Percival Print & Packaging

What Percival Print & Packaging does

Percival Print & Packaging is a privately held, Perth-based paperboard packaging manufacturer founded in August 1972 by George and Heather Percival as George Percival Printers, and now operating from a single manufacturing site at 57-59 Cheriton Street, East Perth, Western Australia. The company produces custom folding cartons, pharmaceutical folding cartons (with Braille embossing, 2D matrix codes, and pre-folded leaflet insertion), corrugated point-of-sale, shelf-ready and ecommerce packaging, food service cartons, beverage multi-pack wraps, health and beauty packaging, labels, and commercial print. Manufacturing is built on offset lithography, die-cutting, embossing, foiling, window patching, and gluing, with inline quality control via a Bobst Accuchecker-equipped gluing line and prototyping supported by Auto-CAD cut samples and 3D PDF proofs. The business employs approximately 15 people and runs a 6-step Plan–Price–Prototype–Perfect–Print–Package process with no minimum order quantity, accepting runs from one carton to one million.

The company sells direct to customers Australia-wide and across Australasia, with no disclosed reseller or distributor channel. Its go-to-market is consultative, sales-led B2B engagement from initial planning through delivery, supplemented by in-house warehousing with real-time stock levels and automated minimum/maximum signalling. Revenue is generated through one-time custom manufacturing orders priced per unit by estimators based on substrate, colour, finish, and embellishments. Primary customer verticals are Food, Food Service, Beverage, Health and Beauty, and Pharmaceutical (FDA-compliant), with secondary exposure to Corrugated POS/SRP/Mailing and Commercial Print for government, large corporates, and creative agencies.

Percival holds ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certifications, is an APCO member aligned to Australia's 2025 National Packaging Targets, and is FSC certified. It is independently owned with no disclosed external investment, no parent company, and no subsidiaries. Leadership includes Managing Director Colin Lamond (35 years' experience), Production Manager Paul Lamb (37 years), and Sales Director Anthony Pittaway (35 years, including paper merchanting at Spicers Paper). The business won Gold at the 2022 National Print Awards and at the PICA Awards. No revenue is publicly disclosed.

Name

Percival Print & Packaging

Legal name

Percival Print & Packaging

Website

https://percival.net.au

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Percival Print & Packaging is a privately held Perth-based paperboard packaging manufacturer producing custom folding cartons, pharmaceutical cartons, corrugated POS/SRP, food, beverage, and health and beauty packaging for FMCG and pharmaceutical clients across Australia and Australasia.

Ownership category

akta.pro rank

Product category

Paperboard Packaging Manufacturing

NAICS

Folding Paperboard Box Manufacturing (322212), Corrugated and Solid Fiber Box Manufacturing (322211), Other Paperboard Container Manufacturing (322219)

SIC

Paperboard Containers & Boxes (2650), Commercial Printing (2750)

akta.pro primary industry

Folding Carton & Paperboard Packaging Printing (IMALAKAH)

akta.pro secondary industries

Folding Cartons & Paperboard Packaging Converting (IMAMAHAB), Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

Keywords

• Folding cartons
• Paperboard packaging
• Pharmaceutical packaging
• Corrugated packaging
• Commercial printing services

Headquarters

HQ city

East Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Packaging Manufacturing: Manufacture and sale of custom paperboard-based packaging including folding cartons, corrugated packaging, pharmaceutical pamphlets, and commercial print products. Revenue is generated through one-time product manufacturing orders with no minimum quantity requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Percival Print & Packaging is a paperboard-based packaging manufacturer established in 1972 that produces custom folding cartons, pharmaceutical packaging with Braille and 2D matrix coding, corrugated point-of-sale displays and shelf-ready packaging, food and beverage packaging, health and beauty packaging, commercial print, and labels. The company operates from a single manufacturing facility in East Perth, Western Australia, and serves clients across Australia and Australasia through a six-step process covering planning, pricing, prototyping, proofing, printing, and packaging.

