What Pechtheyden Landtechnik does

Raiffeisen Technik Rhein-Main GmbH is a German agricultural equipment distributor and service provider headquartered in western Germany, operating 44 locations across the German states of North Rhine-Westphalia, Hessen, Rhineland-Palatinate and Saarland, plus three regions of France (Alsace, Champagne, Southern France) with 16 additional sites. The company is the agricultural technology arm of two cooperative parents — Raiffeisen Waren GmbH and Raiffeisen Waren-Zentrale Rhein-Main AG — and is consolidating into a unified joint venture brand, "Raiffeisen Technik," effective May 1, 2026. It traces its heritage to 1924 and previously operated as RWZ-Agrartechnik before taking its current name.

The company's product portfolio spans full-line agricultural machinery — tractors, combine harvesters, irrigation systems, soil cultivation, fertilizing, seeding, transport, slurry handling, potato and dairy/milking equipment — offered in both new and used conditions. Service offerings include professional workshop maintenance and repair, dedicated combine harvester maintenance, and lubricants, complemented by the RWZ Parts Webshop for next-day spare-parts delivery (marketed as Europe's largest agricultural parts assortment) and the RWZ Trader online marketplace for used equipment. The platform architecture is fundamentally a multi-channel physical-dealer-plus-e-commerce distribution stack rather than a technology product.

The business model combines three revenue streams: (1) one-time new and used equipment sales, (2) recurring aftermarket parts and consumables distribution via the webshop and parts counters, and (3) professional services from in-house workshops. Customers are predominantly small and medium-sized farms and agricultural operations, with additional segments in viticulture, horticulture, dairy, forestry and municipal government; the cross-border French footprint broadens the addressable customer base. The two cooperative parents embed the company within the broader Raiffeisen ecosystem of financing, agricultural inputs, and crop marketing, supporting a multi-product wallet relationship with farmer-members.

Name

Pechtheyden Landtechnik

Legal name

Raiffeisen Technik Rhein-Main GmbH

Website

https://pechtheyden-landtechnik.de

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

Raiffeisen Technik Rhein-Main GmbH is a German agricultural equipment distributor with 44 locations across four German states and three French regions, selling tractors, harvesters, dairy and slurry equipment, parts, and workshop services to SMB farmers and agricultural operators.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

Keywords

• Agricultural machinery
• Farm equipment
• Tractor sales
• Spare parts distribution
• Workshop services

Headquarters

HQ city

Düsseldorf (regional area)

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new agricultural machinery including tractors, harvesters, irrigation systems, soil cultivation equipment, and specialty equipment for viticulture, horticulture, potato farming, and municipal applications.
2. Spare Parts Distribution: Distribution of replacement parts through the RWZ Parts Webshop. Access to Europe's largest agricultural equipment parts assortment with next-day delivery.
3. Workshop and Maintenance Services: On-site workshop services including maintenance, repair, and full harvester servicing. Additional services include lubricant sales.
4. Used Equipment Sales: Sale of pre-owned agricultural machinery through the Trader platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pechtheyden Landtechnik is a local agricultural equipment dealership selling new and used farm machinery spanning categories such as tractors, soil cultivation, seeding, fertilizing, crop protection, harvesting, forage harvesting, irrigation, slurry, potato, loading, transport, milking/barn, municipal, and garden/forest equipment. The business complements sales with a spare parts webshop (RWZ Parts Webshop), an online used-equipment marketplace (RWZ Trader), lubricants, workshop repair services, and specialized combine-harvester maintenance, serving farmers, wine growers, dairy operations, horticulture, forestry, and municipal customers in the Wegberg area.

