宁波太平鸟时尚服饰股份有限公司

What 宁波太平鸟时尚服饰股份有限公司 does

Ningbo Peacebird Fashion Apparel Co., Ltd. (宁波太平鸟时尚服饰股份有限公司), publicly listed on the Shanghai Stock Exchange under ticker 603877 and operating under the Peacebird Group (太平鸟集团), is a Chinese multi-brand fashion apparel group founded in 1996. The company operates a portfolio of four core consumer fashion brands — PEACEBIRD WOMEN, PEACEBIRD MEN, LEDiN, and MINI PEACE — targeting urban women, young men, women aged 18-24, and children respectively. It distributes through 5,200+ physical retail stores across China, brand-dedicated Tmall flagship stores, and the cross-border ChicPoint mobile e-commerce platform serving Middle East and Africa markets (Saudi Arabia, Kuwait, UAE, Qatar, Morocco). The group achieved FY2025 revenue of 55.6 billion RMB (8% YoY growth) with 13,000+ employees, 60 million+ clothing pieces sold annually, and 16 million+ annual logistics orders, supported by in-house manufacturing bases in Ningbo, Yichang, and Chizhou.

The group's business model centers on designing, manufacturing, and selling fashion apparel under owned brands through omnichannel retail, supplemented by a '1 main + 1 auxiliary + 3 seed' diversification strategy. Adjacent subsidiaries include Cixi Peacebird Logistics (technology-driven apparel logistics), Pengyuan (commodity trading in plastics, metals, minerals, chemical fibers with import/export rights), Tuzhong (a 100,000 sqm indoor used car mall in Ningbo with 2,500+ vehicle capacity), Youxiang Technology (precision metal strip manufacturing for new energy, electronics, automotive, medical, and aerospace sectors with 15,000 tons/year designed capacity), and Ningbo Qipao Technology (ChicPoint cross-border platform). Underlying technical capability emphasizes fashion design (500+ R&D staff producing ~10,000 new styles annually), supply chain integration through owned manufacturing and logistics, and digital channel development, with 50+ IP crossover collaborations annually serving as a marketing and brand-building lever alongside flagship event-driven campaigns such as Double 11 (1.56 billion RMB omnichannel sales).

Name

宁波太平鸟时尚服饰股份有限公司

Legal name

太平鸟集团有限公司

Website

https://peacebird.com.cn

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Ningbo Peacebird Fashion Apparel is a publicly listed Chinese multi-brand fashion group (SSE: 603877) operating PEACEBIRD WOMEN, PEACEBIRD MEN, LEDiN, and MINI PEACE brands through 5,200+ stores and e-commerce, serving urban consumers domestically and Middle East/Africa markets via cross-border platform ChicPoint.

Ownership category

akta.pro rank

Product category

Apparel & Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Denim & Casualwear Brands (CRAAAAAE)

akta.pro secondary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Fashion apparel retail
• Multi-brand clothing
• Omnichannel retail
• Cross-border e-commerce
• Apparel manufacturing

Headquarters

HQ city

Ningbo

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fashion Apparel Sales: Core revenue from designing, manufacturing and selling fashion apparel through owned brands (PEACEBIRD WOMEN, PEACEBIRD MEN, LEDiN, MINI PEACE). Products sold through physical retail stores and online e-commerce platforms.
2. Cross-border E-commerce: ChicPoint platform generates revenue by connecting Chinese suppliers with consumers in Middle East and Africa markets. Features over 60,000 online products from 1000+ suppliers.
3. Commodity Trading: Pengyuan conducts bulk commodity trading including plastics, metals, minerals, chemical fibers, and liquid chemicals with import/export operations.
4. Used Car Trading: Tuzhong used car mall generates revenue from transaction services, quality inspection, financial insurance, transfer procedures, and after-sales maintenance services.
5. Precision Metal Strip Manufacturing: Youxiang Technology produces precision metal strips (stainless steel, nickel alloy, titanium alloy) for新能源, electronics, automotive, medical, aerospace sectors. Production capacity 15,000 tons with annual output value 300 million RMB.
6. Logistics Services: Cixi Peacebird Logistics provides warehousing, transportation, freight forwarding, logistics information systems, supply chain management services. ISO9001 certified with 99.99% customer satisfaction.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Peacebird Group designs, manufactures, and retails fashion apparel through four owned brands—PEACEBIRD WOMEN, PEACEBIRD MEN, LEDiN, and MINI PEACE—distributed via more than 5,200 physical stores and Tmall flagship stores in China, supplemented by cross-border e-commerce (ChicPoint) into the Middle East and Africa. Supporting operations include in-house apparel manufacturing, an ISO9001-certified apparel logistics subsidiary, and complementary industrial subsidiaries in precision metal foil manufacturing, commodity trading, and used-car commerce.

