Performance Equine Associates

What Performance Equine Associates does

Performance Equine Associates (PEA) is a full-service equine veterinary hospital and ambulatory practice headquartered in Thackerville, Oklahoma, located in the heart of the western performance horse industry along I-35 between Oklahoma City and the Dallas-Fort Worth Metroplex. Founded in 1999 by Dr. Lane Easter and expanded to its current flagship facility in 2012 with partner Dr. Tyler Troop, PEA operates a 24-hour referral and primary-care hospital featuring two state-of-the-art surgery suites, neonatal intensive care, and an isolation facility. The practice is staffed by a seven-doctor team that includes multiple board-certified specialists (ACVS diplomates) and delivers sports medicine, lameness evaluation, general and orthopedic surgery, regenerative therapies (IRAP, PRP, Pro-Stride APS, shockwave), reproduction, pediatric and internal medicine, and ambulatory farm-call services across Southern Oklahoma and North Texas.

The clinical technology stack combines advanced diagnostic imaging (fluoroscopy, endoscopy, digital radiography, ultrasonography) with autologous regenerative medicine processing capability and dedicated surgical infrastructure. Revenue is generated on a fee-for-service professional services basis across examinations, diagnostics, medical treatments, and surgical procedures performed at the hospital, supplemented by mobile ambulatory services to farms and ranches and an online pharmacy operated through MyVetStoreOnline for equine medications and health products. Pricing is quote-based with no public disclosure.

PEA serves two principal customer segments: western performance horse trainers and owners in the Quarter Horse industry (cutting, reining, and related disciplines) seeking specialized sports medicine and surgical referral services, and general equine owners in the broader North Texas/Southern Oklahoma region seeking primary, emergency, reproductive, and pediatric care. The practice reaches customers through referral networks from other veterinarians, word-of-mouth in the western performance horse community, on-site horse show presence, a professional website, and direct contact. PEA is a private practice now operating under Altano Oklahoma Performance Equine, LLC as part of the Altano Group equine veterinary platform.

Name

Performance Equine Associates

Legal name

Performance Equine Associates

Website

https://pea-texoma.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Performance Equine Associates is a full-service equine veterinary hospital and ambulatory practice in Thackerville, Oklahoma, serving western performance horse trainers, breeders, and equine owners across Southern Oklahoma and North Texas with sports medicine, surgery, regenerative therapy, and 24-hour emergency care.

Ownership category

akta.pro rank

Product category

Equine Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Equine Veterinary Services (AFAEANAC)

akta.pro secondary industries

Equine Hospital & Surgical Services (HLAMABAF), Sports Medicine, Lameness & Performance (Equine) (HLAMABAJ), Equine Ambulatory & On-Farm Veterinary Services (HLAMABAE)

Keywords

• Equine veterinary services
• Equine sports medicine
• Equine surgery
• Equine reproduction services
• Ambulatory veterinary services

Headquarters

HQ city

Thackerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Professional Services: Fee-for-service veterinary medical care including examinations, lameness evaluations, diagnostic imaging, medical treatments, and surgical procedures performed at the hospital facility.
2. Ambulatory Services: Mobile veterinary services delivered to farms and ranches including preventive care, emergency treatment, and farm calls in North Texas and Southern Oklahoma.
3. Online Pharmacy: Online pharmacy sales of equine medications and health products through their e-commerce store.
4. Regenerative Medicine Therapies: Advanced therapies including IRAP, PRP, Pro-Stride APS, and shockwave therapy offered as specialized treatment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Performance Equine Associates is a full-service equine hospital and ambulatory practice delivering sports medicine, lameness evaluation, surgery (orthopedic, soft tissue, and dental), regenerative therapies (IRAP, PRP, Pro-Stride APS, Shockwave), internal medicine, pediatric/neonatal care, and reproduction services to horse owners, trainers, and breeding operations in Southern Oklahoma and North Texas. The practice operates both as a referral hospital and as an on-farm ambulatory service with 24/7 emergency coverage, supplemented by an in-house and online pharmacy for equine medications and supplies.

