Peanut & Crumb

What Peanut & Crumb does

Peanut & Crumb is a BAFTA-nominated, female-founded UK media studio founded in 2015 by Katie Derham and Jane Gerber and headquartered in Brighton. The company provides multiplatform content production and communications services spanning film, television, podcasts, radio, games, PR and social media, delivered on a project and retainer basis to global brands, public broadcasters, and cultural institutions. Marquee clients include the BBC (Radio 3, Radio 4, Sounds, World Service), RBG Kew Wakehurst, Sotheby's, Tesco, Rolls-Royce, Glyndebourne, the Queen Elizabeth Prize for Engineering, and London & Partners, with the studio taking credit for outcomes such as 2000% engagement spikes on social campaigns, quadrupled podcast downloads for clients, and £2M in donations secured at a Cate Blanchett fundraising dinner.

The studio's core production stack is conventional broadcast-grade film, audio, and digital content rather than proprietary technology, but it does own and operate Get Birding, a transmedia birdwatching IP anchored by a chart-topping, multi-award-winning podcast hosted by Sean Bean. Get Birding extends across podcast, YouTube, membership club, mobile game (Innovate UK-funded, framed as 'Pokemon Go with birds'), children's animation, TV competition format, live events, and merchandise, and is built in partnership with RSPB, National Trust, Natural History Museum, The Wildlife Trusts and WWT. Revenue is generated through three streams: B2B branded content and communications services, own-IP advertising/sponsorship/licensing/merchandise, and advertiser-funded programming tied to broadcasters and cultural institutions.

Peanut & Crumb operates with a small team of approximately nine employees and no disclosed external funding, maintaining founder ownership. The business model combines talent-led creative services with an emerging consumer IP, balanced across UK-focused B2B engagements and a growing North American footprint.

Name

Peanut & Crumb

Legal name

Peanut & Crumb Ltd.

Website

https://peanutandcrumb.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Peanut & Crumb is a Brighton-based, BAFTA-nominated media studio producing multiplatform content and communications for global brands, broadcasters, and cultural institutions. It also owns Get Birding, a transmedia birdwatching IP spanning podcast, gaming, animation, and merchandise.

Ownership category

akta.pro rank

Product category

Media Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

akta.pro primary industry

Podcast Networks & Studio Platforms (MPAIADAC)

Keywords

• Media production services
• Content production studio
• Branded content creation
• Podcast production services
• Media communications campaigns

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Content & Communications Services: Project and retainer-based services for global brands and broadcasters including film production, TV content, PR campaigns, social media management, and media strategy. Delivers multiplatform campaigns with 360-degree launch strategies.
2. Get Birding IP Brand: Own intellectual property brand spanning podcast sponsorships, YouTube revenue, membership subscriptions, mobile game, animation licensing, TV format sales, live events, and merchandise. Chart-topping, multi-award-winning nature podcast with Sean Bean as host.
3. Advertiser Funded Programming & Sponsorship: Access, advertiser funded programming, and sponsorship deals connecting brands with cultural institutions and broadcasters.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Peanut & Crumb is a BAFTA-nominated, female-founded media studio that produces award-winning multiplatform content and communications for global brands, broadcasters, and cultural institutions. Core offerings span films, podcasts and radio, television programming, media strategy, and PR & social campaigns. The studio also owns Get Birding, a transmedia birdwatching IP brand distributed across podcast, YouTube, membership club, mobile game, animation, TV format, live events, and merchandise, serving 200 million+ birders globally.

Product overview

Peanut & Crumb is a BAFTA-nominated, female-founded media studio offering a unified suite of content production and communications services. The core offering comprises Films (commercials, branded content, documentaries, animation), Podcasts & Radio (award-winning audio content), Television (original programming and access documentaries), Media Strategy (strategic campaigns and media training), and PR & Social (press office and social media campaigns). The company also owns Get Birding, a transmedia birdwatching IP brand that extends across podcast, YouTube, membership, mobile game, and animation products, serving 200 million+ birders globally.

Differentiator

Problem solved

Functional benefit

Brands

• Get Birding: The world's only transmedia content brand serving 200 million+ birders globally. Includes podcast, YouTube channel, membership club, mobile game, children's animation series, TV competition format, live events, and merchandise.

