Pakistan Education Academy

What Pakistan Education Academy does

Pakistan Education Academy (PEA) is a non-profit K-12 educational institution founded in 1968 in Dubai, UAE, operating under the oversight of the Pakistan Educational and Cultural Board (PECB). The school serves the Pakistani expatriate community across four educational phases: Kindergarten (KG1–KG2), Primary (Grades 1–5), Middle School (Grades 6–8), and Secondary/Higher Secondary (Grades 9–12), with a faculty of 191 employees. PEA delivers a dual curriculum combining the FBISE Pakistani national curriculum (enabling SSC and HSSC board examinations) with Cambridge International Examinations, and in 2020 became the first Pakistani school in UAE to attain Cambridge International status.

The school's technology infrastructure includes a School Management Information System (OrisonSchool), Microsoft Teams, a Learning Management System, Smartboards in every classroom, computer labs, and a STEM Lab, supporting a digital learning environment across its single Dubai campus on Oud Metha Road. Student services span academic advising, career counseling, wellbeing programs (under the Cognita Be Well Charter), inclusion support for students with diverse learning needs, and safeguarding. PEA has earned KHDA Outstanding ratings for care and support for ten consecutive years and achieved a Top 4 Dubai ranking in the 2019 TIMSS international assessments.

PEA's business model is a recurring tuition subscription model with annual billing, administered through the school's Accounts Department subject to KHDA fee approval. The go-to-market is direct-to-consumer: parents apply directly, students complete admission tests in English, Math, and Science, and selected candidates proceed to interviews. Marketing relies on the school's website, organic social presence (Facebook, Twitter, Instagram, LinkedIn), newspaper admission announcements, and a parent council. The school holds no disclosed revenue figures, generates no equity funding, and operates exclusively from its single Dubai campus, with no public ticker or private equity sponsorship.

Name

Pakistan Education Academy

Legal name

Pakistan Education Academy

Website

https://pea.ae

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Pakistan Education Academy is a K-12 non-profit school in Dubai serving the Pakistani expatriate community through a dual FBISE and Cambridge International curriculum across four phases from KG to Grade 12.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industries

International Curriculum Early Learning Academies (e.g., IB Early Years) (EDACADAK), Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• K-12 private schooling
• FBISE curriculum education
• Cambridge International school
• Expatriate community schooling
• Inclusive education services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and School Fees: Recurring tuition fees charged to parents for KG to Grade 12 education services. Fee structure is published in a PDF document. The school operates on a school-year basis with fees collected according to KHDA regulations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Pakistan Education Academy is a K-12 educational institution in Dubai offering four sequential phases — Kindergarten, Primary (Grades 1-5), Middle School (Grades 6-8), and Secondary/Higher Secondary (Grades 9-12) — through a dual FBISE Pakistani national curriculum and Cambridge International Examinations pathway. The school provides board examination qualifications (SSC and HSSC), Cambridge Primary and IGCSE certifications, internal assessment systems, student support services, wellbeing programs, and inclusion support services. It serves students from KG1 through Grade 12 with annual tuition fees structured per KHDA regulations.

Product overview

Pakistan Education Academy (PEA) is a K-12 educational institution in Dubai offering a dual-curriculum approach through the FBISE Pakistani national curriculum and Cambridge International Examinations. The school operates across four educational phases: Phase 1 (Kindergarten, ages 4-6), Phase 2 (Primary, Grades 1-5), Phase 3 (Middle School, Grades 6-8), and Phase 4 (Secondary/Higher Secondary, Grades 9-12). PEA provides comprehensive educational services including curriculum delivery, internal assessment systems, student support services, wellbeing programs, and inclusion support. The institution offers board examination qualifications (SSC and HSSC through FBISE) and Cambridge International certifications, enabling students to pursue higher education pathways in Pakistan, the UAE, and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Kindergarten Department (Phase 1) Early childhood education program for KG1 (ages 4-5) and KG2 (ages 5-6) featuring play-based learning, language development, social skills building, and parent involvement following EYFS requirements at PEA in Dubai.
• Primary Section (Phase 2) Primary education for Grades 1-5 (ages 6-10) featuring enquiry-based projects, STEAM curriculum, reading programs, Islamic teachings, and subjects including Arabic, English, Urdu, Mathematics, Science, and Social Studies.
• Middle School (Phase 3) Middle school program for Grades 6-8 (ages 11-13) following FBISE curriculum aligned with Cambridge, offering language, sciences, mathematics, computer studies, and co-curricular activities.
• Secondary & Higher Secondary (Phase 4) Grades 9-12 program offering SSC and HSSC qualifications through FBISE with elective streams including Pre-Medical, Pre-Engineering, Commerce, and Humanities, plus core subjects of English, Urdu, Pakistan Studies, and Islamic Studies.
• FBISE Board Examinations Federal Board of Intermediate and Secondary Education Pakistan certification program enabling students to obtain SSC and HSSC qualifications recognized internationally, with PEA-affiliated administration.
• Cambridge International Examinations International certification program for Cambridge Primary and IGCSE qualifications, achieved in 2020 making PEA the first Pakistani school in UAE to attain Cambridge International status.
• Inclusion Support Services Inclusive education services aligned with Dubai Inclusion Education Policy Framework, offering individual learning plans, occupational therapy, speech therapy, behavior management, and educational assessments for students with SEND.
• Wellbeing Program Pastoral care and wellbeing services operating under Cognita Be Well Charter, promoting physical health, social connection, and mental health support for students across the school.
• Student Services Comprehensive student support including academic advising, career counseling, wellbeing services, health services, child protection, scholarships, and alumni engagement programs.

