Peacock Enterprises INC
Peacock Enterprises INC is a small Texas-based retailer that sells UV PCO air purifiers directly to residential and commercial customers, having transitioned from a 24-year Dust Free dealership to its own product brand.
- Company typePrivate
- Founded-
- HeadquartersKingsland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Peacock Enterprises INC firmographics
Firmographics- Name
- Peacock Enterprises INC
- Legal name
- Peacock Enterprises Inc
- Website
- https://peacockenterprisesinc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peacock Enterprises INC is a small Texas-based retailer that sells UV PCO air purifiers directly to residential and commercial customers, having transitioned from a 24-year Dust Free dealership to its own product brand.
- Ownership category
- akta.pro rank
Peacock Enterprises INC industry classification
Industry- Product category
- Air Purification Products
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Small Electrical Appliance Manufacturing (335210), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Electric Housewares & Fans (3634), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Eco-Friendly Air Care & Odor Control (CRAJAOAI)
Keywords
Where Peacock Enterprises INC is headquartered
LocationHeadquarters
- HQ city
- Kingsland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peacock Enterprises INC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- UV Air Purifier Sales: Sale of UV PCO (Photocatalytic Oxidation) air purification products through direct sales channel. Previously sold Dust Free Bio-Fighter products as an Authorized Top Dealer for over 24 years.
Distribution channels1 record
Marketing channels1 record
Peacock Enterprises INC product offering
Product offeringCore offering
Peacock Enterprises Inc sells UV PCO (Photocatalytic Oxidation) air purifiers that use ultraviolet light to break down pollutants, allergens, and airborne contaminants in indoor air. The company previously operated for over 24 years as an Authorized Top Dealer for Dust Free Bio-Fighter products before transitioning to its own UV PCO purifier line. It also distributes Black Peacock BBQ Sauce under the JP Creations / Black Peacock sub-brand.
Differentiator
Problem solved
Functional benefit
Products and services
- UV PCO Purifier UV PCO (Photocatalytic Oxidation) air purifier that uses ultraviolet light to break down pollutants, allergens, and contaminants in indoor air, sold to residential and small commercial customers seeking improved indoor air quality.
- Black Peacock BBQ Sauce BBQ sauce product sold under the Black Peacock brand, a sub-brand of JP Creations, offered alongside the company's primary air purification business.
Companies that use Peacock Enterprises INC
Customer profileSegments1 record
Ideal customer profiles1 record
Peacock Enterprises INC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peacock Enterprises INC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dust Free ProductscorePeacock Enterprises Inc was an Authorized Top Dealer for Dust Free Bio-Fighter products for over 24 years. This was a distribution partnership where Peacock resold Dust Free's air purification products. The company recently announced it is no longer selling Dust Free products and apologized for any inconvenience.
Scale indicators2 records
Peacock Enterprises INC competitors and assessment
Company assessmentDirect peers
- Rabbit Air: Rabbit Air is a smaller US-based DTC air purifier brand focused on design-conscious residential customers; it competes in the same premium household IAQ niche as Peacock and shares a direct-sales, brand-led GTM motion.
- Coway: Coway is a Korean-based direct-to-consumer air purifier specialist with strong brand recognition in residential IAQ; it competes head-to-head with Peacock's UV PCO purifiers in the household air quality category and shares a hardware-sales revenue model.
- Dyson: Dyson sells premium bladeless air purifiers, fans, and heaters under a single design-forward brand, with proprietary filtration (HEPA + activated carbon + in some markets catalytic). It directly competes with Peacock for premium-positioned residential air purifier buyers.
- Blueair: Blueair is a premium residential air purifier brand (HEPA-silent and Blue Pure lines) owned by Unilever; it competes in the same premium indoor IAQ segment as Peacock's UV PCO products with a strong DTC presence.
- IQAir: IQAir is a direct manufacturer and seller of high-performance residential and commercial air purifiers (including HyperHEPA and gas/odor-focused units), making it a closely comparable competitor to Peacock's UV PCO air purification offering in the indoor IAQ category.
- Winix: Winix is a Korean manufacturer of residential air purifiers (PlasmaWave technology) sold in the US through retail and online channels, providing direct category overlap with Peacock's UV PCO air purifier product.
- Alen Air: Alen Air is a US-based DTC residential air purifier brand selling HEPA units with proprietary filters, overlapping with Peacock in the household IAQ segment and a comparable business model (direct online sales of branded purifiers).
- Austin Air Systems: Austin Air manufactures medical- and residential-grade HEPA air purifiers in the US and sells directly to consumers and small commercial accounts, closely mirroring Peacock's positioning as a smaller US-based direct-sales air purifier specialist.
Emerging players
- EnviroKlenz: EnviroKlenz is a smaller US-based air purifier brand focused on chemical, VOC, and odor removal using earth-mineral and PCO-style technologies, making it a partial-overlap emerging competitor to Peacock's UV PCO positioning in the residential IAQ category.
Broad incumbents
- Honeywell International (Honeywell Air Purifiers): Honeywell is a broad incumbent selling mass-market residential air purifiers (HEPA and tower-style units) across major retailers; it competes with Peacock at the consumer end of the IAQ category but as part of a much larger appliance/controls portfolio.
Market position
Customer concentration
Peacock Enterprises INC social profiles
Digital presencePeacock Enterprises INC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peacock Enterprises INC leadership team
Management profileNumber of profiles
Peacock Enterprises INC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peacock Enterprises INC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peacock Enterprises INC
What does Peacock Enterprises INC do?
Peacock Enterprises Inc sells UV PCO (Photocatalytic Oxidation) air purifiers that use ultraviolet light to break down pollutants, allergens, and airborne contaminants in indoor air. The company previously operated for over 24 years as an Authorized Top Dealer for Dust Free Bio-Fighter products before transitioning to its own UV PCO purifier line. It also distributes Black Peacock BBQ Sauce under the JP Creations / Black Peacock sub-brand.
Is Peacock Enterprises INC a public or private company?
Peacock Enterprises INC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peacock Enterprises INC founded?
Peacock Enterprises INC was founded in -1. It employs 11 to 50 people.
Where is Peacock Enterprises INC based?
Peacock Enterprises INC is headquartered in Kingsland, United States, in the North America region.
How does Peacock Enterprises INC make money?
One revenue line is on record: UV Air Purifier Sales.
Who are Peacock Enterprises INC's main competitors?
Direct peers on record are Rabbit Air, Coway, Dyson, Blueair, IQAir, Winix, Alen Air and Austin Air Systems. EnviroKlenz is listed as an emerging player. Honeywell International (Honeywell Air Purifiers) is listed as a broad incumbent.
Does Peacock Enterprises INC have an API?
No public API is recorded for Peacock Enterprises INC.
What industry is Peacock Enterprises INC in?
Peacock Enterprises INC's product category is Air Purification Products. Its primary akta.pro industry code is CRAJAOAI, Eco-Friendly Air Care & Odor Control. Its NAICS code is 333413 and its SIC code is 3564.