Peckover Primary
Peckover Primary School is a state-funded UK primary school in Wisbech, Cambridgeshire, delivering Nursery-through-Year-6 education under the Brooke Weston Trust multi-academy trust. It serves catchment-area families with full National Curriculum delivery, SEND-inclusive provision, and chargeable wraparound care services.
- Company typePrivate
- Founded-
- HeadquartersWisbech, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Peckover Primary does
Peckover Primary School is a state-funded primary school located at Leverington Road, Wisbech, Cambridgeshire (PE13 1PJ), operating from Nursery through Year 6 within a defined catchment area in the Fenland region of England. It serves a diverse community — explicitly including families who have recently arrived from Eastern European countries — and delivers the full English National Curriculum alongside a dedicated Early Years Foundation Stage (EYFS) provision covering children from Pre-School age. Core academic delivery is supplemented by a SEND-inclusive mainstream model with dedicated SENDCOs for EYFS/KS1 and KS2, and by a distinctive enrichment brand called '50 Before Year 7' offering residential trips, off-site visits, and Trust-wide events such as the annual Young Voices concert at the O2 Arena.
The school has been a member of the Brooke Weston Trust multi-academy trust since 2013, operating under the Trust's 4S governance model (Standards, Safeguarding, SEND, Stakeholders) and benefiting from Trust-wide reading initiatives, STEM projects, professional development pipelines, and collaborative procurement. Operationally, Peckover runs approximately 32.5 teaching hours per week (8:50am–3:20pm plus breaks) and is described in firmographic data as a large primary school, with Key Information listings referencing around 35 staff documents. The most recent OFSTED inspection in April 2025 described the school as 'a gem of a school'.
The business model is predominantly state-funded: core tuition is free at point of use, with revenue flowing from Cambridgeshire County Council per-pupil allocations, Pupil Premium, Sports Premium, and voluntary parental contributions for trips. Supplemental revenue is generated through chargeable wraparound care services — a pre-booked breakfast club from 7:45am, the Jays after-school club running until 5:45pm, and a football club run by external coach John Rowe — all paid in advance via Parent Pay. Complementary free services (Grab and Go breakfast at 8:20am, universal infant free school meals for Reception/Year 1/Year 2) widen accessibility for working families. Distribution is administered externally through Cambridgeshire County Council's Common Application Form with admissions opening in September, closing in January, and National Offer Day in April.
Peckover Primary firmographics
Firmographics- Name
- Peckover Primary
- Legal name
- Peckover Primary School
- Website
- https://peckoverprimary.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Peckover Primary School is a state-funded UK primary school in Wisbech, Cambridgeshire, delivering Nursery-through-Year-6 education under the Brooke Weston Trust multi-academy trust. It serves catchment-area families with full National Curriculum delivery, SEND-inclusive provision, and chargeable wraparound care services.
- Ownership category
- akta.pro rank
Peckover Primary industry classification
Industry- Product category
- Primary Education
- NAICS
- Elementary and Secondary Schools (611110), Educational Support Services (611710)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200)
- akta.pro primary industry
- Public Elementary Schools (EDAJAAAB)
- akta.pro secondary industries
- General Preschools (Play-Based) (EDACABAA), Full-Day Nursery Programs (EDACACAD)
Keywords
Where Peckover Primary is headquartered
LocationHeadquarters
- HQ city
- Wisbech
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Peckover Primary business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others
Revenue model
- Wraparound Care Services: Chargeable before and after school care services including breakfast club (from 7:45am), grab and go free breakfast, and Jays after-school club. Football club run by local coach John Rowe is also chargeable.
