee shop. Customer-facing channels include the TCAS admission system, the reg.pbru.ac.th and admission.pbru.ac.th online registration portals, an international admissions portal, and broad social media presence (Facebook, YouTube, LINE, Instagram, TikTok, X/Twitter). The institution is WCAG 2.1 AA accessible and PDPA-compliant, and is accredited where applicable by the Teachers Council of Thailand; it ranked #1 among Thai Rajabhat universities for SDGs according to Times Higher Education and reports 91% employer satisfaction for AY2025 graduates.

Name

Phetchaburi Rajabhat University

Legal name

มหาวิทยาลัยราชภัฏเพชรบุรี (Phetchaburi Rajabhat University)

Website

https://pbru.ac.th

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

101–250 employees

Short description

Phetchaburi Rajabhat University is a Thai public university serving roughly 7,600 students across 10 faculties, offering undergraduate and graduate programs with strengths in food, tourism, health sciences, and a centralized digital ecosystem anchored by GenAI PBRU.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical Universities with Architecture, Built Environment & Design Engineering (EDAHAEAJ)

akta.pro secondary industry

Online Teacher Education Universities (Licensure & M.Ed.) (EDAHALAG)

Keywords

• Higher education
• Undergraduate degrees
• Graduate programs
• Teacher certification
• Public university

Headquarters

HQ city

Phetchaburi

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and Educational Fees: PBRU generates revenue primarily through tuition fees from undergraduate and graduate programs. Fee structures vary by program level and faculty. The university publishes tuition fee schedules and accepts payment according to academic calendar.
2. Rental and Facilities: Revenue from renting university facilities including meeting rooms, event spaces, and commercial spaces such as the coffee shop concession at the demonstration school.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Phetchaburi Rajabhat University provides higher education services through bachelor's, master's, and doctoral degree programs across multiple faculties, alongside a professional teacher certification program. It also operates a digital ecosystem (LMS, student portal, GenAI platform, online registration, exit exam system) and a Digital Technology Center offering technology services to students, staff, and external users. Facility rentals (rooms, halls, sports facilities) are offered as ancillary services.

Product overview

PBRU operates as a comprehensive public university with 10 faculties/colleges, offering face-to-face, blended, and online education programs from undergraduate to graduate levels. Its digital ecosystem is anchored by the Digital Technology Center (DTC), which provides a unified technology infrastructure encompassing the PBRU LMS for course delivery, PBRU Portal for enrollment and academic records, institutional email via Google App for Education, campus WiFi, the exit exam system, and the online registration/admission platform. A flagship digital initiative is GenAI PBRU — an institutional AI platform offering free access to 10 AI models (OpenAI, Gemini, Claude, Deepseek, Perplexity) through a single @mail.pbru.ac.th login, complemented by a built-in QR code generator. The ecosystem also includes LINE Official Account for push notifications, the PBRU LIVE YouTube channel, and social media presence across Facebook, Instagram, Twitter/X, and TikTok. All digital services are powered by internal systems developed and maintained by the DTC team.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor's degree programs (undergraduate education) Multi-year bachelor's degree programs delivered across multiple faculties (including humanities, science, social science, education, and applied fields), aligned with the Thai Qualifications Framework (TQF), for Thai high school graduates and qualifying applicants admitted via TCAS.
• Graduate degree programs (Master's and Doctoral) Master's and doctoral degree programs across multiple faculties for graduates holding a bachelor's degree, designed for academic and professional advancement, with applications managed via an online portal.
• Graduate Certificate in Teaching Profession A professional teacher certification program delivered by the Faculty of Education, intended for bachelor's degree holders seeking a professional teaching qualification required for teaching in Thailand.
• PBRU Digital Technology Center services Technology services delivered by PBRU's Digital Technology Center, supporting students, faculty/staff, and external community users with digital infrastructure and technology support.
• Facility rental (rooms, halls, sports facilities) Rental of university rooms, halls, and sports facilities for events, activities, and external bookings.

Quantifiable outcome

• 91% employer satisfaction for Academic Year 2025 graduates
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered moderate, major and minor.

