Penrose Motors

What Penrose Motors does

Penrose Motors Ltd is a privately held, single-location automotive repair and servicing workshop in Penrose, Auckland, New Zealand, operating for over 20 years under continuous single-owner management. The firm runs an 11-hoist mechanical workshop staffed by approximately seven technicians with a combined 70+ years of experience, and holds MTA (Motor Trade Association) approved workshop status. Its commercial identity is built around the Auto Super Shoppe Group national network and a 24-month/20,000km parts and labour warranty.

Name

Penrose Motors

Legal name

Penrose Motors Ltd

Website

https://penrosemotors.co.nz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Penrose Motors is a single-location automotive repair and servicing workshop in Penrose, Auckland, operating from an 11-hoist facility with seven technicians. It serves private vehicle owners alongside commercial fleet operators including ORIX, NPL, Ladycare and Excel, offering servicing, WOF inspections, mechanical repairs, and EV/hybrid diagnostics.

Ownership category

akta.pro rank

Headquarters

HQ city

Penrose, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Vehicle Servicing & Repairs: Core revenue stream from automotive servicing, repairs, and maintenance for all vehicle makes and models. Includes scheduled servicing, mechanical repairs, WOF inspections, and specialized services for European, Japanese, Korean vehicles and EVs/hybrids.
2. Pick-Up & Drop-Off Service: Convenience service charging $99 incl GST for vehicle collection and return with courtesy car included. Supplements core servicing revenue.
3. Fleet Servicing Contracts: Ongoing servicing agreements with commercial fleet operators and trade businesses, providing predictable revenue through scheduled maintenance programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Penrose Motors is an Auckland-based independent automotive repair workshop offering scheduled car servicing, Warrant of Fitness (WOF) inspections, mechanical repairs, engine diagnostics, and a broad set of component-level services (brakes, clutches, transmissions, suspension, air-conditioning, tyres, batteries, cooling, cambelts, auto-electrical work, and EV/hybrid servicing). It serves both private vehicle owners and commercial fleet operators from an 11-hoist facility in Penrose, with supporting pick-up & drop-off logistics and an Avis rental-car arrangement.

Product overview

Penrose Motors is a single-location automotive service workshop in Auckland, New Zealand, operated as part of the Auto Super Shoppe Group. The business operates as a unified service offering rather than a platform architecture — customers access vehicle maintenance and repair services through one workshop. The core product portfolio spans: (1) Core Vehicle Services — Car Servicing, WOF Inspections, Mechanical Repairs, Engine Diagnostics, Brake/Clutch/Transmission repairs, Suspension, Air Conditioning, Tyres, Batteries, Oil Changes, Radiator Repair, Fuel Economy, Cambelt/Timing Belt service, and Auto Electrical; (2) Specialty EV/Hybrid Servicing module for electric and hybrid vehicles; (3) Pick-Up & Drop-Off Service add-on with courtesy car; and (4) Brand-Specific Servicing modules for European brands (BMW, Audi, Volkswagen, Mercedes, ŠKODA, Land Rover, Jeep, Ford, Jaguar, Volvo, Holden), Japanese brands (Toyota, Nissan, Honda, Mazda, Mitsubishi, Subaru, Suzuki, Daihatsu), and Korean brands (Hyundai, Kia, SsangYong). All services share the same workshop infrastructure, 11-hoist facility, and 7-technician team.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Servicing Scheduled and routine vehicle servicing for private passenger vehicles and commercial fleet customers to maintain manufacturer service schedules, roadworthiness and warranty compliance.
• WOF Inspections Warrant of Fitness inspections for private vehicles and commercial fleets to confirm compliance with New Zealand roadworthiness requirements.
• Mechanical Repairs Mechanical repair services covering engines, drivetrains and related components for private and commercial vehicles.
• Commercial Fleet Servicing Dedicated fleet servicing agreements for commercial fleet operators, including automated WOF reminders, scheduled maintenance and on-file job history across multi-brand fleets.
• Engine Diagnostics Computerised engine fault diagnostics for warning-light troubleshooting across European, Japanese, Korean and EV/hybrid vehicles, including Autel EV scan tooling.
• Brake Repairs Brake component inspection, repair and replacement for passenger and commercial vehicles.
• Clutch Repairs Clutch inspection, repair and replacement for manual-transmission vehicles.
• Automatic Transmission Services Servicing and repair of automatic transmissions for passenger and commercial vehicles.
• Suspension & Steering Services Inspection, repair and replacement of suspension, shock absorbers and steering components.
• Air Conditioning Services Repair and servicing of automotive air-conditioning systems, including refrigerant regas.
• Tyres & Wheel Alignment Supply, fitting and wheel- alignment services for passenger and commercial vehicles.
• Car Battery Replacement Supply, testing and replacement of automotive batteries for passenger and commercial vehicles.
• Oil Change & Flush Routine engine oil change and flush service.
• Radiator Repair Radiator inspection, repair and replacement / cooling-system servicing.
• Cambelt & Timing Belt Replacement Cambelt and timing-belt replacement scheduled service.
• Auto Electrician Services Auto-electrical inspection, diagnosis and repair, including wiring, sensors and electronic systems.
• EV / Hybrid Vehicle Servicing Specialist servicing for electric and hybrid vehicles, using dedicated EV scan tooling (such as the Autel EV scan tool).
• Fuel Economy Services Fuel-economy diagnostics and optimisation services aimed at improving vehicle fuel consumption.
• Pick-Up & Drop-Off Service Vehicle collection and return service within a defined Auckland service area, with specified fees, waivers and free zones for certain repairs, and a subsidised Avis rental-car option.
• European Vehicle Servicing Multi-brand servicing for European passenger vehicles using European-spec diagnostic equipment and parts.
• Japanese Vehicle Servicing Multi-brand servicing for Japanese passenger vehicles using Japanese-spec diagnostic equipment and parts.
• Korean Vehicle Servicing Multi-brand servicing for Korean passenger vehicles using Korean-spec diagnostic equipment and parts.

Quantifiable outcome

• 24-month warranty or 20,000km on parts and labor
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• ORIXcoreChannel Partner/ Reseller/ DistributorFleet management company providing commercial vehicle leasing and fleet management. Penrose Motors provides vehicle servicing and maintenance for ORIX fleet customers.
• Fleet PartnerscoreChannel Partner/ Reseller/ DistributorFleet management provider. Penrose Motors has passed their stringent approval process to become an authorized fleet service provider.
• LeasePlancoreChannel Partner/ Reseller/ DistributorGlobal fleet management company. Penrose Motors has been approved through their stringent vetting process for fleet vehicle servicing.
• CustomfleetcoreChannel Partner/ Reseller/ DistributorFleet management provider. Penrose Motors has met their approval requirements for authorized fleet servicing.
• Auto Super Shoppe GroupcoreStrategic or Co-development PartnerNational network of premium mechanic workshops across New Zealand. Penrose Motors is part of this brand network, equipped with 11 hoists and supported by collective brand standards and tooling.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/penrose-motors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penrose Motors