- State-Funded Education: Core education is government-funded through Cambridgeshire County Council with no tuition fees charged to families. Additional revenue generated through pupil premium funding, sports premium, and voluntary contributions for trips and activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Chargeable Breakfast Club - child care from 7:45am |
| Freemium | Pay-as-you-go | Free Grab and Go Breakfast - no booking required |
| Other | Pay-as-you-go | Jays After-School Club - chargeable until 5:45pm |
| Other | Pay-as-you-go | Football Club - run by external coach John Rowe |
| Freemium | Pay-as-you-go | Free School Meals - universal for Reception, Year 1 and Year 2 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Peckover Primary product offering
Product offeringCore offering
Peckover Primary School is a state-funded mainstream primary school in Wisbech, Cambridgeshire, delivering full National Curriculum education from Nursery through Year 6 to children aged 3-11 in its catchment area. The school operates under the Brooke Weston Trust multi-academy trust and supplements its free core education with chargeable wraparound care services (Breakfast Club from 7:45am and Jays After-School Club until 5:45pm), free Grab and Go Breakfast, SEND support, sports premium-funded specialist coaching, residential and educational trips, and an enrichment programme called 50 Before Year 7.
Product overview
Peckover Primary School is a mainstream primary school offering education from Pre-School (Nursery) through to Year 6. The school operates as part of the Brooke Weston Trust multi-academy chain. Its core educational offering is the National Curriculum delivery across all primary year groups, supplemented by a dedicated Early Years Foundation Stage (EYFS) provision. Additional services include wraparound childcare through chargeable breakfast club (from 7:45am) and after-school club (Jays, until 5:45pm), alongside free grab-and-go breakfast provision. The school offers extra-curricular activities including free school-led clubs and chargeable football coaching, plus sports premium-funded specialist coaching and competitive sports events. Enrichment programmes include residential trips (Year 4 North Norfolk Coast, Year 6), annual Young Voices concert at O2 Arena, and the distinctive 50 Before Year 7 experiential learning programme. The school maintains fully inclusive SEND provision with specialist SENDCO support across both early years/KS1 and KS2.
Differentiator
Problem solved
Functional benefit
Products and services
- Early Years Foundation Stage (EYFS) Provision Nursery and Reception education for pre-school age children, covering Communication and Language, Physical Development, Personal Social Emotional Development, Literacy, Mathematics, Understanding the World, and Expressive Arts and Design.
- Primary School Education (Years 1-6) Mainstream primary education from Year 1 through Year 6 covering the full National Curriculum including core subjects (English, Mathematics, Science), foundation subjects (History, Geography, Art, Design Technology, Computing, Music, PE, Languages) and RSHE/PSHE.
- Breakfast Club and Grab and Go Chargeable Breakfast Club from 7:45am with pre-booking via Parent Pay, plus a free Grab and Go Breakfast service from 8:20am with no booking required, both providing wraparound childcare for working families.
- Jays After-School Club Chargeable after-school club running until 5:45pm with activities and snacks, pre-booked and paid in advance via Parent Pay.
- SEND Support Services Fully inclusive mainstream provision supporting pupils across four broad areas of SEND: Communication and Interaction, Cognition and Learning, Social Emotional and Mental Health, and Sensory and Physical Needs, delivered by dedicated SENDCOs for EYFS/KS1 and KS2.
- 50 Before Year 7 Programme Curriculum enrichment programme offering 50 experiences every child should have before age 11, including trips, visitors, and activities beyond the classroom.
Quantifiable outcome
- 71% Reading Expected Standard (vs 75% National)
- +4 more outcomes
Companies that use Peckover Primary
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Peckover Primary technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peckover Primary partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Sport2DayminorPartnership with Sport2Day for running a summer holiday club at Peckover School. The club provides fun activities for children during the summer break and offers additional childcare support for working families.
- Brooke Weston TrustcorePeckover Primary School is part of The Brooke Weston Trust, a multi-academy trust. The school joined in 2013 and benefits from being part of a larger academic organization with access to facilities and opportunities beyond a normal school's scope. The trust provides strategic oversight through the 4S model of governance (Standards, Safeguarding, SEND, Stakeholders) and enables collaboration across multiple schools including reading buddy programs, Trust-wide STEM projects, and professional development opportunities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Peckover Primary competitors and assessment
Company assessmentBroad incumbents
- Oasis Community Learning: A large UK multi-academy trust running primary and secondary academies with a strong wraparound care and community focus. Relevant as a broader incumbent demonstrating how scaled MATs operate community-integrated primary education models similar to Peckover's offering.
