PEDAL POWER SCOTLAND LIMITED

What PEDAL POWER SCOTLAND LIMITED does

Pedal Power Scotland Limited is a privately held, Scotland-based independent bicycle retailer headquartered and operating a physical showroom at 13 Main Street, West Calder, EH55 8BY. The company is registered as a private limited company in Scotland (company number SC393317) and self-describes as one of Scotland's largest cycling retailers. The product portfolio spans approximately 3,647 SKUs across traditional bikes (road, mountain, hybrid, gravel, cyclo-cross, BMX, kids), e-bikes, components, clothing, accessories, maintenance products, and car tents, sourced from brands including Giant, Specialized, Liv, Cervelo, Pinarello, Cannondale, Frog Bikes, and Ridgeback. The business also retails more than 620 Shimano-branded products and holds Authorized Shimano Service Centre status.

The company operates a dual-channel model combining its physical retail store with an e-commerce website (pedalpower.org.uk) offering Click & Collect, mainland UK delivery, and participation in the UK Cycle to Work Scheme. Service revenues come from an in-house workshop (including Shimano-certified hydraulic disc brake servicing), professional bike fitting, and a separate coaching sub-brand (Pedal Power Coaching, pedalpowercoaching.co.uk). Pricing spans budget accessories (from £0.99) through entry e-bikes (~£1,499) to premium road bikes up to £13,500, with seasonal discounting up to 50% on selected lines.

The business is a small, vertically focused specialty retailer with approximately 6 employees, no disclosed funding, no parent company, and a single retail location. Marketing is concentrated on the e-commerce site, regional industry awards (BikeBiz IBD of the Year 2024; ThreeBestRated listing), and government scheme participation. Customer base is highly diversified across consumer cyclist personas (road, mountain, commuter, leisure, competitive, kids) with no named enterprise accounts and no disclosed financial scale.

Name

PEDAL POWER SCOTLAND LIMITED

Legal name

Pedal Power Scotland Limited

Website

https://pedalpower.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pedal Power Scotland Limited is an independent Scottish bicycle retailer operating a West Calder showroom and e-commerce site, selling bikes, e-bikes, components, clothing, and accessories from major brands alongside workshop, bike fitting, and coaching services.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Personal and Household Goods Repair and Maintenance (8114)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Bicycle retail
• Cycling equipment
• E-bike sales
• Bike fitting services
• Workshop repairs

Headquarters

HQ city

West Calder

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: Retail sales of bicycles across multiple categories including road, mountain, hybrid, e-bikes, cyclo-cross, gravel, BMX, and kids bikes. Products sourced from major brands including Giant, Specialized, Liv, Cervelo, Pinarello, Cannondale, and Frog Bikes.
2. Accessories and Components Sales: Retail sales of cycling accessories (lights, locks, hydration, bags, technology), components (brakes, drivetrain, wheels, cockpit), and maintenance products (cleaners, lubricants, tools).
3. Clothing Sales: Sales of cycling clothing including jerseys, jackets, shorts, helmets, footwear, eyewear, and casual wear from brands like Endura, Assos, and Rapha.
4. Workshop and Service: Workshop services including maintenance and repairs, bike fitting services, and Shimano Service Centre certification.
5. Coaching Services: Cycling coaching services offered through a separate website (pedalpowercoaching.co.uk).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pedal Power Scotland Limited is an independent bicycle retailer selling traditional and electric bikes, cycling apparel, accessories, components, and maintenance products from brands including Giant, Specialized, Liv, Cervelo, Pinarello, Cannondale, Frog Bikes, and Ridgeback. The company complements retail sales with a Shimano-certified workshop for repairs and servicing, professional bike fitting, and standalone cycling coaching services delivered via the Pedal Power Coaching sub-brand.

