What Pelipal Benelux BV. does

Pelipal (legal parent: PELIPAL GmbH, headquartered in Schlangen, Germany; the analysed entity Pelipal Benelux BV operates from Hengelo, Netherlands) is a European bathroom furniture manufacturer founded in 1906. It produces pre-assembled bathroom furniture and mirror cabinets (under the SERIES family and named lines such as Cassca, Contea, Pineo, Balto), custom-made dimensionally variable furniture (PCON, with ceramics customisable up to 120 cm), and flat-packed value furniture (QUICKSET and Leonardo). The portfolio is rounded out by the Artiqua luxury designer line and the Azur Lign sub-brand dedicated to the French market. Production is vertically integrated across German sites in Schlangen, Eisenberg and Weißenfels, with a lacquered surface plant in Valencia, Spain; well above 90% of bathroom furniture is made in Germany.

The company's technical differentiation rests on manufacturing process and component choices rather than software: laser edge technology for seamless joins, Blum CLIP top BLUMOTION hinges for soft-close doors, integrated LED lighting, motion sensor controls, and variable ceramic fabrication. It holds the 'Golden M' (Goldenes M) quality seal from the German Furniture Quality Assurance Association since 2010, and the Artiqua line has accumulated multiple internationally recognised design awards.

Pelipal sells almost exclusively through trade partners — leading furniture stores and DIY stores in Germany, Austria and Switzerland — and supports retailers with intensive consultation, training and POS presentation. The international sales network covers 15 countries through wholly-owned subsidiaries (Netherlands, France) and partners. Pricing is not publicly disclosed; the product architecture spans a value tier (QUICKSET), mid-market (SERIES), custom (PCON) and luxury (Artiqua), implying a tiered one-time-sale revenue model with no disclosed recurring or subscription revenue. The group employs around 500 staff throughout Europe as of 2017 and remains privately held by the founding Peters family, with no venture capital or private equity involvement disclosed in the source material.

Name

Pelipal Benelux BV.

Legal name

PELIPAL GmbH

Website

https://pelipal.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1–10 employees

Short description

Pelipal is a German bathroom furniture manufacturer (founded 1906) producing assembled, flat-packed and custom-made bathroom furniture and mirror cabinets, sold via trade retail partners across 15 European countries under multiple price-point brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Schlangen

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bathroom Furniture Sales: Pelipal generates revenue through the sale of bathroom furniture and mirror cabinets across multiple product lines: ready to assemble furniture (Pelipal QUICKSET), diverse programme of individual pieces (Pelipal SERIES), and exclusive designer bathroom products (Artiqua). Products are sold through trade partners and directly to consumers via retail stores.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pelipal manufactures and distributes bathroom furniture including vanity units, mirror cabinets, and accessories. The company serves consumer and trade customers across three primary product formats: pre-assembled (SERIES), flat-pack (QUICKSET), and custom-made (PCON) lines, supplemented by a designer luxury brand (Artiqua) and a glass furniture line (Leonardo glass). Pelipal Benelux BV operates as the Benelux regional subsidiary of the Germany-based parent Pelipal GmbH.

Product overview

Pelipal is a manufacturer of bathroom furniture and mirror cabinets offering both pre-assembled and flat-packed solutions across multiple product lines. The portfolio includes three main categories: (1) Pre-assembled furniture under the SERIES brand (SERIES 4010, 6005, 6010, 6025, 7005) plus named lines like Balto, Cassca, Contea, and Pineo; (2) Customizable PCON furniture for made-to-measure solutions fitting unusual spaces; (3) QUICKSET flat-packed furniture (models 316, 341, 359, 376, 382, 923, 931, 943, 996) for easy transport and affordable pricing. Additional offerings include Leonardo flat-packed furniture under LEONARDO LIVING branding, Universal Furniture and Universal Additional Units as accessories, plus mirror cabinets (assembled/disassembled) and standalone mirrors. The company also operates sub-brands Azur Lign for France and Artiqua for luxury designer bathrooms. Accessories include single-lever mixers, lighting, and towel rails. A Product Finder tool enables customers to search and filter the complete range.

