Prevent Child Abuse Indiana

What Prevent Child Abuse Indiana does

Prevent Child Abuse Indiana (PCAIN) is a 501c3 nonprofit organization founded in 1977 and headquartered at 3833 North Meridian Street, Indianapolis. PCAIN operates as the chartered state chapter of Prevent Child Abuse America and as a division of The Villages of Indiana (since 2007), delivering primary prevention education for child abuse and neglect across Indiana. Its core offerings are a catalog of free prevention trainings (Child Abuse 101/102, NetSmartz Internet Safety, Water Safety, Stewards of Children, QPR Suicide Prevention, Nurturing Fathers, Safe Tots, Bullying Prevention, and others), educational quick cards covering 13+ topics distributed at 130,000+ cards per year, the Water Watcher Badge physical product, and the Eyes on the Child Campaign launched in 2025.

The organization is distinguished by a grassroots distribution layer: a network of 92 Local Child Abuse Prevention Councils — one per Indiana county — providing volunteer-led, community-based prevention outreach. Service delivery is hybrid: virtual training via Microsoft Teams and in-person community sessions, free to all participants. PCAIN serves four primary segments: general community members and families, early-intervention and education/healthcare professionals, schools and youth-serving organizations, and volunteer council members. Strategic partnerships with the National Center for Missing and Exploited Children (NetSmartz) and Darkness to Light (Stewards of Children) supply credentialed national curriculum; Prevent Child Abuse America affiliation supplies national branding and resources.

Revenue is generated primarily through donations (GoFundMe and direct contributions), the Indiana Kids First Trust Fund license plate program (created by HB1400 in 1994), and modest educational material sales ($12 per 50-card pack). The 17-employee team is led by Shannon Schumacher (President & CEO of The Villages of Indiana / Executive Director of PCAIN) and includes two Prevention Education Coordinators and a Statewide Council Engagement Manager. Marketing is concentrated around Child Abuse Prevention Month in April (State House kickoff, Wear Blue Day, Week of Action, Steps for Prevention 5K, Day of Giving), supported by website, YouTube, Facebook, and Instagram channels.

Name

Prevent Child Abuse Indiana

Legal name

Prevent Child Abuse Indiana

Website

https://pcain.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Prevent Child Abuse Indiana is a 501c3 nonprofit and a division of The Villages of Indiana that delivers free child abuse prevention training, educational quick cards, and community programs across all 92 Indiana counties through a network of volunteer-led Local Prevention Councils.

Ownership category

akta.pro rank

Product category

Child Abuse Prevention Services

NAICS

Child and Youth Services (624110), Individual and Family Services (6241), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH), Incident Reporting, Risk Management & Mandatory Reporting Compliance (EDACAKAI)

Keywords

• Child abuse prevention
• Prevention education services
• Community-based prevention
• Family support services
• Nonprofit training services

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization operates primarily through charitable donations via GoFundMe platform and direct donations, supporting their child abuse prevention programs and training services.
2. Kids First License Plate: Revenue generated through the Indiana Kids First Trust Fund license plate program, where a small additional fee supports child abuse prevention activities.
3. Educational Materials Sales: Sale of educational quick card packs at $12 per pack of 50 cards covering child abuse prevention topics.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Prevent Child Abuse Indiana delivers free child abuse and neglect prevention training programs (e.g., Child Abuse 101/102, NetSmartz Internet Safety, Water Safety, Stewards of Children, QPR Suicide Prevention) to community members and professionals across Indiana. It produces and distributes multilingual educational quick cards covering 13+ child safety topics (over 130,000 cards distributed annually), operates 92 county-based Local Prevention Councils, runs the Eyes on the Child prevention campaign, and supplies the Water Watcher Badge physical safety tool. Revenue is generated through charitable donations, the Kids First Trust Fund license plate program, and sales of printed educational materials.

Product overview

Prevent Child Abuse Indiana is a nonprofit organization (a chartered chapter of Prevent Child Abuse America and division of The Villages of Indiana) that operates as a single-purpose prevention education organization rather than a technology platform. The organization's offerings center on its Eyes on the Child prevention campaign, a comprehensive suite of Prevention Trainings (including Child Abuse 101/102, NetSmartz Internet Safety, Water Safety, Safe Tots, Stewards of Children, and others), Educational Quick Cards covering 13+ safety topics, the Water Watcher Badge physical safety product, Local Prevention Councils (grassroots community organizations in Indiana counties), and the Kids First License Plate fundraising program. These offerings work together to deliver primary prevention education and resources across Indiana communities.

Differentiator

Problem solved

Functional benefit

Brands

• Eyes on the Child: A prevention campaign focused on preventing child drownings and online exploitation through active supervision education, including Water Watcher Badge program and Cyber Tipline awareness.

