The Peace Museum
- Company typePrivate
- Founded1994
- HeadquartersSaltaire, West Yorkshire, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Peace Museum firmographics
Firmographics- Name
- The Peace Museum
- Legal name
- The Peace Museum
- Website
- https://peacemuseum.org.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Peace Museum industry classification
Industry- Product category
- Cultural Heritage Museum
- NAICS
- Museums (71211), Museums, Historical Sites, and Similar Institutions (712), Libraries and Archives (51921)
- akta.pro primary industry
- Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)
- akta.pro secondary industries
- Museum, Zoo & Attraction Gift Shops (CRALAJAG), Libraries, Archives & Special Collections (BPAGAHAF)
Keywords
Where The Peace Museum is headquartered
LocationHeadquarters
- HQ city
- Saltaire, West Yorkshire
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Peace Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: The museum accepts donations from visitors and supporters to fund operations and collections preservation
- Museum Gift Shop: Sale of museum merchandise including items from the Katharine Hamnett collaboration and other peace-related products
- Venue Hire and Exhibitions: The museum offers travelling exhibitions for loan to other organisations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | General Admission - Free Entry |
| Other | Pay-as-you-go | Travelling Exhibitions - Loan Service |
Distribution channels4 records
Marketing channels5 records
The Peace Museum product offering
Product offeringCore offering
The Peace Museum operates a free-admission museum at Saltaire Mills, Bradford, exhibiting more than 8,000 objects that document the history and ongoing work for peace, alongside a programme of temporary exhibitions, a gift shop, travelling exhibitions loaned to schools and community groups, and educational programmes for learners of all ages.
Product overview
The Peace Museum operates as a single-site independent museum with a unified visitor experience, supplemented by retail operations and outreach services. The core offering is the physical and online museum experience at Salts Mill, featuring rotating exhibitions and a permanent collection of peace and protest artifacts. Supporting services include a gift shop (including exclusive Katharine Hamnett merchandise), educational programs for schools, a pop-up gallery (POP) for accessibility, and travelling exhibition loans. The museum also offers online collections search and virtual programming including workshops and online events.
Differentiator
Problem solved
Functional benefit
Products and services
- The Peace Museum (Core Museum Visit)
- Museum Gift Shop
- Katharine Hamnett Peace T-shirts
- Travelling Exhibitions
- Education and School Programmes
- POP Gallery (Pop-up Gallery)
- Collections Search (Online Catalogue)
Quantifiable outcome
- Visitor growth from 3,000 to 60,000 annually
- +2 more outcomes
Companies that use The Peace Museum
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
The Peace Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
The Peace Museum partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core and minor.
- British Council's Cultural Protection FundmajorThe Peace Museum hosted a special exhibition celebrating 10 years of the British Council's Cultural Protection Fund's work safeguarding cultural heritage at risk due to conflict and/or climate change internationally. The exhibition featured objects, films, and guest appearances from grant recipients from countries including Palestine, Kenya, Tunisia, and Ethiopia.
- Emergency Exit ArtscoreThe Peace Museum served as heritage partner on Paper Peace, a national programme exploring the UK's peace heritage. The museum used its collection to inspire different projects including BLINK artworks in Dewsbury. A 14ft illuminated Peace Poem by artist Robert Montgomery toured nationally as part of this project.
- Kala SangamcorePartnership with Kala Sangam arts centre in Bradford to present 'This Is Who I Am' theatre production exploring LGBT+ asylum seekers' experiences, as part of Peace OUT exhibition programme.
- East Street ArtsminorPartnership to open 'A Piece of Peace' pop-up gallery space in Bradford's Kirkgate Shopping Centre.
- New Focus (Impressions Gallery)coreLong-term partnership with young people's photography group for projects including 'No Man's Land' publication on women's viewpoints of WWI and 'A Flawed Peace?' exhibition research.
- Anglican Pacifist FellowshipminorCo-produced 'Faith and Peace: Perspectives from Three Religions' touring exhibition exhibited at Christ Church Cathedral, Oxford and Ely Cathedral.
