Pepekitchen.com

What Pepekitchen.com does

Pepekitchen.com operates a private cooking school (Escuela Pepekitchen) in Arroyo de la Miel, Benalmádena, Málaga, Spain, established in 2011 as the first private culinary training school in the city and a pioneer in private training on the Costa del Sol. The school traces its origins to a gastronomic blog launched in 2008 and serves amateur cooking enthusiasts, culinary hobbyists, and aspiring hospitality professionals through in-person practical classes, online/distance classes, workshops, and masterclasses. Core offerings include beginner courses, world cuisines cycles, traditional Spanish and regional cooking (Italian, Galician, oriental rice dishes), pastry and bread making, and formal credentialing programs (150-hour and 300-hour diplomas plus a Master en Cocina). Distribution channels include direct enrollment at the physical school, online classes, gift certificates (Bono Regalo), Airbnb Experiences listings, and institutional masterclasses hosted with La Térmica cultural center.

The underlying technology is a WordPress-based website hosting an extensive content library of 61 recipe pages, 17 course archive pages, and cooking tips, supported by active social media channels (Instagram, Facebook, YouTube, Pinterest, Flickr) and email-based enrollment. The business operates as an independent, privately-held entity with 7 employees, no disclosed external funding, and no parent company. Revenue is generated primarily through course fees and gift certificate sales, supplemented by sponsored content and product reviews (e.g., Tescoma, Thermomix/Vorwerk, El Amasadero, Hojiblanca). Pricing is not publicly disclosed and enrollment is handled through direct email or contact form inquiries, with the school relying on content marketing, social media presence, and community partnerships for demand generation.

Name

Pepekitchen.com

Legal name

Pepekitchen - Escuela de Cocina en Málaga

Website

https://pepekitchen.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Pepekitchen.com is a private cooking school in Málaga, Spain, offering in-person and online culinary courses to hobbyists and aspiring hospitality professionals. It delivers beginner, world cuisine, and certified diploma programs from a single physical kitchen facility in Arroyo de la Miel.

Ownership category

akta.pro rank

Product category

Culinary Education

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Professional Culinary Arts (Chef Training) (EDAOAKAA)

akta.pro secondary industries

Culinary Arts & Cooking (Baking, Pastry, Global Cuisines) (EDAAAGAG), Cooking Classes & Chef-Led Workshops (THAJAGAI), Patisserie & Confectionery (Chocolate/Sugar Arts) (EDAOAKAD), Institutional & Commercial Kitchen Training (Schools/Healthcare/Corporate) (EDAOAKAL), Baking & Pastry Classes (THAJAGAJ)

Keywords

• Cooking school
• Culinary education
• Cooking courses
• Professional chef training
• Gastronomy workshops

Headquarters

HQ city

Arroyo de la Miel (Benalmádena)

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. In-Person Cooking Courses: The school offers various cooking courses including beginners courses, world cuisines, traditional Spanish cuisine, bread making, pizza and pasta, pastry and baking, rice dishes, and intensive programs. Courses range from single-session workshops to multi-session cycles spanning several weeks with certificates (150 hours, 300 hours).
2. Gift Certificates (Bono Regalo): Gift certificates for cooking courses sold as presents, generating upfront revenue and driving future enrollment.
3. Online Cooking Classes: Distance learning classes for students who cannot attend in person, following pandemic-driven demand for remote learning options.
4. Masterclasses and Special Events: Specialized workshops and masterclasses such as the 'Picnic Vegetariano Oriental' conducted in collaboration with La Térmica cultural center.
5. Sponsored Content and Product Reviews: The blog features sponsored posts and product reviews (Test de productos section), generating revenue through brand partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Pepekitchen is a private cooking school in Málaga, Spain that delivers hands-on, in-person and online culinary courses ranging from beginner programs to professional certifications. Offerings include themed workshops (pastry, bread, Italian, Spanish, Asian cuisines), multi-session cycles, 150-hour and 300-hour diploma programs, a Master in Cooking, gift certificates, cultural-center masterclasses, and a recipe blog with product reviews. The school serves amateur hobbyists, culinary enthusiasts, and aspiring hospitality professionals.

Product overview

Pepekitchen is a private cooking school based in Málaga, Spain, founded in 2011 as an heir to the gastronomic blog launched in 2008. The school operates as a cooking course platform offering a diverse portfolio of culinary education programs including: intensive beginners courses, world cuisine cycles, Italian cooking, traditional Spanish cuisine, pastry and baking, rice dishes, bread making, cheese making, and photography workshops. The core offerings consist of formal diploma programs (Certificado 150 horas, Certificado Superior 300 horas, Master en Cocina), short thematic courses, weekend workshops, and masterclasses. The school also provides online classes, an online store, and maintains a recipe blog and product testing section. The main courses are complemented by gift certificates (Bono Regalo Curso), online manuals, and partnership events with cultural centers like La Térmica.

