PEPINIERES BOUTIN

What PEPINIERES BOUTIN does

PEPINIERES BOUTIN is a French nursery and garden center founded in 1948 and headquartered in Saint-Avaugourd-des-Landes, Vendée (legal form: SAS, RCS 32640867100013). The company operates a vertically integrated horticultural production business spanning 12 hectares of out-of-ground (container) production, 45 hectares of in-ground (pleine terre) cultivation, and 16,000 m² of greenhouse facilities (comprising 2,500 m² of glass, 5,900 m² of multi-chapel, and 7,600 m² of tunnel structures). The company repots over 650,000 plants annually, enabling year-round availability across a broad product range that includes ornamental trees, fruit trees, shrubs, palms, perennials, sea-side plants, indoor plants, citrus, cacti, and bonsai.

The business serves two principal customer segments via a single physical site: (i) individual consumers and homeowners in the Vendée region — particularly La Roche-sur-Yon (~20 min) and Les Sables-d'Olonne (~20-30 min) — who purchase plants and garden supplies at the on-site retail store and consult the 8-hectare Flora Parc (30 demonstration gardens) for design inspiration; and (ii) professional clients including campgrounds, local government bodies (collectivités), landscape designers, architects, hotels, and theme parks, who procure high-volume plant supply and on-site landscape design consultation ('paysage-conseil') including the proprietary Greeny Golf mini-golf landscaping concept and the Bac Flora-Mobil pre-vegetalized wall system. Sales channels are exclusively physical (no e-commerce), supported by a content/SEO website, newsletter, and regional trade show presence (Salon IODE, Salon ATLANTICA, Foire du Chrono), with gift vouchers serving as a referral vehicle.

The revenue model rests on four streams: (1) one-time plant and vegetation sales (retail and wholesale); (2) garden supplies and accessories (pottery, tools from Fiskars, Bosch, Gardena, STIHL, Black+Decker, mulch, soils, fertilizers); (3) professional landscape consultation and design services (including Greeny Golf); and (4) gift voucher sales. The company is privately held, independent, and managed by Etienne Bonnin as Directeur de la publication, with no institutional investors, parent company, or M&A activity identified. No financial figures (revenue, ARR, growth rates) are disclosed in the source data, and operational headcount readings are inconsistent with the production footprint, indicating reliance on seasonal or contracted labor typical of French horticultural operations.

Name

PEPINIERES BOUTIN

Legal name

PEPINIERES BOUTIN SAS

Website

https://pepinieres-boutin.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

PEPINIERES BOUTIN is a French nursery and garden center founded in 1948 in Saint-Avaugourd-des-Landes, Vendée, operating 57 hectares of integrated plant production. It serves individual consumers and professional clients (landscapers, hotels, campgrounds, municipalities) across the Vendée region with plants, garden supplies, and landscape design services.

Ownership category

akta.pro rank

Product category

Plant Nursery & Garden Center

NAICS

Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (444240), Landscaping Services (561730)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

akta.pro secondary industries

Seasonal Color, Planting & Horticultural Services (BPABADAL), Garden Bed Design, Layout & Planting Plans (HSAIAFAA)

Keywords

• Plant nursery
• Garden center
• Landscape design
• Horticultural production
• Ornamental plants sales

Headquarters

HQ city

ST AVAUGOURD DES LANDES

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Plant and vegetation sales: Retail and wholesale sale of container-grown plants, in-ground trees and shrubs, ornamental plants, sea-side plants, palms, grasses, perennials, indoor plants, citrus, cacti, and bonsai. Container production enables year-round sales; in-ground products are sold in autumn and winter seasons.
2. Garden supplies and accessories: Sale of garden tools, pottery and containers, mulch and ground cover materials (pozzolana, pine bark, hemp), soil and fertilizers, plant protection products, stakes, and tying accessories.
3. Landscape consultation and design services: Advisory services for garden design, landscaping, and golf course installation (Greeny Golf concept). Includes on-site visits to assess projects and propose tailored solutions.
4. Gift vouchers: Sale of gift vouchers (bons cadeaux) available by email or in-store, allowing recipients to purchase plants, goods, or services at the nursery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pépinières Boutin is a vertically integrated plant nursery and garden center that grows, produces, and retails a wide range of plants (ornamental and fruit trees, shrubs, palms, grasses, perennials, seaside plants, indoor plants, citrus, cacti, bonsai) alongside garden supplies (pottery, tools, mulch, fertilizers). It also provides landscape design consultation services, including an exclusive Greeny Golf mini-golf course landscaping concept, and operates Flora Parc, a free 8-hectare demonstration park of 30 landscaped gardens.

Product overview

PEPINIERES BOUTIN operates as a traditional nursery and garden center business founded in 1948, offering a vertically integrated range of products and services. The core offering combines nursery production (containerized and ground-level cultivation across 57 hectares plus 16,000 m² of greenhouses) with retail garden center operations. Products and services include: plant sales (trees, shrubs, perennials, palms, seaside plants, indoor plants, citrus, cactus, bonsai), garden pot and container sales (including the Flora-Mobil vertical garden system), gardening tools (with branded products from Fiskars, Bosch, Gardena, STIHL, Black+Decker), and landscape design consultation (including the innovative Greeny Golf mini-golf concept). The business also operates Flora Parc, an 8-hectare demonstration park with 30 landscaped gardens, and offers gift vouchers. The product portfolio is unified under the PEPINIERES BOUTIN brand with no separate platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Greeny Golf: An exclusive concept for designing landscaped golf courses with 9 to 18 holes, adaptable to any indoor or outdoor surface.

Quantifiable outcome

• 650,000+ plants repotted per year, enabling year-round availability for customers
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Truffaut: Major French garden center chain selling plants, garden supplies, tools, and offering landscaping advice. Directly comparable to Pépinières Boutin's plant nursery, garden center, and consultation offering, but at national scale with multiple store locations.
• VillaVerde: French garden center chain focused on outdoor living, plants, and garden decoration. Comparable to Pépinières Boutin on retail plant and garden supply sales, with a multi-store footprint across regional France.
• Jardiland: Large French garden center chain selling live plants, garden supplies, pottery, and tools. Comparable to Pépinières Boutin across the full product portfolio, though operating at much larger scale with multiple sites and a strong own-brand offering.
• Gamm Vert: French agricultural and garden retail network selling plants, gardening supplies, and outdoor equipment. Comparable to Pépinières Boutin on the garden retail and supply side, with a broader agricultural orientation and franchise-based network.
• Botanic: French garden center chain focused on plants, organic gardening, and eco-friendly products. Closely comparable to Pépinières Boutin's garden center retail, with a similar emphasis on horticultural expertise and customer consultation.
• Delbard: French family-owned nursery and garden center chain with proprietary plant breeding and licensed varieties. Comparable to Pépinières Boutin as a traditional French nursery operator with deep horticultural expertise and physical retail.

Emerging players

• Willemse France: French mail-order nursery selling plants, bulbs, and seeds via catalog and online. Comparable to Pépinières Boutin on plant offering, but represents the digital/remote channel that Pépinières Boutin has not entered, making it a competitive threat more than a direct overlap.
• Plantes et Jardins: French online plant and garden supply retailer. Comparable product offering (plants, pots, outdoor accessories) to Pépinières Boutin but distributed nationally via e-commerce, representing a different go-to-market model in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pepinieres-boutin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEPINIERES BOUTIN