PT.Penerbitan Pelangi Indonesia

What PT.Penerbitan Pelangi Indonesia does

PT. Penerbitan Pelangi Indonesia, operating as "Pelangibooks," is an Indonesian book publishing company based in Tangerang, Banten, that is preparing to launch a direct-to-consumer e-commerce platform for educational books. The company targets students and educators with curriculum-aligned reading materials, distinguishing its segment focus through the "EDUPASS" promotional code. It operates a private limited liability structure under standard Indonesian PT. designation, with 9 employees and no disclosed ownership, management, or funding history.

The company's core technology is a Shopify-powered online storefront (store.pelangibooks.id, Shopify store identifier zcge9g-dy) that handles retail transactions, payment processing, and digital infrastructure. Distribution is exclusively direct-to-consumer through this single domestic online channel, with no wholesale, institutional, or international channels disclosed. Marketing is conducted organically across Facebook, Instagram, and TikTok for top-of-funnel awareness, with a scheduled grand opening on 20 July 2026 offering a one-day 30% promotional discount.

The business model is one-time retail book sales to individual consumers. No subscription, licensing, or contract-based revenue streams are disclosed, and no public pricing, product catalog details, or sales history are available. The company has no reported revenue, no disclosed funding rounds, no parent company, no subsidiaries, no leadership team on record, and no certifications, patents, or awards. Its competitive position relies solely on the unestablished "Pelangibooks" brand and access to commodity social media channels.

Name

PT.Penerbitan Pelangi Indonesia

Legal name

PT. Penerbitan Pelangi Indonesia

Website

https://pelangibooks.id

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PT. Penerbitan Pelangi Indonesia (Pelangibooks) is an Indonesian book publisher launching a Shopify-powered direct-to-consumer online bookstore targeting students and educators, with a grand opening scheduled for 20 July 2026.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (51313), Book Publishers (513130), Book Retailers and News Dealers (459210)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Interdisciplinary/General Education & Study Skills (EDAGABAN)

akta.pro secondary industries

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA), Education & Instructional Practice Reference (Pedagogy, Curriculum Methods for Educators) (EDAGAGAL)

Keywords

• Book publishing
• Educational publishing
• Online book retail
• Children's literature
• Curriculum textbooks

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Book retail sales: Direct sales of books and publications to consumers through their e-commerce storefront. One-time transaction model for physical/digital book purchases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PT. Penerbitan Pelangi Indonesia is a book publishing company that operates the Pelangibooks (store.pelangibooks.id) online bookstore. The company publishes and sells educational books and publications directly to consumers through a Shopify-powered e-commerce storefront, targeting students and educators with curriculum-aligned reading materials.

Product overview

PT.Penerbit an Pelangi Indonesia is a book publishing company planning to launch an online bookstore at store.pelangibooks.id. The store is scheduled to open on 20 July 2026 with a grand opening promotion offering 30% off all products for one day. No specific product titles or detailed product portfolio information is available from the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Pelangibooks Online Bookstore Shopify-powered e-commerce bookstore selling educational books and publications directly to consumers. Targets students and educators seeking curriculum-aligned reading materials. Includes a grand opening promotional offer of 30% off all products using the code EDUPASS for one day only.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers the e-commerce functionality of store.pelangibooks.id. The platform provides the underlying storefront, payment processing, and e-commerce infrastructure for the online retail operations. Store identified in Shopify admin as zcge9g-dy.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Mizan Group: Indonesian publishing group producing trade, educational, and children's titles, with its own online store. Comparable as an Indonesian publisher-retailer reaching similar consumer and institutional education buyers.
• Gramedia: Indonesia's largest bookstore chain and publisher, operating both physical retail and a major online bookstore. Directly comparable because it is the dominant seller of educational and general-interest books to Indonesian consumers through a similar D2C-plus-retail model.
• Penerbit Erlangga: Major Indonesian educational publisher focused on K-12 and higher-education textbooks. Comparable because it serves the same student-and-educator customer base with curriculum-aligned content, representing the most direct publishing-side peer for an educational book offering.

Broad incumbents

• Tokopedia: One of Indonesia's largest e-commerce marketplaces, with a substantial books and educational materials category. Comparable as a broad incumbent where Indonesian consumers also purchase books, and a likely substitute channel for the same target customers.
• Shopee Indonesia: Leading Indonesian e-commerce marketplace with active book and stationery sellers. Comparable because it is a primary channel where the same student and educator buyers already purchase reading materials, and a potential distribution channel as well as competitor.

Regional players

• Periplus: Bookstore chain operating in Indonesia and across Southeast Asia with both physical and online stores. Comparable as a regional omni-channel book retailer serving the same educational and general-reading demand in Indonesia.
• Big Bad Wolf Books: International book sale event operator with a major Indonesian footprint, offering deeply discounted English and educational titles. Comparable as a regional book retailer targeting similar value-seeking student and family buyers in Indonesia.

Emerging players

• Penerbit Andi: Indonesian publisher with a strong focus on higher-education textbooks and academic titles. Comparable as a publisher of curriculum-aligned educational content serving the higher-education segment of the same target market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/Pelangibooks.id
• Instagraminstagram.com/pelangibooks.id
• TikToktiktok.com/@penerbitanpelangi
• LinkedInlinkedin.com/company/pt-penerbitan-pelangi-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT.Penerbitan Pelangi Indonesia