PEPINIERES DANIEL SOUPE

What PEPINIERES DANIEL SOUPE does

Pépinières Daniel Soupe SAS is a family-founded French specialty nursery (est. 1975) headquartered in Châtillon-sur-Chalaronne, Ain, producing indigenous and botanical tree and shrub species in natural forms (tiges, cépées, touffes, baliveaux) for professional urban landscaping applications. The company controls the full production chain from seed collection in natural environments through transplantation and sale, supported by a proprietary in-house ERP that enables traceability from seed to on-site planting and a numbered collar system that reserves pre-sold specimens. Annual production exceeds 50,000 subjects in 3x-transplanted and above categories, including a premium "Sujets d'Exception" line of approximately 20-year-aged specimens.

The company sells exclusively to professional clients — landscape designers, municipalities and public green-space services, enterprises, and institutional buyers — through a direct field-sales model (technico-commerciaux covering metropolitan France and bordering countries), an Espace Pro portal for quote requests, and a SOCAP Paysage subsidiary that provides turnkey installation for private individuals. Pricing is quote-based and varies from €3.50 for young plants to over €2,666 for large cépées, with a 30% deposit on reserved specimens and 30-day net payment terms.

Pépinières Soupe holds four stacked certifications (Végétal Local since December 2018, Plante Bleue Level 3, HVE, Fleur de France) and has won six Victoires du Paysage industry awards spanning 2014–2024, anchoring its credibility in French municipal procurement. Its research subsidiary SINNOVEG conducts applied botanical studies (notably the Canal du Midi replanting strategy for Voies Navigables de France), while SOCAP Garage provides internal fleet services. Revenue is not publicly disclosed.

Name

PEPINIERES DANIEL SOUPE

Legal name

Pépinières SOUPE SAS

Website

https://pepinieres-soupe.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Pépinières Daniel Soupe is a family-owned French nursery (est. 1975) producing indigenous and botanical trees and shrubs in natural forms, supplying landscape designers, municipalities, and enterprises across metropolitan France and bordering countries through direct field sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Châtillon-sur-Chalaronne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Plant and Tree Sales: The company generates revenue primarily from the sale of trees, shrubs, and vegetation to professional clients including landscape designers, municipalities, green space services, and private companies. Products are sold in various forms (tiges, cépées, touffes, baliveaux) and sizes, with pricing varying by species, size, transplantation count, and container type (root-bare, wired root-balls, pots).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pépinières SOUPE produces and sells indigenous and botanical tree and shrub species grown in natural forms (tiges, cépées, touffes, baliveaux) for urban landscaping projects. The company controls the entire production chain from seed harvesting in natural environments through to commercialization, with more than 50,000 specimens transplanted per year. Products are sold primarily to professional landscape designers, municipalities, and green space services across metropolitan France and bordering countries.

Product overview

PEPINIERES DANIEL SOUPE is a family-owned French nursery (est. 1975) specializing in the production and sale of indigenous and botanical tree and shrub species in natural forms (tiges, cépées, touffes, baliveaux). Their core product offering centers on high-quality plants adapted to urban environments and climate change, complemented by a selection of 'Sujets d'Exception' (exceptional specimens) for prestigious landscaping projects. The company operates a proprietary ERP system enabling full traceability from seed to sale, and offers professional advisory services through their technical-commercial team. Their product range includes certified 'Végétal Local' plants, and customers can access a dedicated professional portal for quote requests and account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Trees and Shrubs (Arbres et Arbustes) Production and sale of indigenous and botanical tree and shrub species grown in natural forms (tiges, cépées, touffes, baliveaux) for professional urban landscaping projects. Available in various sizes, transplantation counts, and container types (root-bare, wired root-balls, pots).
• Exceptional Specimens (Sujets d'Exception) Rare, exceptional trees aged approximately 20 years, selected for unique form, size, and adaptability, regularly transplanted for optimal root development. Reserved via a numbered collar marking system and offered to professional landscape clients for prestigious landscaping projects.
• Végétal Local Certified Plants Plants certified under the 'Végétal Local' label, guaranteeing geographic origin traceability from natural harvest sites and supporting biodiversity and ecosystem resilience across multiple French regions.
• Professional Advisory Services (Conseil Technique) Technical-commercial team providing advice to landscape designers, companies, green space services, and local authorities on species selection, planting techniques, and vegetation maintenance to ensure project success. Coverage spans all of metropolitan France and some bordering countries.
• Professional Account Portal (Espace Pro) Dedicated online portal for professional clients to manage quotes, orders, favorites, and access wholesale pricing for trees and shrubs.

