Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs
Peacock Laboratories is a Philadelphia-based specialty chemicals manufacturer founded in 1930 that produces silvering solutions, protective clearcoats (Permalac), and spray-on chrome systems (PChrome) for industrial mirror makers, vinyl record electroformers, artists, and restoration professionals.
- Company typePrivate
- Founded1930
- HeadquartersPhiladelphia, Pennsylvania, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs does
Peacock Laboratories, Inc. is a privately held, specialty chemicals manufacturer founded in 1930 by PhD chemist William Peacock and headquartered in Philadelphia, Pennsylvania. The company produces industrial silvering solutions, protective clearcoats, and spray-on chrome chemical systems under three brands: Peacock Labs (mirroring and metalizing chemistry), Permalac (solvent-based clearcoat lacquer), and PChrome (silver-based spray-on chrome). Its core technology portfolio spans proprietary silvering systems (HE-300, HE-400, HE-600, HE-650, L-14/N-28, L-19/N-26, L-400/N-400), sensitizing solutions, mirror backing paints, polishing compounds, solvents, silver strippers, and supporting equipment such as dual-nozzle silver spray guns, all developed over roughly 90 years of continuous formulation work.
The company sells to industrial mirror manufacturers, vinyl record electroforming operations, auto restoration professionals, artists and sculptors, furniture and lighting manufacturers, electronics/plating shops, and individual hobbyists. Go-to-market is a hybrid of direct phone and email sales, a domestic e-commerce storefront, and a network of retailers and distributors, with international orders handled manually via bank wire transfer. Revenue is generated almost entirely through one-time purchases of chemicals, coatings, and equipment, with no subscription or licensing model and no publicly disclosed pricing. The operation is small (approximately 7 employees) and the company has no parent, no institutional investors, and no public listing.
Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs firmographics
Firmographics- Name
- Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs
- Legal name
- Peacock Laboratories, Inc.
- Website
- https://peacocklabs.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Peacock Laboratories is a Philadelphia-based specialty chemicals manufacturer founded in 1930 that produces silvering solutions, protective clearcoats (Permalac), and spray-on chrome systems (PChrome) for industrial mirror makers, vinyl record electroformers, artists, and restoration professionals.
- Ownership category
- akta.pro rank
Where Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs is headquartered
LocationHeadquarters
- HQ city
- Philadelphia, Pennsylvania
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Chemical Solutions and Coatings Sales: Peacock Laboratories generates revenue through the sale of chemical solutions, coatings (Permalac), silvering solutions (HE-300, HE-400, HE-600, HE-650 systems), sensitizing solutions, mirror backing paints, solvents, thinners, polishing compounds, silver strippers, degreasers, and other chemicals used in mirror manufacturing and metalizing processes.
- Equipment and Supplies Sales: Sale of silver spray guns with dual adjustable nozzles, stainless steel equipment, and related supplies for mirror manufacturing and metalizing operations.
- PChrome Spray-on Chrome Systems: Revenue from spray-on chrome chemical systems for creating chrome-like mirror surfaces on various materials for applications including auto restoration, furniture, and lighting.
- Wholesale/Distributor Sales: The company sells to retailers and distributors interested in carrying their products, suggesting B2B wholesale distribution channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Sample products at significantly reduced cost |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs product offering
Product offeringCore offering
Peacock Laboratories manufactures and sells proprietary chemical systems, coatings, equipment, and supplies for the silvering of mirrors and the metalizing of various substrates, organized under three brands: Peacock Labs (silvering solutions), PChrome (spray-on chrome), and Permalac (protective clearcoat lacquer). Customers include industrial mirror manufacturers, artists, auto restoration shops, vinyl record producers, and furniture/lighting makers, with products ranging from high-efficiency silvering systems to sensitizing solutions, backing paints, solvents, polishing compounds, and double-nozzle spray guns.
