Pepita - L'essenza dell'educare

What Pepita - L'essenza dell'educare does

Pepita Società Cooperativa Sociale, operating as Pepita Onlus / Pepita ETS ("Pepita - L'essenza dell'educare"), is an Italian non-profit social cooperative founded in 2004 and headquartered in Milan, with a secondary presence in Perugia and Terni (Umbria). The organization employs approximately 47 staff and delivers educational programs, training, and community projects focused on psychosocial development, bullying and cyberbullying prevention, digital wellness, emotional education, and parenting support for children, adolescents, families, teachers, and animators. Its portfolio is structured around three internal brands: Pepita Educa (school and parenting training programs, including the ConnAction and "L'Intelligenza Naturale" proposals co-developed with Fondazione Carolina), Pepita Informa (publications, YouTube content, the "Scatti di Vita" photographic workshop, and the Manifesto della Nuova Educazione), and Pepita Unisce (community projects including Hub4Young in Terni, the UNPLUG! digital-free summer camp in Todi, Casa Bice intergenerational project, Io Clicco Positivo, Se Son Rose, and the Adolesharing app). The underlying technology stack is conventional (WordPress, Mailchimp, Google services, embedded social feeds) layered on a proprietary "dynamic non-frontal teaching methodology" developed and refined over 20 years of field practice.

Pepita's business model blends project-based professional services revenue (contracts with schools, oratories, sports and cultural associations), corporate welfare engagements (parenting and online child safety programs for employees), fee-based consumer programming (the Unplug summer camp at €650/participant residential and €250 non-residential), and non-profit fundraising including the Italian 5x1000 tax mechanism, donations, and crowdfunding campaigns (e.g., Casa Bice with Nestlé/Baci Perugina matching). Go-to-market is community-led and field-based: a network of 120+ oratories and direct school partnerships across Lombardy and Umbria, supplemented by strategic relationships with Fondazione Carolina (co-development), Cuore e Parole Onlus, and institutional positions including the CRC Group coordinated by Save the Children Italy and Lombardy Region's Interinstitutional Table on bullying prevention. Customer outcomes reported include 70,000+ children and teens reached between 2018 and 2020 and 12,000+ adults trained on violence, bullying, sexting, and related topics.

Name

Pepita - L'essenza dell'educare

Legal name

Pepita Società Cooperativa Sociale

Website

https://pepita.it

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Pepita Società Cooperativa Sociale is an Italian non-profit social cooperative (47 staff, Milan-headquartered) that designs and delivers educational programs, training, and community projects on bullying prevention, digital wellness, and emotional education for schools, oratories, families, and corporate clients across Italy.

Ownership category

akta.pro rank

Product category

Educational Services

NAICS

Educational Support Services (611710), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)

akta.pro secondary industries

Leadership, Character Education & Values Development (EDAMAIAG), Peer Support, Mentoring & Student Leadership (SEL) (EDAKAMAO), Peer Support, Buddy Programs & Cooperative Learning Facilitation (EDAKABAI), Education Partnerships for Equity, Inclusion & Gender (EDADALAF)

Keywords

• Educational services
• Anti-bullying programs
• Digital wellness education
• Parenting training
• School-based programs

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Project-Based Educational Services: Pepita generates revenue through contracted educational projects with schools, oratories, and institutions, providing training programs on topics such as bullying, cyberbullying, digital safety, and emotional education.
2. 5x1000 Donations: Italian tax donation mechanism where citizens can designate 0.5% of their tax to Pepita ETS, providing funding for educational activities and community programs.
3. Corporate Welfare: Pepita supports companies in developing corporate welfare activities for employees, focusing on parenting skills development and online child safety awareness.
4. Summer Camp Programs: Fee-based Unplug digital-free summer camp program for adolescents, priced at €650 per participant with early bird discounts available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pepita is a social cooperative that designs, evaluates, and delivers educational projects for schools, families, sports associations, and corporate clients, covering topics such as bullying and cyberbullying prevention, digital safety, emotional education, sexuality education, and parenting support. The organization runs integrated learning pathways from kindergarten through secondary school, parenting courses, corporate welfare programs, a digital-free summer camp, an adolescent support center, and community projects in Lombardy and Umbria.

Product overview

Pepita is a social cooperative (Onlus/ETS) with 20 years of experience providing educational services. The organization operates through three main divisions: Pepita Educa (training programs), Pepita Informa (publications and awareness), and Pepita Unisce (community projects and partnerships). The portfolio includes educational proposals for schools, parenting courses, youth centers, and digital wellness initiatives. Key offerings include the ConnAction educational program, the L'Intelligenza Naturale proposal for 2026/2027, the Adolescentsharing app developed with Fondazione Carolina, Hub4Young adolescent support center, UNPLUG! digital-free summer camps, and Casa Bice intergenerational project. The organization serves students from preschool through secondary school, parents, teachers, sports coaches, and corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• Pepita Educa: Educational programs for students from kindergarten to high school, families, and the educating community
• Pepita Informa
• Pepita Unisce
• Adolesharing App
• ConnAction
• Io Clicco Positivo
• Solo Per Te
• Hub4Young
• Casa Bice
• Se Son Rose
• Tel Chì
• Ciccio Pasticcio Band