Product overview

Raiffeisen Technik Rhein-Main operates as a comprehensive agricultural technology dealer offering a broad portfolio of farm equipment across multiple product categories. The product range includes irrigation systems (Bewässerungstechnik), soil cultivation (Bodenbearbeitung), fertilizing (Düngetechnik), harvesting (Erntetechnik), forage harvesting (Futtererntetechnik), slurry management (Gülletechnik), barn and milking technology (Hof- | Melktechnik), potato technology (Kartoffeltechnik), loading equipment (Ladetechnik), plant protection (Pflanzenschutztechnik), seeding (Sätechnik), tractors (Traktoren), and transport technology (Transporttechnik). The company also offers used machinery (Gebrauchtmaschinen), an online parts webshop (RWZ Parts Webshop), and complementary services including sales, spare parts supply, workshop repair, lubricants, and combine harvester maintenance. The business serves agriculture, viticulture, horticulture, dairy farming, forestry, and municipal sectors across Germany (North Rhine-Westphalia, Hesse, Rhineland-Palatinate, Saarland) and France (Alsace, Champagne, Southern France) through 44 locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Tractors (Traktoren) Sales of tractors for agricultural and contractor customers, including connected / telematics-ready units with FieldView, AGCenterBox, and SmartConnect integrations.
• Soil cultivation equipment (Bodenbearbeitung) Tillage equipment sold to crop farmers for seedbed preparation and soil management.
• Seeding technology (Sätechnik) Seeding and sowing equipment for arable farming operations.
• Fertilizing technology (Düngetechnik) Fertilizer spreading and application equipment for crop farmers.
• Crop protection technology (Pflanzenschutztechnik) Plant protection and spraying equipment sold to arable farming customers.
• Harvesting technology (Erntetechnik) Harvesting machinery (excluding combine harvesters, which are covered by a dedicated maintenance service).
• Forage harvesting technology (Futtererntetechnik) Forage harvesting equipment targeted at dairy and livestock operations.
• Irrigation technology (Bewässerungstechnik) Irrigation equipment for crop production customers.
• Slurry technology (Gülletechnik) Slurry handling and application equipment for livestock and mixed farming operations.
• Potato technology (Kartoffeltechnik) Specialized equipment for potato cultivation and harvesting.
• Loading technology (Ladetechnik) Loading and material-handling equipment (including front loaders and similar) for agricultural operations.
• Transport technology (Transporttechnik) Trailers and transport equipment for agricultural logistics.
• Barn and milking technology (Hof- | Melktechnik) Barn equipment and milking technology targeted at dairy operations.
• Municipal technology (Kommunaltechnik) Municipal-grade equipment for public-sector customers and contractors.
• Garden and forest equipment (Garten | Forst) Garden and forestry equipment for horticulture, landscaping, and forestry operators.
• Used agricultural machinery (Gebrauchtmaschinen) Sale of pre-owned agricultural machinery, supported by the RWZ Trader online platform.
• Spare parts (Ersatzteile) Spare parts distribution via the RWZ Parts Webshop and through the dealership.
• Lubricants (Schmierstoffe) Sale of lubricants and operational fluids for agricultural machinery.
• Workshop service (Werkstatt) Repair and maintenance workshop service for agricultural and municipal equipment, including on-site field service via mobile workshop technicians.
• Combine harvester maintenance (Wartung Vollernter) Specialized inspection and maintenance service for combine harvesters, including peak-season readiness support.
• Sales / distribution (Vertrieb) New-machine sales / distribution function providing manufacturer-brand representation across the listed product categories.

Named customers6 records

Segments6 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Raiffeisen Waren GmbH (RW)flagshipStrategic or Co-development Partner · 1 May 2026Joint venture formation between RW and Raiffeisen Waren-Zentrale Rhein-Main AG (RWZ) to combine their agricultural technology businesses. The merged entity will operate under the Raiffeisen Technik brand starting May 1, 2026.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AGRAVIS Raiffeisen AG: Major German agricultural cooperative headquartered in Münster with comparable farmer-owned cooperative structure and broad agricultural equipment dealer operations across northern and western Germany. Closest structural analogue to Raiffeisen Technik Rhein-Main.
• ATR Landhandel GmbH & Co. KG: Northern German agricultural cooperative providing farm inputs, equipment, and grain marketing. Operates as a peer cooperative ag-equipment distributor with comparable service offerings.
• Hauptgenossenschaft Nord AG (HaGe): Northern German agricultural cooperative providing farm supplies, grain marketing, and equipment-related services. Another Raiffeisen-family cooperative operating a comparable cooperative ag-dealer model.
• BayWa AG: Listed German agricultural conglomerate with substantial agricultural equipment retail and service operations across southern Germany and Austria, offering a directly comparable mix of equipment sales, parts, and service.
• ZG Raiffeisen eG: Baden-Württemberg-based agricultural cooperative with farm machinery retail, parts, and service across southwestern Germany. Same Raiffeisen cooperative family and directly overlapping equipment dealer activities.

Regional players

• InVivo Group: Leading French agricultural cooperative group (parent of Soufflet and other agribusinesses) operating in the same French regions (Champagne, Alsace) where Raiffeisen Technik has 16 locations, with comparable farmer-member structure and ag inputs distribution.

Broad incumbents

• AGCO Corporation: Global agricultural equipment manufacturer (Fendt, Massey Ferguson, Valtra brands) that sells through dealer networks in Europe including Germany. Major incumbent shaping dealer economics through direct digital channels.
• Deere & Company (John Deere): Largest global farm equipment manufacturer and the most aggressive OEM in disintermediating dealers via direct-to-farmer digital platforms. Sets the competitive ceiling and threat to traditional dealer economics.
• SDF Group (Same Deutz-Fahr): Italian-headquartered tractor and harvester manufacturer (Deutz-Fahr, Same, Lamborghini brands) with strong European dealer networks including in Germany and France. Comparable equipment category incumbent.
• CLAAS KGaA mbH: German-headquartered global farm machinery manufacturer (combines, forage harvesters, tractors) that supplies many of the products Raiffeisen Technik distributes. Broad incumbent with overlapping equipment category presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pechtheyden-landtechnik

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pechtheyden Landtechnik