Products and services

• Films Award-winning short-form film production including emotive commercials, branded content, documentaries, social content, and animation for global brands and broadcasters.
• Podcasts & Radio Multi-award-winning podcast and radio content creation for broadcasters and brands, featuring chart-topping content with visualised podcasts and social campaigns.
• Television Original programming and access documentaries for broadcasters including Channel 4, ITV, BBC, Sky, and Channel 5, leveraging 25 years of broadcast television experience.
• Media Strategy Strategic multiplatform content and communications campaigns, media messaging, talent engagement, media training, and CSR consultation services.
• PR & Social High-impact PR and social media campaigns including reactive press office services, visibility and credibility driving, and community building.
• Get Birding (IP Brand) World's only transmedia birdwatching content brand serving 200 million+ birders globally, distributed across podcast, YouTube, membership club, mobile game, children's animation, TV format, live events, and merchandise.
• Get Birding Podcast Multi-award-winning chart-topping podcast hosted by Sean Bean, featuring celebrity guests and designed for birders from first-timers to experienced field observers.
• Get Birding Membership Exclusive content subscription and membership club connecting birders around the world.
• Get Birding Mobile Game

Quantifiable outcome

• 2000% engagement spikes on social campaigns
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• RSPBcoreStrategic or Co-development PartnerMajor UK bird conservation charity as key partner for Get Birding transmedia birdwatching brand. Supports nature content and community building for 200M+ global birders.
• National TrustcoreStrategic or Co-development PartnerLeading nature conservation organization as partner for Get Birding brand. Contributes to accessibility mission of helping everyone access nature through birds.
• Natural History MuseumcoreStrategic or Co-development PartnerPrestigious cultural institution partner for Get Birding, bringing scientific credibility and reach to the transmedia birdwatching brand.
• The Wildlife TrustscoreStrategic or Co-development PartnerUK-wide wildlife conservation partnership supporting Get Birding's mission to connect people with nature.
• Wildfowl & Wetlands Trust (WWT)coreStrategic or Co-development PartnerConservation charity partner for Get Birding focused on wetlands and waterbird conservation.
• Forest HolidaysminorGTM or Marketing PartnerNew series sponsor for Get Birding podcast from Autumn 2025, supporting the always-on fortnightly series.
• BBC SoundscoreChannel Partner/ Reseller/ DistributorPrimary podcast distribution platform for BBC Radio content including Get Birding, Indie Sleaze, and branded podcasts. Multiple podcast series commissioned and distributed.
• Sean BeancoreGTM or Marketing PartnerInternational Emmy and BAFTA TV winning actor hosting Get Birding podcast. Brings celebrity appeal and credibility to the birdwatching brand.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Endemol Shine Group: Global content producer and distributor producing entertainment, factual and branded content across TV, digital and social platforms. Comparable as a broad incumbent in the same multiplatform content production category for global brands and broadcasters.
• Edelman: Global communications and PR firm serving enterprise clients with media strategy, brand communications and earned media campaigns. Comparable as a broad incumbent operating in PR & social, the same service category P&C delivers to enterprise clients.
• BBC Studios: Commercial arm of the BBC producing, distributing and licensing content globally across TV, audio and digital. Comparable as the parent broadcaster commissioning much of P&C's audio work and a broad incumbent operating at far greater scale across the same content categories.

Direct peers

• Spotify Studios: Spotify's in-house podcast and audio original production arm that commissions and produces chart-topping podcasts (e.g., Decode, mentioned in P&C team bios). Directly comparable as a podcast network/studio platform producing award-winning audio content with celebrity hosts.
• Twofour Group: UK-based indie production and distribution group producing factual, entertainment and branded content for broadcasters and global brands. Comparable as a UK indie production house operating across TV, branded content and digital platforms for enterprise clients.
• Wondery: Amazon-owned premium podcast network producing chart-topping narrative and factual podcasts with celebrity hosts. Comparable as a podcast-first studio platform competing for the same audio talent, branded podcast budgets and award recognition.
• Expectation Entertainment: UK independent production company producing scripted, factual and entertainment content for UK and international broadcasters. Comparable as a similarly-positioned indie studio targeting premium broadcast commissions with a multi-format slate.
• Hat Trick Productions: Independent UK production house producing TV, comedy and branded content for BBC, ITV, Channel 4 and major brands. Directly comparable as a UK indie studio with a similar broadcast-first, multi-platform content model serving enterprise clients.
• Pulse Films: UK-based independent production company producing premium film, documentary, branded content and music content for global brands and broadcasters. Closely comparable to Peanut & Crumb as a similarly sized indie studio working across multiplatform content for blue-chip clients.
• Hope & Glory PR: UK-based independent PR and communications agency delivering media strategy, press office and brand campaigns for enterprise clients including arts, culture and consumer brands. Comparable as a similarly-sized UK PR agency competing for the same enterprise and cultural-institution briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peanutandcrumb
• YouTubevimeo.com/peanutandcrumb
• LinkedInlinkedin.com/company/peanutandcrumb
• Instagraminstagram.com/peanutandcrumb/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peanut & Crumb