- Greenwood Academies Trust: A multi-academy trust running multiple primary academies across the East Midlands and East of England. Comparable as a regional incumbent operating the same primary-academy-within-MAT model Peckover sits inside.
- Harris Federation: One of the largest UK multi-academy trusts operating many primary and secondary academies. Comparable as a broader incumbent in the same MAT operating model, illustrating scaled Trust governance, shared services, and attainment strategies Peckover is exposed to via its own Trust membership.
Others
- Brooke Weston Trust: The parent multi-academy trust of which Peckover is a member. Relevant as the strategic and governance parent providing shared services, Trust-wide events, and oversight that shape Peckover's operating envelope.
Direct peers
- Beanfield Primary School: A Brooke Weston Trust primary offering the same Trust-backed curriculum, wraparound care, and shared services. Useful peer for evaluating relative performance, curriculum delivery, and family-facing service design within the Trust.
- Gretton Primary Academy: A Brooke Weston Trust primary academy operating a parallel model with shared Trust services, governance, and enrichment activities. Closely aligned in operating model and Trust-driven oversight, making it a natural peer for benchmarking outcomes and capacity.
- Oakley Vale Primary School: A BWT-affiliated primary school operating within the same Trust framework. Comparable in scale, governance, and Trust-driven enrichment, allowing direct read-across on attainment, attendance, and wraparound service uptake.
- Compass Primary Academy: Another Brooke Weston Trust primary school, serving a similar Nursery-to-Year 6 cohort under the same Trust governance. Directly comparable as a fellow Trust primary operating the same admissions oversight, shared CPD, and Trust-wide enrichment model.
- Reach Academy Feltham: An independent standalone UK primary/free school serving a similar Nursery-to-Year 6 cohort with wraparound care and enrichment focus. Comparable as a similarly-sized state-funded primary outside the Brooke Weston Trust network, useful for benchmarking standalone primary operating models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Peckover Primary social profiles
Digital presencePeckover Primary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peckover Primary leadership team
Management profileNumber of profiles
Profiles7 records
Peckover Primary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peckover Primary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peckover Primary
What does Peckover Primary do?
Peckover Primary School is a state-funded mainstream primary school in Wisbech, Cambridgeshire, delivering full National Curriculum education from Nursery through Year 6 to children aged 3-11 in its catchment area. The school operates under the Brooke Weston Trust multi-academy trust and supplements its free core education with chargeable wraparound care services (Breakfast Club from 7:45am and Jays After-School Club until 5:45pm), free Grab and Go Breakfast, SEND support, sports premium-funded specialist coaching, residential and educational trips, and an enrichment programme called 50 Before Year 7.
Is Peckover Primary a public or private company?
Peckover Primary is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Peckover Primary founded?
Peckover Primary was founded in -1. It employs 1 to 10 people.
Where is Peckover Primary based?
Peckover Primary is headquartered in Wisbech, United Kingdom, in the Europe region.
How does Peckover Primary make money?
Two revenue lines are on record. Wraparound Care Services are the primary driver. The others are state-Funded Education.
Who are Peckover Primary's main competitors?
Broad incumbents on record are Oasis Community Learning, Greenwood Academies Trust and Harris Federation. Brooke Weston Trust is listed as an others. Direct peers are Beanfield Primary School, Gretton Primary Academy, Oakley Vale Primary School, Compass Primary Academy and Reach Academy Feltham.
Does Peckover Primary have an API?
No public API is recorded for Peckover Primary.
What industry is Peckover Primary in?
Peckover Primary's product category is Primary Education. Its primary akta.pro industry code is EDAJAAAB, Public Elementary Schools, with a secondary code of EDACABAA, General Preschools (Play-Based). Its NAICS code is 611110 and its SIC code is 8351.