Product overview
Peacock Laboratories is an industrial chemical and coatings manufacturer founded in the 1930s, operating as a single unified company with three distinct product lines: Permalac (a solvent-based clearcoat lacquer), PChrome (a silver-based spray-on chrome system), and Peacock Labs silvering solutions. The company produces chemicals, solutions, coatings, equipment, and supplies for mirror manufacturing and metalizing various substrates. The core product portfolio includes multiple silvering systems (HE-300, HE-400, HE-600, HE-650, L-14/N-28, L-19/N-26, L-400/N-400) for different applications, supporting products (sensitizers, backing paints, solvents, polishing compounds, strippers, degreasers, spray guns), and electroforming services for vinyl record production. Products are sold direct-to-consumer via e-store and phone/email, and to retailers/distributors.
Differentiator
Problem solved
Functional benefit
Brands
- Permalac: A solvent-based clearcoat lacquer providing crystal clear, highly durable finish for interior/exterior use. Originally developed for copper, brass, and bronze, also used on steel, wood, terracotta, and concrete. Weatherproof and resistant to UV light and salt air.
- PChrome
Products and services
- Permalac Solvent-based clearcoat lacquer providing a crystal clear, highly durable finish for interior and exterior use. Originally developed for copper, brass, and bronze, also used on steel, wood, terracotta, and concrete. Weatherproof, UV resistant, salt air resistant, and can be applied over or under bare, treated, or patinated substrate layers.
- PChrome Silver-based, spray-on chrome suite of chemicals that creates chrome-like mirror surfaces on nearly any material. Applied with a spray-on system, durable, long-lasting, and positioned as an economical and safer alternative to traditional chrome plating. Used by auto restorers, artists, furniture makers, and lighting manufacturers.
- HE-300 System High efficiency 3-part pouring silver system with improved glass adhesion that deposits more silver with less waste and produces a warmer-toned robust silver suitable for antiquing, hand silvering, and recording industries including the inside of blown glass, bottles, and glass aggregates.
- HE-400 System High efficiency 2-part sprayable silver system producing very clear bright silver. Suitable for first surface and two-way mirror applications and produces a clean bright film on glass, resin, and most types of plastic.
- HE-600 System High efficiency 2-part sprayable silver system positioned as the most cost-effective sprayable silver option. Quickly produces clear bright silver on glass.
- HE-650 System High efficiency 2-part pouring silver system that produces bright silver on glass in 1-2 minutes.
- L-14, N-28 System Silvering system that quickly produces a robust, conductive, and highly detailed film on photoresist and other polymer substrates.
- L-19 N-26 Silver Solution Suite Preferred silvering system for plating vinyl, used in the electroforming process for vinyl record manufacturing.
- L-400, N-400 System Slower, more controlled reaction system than L-14/N-28 for producing robust, conductive, and highly detailed films on photoresist and polymer substrates. Useful for difficult-to-wet substrates and applications requiring extreme accuracy.
- S-30 Silver Concentrated silver solution for electroplating applications.
- Sensitizing Solutions Liquid concentrates formulated specifically for hard-to-wet surfaces such as waxes, plastics, rubber, and silk screen inks, as well as old and new glass, enabling silver coating of non-glass surfaces.
- Mirror Backing Paints Lead-free, durable air-dry lacquers and temperature-cured mirror backing paints formulated to protect against tarnish, salt air atmosphere, and ultra-violet light.
- Solvents & Thinners Superior quality thinners and solvents produced from 100% virgin stocks rather than recycled chemicals, preventing contamination in mirror backing paints.
- Polishing Compounds Products used throughout the glass industry for polishing, scratch removal, and general cleaning. Ideal for glass surfaces including automotive windshields, mirrors, lenses, and optical components.
- Silver Strippers Dry powder products diluted with water to remove old silver and copper from glass when re-silvering mirrors. Unlike acid strippers, they do not produce fumes and can be used on silk-screened mirrors.
- Degreasers & Wetting Agents Products for cleaning glass and plastic surfaces before sensitization and silvering, removing oils, organic residues, and fingerprints, and making hard-to-wet surfaces amenable to silvering.
- Silver Spray Equipment & Supplies Silver spray guns with dual adjustable nozzles for precision flow control, featuring stainless steel construction wherever fluids encounter the equipment, along with related supplies for mirror manufacturing and metalizing operations.
- Electroforming Services for Vinyl Records Electroforming process used to make copies of lacquer masters for vinyl record manufacturing, including silver solution application to create mothers and nickel bath stamper creation.
