Peak Timing
Peak Timing provides electronic chip timing, GPS-based timing apps, online race entry, and event management services for running, cycling, and triathlon events across Southern Africa, serving race directors, clubs, and major enterprise event organizers.
- Company typePrivate
- Founded2009
- HeadquartersEdenvale, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Peak Timing does
Peak Timing is a South African event technology company, founded in 2009 by chartered accountant Craig van der Westhuizen, that provides end-to-end race timing and event management services for running, cycling, and triathlon events across Southern Africa. Its core technology stack combines electronic chip timing mats, GPS-based timing apps for virtual events, and web-based timing for smaller races, integrated with the third-party onreg.com online entry platform and the ultimate.dk live-results platform. Supporting products include custom A5 race numbers, race pack assembly, screen-printed and sublimated merchandise, Bibfix clip-style bib holders, finisher medals, club membership administration, and outsourced race-office administration.
The company is headquartered in Edenvale, Johannesburg, operates with approximately 20 staff under four leaders, and runs an event-driven go-to-market focused on acquiring race directors and event organizers through its portfolio of timed events. Revenue is generated across multiple streams: transaction fees on online entries, professional services for chip/GPS/mat timing, hardware sales of race numbers and merchandise, subscription-style club membership administration, and outsourced race-office services. Its enterprise customer base includes marquee South African road races such as the Absa RUN YOUR CITY Series, Totalsports Women's Race, Discovery Vitality Series, Sanlam Cape Town Marathon, and Dis-Chem Half Marathon, alongside a long tail of community races and cross-border events in Botswana, Lesotho, Mozambique, Rwanda, Zambia, Malawi, and Ghana. The affiliated merchandise business IN2SPORTS, co-founded in 2013 with Director of Production Jen Law, extends the platform into branded event supplies and club kit sales.
Peak Timing firmographics
Firmographics- Name
- Peak Timing
- Legal name
- Peak Timing
- Website
- https://peaktiming.co.za
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Peak Timing provides electronic chip timing, GPS-based timing apps, online race entry, and event management services for running, cycling, and triathlon events across Southern Africa, serving race directors, clubs, and major enterprise event organizers.
- Ownership category
- akta.pro rank
Peak Timing industry classification
Industry- Product category
- Race Timing and Event Management Services
- NAICS
- Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)
Keywords
Where Peak Timing is headquartered
LocationHeadquarters
- HQ city
- Edenvale
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Peak Timing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Online Entry Services: Secure online registration and payment processing for event participants with 24/7 reporting and communication tools
- Event Timing: Chip timing, GPS-based timing, and electronic mat timing services for running, cycling and triathlon events
- Race Merchandise: Race numbers, t-shirts, finisher medals, and custom merchandise printing services
- Club Administration: Membership administration for clubs including licence numbers and club kit sales
- Race Administration Services: Handling entrants enquiries and race office administration to reduce organiser distractions
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Peak Timing product offering
Product offeringCore offering
Peak Timing provides end-to-end event timing and management for road races, marathons, cycling events, and triathlons across Southern Africa. The company delivers electronic chip timing, GPS-based timing for virtual events, web-based timing for smaller races, and electronic mat timing for larger events, supported by an online entry and registration system that handles participant sign-up, payment processing, and race communications. Complementary offerings include custom race numbers, race pack assembly, t-shirts and finisher medals, club membership administration, and full race office administration for event organisers.
Product overview
Peak Timing provides an integrated event management platform spanning the full event lifecycle from registration to results. The core offering consists of Online Entries (secure registration and payment system), Timing Services (GPS, web-based, and electronic mat solutions for running, cycling, and triathlon events), and Race Numbers (custom printed bibs). Supporting add-on services include Packing (race pack assembly), T-shirts and Merchandise, Bibfix (clip-style bib holders), Finisher Medals, Club Membership Administration, and Race Office Administration. The company operates across the African continent serving events from fun walks to full marathons.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Entries
- Timing Services
- Race Numbers
Companies that use Peak Timing
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Peak Timing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Peak Timing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IN2SPORTScoreIN2SPORTS was co-founded by Craig van der Westhuizen and Jen Law in 2013 to supply quality products and merchandise to events and clubs. This is an affiliated company within the same leadership group that provides complementary event merchandise and supplies.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Peak Timing competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Peak Timing social profiles
Digital presencePeak Timing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peak Timing leadership team
Management profileNumber of profiles
Profiles3 records
Peak Timing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peak Timing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peak Timing
What does Peak Timing do?
Peak Timing provides end-to-end event timing and management for road races, marathons, cycling events, and triathlons across Southern Africa. The company delivers electronic chip timing, GPS-based timing for virtual events, web-based timing for smaller races, and electronic mat timing for larger events, supported by an online entry and registration system that handles participant sign-up, payment processing, and race communications. Complementary offerings include custom race numbers, race pack assembly, t-shirts and finisher medals, club membership administration, and full race office administration for event organisers.
Is Peak Timing a public or private company?
Peak Timing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peak Timing founded?
Peak Timing was founded in 2009. It employs 1 to 10 people.
Where is Peak Timing based?
Peak Timing is headquartered in Edenvale, South Africa, in the Africa region.
How does Peak Timing make money?
Five revenue lines are on record. Online Entry Services are the primary driver. The others are event Timing, race Merchandise, club Administration and race Administration Services.
Does Peak Timing have an API?
No public API is recorded for Peak Timing.
What industry is Peak Timing in?
Peak Timing's product category is Race Timing and Event Management Services. Its primary akta.pro industry code is MPAKAIAB, Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon). Its NAICS code is 71121 and its SIC code is 7900.