• Xi'an Kedagaoxin UniversitymoderateStrategic or Co-development Partner · 1 February 2026International academic partnership for student and faculty exchange, research collaboration in technology and innovation fields.
• Aba Teachers UniversitymoderateStrategic or Co-development Partner · 1 February 2026Cooperation agreement for exchange of students and faculty members in the field of teacher education.
• Veterinary universities in TaiwanmajorStrategic or Co-development Partner · 1 January 2026Partnership with leading Taiwanese veterinary universities to provide PhD scholarships and exchange programs for veterinary nursing students.
• Dalian Art CollegemoderateStrategic or Co-development Partner · 1 January 2026Student exchange program where PBRU students complete international exchange studies at Dalian Art College in China.
• NPUST (National Pingtung University of Science and Technology)moderateStrategic or Co-development Partner · 1 January 2026Professional internship exchange program for students to gain international professional experience in Taiwan.
• Business enterprises for Agricultural Technology MOUmoderateStrategic or Co-development Partner · 1 January 2026Cooperation with business operators to develop student capabilities and produce practice-oriented graduates through industry partnerships.
• Wing Span Services Co., Ltd.minorChannel Partner/ Reseller/ Distributor · 1 January 2026Partnership for Thai Airways professional experience program, providing students with career opportunities and potential employment consideration.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Nakhon Pathom Rajabhat University: Neighboring Thai Rajabhat University in Nakhon Pathom province, operating under the same Rajabhat system with comparable faculty structure, tuition model, and student demographics. Direct competitor for Western Thailand students.
• Kanchanaburi Rajabhat University: Nearby Rajabhat University in Kanchanaburi province serving similar Western Thailand catchment area. Operates under identical Rajabhat funding model and admission system, competing for the same regional student pool.
• Ratchaburi Rajabhat University: Regional Rajabhat University in nearby Ratchaburi province with similar Western Thailand catchment. Operates under the same funding and admission framework, making it a direct head-to-head competitor for students.
• Chandrakasem Rajabhat University: Bangkok-based Rajabhat University under the same Rajabhat system, comparable in size and offering similar multi-faculty programs. Strong peer for benchmarking PBRU's digital initiatives and program performance.
• Bansomdejchaopraya Rajabhat University: Another Rajabhat University in the Bangkok metropolitan area, operating with similar faculty structure and tuition-based revenue model. Comparable scale and target demographic make it a strong direct peer.

Broad incumbents

• Silpakorn University: Thai public university with strong applied arts, science, and engineering programs. Comparable to PBRU's applied focus but with higher national standing and broader international recognition.
• King Mongkut's University of Technology Thonburi: Top-tier Thai technological university competing for engineering and IT students PBRU also targets. Significantly larger scale and research output, but serves a similar applied-technology educational mission.
• Kasetsart University: Thailand's leading agricultural and science public university. Directly overlaps with PBRU's Agricultural Technology faculty but operates as a much larger, established national university with stronger research credentials.
• Burapha University: Major regional Thai public university in Eastern Thailand offering comprehensive undergraduate and graduate programs. Comparable scale and public university structure but with stronger research reputation and broader program mix.
• Thammasat University: One of Thailand's top-tier public research universities with broader program offerings, higher research output, and stronger international brand. Competes with PBRU for high-performing students but at a different price/quality tier.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pbruofficial
• YouTubeyoutube.com/@PBRUChannel/videos
• Facebookfacebook.com/prpbru
• Instagraminstagram.com/pbru_official?igsh=MWsweGN2YXc4em5oOA
• TikToktiktok.com/@pbruofficial
• LinkedInlinkedin.com/school/%E0%B8%A1%E0%B8%AB%E0%B8%B2%E0%B8%A7%E0%B8%B4%E0%B8%97%E0%B8%A2%E0%B8%B2%E0%B8%A5%E0%B8%B1%E0%B8%A2%E0%B8%A3%E0%B8%B2%E0%B8%8A%E0%B8%A0%E0%B8%B1%E0%B8%8F%E0%B9%80%E0%B8%9E%E0%B8%8A%E0%B8%A3%E0%B8%9A%E0%B8%B8%E0%B8%A3%E0%B8%B5

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Phetchaburi Rajabhat University