- National Holocaust Centre and MuseumminorPartnership to host 'The Eye as Witness: Recording the Holocaust' exhibition examining photographs taken during the Holocaust.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Peace Museum competitors and assessment
Company assessmentBroad incumbents
- Victoria and Albert Museum: Major London decorative arts and design museum. Comparable as a peer institution that has borrowed The Peace Museum's Greenham Common banner for the 'Disobedient Objects' exhibition, illustrating overlap in interpreting protest material culture.
- Imperial War Museum North: Northern England branch of IWM focused on conflict's impact on people's lives. Comparable as a regional heritage institution interpreting war and peace themes in the same Northern England catchment area as The Peace Museum.
- Imperial War Museum: National UK museum network covering conflicts from WWI onward. Directly comparable because The Peace Museum has loaned collection items to IWM London for the 'People Power Fighting for Peace' exhibition, and both interpret conflict and its social legacy for the public.
- Tate Liverpool / Tate Modern: Major UK art museum network operating accredited gallery spaces and educational programming. Comparable in operating model (accredited museum, gift shop, education programmes, touring exhibitions) though at vastly larger scale and with broader thematic remit.
Direct peers
- National Civil Rights Museum: Memphis-based museum at the Lorraine Motel, commemorating the American civil rights movement. Comparable as a heritage/activism-focused museum with strong education programming, gift shop, and donor/grant revenue model.
- People's History Museum: The UK's national museum of democracy and protest, located in Manchester. Highly comparable as a small-to-mid-sized accredited museum focused on radical, protest, and social-movement history — directly overlapping with The Peace Museum's peace and activism collections.
- International Red Cross and Red Crescent Museum: Geneva-based museum dedicated to humanitarian action and the peace/relief tradition. Closest thematic peer globally — both focus on peace, humanitarianism, and the legacy of conflict resolution, and both rely on donated collections and grant funding.
- National Holocaust Centre and Museum: UK charity operating a memorial museum with associated learning programmes. Directly comparable as a partner institution that has co-hosted exhibitions with The Peace Museum, and operates on a similar small-staff, accredited charity model addressing sensitive histories.
- Helsinki Peace Museum (Rauhanasema): Small Finnish peace museum offering exhibitions on peace movements and conflict resolution. Highly comparable as a niche, small-staff peace-themed museum operating with grants and donations in a single European market.
Regional players
- Bradford Industrial Museum: Bradford Council-operated local heritage museum. Comparable as a regional peer in the same city and likely target visitor base, competing for the same Bradford/Yorkshire cultural-tourism audience and local school visits.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Peace Museum social profiles
Digital presenceThe Peace Museum compliance and trust
Trust signalCompliance1 record
The Peace Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Peace Museum leadership team
Management profileNumber of profiles
Profiles3 records
The Peace Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Peace Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Peace Museum
What does The Peace Museum do?
The Peace Museum operates a free-admission museum at Saltaire Mills, Bradford, exhibiting more than 8,000 objects that document the history and ongoing work for peace, alongside a programme of temporary exhibitions, a gift shop, travelling exhibitions loaned to schools and community groups, and educational programmes for learners of all ages.
Is The Peace Museum a public or private company?
The Peace Museum is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Peace Museum founded?
The Peace Museum was founded in 1994. It employs 11 to 50 people.
Where is The Peace Museum based?
The Peace Museum is headquartered in Saltaire, West Yorkshire, United Kingdom, in the Europe region.
How does The Peace Museum make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are museum Gift Shop and venue Hire and Exhibitions.
Who are The Peace Museum's main competitors?
Broad incumbents on record are Victoria and Albert Museum, Imperial War Museum North, Imperial War Museum and Tate Liverpool / Tate Modern. Direct peers are National Civil Rights Museum, People's History Museum, International Red Cross and Red Crescent Museum, National Holocaust Centre and Museum and Helsinki Peace Museum (Rauhanasema). Bradford Industrial Museum is listed as a regional player.
Does The Peace Museum have an API?
No public API is recorded for The Peace Museum.
What industry is The Peace Museum in?
The Peace Museum's product category is Cultural Heritage Museum. Its primary akta.pro industry code is THAJADAF, Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film), with a secondary code of CRALAJAG, Museum, Zoo & Attraction Gift Shops. Its NAICS code is 71211.