Products and services

• Pepita Educa Educational programs and training courses for students from preschool through secondary school, parents, teachers, and educators, providing integrated learning pathways on digital literacy, emotional education, bullying prevention, and sexuality education.
• L'Intelligenza Naturale Educational Proposal 2026/2027 Educational proposal for the 2026/2027 academic year developed with Fondazione Carolina, addressing digital awareness, emotions, and relationships to help young people grow with consciousness.
• Adolesharing App Mobile application developed with Fondazione Carolina to inform parents and educators about children's online life, including places they frequent, dangers, and protection tools.
• Hub4Young Free educational space in Terni for adolescents and pre-adolescents offering academic support, workshops, and listening services to help young people build relationships and discover their potential.
• UNPLUG! Digital-Free Summer Camp Italy's first digital-free summer camp held at the Monastery SS Annunziata in Todi, designed for teenagers aged 11-17 to experience a week without smartphones and reconnect with emotions, nature, and authentic relationships. Priced at €650 per participant (€595 early bird) for residential and €250 for non-residential participation.
• Pepita Informa Publications, awareness campaigns, and media content including the Manifesto della Nuova Educazione, the Pepita YouTube channel, and the Scatti di Vita photographic workshop.
• Casa Bice Intergenerational social project in Massa Martana (Perugia) providing a space for relationship, welcome, and support for women including students, new mothers, and elderly women.
• Io Clicco Positivo Project created to contrast cyberbullying and promote digital wellbeing, helping students reflect on the importance of positive digital experiences and safe virtual environments.
• Parenting Courses Courses for parents covering child development stages, built on four pillars: knowledge of children, self-knowledge as parents, the role of play, and relationship with technology.
• Corporate Welfare Services Corporate welfare activities for companies focusing on parenting skills development and online child safety awareness for employees, suppliers, and customers.
• School Educational Programs Project-based educational programs delivered to schools across Italy covering bullying prevention, cyberbullying, digital safety, emotional education, and sexuality education, with quote-based pricing and a 15% discount for approved estimates by September 30, 2024.

Quantifiable outcome

• 70,000 children and teens reached between 2018-2020
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CRC Group (Gruppo di Lavoro per la Convenzione sui Diritti dell'Infanzia e dell'Adolescenza)coreStrategic or Co-development Partner · 1 September 2020Pepita became an official member of the CRC Group in September 2020, participating in the annual report on the implementation of the Convention on the Rights of Children and Adolescents in Italy. The network is coordinated by Save the Children Italy and consists of 100 member organizations.
• Fondazione Carolina (Carolina Foundation)coreStrategic or Co-development PartnerPepita is a strategic partner of Fondazione Carolina for happy navigation. Together they developed the Adolesharing app to inform parents and educators about children's online life. They also co-developed the ConnAction educational proposal and Unplug digital-free summer camp program.
• Cuore e Parole AssociationcoreStrategic or Co-development PartnerPepita collaborates with Cuore e Parole Association for everyday care of children, supporting their social and emotional wellbeing projects.
• Lombardy Region and School OfficecoreStrategic or Co-development PartnerPepita's President Ivano Zoppi is a member of the Interinstitutional Table for the prevention and contrast of bullying and cyberbullying, organized by the Lombardy Region and the Lombardy School Office, as well as a member of the Regional Council on bullying and cyberbullying.
• Nestlé and Baci PeruginaminorGTM or Marketing PartnerNestlé and Baci Perugina provide matching support for Casa Bice crowdfunding campaign, doubling the impact of donations until January 17, 2026.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Save the Children Italy: Major international NGO operating in Italy across child welfare, education, and rights. Coordinates the CRC Group of which Pepita is a member; comparable as a broad incumbent with overlapping school-based programming.
• Telefono Azzurro: Italian nonprofit focused on child and adolescent protection, including helplines, anti-bullying programs, and school-based awareness. Comparable in mission around youth safety and educational outreach in schools.
• WeWorld (formerly GVC): Italian NGO working on children's rights, education, and protection in Italy and abroad. Comparable as a larger-scale educational nonprofit active in school programming and child welfare.
• Terre des Hommes Italy: Italian branch of international child rights organization running education and child protection programs, including anti-bullying initiatives and school partnerships. Comparable as a broader youth-development nonprofit.

Direct peers

• Centro Nazionale contro il Bullismo - Bullismo No Grazie: Italian nonprofit specialized in anti-bullying awareness and school programs. Directly comparable as a niche Italian operator focused on the same core problem space.
• Fondazione Carolina: Italian foundation focused on youth digital wellbeing and online safety. Co-develops the Adolesharing app, ConnAction proposal, and Unplug! summer camp with Pepita, making it the closest operational and strategic peer.
• Cuore e Parole Onlus: Italian nonprofit collaborating with Pepita on social-emotional wellbeing projects for children. Comparable as a small, mission-aligned Italian nonprofit active in child welfare and education.

Emerging players

• Edureseau / SmartEdu Italy: Italian provider of digital citizenship and cyberbullying prevention curricula to schools. Comparable as an emerging specialist competing for the same school contract pipeline on digital wellbeing topics.
• Skilla (corporate welfare learning provider): Italian learning/welfare provider offering corporate training including family and wellbeing content. Comparable as a channel peer competing for Italian corporate welfare budgets in the same parenting/digital wellbeing category.

Regional players

• Pollicino Centro Crisi Telefono Azzurro / SOS Telefono Onlus equivalent - Cittadino del Mondo: Italian nonprofit offering youth and family support services, including educational workshops. Comparable as a regional Italian organization with overlapping family/parenting programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubepepita.it/pepita-informa/pepita-informa-canale-youtube
• Facebookfacebook.com/pepita.onlus
• LinkedInlinkedin.com/company/pepitaonlus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepita - L'essenza dell'educare