Product overview

Pedal Power Scotland Limited operates as a traditional bicycle retail business, offering a comprehensive portfolio of cycling products and services rather than a unified software platform. The core product offering consists of physical bicycles (traditional and electric) across multiple categories including Road, Mountain Bike, Gravel, Hybrid, BMX, Cyclo Cross, and Kids bikes from premium brands such as Giant, Liv, Specialized, Cervelo, Pinarello, and Cannondale. These are complemented by an extensive accessories range (Hydration, Lights, Technology, Turbo Trainers), cycling clothing (Helmets, Jackets, Jerseys, Footwear), and bicycle Components (Brakes, Drivechain, Wheels). Additional services include a Shimano-certified Workshop, professional Bike Fitting, and Coaching Services. The company also offers Car Tents for vehicle-based camping and supports Cycle to Work Scheme financing. The product portfolio spans 3,647+ individual product lines with 620+ Shimano products alone, positioning the business as one of Scotland's largest independent bicycle retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Pedal Power Coaching: Coaching services offered by the company, accessible via pedalpowercoaching.co.uk

Products and services

• Bikes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ShimanocoreTechnology or IntegrationAuthorized Shimano Service Centre. Offers genuine Shimano replacement parts and uses Shimano maintenance tools. Specializes in Shimano hydraulic disc brake service and maintenance.
• Cycle to Work SchemecoreGTM or Marketing PartnerParticipating retailer in the UK government Cycle to Work Scheme, allowing employees to purchase bikes and accessories through salary sacrifice with savings of 25-39%.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Halfords: UK-wide chain retailer of bikes, e-bikes, cycling accessories, and automotive parts with in-store fitting and servicing. Comparable in product categories and service-led revenue, but operates a mass-market positioning and a much broader (non-cycling-focused) assortment.
• Evans Cycles: One of the UK's largest multi-brand bicycle retailers with a national store footprint and workshop services. Comparable to Pedal Power in product breadth, premium multi-brand assortment, and workshop offering, but operating at materially larger scale and owned by Frasers Group.
• Decathlon: Global multi-category sporting goods retailer with a strong UK cycling assortment including own-brand bikes, accessories, and workshop services. Comparable as a competitor for premium bikes, e-bikes, and apparel, but with vastly larger scale and lower price positioning.

Direct peers

• Wiggle (Wiggle/Chain Reaction Cycles): Large UK-based online cycling retailer selling bikes, components, apparel, and accessories across premium and value brands. Comparable in product breadth and brand portfolio (Shimano, SRAM, premium bike brands), but operates as a pure-online retailer without Pedal Power's physical store and workshop.
• Alpine Bikes: Scotland-based independent bicycle retailer with multiple stores and a workshop. Directly comparable as a multi-location Scottish IBD competing in the same regional market for premium bikes, e-bikes, and service work.
• Ribble Cycles: UK direct-to-consumer bicycle brand offering custom-built road, gravel, and e-bikes with strong online configurator. Comparable as a premium road/gravel/e-bike competitor but represents the DTC model that increasingly bypasses independents like Pedal Power.
• Tredz: UK-based online bicycle and cycling accessories retailer, part of the Wiggle/CRC family of brands. Comparable in product mix across bikes, components, and accessories, but lacks a physical showroom and workshop service offering.
• Merlin Cycles: UK-based online bicycle retailer with strong road and MTB brand coverage including Specialized, Cannondale, and others carried by Pedal Power. Comparable in product portfolio but competes as a low-overhead online alternative to the premium showroom model.
• Edinburgh Bicycle Cooperative: Scotland-based independent bicycle retailer operating multiple stores and workshops with cooperative ownership, selling premium multi-brand bikes and offering fitting and repair services — directly comparable as a Scottish IBD with workshop and multi-brand premium positioning.

Others

• Madison (Madison Group): UK distributor and retailer of cycling brands including its own Factor Bikes and a network of IBD partners. Comparable as a supplier-side ecosystem participant carrying some of the same premium brands (Factor, ISM) that Pedal Power sells, and operates a partner dealer programme relevant to Pedal Power's go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pedal-power-scotland-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEDAL POWER SCOTLAND LIMITED