Pecan Street Brewing

What Pecan Street Brewing does

Pecan Street Brewing is a family-owned brewpub founded in 2011 in Johnson City, Texas, operating a single location at 106 East Pecan Drive on the historic town square in the former County Hardware & Supply building. The company produces and serves its own craft beer brewed on-premises using Texas-grown malted barley, alongside a Southern-inspired scratch-made food menu (brick-oven pizzas, burgers, brunch items), craft cocktails, and Texas wines. Beer recipes have earned 25+ medals since 2022 at the World Beer Cup, Great American Beer Festival, Texas Craft Brewers Cup, and Fredericksburg Craft Beer Competition, anchoring the brand's quality positioning.

The business operates five distinct venue spaces — a Main Dining Room, Dance Hall, outdoor Biergarten, upstairs Game Room, and bar seating — and supports dine-in service, takeout/delivery online ordering through the SkyTab platform, off-site catering with quote-based pricing, and private event hosting for corporate, wedding, and celebration clients. A brewery membership program ($25/year) provides 15% off growler refills and discounted cans, and digital gift cards extend the channel mix. Customer segments are local Johnson City residents, Texas Hill Country tourists (near Pedernales Falls and Fredericksburg), corporate event hosts, and celebration parties.

Revenue mechanics are purely transactional: per-item food and beverage pricing on-premises, takeout transaction fees via SkyTab, quote-based catering and private-event contracts, and a small recurring membership/gift-card stream. The business is bootstrapped with no external institutional investment, no parent company, and no franchise or wholesale distribution disclosed. Technology is limited to off-the-shelf SaaS — SpotHopper for website, reservations, and email marketing; SkyTab for online ordering — with no proprietary technology, API, or AI/ML capabilities.

Name

Pecan Street Brewing

Legal name

Pecan Street Brewing

Website

https://pecanstreetbrewing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Pecan Street Brewing is a family-owned brewpub in Johnson City, Texas, founded in 2011, serving house-brewed craft beer, Southern-inspired food, cocktails, and Texas wines to local residents, Texas Hill Country tourists, and private event clients.

Ownership category

akta.pro rank

Product category

Brewpub and Casual Dining Restaurant

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Malt Beverages (2082), Retail-Eating Places (5812)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Taprooms & Brewpubs (CRANACAF), Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft brewery
• Brewpub dining
• Craft beer production
• Event catering
• Casual restaurant

Headquarters

HQ city

Johnson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Full-service restaurant and bar generating revenue from dine-in meals, craft beer, cocktails, wine, and specialty beverages
2. Online Ordering: Takeout and delivery orders through SkyTab platform for food and select beverages
3. Catering Services: Off-site catering for private events including corporate gatherings, weddings, birthday parties, and celebrations with customized menus
4. Private Event Hosting: Venue rental for group reservations including Dance Hall, Main Dining Room, Biergarten, and Game Room spaces
5. Gift Cards and Membership: Gift card sales and brewery membership program offering 15% off growler refills and discounted cans

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pecan Street Brewing is a family-owned brewpub that brews and serves house-made craft beer on the premises in Johnson City, Texas, alongside a full Southern-inspired scratch kitchen offering burgers, brick-oven pizzas, brunch dishes, craft cocktails, and Texas wines. The business extends its core hospitality offering through catering for off-site events, multiple private event venue spaces, online ordering for takeout, gift cards, table reservations, and an annual brewery membership program offering discounted growler refills and cans.

Product overview

Pecan Street Brewing is a family-owned brewpub located in Johnson City, TX, offering a unified hospitality experience centered around house-brewed craft beer, Southern-inspired scratch-made food, cocktails, and Texas wine. The business operates multiple integrated service offerings: a restaurant with full food and drink menus, a craft brewery producing award-winning beers, catering services for events of all sizes, private event spaces (Dance Hall, Biergarten, Game Room), online ordering via SkyTab, gift cards, and table reservations. The establishment has been serving the community since 2011 and features regular events including live music and social gatherings.

