ABC - Aditya Birla Sun Life Pension Fund Management Limited

What ABC - Aditya Birla Sun Life Pension Fund Management Limited does

Aditya Birla Sun Life Pension Fund Management Limited (ABSLPFML) is a PFRDA-regulated Pension Fund Manager and Point of Presence under India's National Pension System. Incorporated in 2015 and commencing operations on May 5, 2017, the company is headquartered in Mumbai with 72 employees and operates as a wholly-owned subsidiary of Aditya Birla Sun Life Insurance Company, which itself sits within the Aditya Birla Capital group. Its functional role is twofold: managing pension fund schemes (PFM) and onboarding/servicing NPS subscribers (PoP). The customer base spans retail individuals, corporate NPS accounts, MSF (Multiple Scheme Framework) investors, and — following a recent addition — minors under the NPS Vatsalya scheme.

The product surface covers individual and corporate NPS accounts (Common Scheme across E, C, G, and A tiers), the in-house Multiple Scheme Framework funds — Secure Retirement Equity Fund (passive, BSE 200-aligned) and Secure Future Fund (active hybrid at 55% equity / 45% debt) — and the recently launched NPS Vatsalya for minors. The technology stack supports end-to-end NPS lifecycle management: digital onboarding, a NAV calculation system, online transaction processing, and an NPS Calculator tool. The platform is built to interface with the central NPS architecture (e-PRAN/Karvy/CAMS CRA layer) rather than as a standalone alternative.

Revenue is generated through two distinct mechanisms: fund management fees charged on AUM (0.20% p.a. on the Common Scheme and a higher 0.30% p.a. on MSF schemes), and Point of Presence charges (₹200 one-time onboarding fee plus 0.20% p.a. on contributions). The company does not separately disclose its own AUM, revenue, or subscriber count. Go-to-market is hybrid: a digital platform for self-serve acquisition layered onto the Aditya Birla Capital distribution footprint (1,482+ branches and 200,000+ agents), giving it a structural distribution reach advantage relative to standalone NPS providers but tying its growth tightly to the parent group's priorities.

Name

ABC - Aditya Birla Sun Life Pension Fund Management Limited

Legal name

Aditya Birla Sun Life Pension Fund Management Limited

Website

https://pensionfund.adityabirlacapital.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

ABSLPFML is a PFRDA-regulated Pension Fund Manager and Point of Presence under India's National Pension System, offering individual and corporate NPS accounts, MSF investment funds, and NPS Vatsalya for minors, serving retail and corporate subscribers via digital and ABCL branch channels.

Ownership category

akta.pro rank

Product category

Pension Fund Management

NAICS

Pension Funds (525110), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Investment Advice (6282)

akta.pro primary industry

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

akta.pro secondary industries

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Pensions, Benefits & Retirement Disbursements (FSAMAKAI)

Keywords

• Pension fund management
• National pension system
• Retirement planning services
• Point of presence
• Pension fund distribution

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Pension Fund Management Fees: Revenue generated from managing pension funds under NPS as a PFRDA-registered Pension Fund Manager. Charges include 0.20% p.a. of AUM for Common Scheme and 0.30% p.a. for MSF, adjusted through NAV on quarterly basis.
2. Point of Presence (PoP) Charges: One-time onboarding charges of Rs. 200 per new account for Legal Entities and UoS under Common Schemes. Annual charges of 0.20% p.a. of AUM for PoP services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Aditya Birla Sun Life Pension Fund Management Limited (ABSLPFML) operates as a PFRDA-registered Pension Fund Manager (PFM) and Point of Presence (PoP) for the National Pension System (NPS). It manages pension funds under multiple schemes including equity, corporate debt, government securities, and alternative investments, and distributes NPS products to individual and corporate subscribers across India through digital and physical channels.

Product overview

ABC - Aditya Birla Sun Life Pension Fund Management Limited (ABSLPFML) operates as a pension fund manager and Point of Presence under the National Pension System (NPS), regulated by PFRDA. The company offers a comprehensive suite of NPS products including Corporate NPS and Individual NPS for retirement planning, with Tier I (mandatory, tax-efficient) and Tier II (voluntary, flexible) account types. The product portfolio includes multiple investment schemes across four asset classes: Scheme E (Equity), Scheme C (Corporate Debt), Scheme G (Government Securities), and Scheme A (Alternative Investments). Additionally, the Multiple Scheme Framework (MSF) enables diversification through specialized funds like ABSLPF Secure Retirement Equity Fund and ABSLPF Secure Future Fund. NPS Vatsalya provides retirement planning for minors under 18 years. The company offers Active Choice (subscriber-directed allocation) and Auto Choice (lifecycle-based automatic rebalancing) investment options, supported by digital tools like the NPS Calculator. With over 165 years of Aditya Birla Group heritage and nationwide presence, the platform serves both corporate and retail subscribers with government-backed retirement solutions.

