Pepperberry Day Nurseries Limited

What Pepperberry Day Nurseries Limited does

Pepperberry Day Nurseries Limited operates a single-site day nursery and preschool in Wilmslow, Cheshire, providing full-day early years education and childcare for children aged six weeks to five years. The service is organised into four age-segregated rooms — Baby Peppers (0-12 months), Tiny Peppers (12-22 months), Sweet Peppers (22-32 months), and Chilli Peppers (32-40 months) — with a dedicated Pre-Prep programme for 3-5 year olds that delivers the statutory Early Years Foundation Stage (EYFS) curriculum supplemented by the DfE-validated Twinkl Phonics SSP programme, Spanish language instruction, and Physical Education. Supporting technology is operational rather than differentiated: biometric fingerprint access control, ICO-registered CCTV, the ParentZone digital learning-journal platform, and the IConnect attendance/sign-in system. An on-site nursery chef prepares meals from a three-week rotating menu with allergy accommodations.

The company was founded in 2011 by Gillian and Anthony Akaraonye, who also operate Auckland House Day Nursery in Liverpool (opened 2009) and Auckland College Independent School (founded 1999, Ofsted Outstanding). Revenue derives from monthly session fees for full-day, morning, and afternoon sessions, with all meals included in full-day pricing; late collection fees are charged at £10 per 15 minutes. The nursery accepts 30 hours of government-funded childcare (from September 2025 for eligible families with children over nine months) and Tax-Free Childcare payments, and operates 51 weeks per year from 7:30am to 6:00pm, closing only during the Christmas/New Year period. A new baby room is opening in 2026 to expand infant capacity.

Distribution is direct-to-consumer via the company website, open evenings, and word-of-mouth referrals; there is no paid advertising channel evident in the source data. The company holds Ofsted registration and full statutory compliance with EYFS, GDPR, the Data Protection Act 2018, SEND Code of Practice 2015, and the Equality Act 2010.

Name

Pepperberry Day Nurseries Limited

Legal name

Pepperberry Day Nurseries

Website

https://pepperberrydaynurseries.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Pepperberry Day Nurseries Limited is a single-site day nursery and preschool in Wilmslow, Cheshire, providing full-day early years education and childcare for children aged six weeks to five years, operating 51 weeks per year under the EYFS framework.

Ownership category

akta.pro rank

Product category

Early Childhood Education and Day Nursery Services

NAICS

Child Care Services (62441), Child Care Services (624410)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Nursery Programs (EDACACAD)

akta.pro secondary industries

Nursery School Programs (2–4 Years) (EDACACAB), Nursery School Readiness & Transition Programs (EDACACAL)

Keywords

• Early childhood education
• Day nursery services
• Preschool education
• Childcare services
• Early years care

Headquarters

HQ city

LIVERPOOL, MERSEYSIDE

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Nursery Session Fees: Fees charged for full-day sessions, half-day sessions, and morning/afternoon sessions. All meals (breakfast, hot lunch, tea, fruit and milk) are included in full-day session fees.
2. Government Childcare Funding: Acceptance of 30 hours funded childcare for eligible families with children over 9 months from September 2025, offered across 51 weeks of the year. Combines with Tax-Free Childcare for reduced fees.
3. Tax-Free Childcare: Acceptance of childcare tax account payments, which can be combined with government funding for greater savings on monthly fees.
4. Late Collection Fees: Late collection fee of £10 per every 15 minutes for children picked up after session end time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pepperberry Day Nurseries Limited provides full-day, morning, and afternoon nursery and preschool care for children aged 6 weeks to 5 years at its single purpose-built facility in Wilmslow, Cheshire. Services are organised into four age-banded rooms (Baby Peppers, Tiny Peppers, Sweet Peppers, Chilli Peppers) and a Pre-Prep Programme for 3-5 year olds delivering the EYFS curriculum with specialist Spanish and PE teaching. The nursery operates 51 weeks per year, accepts government-funded childcare and Tax-Free Childcare, and includes meals prepared by an on-site chef in its session fees.

Product overview

Pepperberry Day Nurseries Limited operates a single-site day nursery and preschool in Wilmslow, Cheshire, providing early years education and childcare for children aged 6 weeks to 5 years. The service is organized into four age-specific rooms (Baby Peppers, Tiny Peppers, Sweet Peppers, Chilli Peppers) that form the core nursery offering, complemented by a dedicated Pre-Prep Programme for 3-5 year olds that prepares children for formal school entry. Supporting services include ParentZone communication platform, IConnect enquiry system, nutrition/meals, uniform, and outdoor play facilities. The nursery operates 51 weeks per year from 7:30am to 6pm and accepts government-funded childcare places.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Nursery Care (0-5 years)
• Pre-Prep Programme
• 30 Hours Government-Funded Childcare
• New Baby Room Expansion
• Nutrition and Mealtimes
• ParentZone Digital Communication Platform
• IConnect Attendance and Enquiry System
• Outdoor Play Facilities
• Pre-Prep Uniform Programme

Quantifiable outcome

• Parents report children are 'fantastic in preparing children for school' with 'clear expectations'
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• UK Government (Cheshire East Local Authority)coreOthers · 1 September 2025Registered provider for government-funded early education places. Accepts 30 hours funded childcare for eligible families with children over 9 months, offered across 51 weeks per year (approximately 22 hours per week). Also accepts Tax-Free Childcare payments and government nursery education funding for 2-5 year olds.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Family First Nurseries: Acquisitive UK nursery group operating full-day nurseries and pre-schools for 0-5 year olds. Comparable core offering and age range to Pepperberry; growth strategy via acquisition of single-site operators is directly relevant to Pepperberry's potential exit path.
• N Family Club: Premium UK nursery group operating full-day care for children from 3 months to 5 years, with a curriculum-led approach and strong parent-communication technology. Closely comparable to Pepperberry in age range, premium positioning, and tech-enabled parent engagement.
• Tops Day Nurseries: UK nursery chain providing full-day and sessional care for children from birth to 5 years across multiple sites. Comparable age range, EYFS curriculum, and meal-inclusive fee model to Pepperberry.
• Just Childcare: UK nursery operator providing full-day care and preschool for 0-5 year olds across multiple regional sites. Directly comparable age range, curriculum, and family-focused value proposition to Pepperberry.
• Little Learners Nurseries: UK nursery group with multiple sites offering full-day care for 0-5 year olds following EYFS curriculum with emphasis on school readiness. Comparable service mix and target parent segment to Pepperberry.
• Banana Moon Day Nurseries: UK franchise nursery network offering full-day care for 0-5 year olds with EYFS curriculum and parent communication platforms. Comparable service model and target customer to Pepperberry, with franchise-driven geographic expansion.
• Childbase Partnership: Employee-owned UK nursery group operating full-day nurseries for 0-5 year olds with on-site chefs and EYFS curriculum. Highly comparable operating model to Pepperberry, including fresh-meal provision and age-tiered rooms.

Broad incumbents

• Partou Childcare: Large UK and European nursery operator providing full-day childcare and preschool for 0-5 year olds. Comparable core offering to Pepperberry, with broader geographic footprint and standardized group operating model.
• Bright Horizons Family Solutions: Global operator of nurseries, crèches, and early years programmes including a significant UK portfolio serving working families with 0-5 provision. Comparable offering to Pepperberry but with broader employer-sponsored and corporate partnerships.
• Busy Bees Nurseries: Largest UK nursery chain with several hundred sites offering full-day nursery and preschool for 0-5 year olds. Directly comparable service model and age range to Pepperberry, but at vastly greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pepperberry-day-nurseries-ltd

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepperberry Day Nurseries Limited