PEARCES FARM SHOP LTD

What PEARCES FARM SHOP LTD does

Pearces Farm Shop Ltd is a family-run farm shop, café, and specialist food retailer incorporated as a UK private limited company, founded in 1982 on the back of a strawberry- and raspberry-growing operation that began in 1978. The business operates a single retail site on the A10 in Buntingford, Hertfordshire (Hamels Mead, SG9 9ND), with a large car park and 7-day opening across the farm shop and adjacent departments. Its product surface is deliberately diversified: a core farm shop stocking fresh produce, deli items, wines/spirits/local beers, plants, and gifts; a contemporary on-site café (added in 2010) serving breakfast, lunch, and afternoon tea with meadow views; seasonal Pick-Your-Own strawberry fields (£2/person entry, £7.99/kg); and two specialist sub-brands - Farmshop Fishmongers (founded by Jon and Nick) and Bridget B's butchery. Gift cards (£5-£100), Afternoon Tea for Two vouchers (£60), and made-to-order hampers are sold via a modest e-commerce channel built on CSY Retail Systems, and the café uses ResDiary for table reservations. A loyalty programme (1 point per £1 spent; 100 points = £1 reward) and a daily fresh-bread supply partnership with Simmons Bakers round out the proposition. The business is privately held with 19 employees, no external funding, no mobile app, no proprietary technology systems, no AI/ML capabilities, and no disclosed revenue. Its customer base is concentrated locally in Buntingford and the surrounding Hertfordshire community, with a secondary food-service trade segment served by the fishmongers.

Name

PEARCES FARM SHOP LTD

Legal name

Pearces Farm Shop & Cafe ltd

Website

https://pearcesfarmshop.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Pearces Farm Shop Ltd is a family-run UK farm shop and café in Buntingford, Hertfordshire, serving local residents with fresh produce, on-site butchery and fishmongers, Pick-Your-Own strawberries, and an award-winning countryside café, supported by modest e-commerce gift-card and voucher sales.

Ownership category

akta.pro rank

Product category

Farm Shop Retail

NAICS

Specialty Food Retailers (4452), Nursery, Garden Center, and Farm Supply Retailers (444240), Florists (45931)

SIC

Retail-Eating & Drinking Places (5810), Retail-Variety Stores (5331), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Farm shop retail
• Fresh local produce
• Specialty grocery store
• Café and dining
• Pick your own fruit

Headquarters

HQ city

Buntingford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Farm Shop: Sale of fresh produce, artisanal foods, wines, spirits, local beers, seasonal plants, flowers, homeware, and gifts from the physical farm shop location. Revenue generated through in-store purchases.
2. Café Dining: Breakfast, lunch, afternoon tea, and beverages served in the on-site café. Revenue from food and drink sales consumed on premises.
3. Pick Your Own: Entry fees charged for access to PYO strawberry fields. Customers pay per person entry (£2) plus per kg for fruit picked (£7.99/kg for strawberries).
4. Gift Cards and Vouchers: Sale of e-gift cards (£5-£100) and afternoon tea vouchers (£60 for two). Cards valid for 2 years from purchase and redeemable in shop and café. These are pre-paid instruments generating immediate cash flow.
5. Fishmongers: Separate fishmonger department offering fresh seafood to both retail customers and the food service trade. Revenue from fish and seafood sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Pearce's Farm Shop & Cafe is a family-run farm shop in Buntingford, Hertfordshire, selling fresh produce, fine foods, deli items, wines, spirits, local beers, seasonal plants, flowers, and homeware gifts through a physical retail location. The site also operates an on-site café serving breakfast, lunch, and afternoon tea, an on-site fishmongers (Farmshop Fishmongers) and butchery (Bridget B's), plus seasonal Pick Your Own strawberry fields. E-commerce is limited to e-gift cards, afternoon tea vouchers, and made-to-order gift hampers enquired in store.

Product overview

Pearce's Farm Shop Ltd operates as a diversified farm retail business comprising a main Farm Shop, an award-winning Café, and Pick Your Own strawberry fields. The product portfolio includes gift products (E-Gift Cards ranging £5-100, Afternoon Tea for 2 vouchers at £60, and made-to-order Gift Hampers), two specialist sub-brands (Farmshop Fishmongers and Bridget B's Butchery), and a Loyalty Rewarded Card programme. The business was founded in 1982 selling fruit and veg from a shed, expanding over decades to include the Café opened in 2010.

