What PCG Software does

PCG Software is a privately held, bespoke digital solutions engineering firm headquartered at the Botswana Innovation Hub in Gaborone, Botswana. It designs and builds custom software for individuals, small businesses, and large enterprises, with a stated service territory covering Sub-Saharan Africa. The firm operates with approximately 12 employees and an in-house creative development team, delivering projects through a structured Scrum-based process of discovery (1-5 days), scoping and planning (1-2 weeks), development, and a minimum 18-month post-deployment support contract on a rolling basis.

The firm's core technology stack spans mobile (iOS/Android) development frameworks, full-stack web technologies, AR/VR development for 3D virtual environments, and game development using popular gaming engines. Its product portfolio is organized into six service lines: Mobile App Development, Web Development, Turnkey Product Engineering (SaaS and corporate software), AR & VR Development, Game Development, and Digital Marketing. Notable technical positioning includes reference to frameworks 'used to create world class apps like Alibaba, Google Analytics and the New York Times App' as a quality benchmark for its mobile work.

The business model is professional services revenue, generated through project-based bespoke engagements sold via a consultative, sales-led go-to-market motion. Free 30-minute discovery calls serve as the top-of-funnel conversion mechanism, followed by a paid discovery phase and detailed scoping that produces a requirements specification document. Pricing is quote-based with no publicly disclosed rate cards; the firm offers no off-shelf products and no disclosed funding, parent company, or named enterprise customers. Revenue, ARR, and contract value figures are not disclosed in any available source.

Name

PCG Software

Legal name

PCG Software

Website

https://pcgsoftware.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

PCG Software is a Botswana-based bespoke digital solutions engineering firm that designs and builds custom mobile, web, AR/VR, gaming, and SaaS applications for individuals and enterprises using Scrum methodology and an in-house creative development team.

Ownership category

akta.pro rank

Headquarters

HQ city

Gaborone

HQ country

Botswana

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Development Services: Bespoke digital solutions engineering including mobile app development, web development, AR/VR development, and game development. Revenue is generated through project-based engagements with a structured discovery, planning, and development lifecycle. They offer minimum 18 months of post-deployment support on a rolling contract basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PCG Software is a bespoke digital solutions engineering firm in Botswana that designs, develops, and supports custom software for individuals and companies. Its core offering covers iOS and Android mobile app development, full-circle web development, turnkey SaaS and corporate product engineering, AR/VR immersive application development, and game development, with digital marketing services. Engagements follow a structured Scrum-based process of discovery (1-5 days), scoping and planning (1-2 weeks), development, and a minimum of 18 months of post-deployment support on rolling contracts.

Product overview

PCG Software offers a portfolio of six distinct bespoke digital solutions: Mobile App Development (iOS and Android apps), Web Development (full-circle web solutions), TurnKey Product Engineering (SaaS and corporate software), AR & VR Development (immersive 3D applications), Game Development (2D/3D interactive games), and Digital Marketing. These services work together as an integrated suite enabling clients to take product ideas from concept to reality, covering consultation, design, development, deployment, and ongoing technical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile App Development Bespoke iOS and Android mobile application development using the latest mobile development frameworks, including ongoing feature enhancement post-launch.
• Web Development Full-circle web solution design, development, deployment, and maintenance with a focus on high-impact design, user experience, brand awareness, and lead generation.
• TurnKey Product Engineering End-to-end bespoke SaaS applications and corporate software solutions tailored to unique dynamic business requirements.
• AR & VR Development Design of 3D virtual environments and development of immersive Augmented Reality and Virtual Reality applications for marketing, real estate, and other domains.
• Game Development Custom 2D and 3D game development using popular gaming engines, including graphics, animations, logic, and environments for interactive, engaging experiences.
• Social and Digital Marketing Social and digital marketing services that grow brands online through superior digital experiences to generate higher conversions, leads, and brand awareness.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Andela: African-founded global software talent company connecting enterprises with African engineers for custom software delivery. Comparable to PCG Software through its African tech talent base and custom software delivery model, though operating at much greater scale as a talent marketplace rather than a bespoke dev boutique.
• EPAM Systems: Global product development and digital platform engineering firm offering custom software across consumer and enterprise verticals. Comparable to PCG Software on the bespoke product engineering, mobile, and emerging tech service lines, though at substantially larger scale.
• ThoughtWorks: Global bespoke software consultancy renowned for agile/Scrum delivery and multi-disciplinary engineering. Comparable to PCG Software on the structured agile methodology and bespoke enterprise delivery model, though operating globally with far larger teams.
• Globant: Global digital transformation and custom software development firm with deep delivery capabilities across mobile, web, gaming, and emerging tech. Comparable to PCG Software on the full-stack bespoke dev service portfolio, though at vastly greater scale and geographic reach.

Regional players

• Derivco: South African gaming and bespoke software development firm with global delivery. Comparable to PCG Software on the gaming development capability and Sub-Saharan regional base, though significantly larger and more globally distributed.

Direct peers

• BBD: South African bespoke software development firm offering custom enterprise solutions across multiple industries. Closely comparable to PCG Software in service model (custom dev across sectors, agile delivery, multi-vertical portfolio) and geographic context (Sub-Saharan Africa).
• Craft Silicon: Kenyan bespoke software development firm delivering custom enterprise, SaaS, and digital solutions across East Africa. Similar to PCG Software in operating as a multi-disciplinary custom dev shop serving African enterprises with project-based engagements.
• GenUI: Smaller East African custom software development firm focused on bespoke enterprise and product engineering. Comparable to PCG Software in scale, multi-disciplinary custom dev focus, and African regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pcg-software

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PCG Software