Product overview

Percival Print & Packaging is a paperboard-based packaging manufacturer offering a comprehensive portfolio of products and services. Core offerings include Folding Cartons and Pharmaceutical Packaging for retail across food, beverage, health & beauty, and pharmaceutical industries, complemented by Corrugated POS/SRP/Mailing solutions for retail displays and ecommerce. Additional services include Window Patching, Tray Erector for food service packaging, Pharmaceutical Pamphlet Folding, Commercial Print, Labels, and Warehousing & Logistics. The company operates from initial consultation through to delivery, providing planning, pricing, prototyping, proofing, printing, and packaging services from their Perth, WA facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Folding Cartons Paperboard-based folding cartons for retail packaging across food, beverage, pharmaceutical, health and beauty, and other industries, with embellishment capabilities including Spot gloss UV, Foiling, and Embossing.
• Pharmaceutical Packaging Specialised folding cartons for the pharmaceutical industry featuring Braille embossing, 2D matrix codes, and pre-folded leaflet insertion, with quality control via Accuchecker on Bobst Gluing Machines and compliance with FDA regulatory requirements.
• Corrugated POS/SRP/Mailing Packaging Corrugated point-of-sale displays, litho-laminated shelf ready packaging (SRP), and ecommerce/mailing boxes for retail environments designed to reduce transit damage and costs.
• Food Packaging Retail food packaging including dry foods, dairy, smallgoods, seafoods, fresh produce paperboard punnet trays, baked goods, and frozen ready meals, with rigorous testing to ensure packaging is fit for purpose in storage and display environments.
• Food Service Packaging Fast food and bakery packaging including 2pt, 4pt and 6pt glued cartons, chip cartons, salad boxes, noodle boxes, burger and hotdog clamshells, and pre-formed trays, produced with low-migration vegetable-based inks for indirect food contact compliance.
• Beverage Packaging Multi-pack wraps, carry packs, and gift packs for beer, milk, wine, tea, juice, and soft drinks using wet-strength board substrates engineered to withstand wet and cold environments.
• Health & Beauty Packaging Packaging solutions for personal-care manufacturers and contract packers with embellishments such as Foiling and Embossing, including recycled stock options to support sustainability and premium brand presentation.
• Commercial Print Commercial printing services for government organisations, large corporates, and creative agencies, including direct mail flyers, corporate brochures, booklets, leaflets, and calendars.
• Labels Label printing in roll or sheet format using various substrates with embellishments such as foiling and embossing.
• Warehousing & Logistics Complete inventory management and warehousing service with real-time stock levels, minimum and maximum stock limits, automatic signaling when minimum stock is reached, and Australia-wide dispatch.

Quantifiable outcome

• No minimum order quantities - can manufacture 1 carton to 1 million cartons

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Australian Packaging Covenant Organisation (APCO)coreOthersPercival Print & Packaging is an APCO member, advocating the covenant's 10 sustainable packaging principles. They apply these principles to their own packaging requirements and are committed to providing sustainable packaging solutions for customers, helping them achieve packaging functionality and meet Australia's 2025 National Packaging Targets including 100% reusable/compostable packaging.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Graphic Packaging: US-listed global folding carton and paperboard manufacturer focused on FMCG and beverage customers — a strategic competitor for multinational accounts that Percival supports.
• Mondi: Global sustainable packaging company with corrugated and paperboard operations; included as a broad incumbent defining the competitive envelope in which small converters like Percival operate.
• Smurfit Kappa: Global paper-based packaging leader with corrugated and folding carton operations; competes with Percival for paperboard packaging customers across the FMCG supply chain.
• Huhtamaki: Global food and consumer packaging group with manufacturing presence in Australia; competes with Percival in food service packaging and folding cartons.
• Visy: Privately held Australian packaging and recycling major with paper, cardboard, and corrugated operations; competes with Percival on paperboard folding cartons and corrugated POS/SRP.
• Mayr-Melnhof Karton: European-listed folding carton and recycled containerboard manufacturer with pharmaceutical and FMCG exposure — comparable in substrate specialisation and end-market mix.
• Pact Group: ASX-listed Australian packaging giant with rigid and paper-based packaging across FMCG, food, and beverage — a broad incumbent competing with Percival for the same customer procurement cycles.
• Opal (formerly Orora Packaging): Large Australian and New Zealand paperboard and corrugated packaging business (formerly Orora) operating multiple plant networks — a much larger incumbent with overlapping folding carton and corrugated offerings.

Direct peers

• Colorpak: Australian folding carton and paperboard packaging converter with comparable FMCG and food service customer base; a closely matched direct competitor in the local market.
• Detmold Group: Australian-based paperboard packaging manufacturer with a strong focus on folding cartons, food service, and pharmaceutical packaging — directly comparable to Percival's core product mix and end-market exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/percival-print-&-packaging

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Percival Print & Packaging