Pearl St Brewery

Name

Pearl St Brewery

Legal name

Pearl Street Brewery

Website

https://pearlstreetbrewery.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Pearl Street Brewery is a privately held craft brewery founded in 1999 in La Crosse, Wisconsin, producing award-winning year-round and seasonal beers for regional distribution across Wisconsin, Minnesota, and Iowa, with revenue from a tasting room, on-premise and retail sales, merchandise, Mug Club memberships, tours, and event space rentals.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Craft brewery operations
• Taproom services
• Beer distribution wholesale
• Brewery merchandise retail

Headquarters

HQ city

La Crosse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. On-site Beer Sales: Full-service tap room selling Pearl Street Brewery house-made beers, ciders, hard seltzers, and sodas. Also offers mixed drinks alongside beers. Food items including pizza, pretzels, and jerky are available.
2. Off-site Beer Distribution: Beer sold on tap at bars and restaurants throughout the area and on shelves at retailers in Wisconsin, Minnesota, and Iowa.
3. Retail Merchandise: The Brewtique sells merchandise including T-shirts, tanks, hats, hoodies, and other branded items. Online store with nationwide shipping available.
4. Mug Club Membership: Annual membership program offering benefits including $2 off beers, 10% off merchandise, exclusive event specials, free beer on birthday, and growler discounts. Standard membership at $150, Premium at $250.
5. Group Brewery Tours: Private group tours available for $450, including facility tour, souvenir pint glass, and free beer for up to 20 guests. Additional guests at $22.50 each.
6. Event Space Rental: Event space available for company gatherings, birthday parties, bachelor/bachelorette parties, rehearsal dinners, wedding receptions, and other special events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pearl Street Brewery brews and sells a portfolio of award-winning craft beers including year-round staples and seasonal/limited releases. It operates a full-service tasting room at its La Crosse, Wisconsin headquarters, distributes beer on tap at local bars/restaurants and on shelves across Wisconsin, Minnesota, and Iowa, and sells branded merchandise through an in-house Brewtique and online store with nationwide shipping.

Product overview

Pearl Street Brewery is a craft brewery offering a portfolio of beers including year-round staples (V/O Haze, Supreme Fatty, That's What I'm Talkin' 'bout Organic Rolled Oat Stout, Shitty Lyte Beer, Pearl Street Pale Ale, Me Myself and IPA, Linalool IPA, El Hefe Bavarian Hefeweizen, D.T.B. Brown Ale) and seasonal/limited releases (Raspberry Tambois, Rumpshaker IPA, Smokin' Hemp Porter, Pop Gose, 17-UP Lemon Lime Gose, Applefest AppleWeizen, Lederhosen Lager Fest Bier, Funkadelicacy, Community Harvest Ale, Gosecopia, Dankenstein IIPA, Breakfast Beer, Sour Winter Gose). The brewery also operates a Tasting Room, offers group brewery tours, event space rentals, a Mug Club membership program, and sells merchandise through the Brewtique. An mobile app is available for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• D.T.B. Brown Ale
• V/O Haze
• Supreme Fatty
• That's What I'm Talkin' 'bout Organic Rolled Oat Stout
• Shitty Lyte Beer
• Pearl Street Pale Ale
• Me, Myself and IPA
• Linalool IPA
• El Hefe Bavarian Hefeweizen
• Java Lava Coffee Stout
• Al Caporter
• Seasonal and Limited Release Beers
• Tasting Room
• Group Brewery Tours
• Event Space Rental
• The Mug Club
• Brewtique
• Pearl Street Brewery App

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Northern Discovery Hops GrowercoreTechnology or IntegrationSingle Wisconsin grower producing the exclusive Northern Discovery hops variety. Pearl Street Brewery has exclusive rights to use these hops in beer for two years. Northern Discovery hops have 2.5 times more linalool than commercial varieties.
• Local Farm SupplierscoreStrategic or Co-development PartnerThe brewery works hand-in-hand with local farm suppliers, creating true plow-to-pint beers. Local ingredients include apples from La Crescent, Minnesota.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Lagunitas Brewing Company: Petaluma, California craft brewery (now owned by Heineken) with broad U.S. distribution, taprooms, and a wide-ranging portfolio of ales and IPAs. Comparable to Pearl Street as a craft brewery peer in style and taproom-plus-distribution model, though at substantially larger corporate scale.
• Sierra Nevada Brewing Co. Pioneering U.S. craft brewery with national distribution of flagship and seasonal beers plus on-site taprooms in California and North Carolina. Comparable to Pearl Street's craft model and seasonal/limited-release strategy but at a multi-state, national-distribution scale.
• Stone Brewing: San Diego-based craft brewery with national distribution, on-site taprooms and gardens, and a portfolio emphasizing IPAs and bold hop-forward styles. Comparable to Pearl Street as a craft beer peer in portfolio and taproom-led model, though operating at much larger national scale.
• Bell's Brewery: One of the largest U.S. craft brewers (now part of Kirin-owned Bell's), based in Michigan with a broad year-round and seasonal lineup, two production breweries, and a large Eccentric Café taproom. Comparable to Pearl Street as a craft brewery archetype but operating at vastly greater scale and distribution breadth.
• Founders Brewing Co. Grand Rapids, Michigan craft brewery with broad U.S. distribution, a taproom, and a portfolio spanning year-round flagships, seasonals, and barrel-aged beers. Comparable to Pearl Street's craft portfolio and seasonal/limited-release approach but at significantly larger scale.

Regional players

• Toppling Goliath Brewing Company: Decorah, Iowa craft brewery known for hop-forward IPAs and barrel-aged stouts with on-site taproom and regional distribution. Comparable to Pearl Street as a craft peer in its Iowa distribution footprint rather than a direct Wisconsin competitor.
• Indeed Brewing Company: Minneapolis, Minnesota craft brewery with taproom, distribution across the Midwest, and a focus on innovative seasonal and flagship beers. Comparable as a craft peer in Pearl Street's actual wholesale geography (Minnesota) rather than a direct Wisconsin competitor.

Direct peers

• Capital Brewery: Middleton, Wisconsin craft brewery producing a portfolio of German-style lagers, ales, and seasonal beers with on-site taproom and event space. Comparable to Pearl Street as a similarly sized Wisconsin craft producer with taproom, distribution, and event-rental operations.
• Lakefront Brewery: Milwaukee, Wisconsin craft brewery with year-round and seasonal beers, a popular brewery tour experience, and on-site restaurant/event space. Directly comparable to Pearl Street's taproom-plus-tours-plus-events craft model in the same state.
• New Glarus Brewing Company: Wisconsin-based craft brewery famous for Spotted Cow and a broad portfolio of year-round and seasonal beers. Closely comparable to Pearl Street as a regional Wisconsin craft brewer with a strong taproom and wholesale footprint in the upper Midwest.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PearlStreetBrew
• Facebookfacebook.com/pearlstreetbrewery
• LinkedInlinkedin.com/company/pearl-st-brewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pearl St Brewery