Products and services

• Prevention Trainings Free training programs delivered virtually (via Microsoft Teams) and in-person to community members and professionals on topics including Child Abuse 101, Child Abuse 102, Child Exploitation 101, NetSmartz Internet Safety, Water Safety, Safe Tots, Stewards of Children, QPR Suicide Prevention, Nurturing Fathers, Bullying Prevention, and Firearm Safety.
• Educational Quick Cards Printable quick-card materials covering 13+ child safety topics (All Babies Cry, Bullying, Gun Safety, Healthy Dating, Home Alone, Internet Safety, Love With Words, Reporting Essentials, Safe Haven, Stress Management, Take Good Care, Who's Watching Your Child?) in English and Spanish, plus additional languages; over 130,000 cards distributed annually at $12 per pack of 50 (including shipping), with free digital downloads also available.
• Water Watcher Badge A free physical badge tool that designates which adult is responsible for actively watching children in and around water, helping prevent drowning by ensuring focused supervision during water activities.
• Eyes on the Child Campaign A proactive prevention campaign focused on preventing child drownings and online exploitation by encouraging active, attentive supervision of children near water and online; includes the Water Watcher Badge program and Cyber Tipline awareness.
• Local Prevention Councils A network of 92 grassroots, volunteer-led Local Child Abuse Prevention Councils across Indiana counties that deliver primary prevention messaging, awareness events, and community engagement to prevent child abuse and neglect before it starts.
• Kids First License Plate Indiana specialty license plate program supporting the Kids First Trust Fund, which provides grants for child abuse prevention activities across the state.

Quantifiable outcome

• 130,000+ educational quick cards distributed annually
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Prevent Child Abuse AmericacoreStrategic or Co-development PartnerPrevent Child Abuse Indiana is the chartered state chapter of Prevent Child Abuse America, receiving organizational support, resources, and national brand affiliation. This partnership provides access to national research, best practices, and a network of state chapters.
• The National Center for Missing and Exploited ChildrencoreStrategic or Co-development PartnerPartnership for NetSmartz Internet Safety training programs. PCAIN delivers the NetSmartz curriculum through this collaboration, providing internet safety education to adults and youth across Indiana.
• The Villages of IndianacoreStrategic or Co-development PartnerPCAIN is a division of The Villages of Indiana, providing organizational infrastructure, administrative support, and integration with broader child welfare services including Zero2Three early childhood programs.
• Darkness to LightminorStrategic or Co-development PartnerPCAIN is an authorized provider of the Darkness to Light's Stewards of Children training program, an evidence-informed child sexual abuse prevention training.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Childhelp: National nonprofit dedicated to child abuse prevention, treatment, and advocacy operating the national child abuse hotline. Comparable mission scope but broader program portfolio including residential treatment services.
• CASA (National Court Appointed Special Advocate Association): National nonprofit training volunteers to advocate for abused and neglected children in court. Comparable volunteer-driven model and child welfare mission, though focused on post-abuse intervention rather than primary prevention.
• National Children's Alliance: National accrediting body and advocacy organization for Children's Advocacy Centers responding to child abuse. Adjacent mission focused on response rather than prevention, but comparable in serving Indiana communities.

Direct peers

• Parents Anonymous: National nonprofit operating parent leadership and mutual support programs for child abuse prevention. Comparable prevention-first mission focused on strengthening families before abuse occurs.
• Healthy Families America: National home visiting program for new parents at risk of child abuse, operated through Healthy Families Indiana (covered by PCAIN's geographic reach). Comparable evidence-based prevention model with shared target populations.
• Darkness to Light: National nonprofit focused on child sexual abuse prevention through the Stewards of Children training program. PCAIN is an authorized provider of Darkness to Light's curriculum, making them operationally aligned partners in prevention education delivery.
• National Center for Missing and Exploited Children (NCMEC): National nonprofit delivering the NetSmartz internet safety curriculum which PCAIN delivers across Indiana. Directly comparable mission around child exploitation prevention and safety education.
• The Villages of Indiana: Parent organization of PCAIN providing administrative infrastructure and integration with broader child welfare services including Zero2Three early childhood programs. Directly comparable nonprofit child welfare services within Indiana.
• Prevent Child Abuse America: National parent organization of which PCAIN is a chartered state chapter. Directly comparable mission around primary prevention of child abuse, with research, advocacy, and chapter network support at the national level.

Regional players

• Prevent Child Abuse Kentucky: Sister state chapter of Prevent Child Abuse America operating in Kentucky with comparable grassroots council model, training programs, and prevention education offerings. Direct state-chapter peer operating in an adjacent geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_azxpNm87YxgLtbd5-0O9Q
• Facebookfacebook.com/PreventChildAbuseIndiana
• Instagraminstagram.com/pcaindiana
• LinkedInlinkedin.com/company/prevent-child-abuse-indiana

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prevent Child Abuse Indiana