Quantifiable outcome
- Thousands of mirrors produced per day using silver spray technology
- +3 more outcomes
Companies that use Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles5 records
Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature15 records
Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs competitors and assessment
Company assessmentBroad incumbents
- Sherwin-Williams Industrial Coatings: Largest North American paint and coatings manufacturer with extensive industrial and protective coatings lines. Comparable to Permalac as a broad incumbent offering clearcoat and protective finishes, though serving much larger and more general markets.
- Henkel Adhesive Technologies: Global manufacturer of adhesives, sealants, and functional coatings including surface treatment chemistries. Comparable as a diversified specialty chemicals incumbent with metal finishing and protective coating adjacencies.
- Eastman Chemical Company: Global specialty chemicals producer with products touching coatings, additives, and chemical intermediates. Comparable as a broad incumbent in the specialty chemicals space with adjacencies to reflective and protective coatings.
- MacDermid Enthone Electronics Solutions: Major supplier of metal finishing, plating, and surface treatment chemistries for electronics and industrial applications. Comparable as a broad incumbent offering silvering/electroplating chemistries alongside broader portfolios.
- Atotech (Element Solutions): Global leader in specialty chemicals for surface finishing, including electroless and electrolytic plating chemistries. Comparable to Peacock Labs as a broad incumbent serving electronics, automotive, and industrial finishing customers with metal-coating solutions.
Direct peers
- Caswell Inc. Manufacturer and retailer of plating chemicals and small-scale plating kits for hobbyists, restorers, and small shops. Closely comparable to Peacock Labs' PChrome line given its focus on chrome and metal plating alternatives for DIY and small commercial users.
- Angel-Glide Products: Specialty manufacturer of silvering chemicals and mirror-making supplies historically positioned alongside Peacock Labs in the amateur and professional silvering market. Direct competitor in the niche silvering-solutions category.
Emerging players
- APV Engineered Coatings: Specialty manufacturer of custom coatings including protective lacquers, UV-resistant clearcoats, and industrial finishes. Comparable to Peacock Labs' Permalac business as a focused player in high-performance protective coatings.
- Viracon (Apogee Enterprises): Architectural glass manufacturer producing high-performance coated glass products, including reflective and mirror-coated glazing. Comparable as a downstream customer/opening in the silvered glass value chain that may also source Peacock-style chemistries.
- Drytec / Compression Industries: Supplier of chemicals and supplies supporting vinyl record manufacturing, including matting and pressing consumables. Comparable to Peacock Labs' vinyl electroforming segment as a focused participant in the niche record-pressing supply chain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs social profiles
Digital presencePeacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs leadership team
Management profileNumber of profiles
Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs
What does Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs do?
Peacock Laboratories manufactures and sells proprietary chemical systems, coatings, equipment, and supplies for the silvering of mirrors and the metalizing of various substrates, organized under three brands: Peacock Labs (silvering solutions), PChrome (spray-on chrome), and Permalac (protective clearcoat lacquer). Customers include industrial mirror manufacturers, artists, auto restoration shops, vinyl record producers, and furniture/lighting makers, with products ranging from high-efficiency silvering systems to sensitizing solutions, backing paints, solvents, polishing compounds, and double-nozzle spray guns.
Is Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs a public or private company?
Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs founded?
Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs was founded in 1930. It employs 1 to 10 people.
Where is Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs based?
Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs is headquartered in Philadelphia, Pennsylvania, United States, in the North America region.
How does Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs make money?
Four revenue lines are on record. Chemical Solutions and Coatings Sales are the primary driver. The others are equipment and Supplies Sales, PChrome Spray-on Chrome Systems and wholesale/Distributor Sales.
Who are Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs's main competitors?
Broad incumbents on record are Sherwin-Williams Industrial Coatings, Henkel Adhesive Technologies, Eastman Chemical Company, MacDermid Enthone Electronics Solutions and Atotech (Element Solutions). Direct peers are Caswell Inc. and Angel-Glide Products. Emerging players are APV Engineered Coatings, Viracon (Apogee Enterprises) and Drytec / Compression Industries.
Does Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs have an API?
No public API is recorded for Peacock Laboratories, Inc. - PChrome, Permalac, & Peacock Labs.