Pelican Inn

What Pelican Inn does

The Pelican Inn is a single-site country pub and inn located in the Wiltshire countryside near the village of Froxfield, between Marlborough and Hungerford, operating under the Fireside Pub Company group. The business combines three integrated hospitality lines: a pub kitchen serving British classics and modern bistro dishes across a la carte, lunch, Sunday roast, kids, breakfast, and Supper Club set menus; a bar offer covering real ales, craft beers, cocktails, and wines; and eight en-suite letting rooms marketed as a base for walkers on the Kennet and Avon Canal and the surrounding countryside.

The property originated as a late 17th-century coaching inn on the historic London-to-Bath route and was the last of three coaching inns built in the village. Today it functions as a 9-employee operation with on-site dining, takeaway buffets, and direct room bookings supported by a website with an eviivo booking integration, Facebook and Instagram channels, and an email newsletter. The technology stack is conventional hospitality tooling with no proprietary software, platform, or AI components; commercial activity is concentrated in menu engineering, daypart promotions (Lunch & Drink deal, Steak Frites Mondays, Supper Club), and channel management rather than product expansion.

The customer base is entirely consumer and dispersed across walkers, canal tourists, drive-trade, families, and the local community, with no B2B or enterprise accounts. Revenue is split across food, beverage, and accommodation transactions, with no public financials, funding history, or capital structure disclosed.

Name

Pelican Inn

Legal name

The Pelican Inn

Website

https://pelicaninn.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Pelican Inn is a late 17th-century Wiltshire coaching inn operating a pub, restaurant, and eight-room letting house under Fireside Pub Company, serving walkers, tourists, families, and the local community.

Ownership category

akta.pro rank

Product category

Pub and Inn Hospitality

NAICS

Full-Service Restaurants (722511), Other Traveler Accommodation (72119), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Inn with Pub / Tavern (Gastropub Inns) (THAGAHAL)

akta.pro secondary industries

Boutique Inns (THAGAHAB), Casual Dining Restaurants (THAFACAB)

Keywords

• Pub dining
• Country inn accommodation
• Restaurant and bar
• Hospitality services
• Coaching inn lodging

Headquarters

HQ city

Froxfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: The pub generates revenue through serving food and drinks. Dining includes lunch, dinner, Sunday roasts, and special events. Beverage offerings cover real ales, craft beers, cocktails, and wine.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

The Pelican Inn is a late 17th-century coaching inn in the Wiltshire countryside near Froxfield, operating as a traditional British pub. It serves authentic pub food and modern bistro dishes across lunch, dinner, Sunday roasts, and breakfast menus, alongside a bar offering real ales, craft beers, cocktails, and wine. The inn also provides eight en-suite guest rooms for overnight accommodation.

Product overview

The Pelican Inn is a traditional late 17th-century coaching inn offering three core hospitality services: Dining (authentic pub food with seasonal menus, Sunday roasts, lunch deals, and breakfast), Drinking (real ales, craft beers, cocktails, and curated wine list), and Accommodation (eight en-suite rooms including dog-friendly options). The establishment operates multiple dining menus including a la carte, lunch, Sunday, kids, breakfast, and supper club offerings, with a separate drinks menu featuring beers, ciders, cocktails, wines, and soft drinks. No technology products, platforms, or SaaS offerings are present.

Differentiator

Problem solved

Functional benefit

Products and services

• Dining Pub restaurant serving authentic British classics and modern bistro dishes including Sunday roasts, bar snacks, and seasonal menus for walk-in guests, families, couples, and visitors to the Wiltshire countryside.
• Drinks and Bar Service Bar service featuring real ales, craft beers, cocktails, mocktails, and an extensive wine list for pub guests and diners.
• Accommodation (8 En-Suite Rooms) Eight comfortable en-suite rooms with complimentary toiletries, tea and coffee facilities, flat screen TVs, and free Wi-Fi, including doubles, twins, family rooms, and dog-friendly options for tourists and visitors.
• Sunday Roasts Sunday roast menu featuring British beef (£21.50), chicken (£20.50), pork (£20), and mushroom bourguignon pie (£17.50) with traditional trimmings for families and groups.
• Supper Club Menu Evening set menu offering two courses for £20.50 or three courses for £25.50, available on selected days from 5pm for diners seeking value evening dining.
• Buffet Options Group buffet options for celebrations, meetings, and group dining including sandwich buffet at £17 per person and sumptuous buffet at £23 per person accommodating up to 20 people.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fireside Pub CompanyparentOthersParent company that owns and operates The Pelican Inn. Privacy policy and website references link to Fireside Pub Company.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Inn Collection Group: UK operator of country inns with pubs, restaurants, and accommodation in the North of England. Highly comparable business model to The Pelican Inn's combination of dining, drinking, and lodging in a rural setting.
• Butcombe Pubs & Inns: Boutique UK pub and inn operator with a portfolio of countryside pubs offering food, drink, and rooms — directly comparable to The Pelican Inn's gastropub-inn positioning in rural England.

Regional players

• Brakspear: Regional Oxfordshire-based pub and hospitality operator with a portfolio of countryside pubs and inns across the Thames Valley and southern England — comparable boutique rural pub and accommodation model.
• Hall & Woodhouse: Regional Dorset-based family brewer and pub operator running a portfolio of countryside inns across southern England — directly comparable heritage pub and inn model, focused on a similar geography to The Pelican Inn.
• St Austell Brewery: South-west England family brewer operating a regional estate of pubs and inns, many in rural Cornwall and Devon — overlaps with The Pelican Inn's countryside pub-with-rooms concept and British regional food-and-drink offering.

Broad incumbents

• Young's Pubs: Established London-headquartered pub and hotel operator with a portfolio of gastropubs and inns across southern England — overlapping directly with The Pelican Inn's food-led pub and lodging model.
• Mitchells & Butlers: Major UK pub and restaurant operator (All Bar One, Harvester, Toby Carvery, Premium Country Pubs) — broad incumbent serving overlapping food-led pub demand though with a much larger and more diversified estate.
• Greene King: Largest UK pub retailer and brewer, owning thousands of managed and tenanted pubs including countryside inns with rooms. Operates at scale but covers the same rural gastropub-with-accommodation category.
• Fuller Smith & Turner (Fuller's): Historic London-based brewer and pub operator with a substantial UK pub estate including inns with rooms. Operates at much greater scale but in the same UK pub-with-accommodation category.

Emerging players

• Bespoke Hotels: UK collection of independently-spirited boutique hotels and inns — relevant adjacent comparison for The Pelican Inn's heritage, room-led country-inn proposition in the UK boutique-hospitality segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/181712085177650
• Instagraminstagram.com/PelicanInnMarlborough
• LinkedInlinkedin.com/company/pelican-inn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelican Inn