Quantifiable outcome

• More than 50,000 subjects transplanted per year in 3x transplanted and above
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SOCAP PaysagecoreChannel Partner/ Reseller/ DistributorSOCAP Paysage is a subsidiary company of Pépinières SOUPE that specializes in landscape installation services, including planting of large specimen trees. For private individuals without a landscaping company, SOCAP provides a turnkey solution (clé en main) for tree installation projects, enabling Pépinières SOUPE to serve end-consumers through this affiliated channel.
• SinnovegcoreStrategic or Co-development PartnerSinnoveg is a research and development company affiliated with Pépinières SOUPE that conducts scientific studies on plant species, including the elaboration of mass production strategies for future-use botanical species. Sinnoveg conducted the study for Voies Navigables de France (VNF) on the Canal du Midi replanting project, identifying relevant species and production strategies.
• Rucher Pédagogique de Châtillon-sur-Chalaronne (L'Arboretum)minorStrategic or Co-development PartnerA long-term, sustainable partnership with the educational apiary located on the edge of the nurseries. The apiary sensitizes approximately 4,800 people annually (predominantly children) about biodiversity preservation through hands-on workshops. This partnership aligns with Pépinières SOUPE's environmental and social responsibility commitments.
• CFA de Lyon Pressin (Vocational Training Centre)minorStrategic or Co-development PartnerPépinières SOUPE works closely with CFA de Lyon Pressin for internal training programs, along with regional MFRs (Maisons Familiales Rurales) and various recruitment organizations to address the lack of nursery专业 training and candidate shortages in the profession.
• MSA (Mutualité Sociale Agricole)minorStrategic or Co-development PartnerMSA provides ongoing support to Pépinières SOUPE for continuous improvement in workplace safety, well-being, inclusion, and equity. This partnership supports the company's social responsibility commitments.
• DDETS (Direction Départementale de l'Emploi, du Travail et des Solidarités)minorStrategic or Co-development PartnerDDETS provides training programs that encourage Pépinières SOUPE to progress on topics such as gender equality (égalité hommes-femmes), supporting the company's social development initiatives.
• Fédération des Conservatoires Botaniques NationauxcoreStrategic or Co-development PartnerAlong with Association Française Arbres Champêtres et Agro-foresteries and Plante & Cité, this federation created the 'Végétal Local' label, which Pépinières SOUPE has adopted since December 2018. The label is now managed by the Office Français de la Biodiversité.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bruns Pflanzen: Major German wholesale nursery offering a very wide range of landscape trees and large specimens. Comparable product breadth and B2B landscaping focus, though serving a different primary geography.
• Van den Berk Nurseries: Large Dutch nursery specializing in mature specimen trees for European urban and landscape projects. Operates at greater scale and broader international footprint than SOUPE, but overlaps directly on the urban-specimen tree category.

Direct peers

• Pépinières Minier: Established French nursery producing ornamental and landscape trees and shrubs for professional clients. Directly comparable in target customer base (landscape designers, municipalities) and broad catalogue of indigenous species.
• Pépinières Naudet: French nursery producing large-size landscape trees for urban and infrastructure projects, including cépées and tige forms. Highly comparable on product forms, transplantation depth, and customer profile (cities, landscape firms).
• Pépinières Lepage: French nursery with a broad catalogue of landscape plants including woody species. Comparable in serving professional landscape designers and offering diverse, regionally adapted plant material.
• Pépinières André Briant: Major French nursery specialized in ornamental and urban landscaping plants with strong R&D and a wide species range. Closely aligned with SOUPE on professional B2B customers and urban greening focus.

Regional players

• Pépinières Lappen: German nursery focused on landscape-quality trees and shrubs. Comparable on species selection and professional B2B go-to-market, but primarily serves German-speaking markets rather than France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/P%C3%A9pini%C3%A8res-Daniel-SOUPE-100054390196895/?locale=fr_FR
• LinkedInlinkedin.com/company/pepinieres-daniel-soupe
• Instagraminstagram.com/pepinieres.soupe

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEPINIERES DANIEL SOUPE