Quantifiable outcome

• 90% pass rate with 33 point average; 97% pass rate with 21% A*-A grades; 100% pass rate
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Cambridge International ExaminationscoreStrategic or Co-development Partner · 1 January 2020PEA became the first Pakistani school in UAE to attain Cambridge International status in 2020. This partnership enables the school to offer Cambridge curriculum including Cambridge Primary, Cambridge International Examinations for O-Level and AS/A-Level, and access to Cambridge Professional Development Qualifications.
• FBISE (Federal Board of Intermediate and Secondary Education), PakistancoreStrategic or Co-development PartnerPakistan Education Academy is affiliated with FBISE, Pakistan's Federal Board of Intermediate and Secondary Education. The school follows the recommended FBISE curriculum and its students appear for SSC and HSSC board examinations conducted by FBISE.
• Cognita SchoolscoreStrategic or Co-development PartnerPEA operates under the Cognita Schools network, implementing the Cognita Be Well Charter which promotes healthy lifestyle habits and holistic development through six pillars including physical health, social connection, and community engagement.
• Sparkle FoundationminorOthersThrough partnership with the Sparkle Foundation, students and families participate in meaningful giving and service activities, enriching their personal growth while making a positive impact on the wider community.

Scale indicators6 records

Recent moves6 records

Regional players

• Emirates International School (Jumeirah): KHDA-rated premium K-12 school in Dubai offering IB curriculum with strong academic reputation. Comparable as another high-performing Dubai private school but serves a different curriculum niche than PEA's FBISE/Cambridge mix.

Broad incumbents

• GEMS Education: Largest private K-12 operator in the UAE with multiple brands (GEMS World Academy, GEMS Cambridge, etc.) offering Cambridge and IB curricula across Dubai. Operates at much greater scale than PEA but competes for the same expatriate families seeking international curriculum.
• Taaleem Education: Major UAE-based K-12 operator managing multiple premium schools (Dubai International Academy, Greenfield Community, etc.). Competes broadly with PEA for the same Dubai expatriate market across multiple curriculum brands.
• American School of Dubai: Established American-curriculum K-12 school in Dubai with KHDA Outstanding rating. Competes with PEA for expatriate families seeking premium international education, though curriculum differs.

Others

• Cognita Schools (corporate): Global K-12 operator that PEA belongs to; operates premium schools worldwide and provides shared services, governance, and the Be Well Charter that PEA adopts. A parent-network peer rather than direct competitor.

Direct peers

• Deira International School: KHDA-rated Dubai private school offering British curriculum (Cambridge/IGCSE/A-Level) for K-12. Comparable in scale and curriculum mix and competes directly for the same Dubai expatriate family segment.
• The Indian High School (IHS), Dubai: Long-standing community-focused K-12 school in Dubai serving the Indian expatriate population, with affiliated board examinations and Cambridge pathways. Closest comparable in mission, structure, and KHDA-regulated operating model.
• Dubai International Academy: Taaleem-operated premium K-12 school in Dubai offering IB and Cambridge curricula with strong academic outcomes. Comparable as a high-performing Cambridge-affiliated private school targeting expatriate families in Dubai.
• Pakistan School (various UAE campuses): Other Pakistan-affiliated schools in the UAE following FBISE curriculum for the Pakistani diaspora. Closest direct peer in terms of community served, curriculum, and governance model under PECB oversight.
• Our Own English High School (UAE): Indian community-focused K-12 school operating in the UAE under CBSE/ICSE and Cambridge pathways. Directly comparable to PEA as a diaspora-serving private school with dual-board curriculum in the same regulatory environment.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PeaDxb
• Facebookfacebook.com/PeaDxb
• LinkedInlinkedin.com/company/peadxb
• Instagraminstagram.com/dxbpea

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pakistan Education Academy