Dance Life Dance Studio

What Dance Life Dance Studio does

Dance Life Dance Studio is a privately held, single-location ballroom dance instruction business founded in 2019 and headquartered at 525 Harrison Ave in Historic Downtown Panama City, Florida. The studio operates a service-based model with no proprietary technology platform, delivering in-person dance instruction across multiple styles (Ballroom, Latin, Smooth, Rhythm, Salsa, Swing) through private lessons, group classes, structured 12-week progressive courses, kids classes (including special needs), and a free Dance for PD program for Parkinson's patients based on the Mark Morris Dance Group methodology. Revenue is generated through quote-based private lesson subscriptions, monthly group class subscriptions, multi-week progressive course commitments, ticket-based cabaret shows ('Burlesque Meets Ballroom' with three tiers), wedding and date night dance services, and venue rental for events.

The studio's go-to-market is direct-to-consumer and community-led, relying on Instagram and Facebook organic social, blog content marketing, local SEO on pcdancelife.com, community word-of-mouth referrals, and recurring theatrical/competitive events (cabaret shows, Blackpool Festival trips, dance cruises via Dancesport at Sea partnership) to drive top-of-funnel awareness and mid-funnel conversion. Customer segments span adult individuals seeking fitness and social connection, couples preparing for weddings or seeking date experiences, youth and special-needs children, Parkinson's patients, and event hosts/planners seeking venue rental.

The company is led by Founder, CEO, and Lead Male Instructor Jay Holmes (Grand Masters Certification, Dance Vision National Champion, US Bronze Medalist in Theatre Arts) alongside Lead Female Instructor Andrea Rupley, Certified Instructor Kristina Dick, and a Front Desk/Administrative Assistant. The team has won multiple national and regional teaching and competition awards and is actively hiring additional ballroom instructors with relocation assistance, signaling incremental capacity expansion at a small base of fewer than 10 employees. There are no disclosed funding rounds, no institutional investors, no parent company, and no patents or trademarks on file.

Name

Dance Life Dance Studio

Legal name

Dance Life Dance Studio

Website

https://pcdancelife.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Dance Life Dance Studio is a privately held, single-location ballroom dance instruction studio in Panama City, Florida offering private lessons, group classes, progressive courses, kids classes, wedding choreography, a free Dance for PD program, and ticketed cabaret shows for adults, couples, children, and Parkinson's patients.

Ownership category

akta.pro rank

Product category

Dance Instruction Services

NAICS

Fine Arts Schools (61161), Dance Companies (711120)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

akta.pro secondary industries

Dance Fitness Classes (e.g., Zumba) (HSADABAD), Ballroom & Latin Dance Shows (MPAGADAE)

Keywords

• Ballroom dance lessons
• Dance instruction services
• Wedding dance choreography
• Fitness dance classes
• Special needs dance programs

Headquarters

HQ city

Panama City, Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private Dance Lessons: One-on-one or couple instruction with one or two instructors, tailored to individual dance goals. This is the core personalized service offering.
2. Group Dance Classes: Wide variety of dances and topics across all skill levels, focusing on technique, physical fitness, and ballroom dance understanding.
3. Progressive Courses: 12-week structured programs at advancing levels covering multiple dance styles. One-hour weekly sessions designed to build confidence for parties, weddings, corporate events, and special occasions.
4. Social Practice Parties: Events providing opportunities to practice dancing in a fun, welcoming environment. Both new and experienced dancers enjoy evenings of music, dancing, and community connection.
5. Event Tickets & Venue Rental: Revenue from signature theatrical performances like 'Burlesque Meets Ballroom' cabaret shows, with multiple ticket tiers including general admission, VIP packages, and premium lounge experiences. Also includes venue rental for events.
6. Kids Dance Classes: Dance instruction for children including both typical and special needs children, developing social skills alongside dance abilities.
7. Dance for PD (Free Program): Free dance classes for individuals with Parkinson's disease. While offered at no charge as a community service, serves as community-building and awareness driver.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dance Life Dance Studio is a Panama City, Florida-based dance instruction business offering private and group ballroom dance lessons, 12-week progressive courses, wedding dance choreography, children's classes including special needs programs, and a free Dance for PD program for individuals with Parkinson's disease. The studio also hosts theatrical events such as the Burlesque Meets Ballroom cabaret show and rents its venue for private events and celebrations.

Product overview

Dance Life Dance Studio offers a unified dance instruction service with multiple program formats: Private Lessons for one-on-one tailored instruction, Progressive Courses (12-week structured programs like Rhythm 101 and Smooth 101), Group Lessons across various dance styles, Kids Classes including special needs programs, and Fitness Classes. The studio provides specialized services including Wedding Dance choreography, a Date Night Dance Experience for couples, and a Dance for PD program for Parkinson's patients. The venue hosts the Burlesque Meets Ballroom cabaret show with three ticket tiers: Cabaret Access, Premium Diamond Lounge, and VIP Gold Circle. Social programming includes practice parties and events. The portfolio spans instruction (private, progressive, group, kids, fitness), therapeutic (Dance for PD), celebration (wedding dance, date night), and entertainment (shows, events) offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Dance Lessons

Quantifiable outcome

• 200-500 calories burned per hour of ballroom dancing
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Dancesport at SeaminorOthersDance Life partners with Dancesport at Sea for ballroom dance cruise experiences. The studio organizes trips aboard dance cruises where students can enjoy dance workshops, social dancing, and excursions together. These trips combine travel, dancing, and community bonding.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Arthur Murray Dance Studios: Iconic national franchise of ballroom dance studios providing private and group lessons across beginner through competitive levels. Closely aligned service offering, customer demographic (adults, couples, wedding clients), and instructor-driven positioning.
• Fred Astaire Dance Studios: Largest U.S. franchisor of ballroom and social dance studios offering private lessons, group classes, and competition pathways. Directly comparable business model to Dance Life: in-studio instruction, subscription-style lesson packages, and event-driven community engagement.
• CityDance: Multi-location dance studio and school offering group classes, private instruction, and youth programs across multiple dance styles. Comparable mix of recreational and progressive programming, and similar dependency on instructor talent.

Regional players

• Ceroc: UK-based franchise of social dance studios offering group classes and social practice nights. Directly comparable in operating model (subscription group classes + social events) but focused on the UK market rather than competing in Florida.

Others

• Mark Morris Dance Group: Originating organization of the Dance for PD® program in which Dance Life participates. Not a competitor but the ecosystem anchor and brand licensor for the Parkinson's dance therapy niche that differentiates Dance Life.
• DanceVision: Dance instruction content platform and competition circuit where Dance Life's founder won a Dance Vision National Championship. Comparable as the broader ecosystem (instructional content, competition recognition) that supports credentialed studio instructors.
• DanceSport at Sea: Cruise-based ballroom dance travel experiences partnering with independent studios to fill charters. Already a partner of Dance Life; comparable in that it monetizes the same intersection of dance instruction and curated social/travel experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DanceLifeDanceStudio
• Instagraminstagram.com/dancelifedancestudio
• LinkedInlinkedin.com/company/dance-life-dance-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dance Life Dance Studio