Penasco High School

What Penasco High School does

Peñasco Independent School District (PISD) is a public K-12 school district — a government state entity under the New Mexico Public Education Department — serving the rural Peñasco community in northern New Mexico. The district operates two campuses co-located at 13 School Rd, Peñasco: Peñasco Elementary School (Pre-K through elementary grades) and a combined Peñasco Middle/High School. Programs span core academic instruction, Special Education (with occupational and physical therapy, counseling, and special education teachers), Social Emotional Learning (SEL), Career and Technical Education (CTE), athletics (basketball, baseball, cross country, track), an Indian Education program for Native American students, and a Community Schools Initiative coordinated by a dedicated Community Schools Coordinator. Support services include a nut-free cafeteria and student transportation.

Revenue and pricing are not commercially structured: the district is publicly funded through state allocations, local property taxes, and federal grants, and provides tuition-free education to in-district students. The district's underlying technology stack is composed entirely of third-party platforms — PowerSchool for the student information system, Apptegy for the district website/CMS, Canva for a student journalism media site, and StopIt! for anonymous safety reporting — with no proprietary technology, API, or developer integrations of its own. Outreach runs through a website, Facebook page, email newsletter, and dedicated iOS and Android apps. Operational leadership is small: Superintendent Michelle Gonzales (in her second year as superintendent, fifth year with the district) heads an administrative team that includes separate elementary and MS/HS principals, a Business Manager, an Executive Secretary/HR/Board Clerk, a Title IX & 504 Compliance Officer, an Athletic Director, a Cafeteria Manager, a Facilities Supervisor/Bus Driver, and supporting accounts payable and secretarial staff.

Name

Penasco High School

Legal name

Peñasco Independent School District

Website

https://penascoisd.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Peñasco Independent School District is a publicly funded New Mexico K-12 school district operating tuition-free elementary and combined middle/high schools in Peñasco, serving local families through state and locally funded programs.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industry

Public K–12 Combined Schools (EDAJAAAE)

Keywords

• Public K-12 education
• Secondary education services
• Elementary school services
• Career technical education
• Special education services

Headquarters

HQ city

Peñasco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Distribution channels1 record

Marketing channels4 records

Core offering

Peñasco Independent School District operates two public schools — Peñasco Elementary School (K-5/6) and Peñasco Middle/High School (6/7-12) — providing tuition-free K-12 education to students residing within district boundaries. Service delivery spans core academic subjects, athletics, career and technical education, special education, and compliance programs such as Title IX and Section 504, supplemented by district-wide operational supports including food service and student information systems.

Product overview

Peñasco Independent School District operates as a public school district serving the rural Peñasco community in northern New Mexico. The district operates two schools: Peñasco Elementary School (Pre-K through elementary grades) and Peñasco Middle/High School (combined middle and high school). The district offers a comprehensive educational program including core academic instruction, Special Education services, Social Emotional Learning (SEL), Career and Technical Education (CTE), athletics programs, and community support services. The district is committed to honoring community traditions, culture, and values while preparing students to connect to the larger world.

Differentiator

Problem solved

Functional benefit

Brands

• Peñasco Elementary School: Elementary school serving students in the Peñasco Independent School District
• Peñasco Middle/High School

Products and services

• Peñasco Elementary School Public elementary school (K-5/6) operated by the district, delivering foundational academic instruction and school-meal services to enrolled children residing within district attendance boundaries.
• Peñasco Middle/High School Public secondary school (grades 6/7-12) operated by the district, offering core academic coursework, career and technical education pathways, athletics programs, and graduation-track instruction to enrolled adolescents in the Peñasco community.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Sipapu Ski ResortminorStrategic or Co-development Partner · 15 January 2026PISD partners with Sipapu Ski Resort for a ski and snowboard program available free to all students in grades 3-12. Each school visits Sipapu 4 times per season, with the program supporting outdoor education and recreational activities.
• New Mexico Children, Youth and Families Department (CYFD)coreStrategic or Co-development Partner · 12 October 2021CYFD launched REACH NM, a text-based reporting and engagement service available 24/7/365, allowing young people to connect directly with CYFD workers for resources, help, and reporting potential abuse or neglect. Peñasco ISD promotes this free service to students and families.

Recent moves6 records

Expansion highlights4 records

Others

• Apptegy: The K-12 communications and website platform provider whose CMS powers the Peñasco ISD website. While not a school itself, Apptegy serves essentially every small peer district in New Mexico, making it a relevant ecosystem comparator.

Direct peers

• Cimarron Municipal Schools: A small public K-12 district in Colfax County, NM. Operates combined elementary and MS/HS campuses similar to Peñasco ISD and faces closely aligned rural-recruitment and funding challenges in northern New Mexico.
• Mora Independent Schools: A very small public K-12 district in northeastern New Mexico serving a low-population rural county. Comparable in scale and operating model to Peñasco ISD, including dependence on NM PED allocations and small administrative footprint.
• Questa Independent Schools: A small public K-12 district in Taos County, NM serving a similarly sized rural mountain village. Operates comparable K-12 grade configurations and faces the same rural-recruitment and funding dynamics as Peñasco ISD.
• Taos Municipal Schools: Another public K-12 district serving a small northern New Mexico mountain community. Operates elementary, middle, and high schools within a single district boundary, sharing the same NM PED oversight and rural-community demographic profile as Peñasco ISD.
• Española Public Schools: A neighboring public K-12 district in northern New Mexico's Rio Grande valley. Operates multiple schools with similar rural/Hispanic and Indigenous student demographics, making it one of the closest geographic and demographic peers to Peñasco ISD.
• Las Vegas City Schools: A public K-12 district serving the city of Las Vegas, NM. Comparable small-to-mid-size NM district with a similar mix of traditional and special education programming and similar Northern NM funding environment.

Broad incumbents

• Albuquerque Public Schools: The largest public K-12 district in New Mexico. Oversees dozens of schools under the same state regulatory framework as Peñasco ISD, providing a top-down reference point for New Mexico K-12 operations and funding benchmarks.
• Santa Fe Public Schools: The largest public K-12 district in the region surrounding Peñasco, serving the Santa Fe metro. Comparable in that it operates under the same NM PED charter, but materially larger in scale, scope, and programming.

Regional players

• Pojoaque Valley Schools: A public K-12 district operating between Santa Fe and Peñasco in northern New Mexico. Slightly larger but operating under the same state funding regime and serving a comparable mix of rural and community-based students.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/penascoisd
• LinkedInlinkedin.com/school/penasco-high-school

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penasco High School