Product overview

宁波太平鸟时尚服饰股份有限公司 is a fashion apparel group that operates a multi-brand portfolio strategy. The core fashion business comprises four apparel brands: PEACEBIRD WOMEN (太平鸟女装), PEACEBIRD MEN (太平鸟男装), LEDiN (乐町), and MINI PEACE (太平鸟童装), serving women's, men's, young women's, and children's wear segments respectively. The group has built a 'focus on core business + industrial investment' dual-driven development model, with complementary subsidiaries in commodity trading (鹏源物产), used-car commerce (途众二手车商城), precision metal foil manufacturing (有象箔材), and cross-border e-commerce serving the Middle East and Africa (ChicPoint). Supporting infrastructure includes its own logistics operation (太平鸟物流) and e-commerce platforms on Tmall. In 2025, the group achieved revenue of 556 billion RMB with nearly 13,000 employees.

Differentiator

Problem solved

Functional benefit

Brands

• PEACEBIRD WOMEN 太平鸟女装: 专注为都市女性提供平价优质时尚产品的女装品牌，以「时髦、帅真、有年轻态度」为风格，品牌精髓为「活出我的闪耀」
• PEACEBIRD MEN 太平鸟男装
• LEDiN 乐町
• MINI PEACE 太平鸟童装
• ChicPoint 汽泡跨境
• 太平鸟物流

Products and services

• PEACEBIRD WOMEN (太平鸟女装)

Quantifiable outcome

• Three main brands ranked in Tmall Top 10
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 1000+ Chinese SupplierscoreOthersChicPoint cross-border e-commerce platform partners with over 1,000 Chinese suppliers to source fashion products including women's and children's apparel and footwear for Middle East and Africa markets. Online product catalog exceeds 60,000 items.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Inditex (Zara): Inditex operates Zara and sister brands globally with a fast-fashion model targeting similar urban fashion consumers; it competes with Peacebird's brands in tier-1 Chinese cities as a broad incumbent.
• H & M Hennes & Mauritz: H&M is a global affordable fashion incumbent with significant China presence, targeting the same young urban demographic as Peacebird's brands but at broader scale.
• Fast Retailing (Uniqlo): Uniqlo is the dominant global fast-fashion and basics retailer with 900+ stores in China, competing with Peacebird on affordable everyday apparel but operating as a far larger incumbent with broader international scale.

Direct peers

• GXG: GXG is a Chinese mid-market menswear brand competing in the same urban young-male segment as PEACEBIRD MEN, with overlapping Tmall and offline store strategies.
• Urban Revivo (UR): UR is a leading Chinese fast-fashion brand operating 400+ stores across China and global markets with affordable, trend-driven apparel targeting urban consumers—directly comparable to Peacebird's multi-brand casual positioning and channel strategy.
• Bosideng (波司登): Bosideng is a Hong Kong-listed leading Chinese down jacket and outerwear brand with strong Tmall presence and seasonal retail scale—comparable to Peacebird's outerwear lines and direct-to-consumer e-commerce emphasis.
• JNBY Group (江南布衣): JNBY is a Hong Kong-listed Chinese designer apparel group operating multiple brands (JNBY, CROQUIS, jnby by JNBY for children) through both retail stores and e-commerce—directly comparable to Peacebird's multi-brand, multi-demographic fashion strategy.
• Heilan Home (海澜之家): Heilan Home is a major Shanghai-listed Chinese menswear and family apparel retailer with thousands of stores nationwide—directly comparable to Peacebird Men's core brand and its broad omnichannel retail model.
• Semir Garments (森马服饰): Semir is a Shenzhen-listed Chinese apparel group with mass-market adult and children's brands (Semir, Balabala), serving similar value-segment consumers through extensive store networks and digital channels—a close comparable to Peacebird's mid-market positioning.

Emerging players

• Shein: Shein is a fast-growing online-only affordable fashion retailer with strong cross-border reach, competing for the same Chinese and emerging-market consumers Peacebird targets via ChicPoint and its domestic Tmall stores.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%AE%81%E6%B3%A2%E5%A4%AA%E5%B9%B3%E9%B8%9F%E6%97%B6%E5%B0%9A%E6%9C%8D%E9%A5%B0%E8%82%A1%E4%BB%BD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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