Product overview

Performance Equine Associates (PEA) is a full-service equine hospital and ambulatory practice offering a comprehensive suite of veterinary services. The core offering centers on sports medicine and lameness examination, supported by advanced regenerative therapies (IRAP, PRP, Pro-Stride APS, Shockwave Therapy), general and orthopedic surgery, reproduction services, pediatric care and internal medicine, and ambulatory/emergency services. The practice operates two state-of-the-art surgery suites and provides 24-hour hospital care. Additional offerings include an online pharmacy and veterinary internship/externship programs for student training. PEA serves as both a primary care facility and a referral surgical, diagnostic, and emergency hospital for the North Texas/Southern Oklahoma area.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Medicine and Lameness Evaluation Diagnostic and therapeutic service for performance horses that combines lameness exams, digital radiography, ultrasonography, and lameness-locator diagnostics to identify and treat musculoskeletal issues in sport horses.
• Regenerative Therapies (IRAP, PRP, Pro-Stride APS) Regenerative joint and soft tissue therapies that use the horse's own blood or serum products to treat osteoarthritis, tendon injuries, and other joint conditions in performance horses.
• Shockwave Therapy Non-invasive shockwave therapy used to promote healing of musculoskeletal injuries in horses, often in combination with other regenerative or rehabilitation treatments.
• Orthopedic and Soft Tissue Surgery Surgical services for horses covering orthopedic procedures (fracture repair, joint surgery, tendon/ligament surgery) and soft tissue procedures, delivered by board-certified surgeons in dedicated surgery suites.
• Reproduction Services Reproductive services for stallions and mares including breeding soundness evaluations, artificial insemination, dystocia management, foaling assistance, and neonatal foal care.
• Pediatric Care and Internal Medicine Specialty care for foals and adult horses covering neonatal intensive care, pediatric medicine, and internal medicine workups for complex medical cases.
• Ambulatory and Emergency Services On-farm veterinary services provided to horse owners across Southern Oklahoma and North Texas, including routine preventive care and 24/7 emergency coverage.
• Diagnostic Imaging (Fluoroscopy, Endoscopy, Digital Radiography, Ultrasonography) Advanced imaging services for horses including fluoroscopy, endoscopy, digital radiography, and digital ultrasonography used to support lameness, surgical, and internal medicine workups.
• Online Pharmacy Digital pharmacy offering equine medications, prescription refills, and care products for purchase by horse owners and trainers served by the practice.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Equine Sports Medicine & Surgery (ESMS): Weatherford, TX-based equine practice with a strong sports medicine and lameness focus serving the western performance horse industry. Directly comparable specialty emphasis (lameness, imaging, regenerative therapies) and overlapping Texas geography with PEA.
• Rood & Riddle Equine Hospital: One of the largest private equine referral hospitals in the U.S., headquartered in Lexington, KY with multiple satellite locations. Offers the same full-service mix as PEA — surgery, sports medicine, reproduction, internal medicine and ambulatory services — and competes for high-acuity referral cases.
• Alamo Pintado Equine Medical Center: California-based equine referral center with a long-standing reputation in surgery, internal medicine and reproduction. Comparable specialty depth and referral positioning to PEA.
• Hagyard Equine Medical Institute: Veteran Lexington, KY-based equine referral practice with a large multi-specialist veterinary team. Provides surgery, internal medicine, reproduction and ambulatory services across the Thoroughbred and sport horse industries, comparable to PEA in scope and specialty depth.
• Pioneer Equine Hospital: California equine referral practice offering surgery, sports medicine, reproduction and ambulatory services. Comparable full-service hospital model serving performance horse clientele in a different western U.S. market.
• Brazos Valley Equine Hospital: Texas equine referral hospital offering surgery, internal medicine, reproduction and ambulatory services. Operates a similar hospital-plus-ambulatory model in Texas, competing for referral cases from the same regional horse population.
• Equine Medical Center of Ocala: Florida-based equine referral hospital serving the central Florida horse community, with surgery, sports medicine, reproduction and ambulatory services. Comparable full-service operating model to PEA in a different but equally equine-dense regional market.
• San Luis Rey Equine Hospital: California equine referral hospital serving the San Luis Rey Downs training center and broader performance horse community. Similar full-service referral model with deep sports medicine and surgery capabilities.
• Oakridge Equine Hospital: Oklahoma-based equine practice offering surgery, sports medicine and ambulatory services; one of the closest geographic and clinical analogs to PEA in the Southern Plains equine referral market.

Broad incumbents

• Texas A&M Large Animal Hospital: Academic teaching hospital at Texas A&M University offering comprehensive equine surgery, internal medicine, sports medicine and emergency services. A larger, institutionally backed referral destination competing with PEA for the highest-acuity cases from the Texas/Oklahoma region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/performance-equine-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Equine Associates