Differentiator

Problem solved

Functional benefit

Brands

• ABSLPF Secure Retirement Equity Fund: A Multiple Scheme Framework (MSF) NPS product (Tier 1) focused on long-term equity growth with disciplined risk control, aligned to BSE 200 Index.
• ABSLPF Secure Future Fund
• NPS Vatsalya

Products and services

• National Pension System (NPS) Government of India initiative regulated by PFRDA providing retirement benefits through voluntary pension contributions, offering tax benefits under Sections 80C, 80CCD(1B), and 80CCD(2). Available to Indian citizens aged 18-70, NRIs, and OCI cardholders.
• Corporate NPS NPS version designed for organizations where employers contribute to employees' NPS accounts, offering additional tax savings under Section 80CCD(2). Targets HR/finance teams of mid-market and enterprise companies seeking employer-sponsored retirement benefits.
• Individual NPS
• Multiple Scheme Framework (MSF) Framework allowing NPS subscribers to spread money across multiple schemes including ABSLPF Secure Retirement Equity Fund and ABSLPF Secure Future Fund, each with specific investment roles for growth, stability, and flexibility.
• ABSLPF Secure Retirement Equity Fund - NPS (Tier 1) Equity-focused fund aligned to BSE 200 Index offering diversified exposure across large and mid-cap companies with disciplined risk control; built for long-term wealth creation with 15-year vesting or till retirement.
• ABSLPF Secure Future Fund - NPS (Tier 1) Hybrid fund combining 55% NPS Equity Index and 45% short-term debt instruments with dynamic allocation between equity and debt to deliver growth while managing market volatility.
• NPS Vatsalya Contributory pension scheme for Indian minor citizens below 18 years, regulated by PFRDA, designed to nurture savings habits from early age with tax benefits under Section 80CCD(1B) up to INR 50,000. Opened by parents/guardians on behalf of the minor.
• NPS Calculator

Quantifiable outcome

• 9 Cr+ NPS subscribers have secured their future through the platform
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• Pension Fund Regulatory and Development Authority (PFRDA)coreOthers · 1 January 2004Regulatory oversight and licensing as Pension Fund Manager (PFM) for managing pension funds under NPS and as Point of Presence (PoP) for NPS distribution and servicing. All operations are conducted under PFRDA guidelines and regulations.
• Central Record Keeping Agency (CRA)coreTechnology or IntegrationIntegration for NPS subscriber registration, PRAN issuance, and account management through the Central Record Keeping Agency infrastructure.
• Aditya Birla Sun Life Insurance Company Limited (ABSLI)coreOthersABSLPFML is a wholly owned part of Aditya Birla Sun Life Insurance Company Limited (ABSLI), which is the life insurance subsidiary of Aditya Birla Capital Ltd (ABCL). The company leverages the broader Aditya Birla Capital ecosystem for operations.
• Aditya Birla Capital Digital Limited (ABCDL)majorChannel Partner/ Reseller/ DistributorABCDL distributes NPS products through its digital platform (ABCD app) and serves as corporate agent for insurance products. Provides digital distribution and customer acquisition channel.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HDFC Pension Fund Management: PFRDA-licensed PFM and PoP under the HDFC Group umbrella. Directly comparable product set, regulatory status, and asset-class offerings, with distribution strength from HDFC's banking network.
• Tata Pension Management: PFRDA-registered PFM and PoP under the Tata Group, offering NPS schemes for individual and corporate subscribers. Comparable product architecture and regulated pricing model.
• UTI Retirement Solutions: PFRDA-registered PFM managing NPS funds with a long track record (since NPS inception). Direct competitor offering the same E/C/G/A scheme options to individual and corporate NPS subscribers.
• SBI Pension Funds: One of India's largest PFRDA-registered Pension Fund Managers under NPS, offering both PFM and PoP services. Directly comparable as it manages pension funds across the same asset classes (E/C/G/A) with the same regulated fee structure, but benefits from SBI's massive banking distribution.
• Kotak Mahindra Pension Fund: PFRDA-registered PFM and PoP serving individual and corporate NPS subscribers. Direct peer with similar product architecture (E/C/G/A schemes) and asset-light PFM operations.
• LIC Pension Fund: PFRDA-registered PFM under NPS, leveraging LIC's agent network across India. Directly comparable in product (NPS PFM/PoP services), regulatory status, and pricing model.
• Max Life Pension Fund Management: PFRDA-registered PFM under the Max Group, offering NPS fund management and PoP services. Comparable in regulatory status, product structure, and corporate NPS solutions.
• ICICI Prudential Pension Fund Management: PFRDA-registered PFM and PoP under the ICICI Group. Direct peer in NPS fund management, scheme options, and corporate/individual subscriber services, with strong distribution via ICICI Bank.

Broad incumbents

• SBI Mutual Fund: Adjacent asset manager offering NPS Tier II and retirement-focused mutual fund products that compete for the same retail retirement savings wallet. Not a direct PFM peer but competes for the same end-customer retirement allocation.

Emerging players

• Axis Pension Fund Management: PFRDA-registered PFM under the Axis Group, relatively newer entrant in NPS fund management. Comparable in product set but smaller in AUM scale, competing for share in individual and corporate NPS segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/abslpml
• YouTubeyoutube.com/channel/UCuV_OQzNFFT4mFMtEY1sX_g
• Facebookfacebook.com/100086719014991
• LinkedInlinkedin.com/company/aditya-birla-pension
• Instagraminstagram.com/abcpension

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC - Aditya Birla Sun Life Pension Fund Management Limited