PentaVia Custom Homes

What PentaVia Custom Homes does

PentaVia Custom Homes LLC is a privately held luxury home builder headquartered in Southlake, Texas, operating exclusively in the Dallas-Fort Worth metroplex. The company designs and builds custom and semi-custom luxury homes in master-planned communities it co-develops or builds within, including Granada, The Knolls at Solana, Eagle Ridge, Samantha Springs, Windsor Estates, The Vines, Entrada, and Vaquero — concentrated in Westlake, Keller, Southlake, Haslet, Argyle, and Bartonville. Homes range from approximately $1.19M (semi-custom entry at The Vines) to $3M+ (custom in Granada, Eagle Ridge, Vaquero), with lot sizes from 0.55 acres to over 2 acres in premium school districts (Carroll ISD, Keller ISD, Argyle ISD).

The company operates through two divisions: a Custom Homes division led by Derek Madaras and a Semi-Custom Homes division led by Nate Werner, under CEO/Managing Partner Curt Dubose. Core technology comprises the BuilderTrend project management platform for client communication and construction tracking, Scope VR for immersive 3D walk-throughs prior to construction, and smart home / energy-efficient systems integrated into delivered homes (Carrier 16 SEER HVAC, tankless water heaters, Ecobee thermostats, 2x6 exterior walls with foam insulation). PentaVia's proprietary "Five Roads of Design" methodology positions its differentiation around holistic design across physical, social, intellectual, emotional, and personal dimensions.

The business model is project-based one-time sales of completed custom and semi-custom homes, supplemented by lot sales within developed communities and a "Build on Your Lot" service for buyers with existing land. Go-to-market combines community-based marketing (model homes in developed neighborhoods), enterprise-style direct sales with dedicated project managers, content marketing through a blog, and a referral network anchored by luxury real estate broker Dona Robinson (Allie Beth Allman) and architect John Hathaway (Vanguards Studio). The company has received Fort Worth Magazine's Builder of the Year (2017, 2018) and the 2019 BBB Torch Award for Marketplace Ethics.

Name

PentaVia Custom Homes

Legal name

PentaVia Custom Homes LLC

Website

https://pentaviacustomhomes.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PentaVia Custom Homes is a privately held luxury home builder in the Dallas-Fort Worth metroplex, designing and building custom ($2M–$3M+) and semi-custom ($1.2M+) homes in eight high-end master-planned communities across Southlake, Westlake, Keller, Haslet, and Argyle for affluent families.

Ownership category

akta.pro rank

Product category

Luxury Custom Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

Keywords

• Luxury home construction
• Custom home building
• Semi-custom homes
• Residential construction services
• Master-planned communities

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Home Building: Full-service custom home construction where PentaVia designs and builds bespoke luxury homes from concept to completion. Revenue is generated through one-time sales of completed custom homes, typically priced at $2M+ in their communities. The process includes site selection, floorplan creation, interior selections, construction, and final delivery.
2. Semi-Custom Home Building: Construction of semi-custom homes using pre-designed floorplans with customizable options and elevations. Available at The Vines community starting from approximately $1.2M. Includes multiple floorplan options (Somersten, Kenzo, Hudson, Sodaro, Palermo, Ravello) with various lifestyle options and exterior elevation choices.
3. Lot Sales: Sale of developed lots within their master-planned communities. Lots range from half-acre to 2+ acres depending on the community. Some communities like Granada have remaining lots available, while Eagle Ridge offers 38 two+ acre lots.
4. Renovation Services: Renovation services for existing homes, including finding rental accommodations during construction, in-house interior design guidance, and project management for extending or remodeling current residences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PentaVia Custom Homes is a luxury home builder that designs, constructs, and delivers fully custom and semi-custom single-family residences in the Dallas-Fort Worth metroplex. The company builds bespoke homes in master-planned communities it helps develop (Granada, Eagle Ridge, Samantha Springs, The Knolls at Solana, Entrada, Vaquero, Windsor Estates, The Vines) and also offers a Build on Your Lot service for buyers who own their own land. Revenue is generated through one-time sales of completed homes, with custom homes typically priced from $2 million and semi-custom homes from approximately $1.2 million.

Product overview

PentaVia Custom Homes is a luxury custom home builder in the Dallas-Fort Worth area offering two distinct offerings: fully custom homes built to buyer specifications and semi-custom homes at The Vines community in Haslet. Their custom home portfolio spans multiple luxury communities including Granada, The Knolls at Solana, Entrada, Vaquero, Eagle Ridge, Samantha Springs, and Windsor Estates across Westlake, Keller, Bartonville, and Haslet. The semi-custom division offers 5-6 floor plans (Somersten, Kenzo, Palermo, Sodaro, Hudson, Ravello) ranging from 2,844 to 5,269 square feet with starting prices from $1.19M to $3M+. All homes feature energy-efficient construction, smart home technology, and customizable interior/exterior options through their design consultation process.