Differentiator

Problem solved

Functional benefit

Products and services

• House-Brewed Craft Beer In-house brewed craft beer across multiple styles including Czech Pilsner, Blonde Ale, Amber Lager, Rye Märzen, specialty IPAs, and seasonal offerings like The Great Pumpkin Ale and Rauchbier, brewed and served on-premises for dine-in and to-go in cans and growlers.
• Southern Inspired Restaurant (Food Menu) Full Southern-inspired scratch kitchen menu featuring Pecan Sweet Chicken, Nashville Fire Chicken Sandwich, Pecan Chicken & Waffles, handcrafted brick-oven pizzas, burgers, sandwiches, brunch dishes, salads, and scratch-made comfort food prepared in-house.
• Cocktails and Texas Wine Bar Full bar service offering craft cocktails (including Pecan Old Fashioned and signature margaritas), specialty drinks, mimosa flights, and a curated selection of Texas wines for dine-in guests.
• Catering Services Off-site catering for private events including intimate gatherings, corporate events, weddings, birthdays, and holiday parties, with customizable menus spanning Southern-inspired comfort food, Americana, festive fiestas, and Italian-inspired cuisine.
• Private Event Hosting and Venue Rental Private event bookings and group reservations across four dedicated spaces (Dance Hall, Main Dining Room, outdoor Biergarten, and upstairs Game Room) for birthdays, rehearsal dinners, corporate gatherings, family reunions, and celebrations.
• Online Ordering for Takeout Online food and beverage ordering platform for takeout and delivery, including beer to-go in 16oz cans ($5), 32oz cans ($10), and 64oz growler refills, powered by SkyTab.
• Gift Cards Digital gift cards sold through the brewpub's website, redeemable at the restaurant for food, beverages, and merchandise.
• Brewery Membership Program Annual subscription-based brewery membership program priced at $25 per year that provides members with 15% off growler refills and discounted beer cans for to-go purchases.

Quantifiable outcome

• 25+ brewing awards since 2022 across World Beer Cup, GABF, Texas Craft Brewers Cup, and Fredericksburg Craft Beer Competition

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• SkyTabcoreTechnology or IntegrationOnline ordering platform for takeout and delivery. Provides e-commerce infrastructure for food and beverage sales including beer to-go in cans and growlers.
• Persnickety Gardens (JCTX)minorOthersLocal supplier providing sourdough and honey wheat bread for sandwiches and toast items on the menu.
• Llano Miller's MarketminorOthersLocal supplier providing breakfast sausage and sausage links for brunch dishes.
• June Bloom Lavender (JCTX)minorOthersLocal lavender farm providing lavender syrup for lemonade and mimosa drinks.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Last Stand Brewing Company: Small craft brewery also located in Johnson City, TX — the closest geographic direct peer, sharing the same local resident and tourist customer pool.
• Family Business Beer Company: Family-run craft brewery and taproom in Dripping Springs, TX — directly comparable family-owned brewpub model in the same Central Texas craft corridor.
• Real Ale Brewing Company: Independent Texas craft brewery based in Blanco with taproom service — comparable Hill Country craft producer with on-premise tasting and direct consumer sales.
• Vista Brewing: Brewpub in Driftwood, TX combining craft beer with farm-to-table food and outdoor event space — highly comparable brewpub model in the greater Hill Country/Austin region.
• Jester King Brewery: Highly regarded farmhouse brewery and pizza-focused kitchen on a large rural property outside Austin — comparable craft-first brewpub model with destination tourism appeal.
• Twisted X Brewing: Craft brewery with taproom in Dripping Springs, TX serving Texas-made beers — comparable Hill Country craft brewery targeting tourism and local customers.
• Pedernales Brewing Co. Craft brewery and taproom located in Fredericksburg, TX — directly comparable Texas Hill Country craft beer destination with on-premise service in the same tourism corridor as Pecan Street Brewing.

Regional players

• Hops & Grain Brewing: Austin-based independent craft brewery with taproom — comparable Texas craft producer operating a similar direct-to-consumer model in the same regional market.

Broad incumbents

• Independence Brewing Co. Established Austin craft brewery with taproom and broader distribution — comparable Texas craft producer and a broader incumbent operating in the same regional craft ecosystem.
• (512) Brewing Company: Long-established Austin craft brewery with taproom and wider Texas distribution — a broader incumbent in the Central Texas craft market with overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/127058221590
• Instagraminstagram.com/pecanstreetbrewing
• LinkedInlinkedin.com/company/pecan-street-brewing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pecan Street Brewing