Differentiator

Problem solved

Functional benefit

Products and services

• Beginner Cooking Course (Curso Cocina Principiantes)
• World Cuisines Course (Curso Cocinas del Mundo)
• 150-Hour Cooking Diploma (Certificado 150 horas Pepekitchen)
• 300-Hour Superior Cooking Certification (Certificado Superior 300 horas Pepekitchen)
• Master in Cooking Pepekitchen (Curso Master en Cocina)
• Specialty Themed Workshops (Italian, Spanish, Asian, Pastry, Bread, Cheese, etc.)
• Online Cooking Classes (Clases de Cocina Online)
• Gift Certificate (Bono Regalo Curso)
• La Térmica Masterclass Series (Cocinando en La Térmica)
• Showcooking Events
• Recipe Blog (Blog de Recetas)
• Online Store (Tienda Online)

Quantifiable outcome

• Hundreds of satisfied students trained since 2011
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• La Térmica (Centro Cultural de la Diputación Provincial de Málaga)coreStrategic or Co-development Partner · 30 March 2021Collaboration with La Térmica cultural center within the 'Cocinando en La Térmica' cycle, coordinated by Lutz Petry. Pepekitchen conducts cooking masterclasses and workshops open to the public at the cultural center, including events like 'Picnic Vegetariano Oriental' on June 19, 2021.
• AirbnbminorChannel Partner/ Reseller/ DistributorRecommended by Airbnb for cooking experiences. Pepekitchen is listed on Airbnb Experiences platform, enabling tourists and visitors to book Spanish cooking classes.
• TescomaminorGTM or Marketing PartnerKitchen equipment sponsor providing products for cooking courses and blog content.
• Thermomix (Vorwerk)minorGTM or Marketing PartnerKitchen robot sponsor contributing equipment and recipe development content. Active collaboration in the Thermomix blogosphere.
• El AmasaderominorGTM or Marketing PartnerOnline specialty food store sponsor providing artisanal bread-making ingredients and hosting collaborative artisan bread workshops.
• Directo al PaladarminorGTM or Marketing PartnerSpanish gastronomic media collaboration where Pepekitchen publishes recipes and food content.
• Hojiblanca (Talento del Aceite)minorGTM or Marketing PartnerExtra virgin olive oil brand sponsorship and recipe collaboration program.
• Canal CocinaminorGTM or Marketing PartnerSpanish cooking TV channel appearance where Pepekitchen participated in 'Retos Argal' program filmed in Madrid studios.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Le Cordon Bleu Madrid: Global culinary education brand operating a Madrid branch offering diploma and gourmet programs. Comparable as a professional culinary training provider in Spain with a broader-incumbent positioning.
• MasterClass: Subscription video platform featuring chef-led cooking classes from world-renowned instructors. Comparable as an alternative delivery format for cooking instruction targeting Spanish-speaking audiences via subtitled content, and a benchmark for monetizing chef expertise digitally.
• Basque Culinary Center: Large, established culinary university in San Sebastián offering degree-level hospitality and gastronomy programs. Represents the upper end of the Spanish culinary education spectrum and a broader-incumbent comparison for vocational training.

Direct peers

• Escuela de Cocina Luis Lezama: Independent culinary school offering professional diploma courses and amateur workshops in Spain. Comparable as a small private operator combining vocational certifications (similar 150h+ programs) with hobbyist cooking classes.
• Cooking Point Madrid: Private culinary school in Madrid offering group and individual cooking workshops, team-building events, and themed courses for adults. Directly comparable in business model (B2C amateur cooking classes) and use of cultural/experiential positioning.
• Acookar — Escuela de Cocina en Granada: Spanish private cooking school offering hands-on courses to amateurs and aspiring professionals in Andalusia. Directly comparable in format, target audience (Spanish adults learning culinary skills), and course catalog structure.
• Hot Cook — Escuela de Cocina en Málaga: Málaga-based cooking school offering hands-on classes for amateurs and tourists. Directly comparable as the most local competitor in the same city, fighting for the same Costa del Sol hobbyist and tourist demand.

Emerging players

• Cookpad España: Recipe-sharing community platform with strong penetration in Spanish-speaking markets. Comparable as a digital channel for home-cooking content distribution that competes for the same amateur-cook audience that Pepekitchen targets via its blog.

Others

• Canal Cocina: Spanish cooking-themed TV channel and media platform. Already a Pepekitchen partner (Retos Argal appearance); comparable as a distribution/audience channel for culinary content and a media-source peer for branded cooking instruction in Spain.
• Tescoma (Espana) Cooking Workshops: Kitchenware brand running sponsored cooking workshops and events in Spain. Already a Pepekitchen partner/sponsor; comparable as an ecosystem participant that increasingly runs direct cooking-class experiences blurring into the school's offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/pepekitchen
• Facebookfacebook.com/Escuela-de-Cocina-Pepekitchen-139912419358201
• Instagraminstagram.com/pepekitchen
• Pinterestes.pinterest.com/pepekitchen
• LinkedInlinkedin.com/company/pepekitchen.com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepekitchen.com