Differentiator

Problem solved

Functional benefit

Products and services

• The Vines Semi-Custom Homes Semi-custom luxury home community in Haslet, Texas featuring five floor plans (Somersten, Kenzo, Hudson, Sodaro, Palermo) with prices starting from $1,190,845 to $1,541,466. Homes range from 3,009 to 5,269 square feet with lifestyle options and four exterior elevation styles (Modern Farmhouse, Urban Villa, Transitional, Hill Country). Intended for buyers seeking quality construction with customization at more accessible price points.
• Granada Custom Homes Custom home community in Westlake, Texas (Carroll ISD) with homesites ranging from 0.55 acres to over 1 acre. Custom homes start at $3 million. PentaVia won Fort Worth Magazine's Builder of the Year in 2017 and 2018 for designs in this community. Intended for affluent buyers seeking estate-sized custom homes in a prestigious school district.
• The Knolls at Solana Custom Homes Gated luxury community in Westlake, Texas featuring 54 custom modern-design homes set among green space, parklands, and conservation forest. Includes 36 Village Homes (3,000-5,000 SF on 80'x135' sites with 3-car garages) and 18 Cottage Homes (3,000-5,000 SF on 70'x135' sites with 2-car garages). HOA front yard maintenance included.
• Entrada Townhomes 85-acre mixed-use European-style village community in Westlake featuring 4-story townhomes alongside retail shops, restaurants, medical offices, and entertainment surrounding a major water feature with a signature bridge reminiscent of the Rialto Bridge in Venice.
• Vaquero Custom Homes Luxury gated community in Westlake, Texas occupying 525 acres of the former Hunt brothers' Circle T Ranch. Features a Tom Fazio-designed golf course, 33,000 SF Clubhouse, spa, and residential homes starting at $3 million.
• Eagle Ridge Custom Homes 87-acre development in Bartonville, Texas offering 38 two-plus acre lots within Argyle School District. Custom homes start at $3 million and are organically designed to fit family lifestyle needs, often accommodating multi-generational living arrangements.
• Samantha Springs Custom Homes Custom home community in Keller, Texas (Keller ISD) featuring large 3/4+ acre lots with homes starting at $2 million. Quiet neighborhood tucked away among trees with convenient access to Southlake Boulevard, Highway 114, and DFW Airport.
• Windsor Estates Custom Homes New custom home development in North Keller offering half-acre lots with access to Southlake and Keller amenities. Features award-winning Keller ISD schools, family-friendly atmosphere, and quick access to DFW Airport.
• Build on Your Lot Service Custom home building service allowing customers to bring their own lot or choose from available lots. Process includes six structured steps: Select Homesite, Meet Team, Create Floorplan, Interior Selections, Pre-Construction, and Construction with regular updates and move-in. Includes weekly updates from dedicated project managers and VR visualization throughout.
• Home Renovation Services Renovation services for existing homes, including finding rental accommodations during construction, in-house interior design guidance, and project management for extending or remodeling current residences. Intended for existing homeowners looking to expand or modernize their property.

Quantifiable outcome

• 28 custom homes completed in Granada community alone
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered supporting, core and strategic.

• Scope VRsupportingTechnology or IntegrationPentaVia offers the Scope VR app for download on Google Play and Apple Store, enabling clients to experience 3D panoramic views and Virtual Reality walk-throughs of their home designs before construction begins. This technology partnership enhances the customer experience with immersive visualization.
• BuilderTrendcoreTechnology or IntegrationBuilderTrend is a core technology partner providing project management software that PentaVia uses to manage construction projects, communicate with clients, and track progress. Mobile apps available on Google Play and Apple Store allow both PentaVia team members and homeowners to stay connected throughout the building process.
• Vanguards Studio, Inc (John Hathaway, Architect)strategicStrategic or Co-development PartnerArchitect John Hathaway from Vanguards Studio has worked with PentaVia for over 2 years, partnering on the design of over 10 projects. His testimony highlights PentaVia's high character, quality construction, attention to details, and ability to bring architectural visions to life. This is an ongoing design collaboration partnership.
• Allie Beth Allman (Real Estate Brokerage)strategicChannel Partner/ Reseller/ DistributorDona Robinson from Allie Beth Allman, a premier luxury real estate brokerage, has worked with PentaVia for over 3 years. She has had clients build homes with PentaVia and has sold many of their completed homes. She provides ongoing referral business and represents PentaVia homes in the marketplace.
• Discovery Land CompanystrategicStrategic or Co-development PartnerDiscovery Land Company purchased the former Hunt brothers' Circle T Ranch and developed it into the Vaquero community. While not an active partnership with PentaVia, Discovery Land Company's development of Vaquero created the luxury community setting where PentaVia builds custom homes.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• David Weekley Homes:
• Toll Brothers: National luxury home builder operating across multiple U.S. metros including a strong DFW presence (Toll Brothers at Highlands, Star Trail, etc.). Directly competes in the $1M–$3M+ luxury segment with both custom and semi-custom offerings, and is the dominant scaled incumbent PentaVia competes against in DFW school-district communities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pentavia-custom-homes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PentaVia Custom Homes