Differentiator

Problem solved

Functional benefit

Brands

• Bridget B's: On-site butchery offering high quality meat products including sausages, smoked bacon, finest cuts of beef, lamb and pork. Staffed by experienced butchers providing expert advice.
• Farmshop Fishmongers

Products and services

• Pearce's Farm Shop Family-run farm shop offering fresh quality produce, fine foods, deli items, bakery products, wines, spirits, local beers, seasonal plants, flowers, and homeware gifts, located on the A10 near Buntingford and open seven days a week.
• Pearce's Café Contemporary café serving farmhouse breakfasts, freshly cooked lunches, desserts, and afternoon tea, with floor-to-ceiling glass and outdoor terrace offering views over the meadows; accepts online reservations.
• Pick Your Own Strawberries Seasonal Pick Your Own strawberry fields with a £2 per person entry fee (children under 10 free) and strawberries charged at £7.99 per kilogram picked; no booking required and fields close 30 minutes before shop closing.
• Farmshop Fishmongers On-site fishmonger department founded by Jon and Nick with over 20 years combined experience, sourcing British fish from small day boats and trusted suppliers (cod from Shetlands, cockles from Leigh-on-Sea, hook-and-line wild bass from Newlyn); open seven days a week and serves both retail and food-service trade customers.
• Bridget B's Butchery On-site butchery offering high-quality meat products including sausages, smoked bacon, beef, lamb, and pork cuts, staffed by experienced butchers who provide expert advice on preparation.
• E-Gift Card Digital gift card redeemable across the Pearce's farm shop and café, with values selectable from £5 to £100 in £5 increments, valid for 2 years and not required to be spent in full on the first transaction.
• Afternoon Tea for 2 E-Voucher Fixed-price afternoon tea experience voucher for two at £60, redeemable only for the afternoon tea offering in the café, requiring 24-hour notice and not interchangeable for other purchases.
• Made-to-Order Gift Hampers Made-to-order gift hampers featuring farm-fresh produce and gift items, available to order in store by enquiring with staff for various gift occasions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Simmons BakersminorOthersDaily bread supplier delivering fresh bread, crusty rolls, sourdough, and pastries each morning. Described as ensuring 'each morning begins with the comforting scent of fresh' baked goods.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Darts Farm: Darts Farm in Devon is a long-running family-run farm shop with its own butcher, fishmonger, deli and restaurant — an almost identical multi-departmental format to Pearce's, including own-grown produce and B2B trade.
• Welbeck Farm Shop: Welbeck Farm Shop on the Welbeck Estate (Nottinghamshire) is an artisan-led farm shop with butchery, bakery and deli counters — same independent-farm-shop + multi-counter format as Pearce's.
• Macknade Fine Foods: Macknade Fine Foods (Kent) operates a food hall, farm shop, butcher, fishmonger and café — a comparable diversified, family-run food retail destination targeting local affluent consumers.
• The Newt in Somerset: The Newt operates a working-estate farm shop, café, and gardens at Hadspen, Somerset, with own-grown produce and a strong events/visitor economy component — closely mirrors Pearce's blend of farm shop + café + PYO/leisure on a single rural estate.
• Millets Farm Centre: Millets Farm Centre in Oxfordshire operates a farm shop with seasonal PYO (strawberries, asparagus), a garden centre, restaurants and seasonal events — closely comparable to Pearce's combination of farm shop + café + Pick Your Own + plants/flowers.
• Cobham Farm Shop: Cobham Farm Shop (Surrey) is an independent farm shop with butchery and a small cafe/restaurant — similar product mix to Pearce's (own-grown, butcher, gifts, food-to-go) though without PYO.
• Daylesford Organic: Daylesford Organic is the UK's highest-profile farm shop with own-grown organic produce, multiple on-site food counters, and a celebrated café/restaurant in Gloucestershire — directly comparable to Pearce's as a destination farm retail + café hybrid selling own-grown and artisan foods.
• Hartley's Farm Shop: Hartley's Farm Shop in Ingatestone, Essex is a regional farm shop competing for the same Hertfordshire/Essex catchment with similar local-produce-plus-café positioning — a close geographic and concept peer.

Emerging players

• Natoora: Natoora is a London-headquartered specialty grower-distributor focusing on seasonal, traceable British and European produce to chefs and consumers — an emerging digital-first operator targeting the same 'farm-fresh, local, traceable' positioning Pearce's anchors on.

Broad incumbents

• Selfridges Foodhall: Selfridges' flagship Foodhall in London offers an artisan-produce, gift-hamper and foodservice-adjacent retail experience — a broader incumbent competing for the same premium/gifting pound Pearce's targets with its gift hampers and afternoon tea vouchers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pearces-farm-shop-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEARCES FARM SHOP LTD