Differentiator

Problem solved

Functional benefit

Brands

• Pelipal QUICKSET: Ready to assemble flat-packed bathroom furniture
• Leonardo
• PCON
• SERIES
• Azur Lign
• Artiqua

Products and services

• SERIES Pre-assembled Bathroom Furniture

Quantifiable outcome

• Over 90% of bathroom furniture is made in Germany
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• LeonardocoreStrategic or Co-development PartnerPelipal cooperates with quality brands such as Leonardo, with success established through joint product development. Leonardo is associated with the LEONARDO LIVING brand for the Leonardo product line featuring glass bathroom furniture.
• MusterringcoreStrategic or Co-development PartnerPelipal cooperates with quality brands such as Musterring, with success established through joint product development. Musterring is a quality furniture brand with which Pelipal collaborates on product development.
• Pelipal Quickset-Möbel GmbHcoreOthersSubsidiary acquired in 1991, located in Weißenfels in Sachsen-Anhalt. Produces lacquered surfaces for bathroom furniture finished in Germany.
• Pelipal Möbel Valencia S. L.coreOthersSubsidiary established in Spain in 1994, where lacquered surfaces are produced for bathroom furniture finished in Germany.
• Azur LigncoreOthersDaughter company founded in 2005 for sales and marketing in France. Product lines of Azur Lign brand are specially designed for the French market.
• Pelipal Badezimmermöbel NiederlandecoreOthersDaughter company founded in 2001 for sales and marketing in the Netherlands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• burgbad: German premium bathroom furniture specialist offering vanities, mirror cabinets, and washbasin furniture. Competes head-to-head with Pelipal's SERIES and PCON ranges for design-conscious European homeowners.
• Laufen Bathrooms: Swiss bathroom manufacturer producing ceramic sanitaryware and bathroom furniture. Target customers and product categories closely align with Pelipal's mid- to premium-tier offerings in Central Europe.
• Sanipa: German bathroom furniture maker offering made-to-measure and modular vanity systems with strong German trade-channel presence. Overlaps directly with Pelipal's PCON customization and value-tier offerings.
• Duravit: German manufacturer of designer bathroom furniture, ceramic sanitaryware, and wellness products serving similar residential and hospitality customers across Europe. Directly comparable in core bathroom vanities and mirror cabinet categories where Pelipal competes.
• Keuco: German premium bathroom furniture and accessories specialist serving European retailers and trade partners. Directly comparable to Pelipal's higher-tier SERIES and Artiqua product positioning.
• Brem: Italian/German supplier of bathroom furniture systems, vanities, and storage solutions targeting the European trade channel. Closely comparable in product category, customer base, and distribution approach to Pelipal.

Broad incumbents

• Villeroy & Boch: Large established European bathroom brand spanning ceramics, furniture, and tableware. Overlaps with Pelipal in bathroom vanities and integrated bathroom concepts but operates as a much broader incumbent with global reach.
• Ideal Standard: European bathroom solutions provider with bathroom furniture, ceramics, and fittings. Competes with Pelipal on integrated bathroom projects in residential and commercial segments across European markets.
• Roca Sanitarios: Spanish-headquartered global bathroom products group producing ceramics, furniture, and fittings. Comparable product overlap with Pelipal but with substantially broader geographic reach and integrated system offerings.

Emerging players

• VitrA Bathrooms: Turkish bathroom ceramics and furniture manufacturer with growing European footprint. Competes with Pelipal particularly in value and mid-market tiers where cost-efficient production advantages apply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCM0WlgWTNPWFyKiVEW63nqw
• Facebookfacebook.com/pelipal1
• Instagraminstagram.com/pelipal_de
• Pinterestpinterest.de/pelipal
• LinkedInlinkedin.com/company/pelipal-nederland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelipal Benelux BV.