Ourivesaria Pereirinha

What Ourivesaria Pereirinha does

Ourivesaria Pereirinha, legally Esquecer o Tempo, Lda, is a Portuguese multi-brand jewelry, watch, and accessories retailer headquartered in Viseu, Portugal. The company operates multiple physical retail stores in Viseu (with a flagship on Rua Direita) alongside a full-featured e-commerce storefront at pereirinha.com, selling direct to consumers across women's, men's, and children's categories. Its catalog spans more than 50 brands, combining own house brands (Pereirinha Joias, Pereirinha Relógios, and Pereirinha Casa) with authorized third-party brands including Swarovski, Pandora, Nomination, Citizen, Seiko, Tissot, Montblanc, Hugo Boss, Portugal Jewels, Sara Sousa Pinto, Tashi, and Guess. Product price points range from approximately €45 for entry-level filigree pieces to €675+ for premium watches, with most items priced between €89 and €400.

The company runs an omnichannel retail model with no disclosed proprietary technology beyond a standard e-commerce platform offering catalog filtering by brand, material, style, price, and gender, secure checkout, and SSL. Customer acquisition is driven by email newsletter (offering a 5% subscriber discount), organic social media, and search-driven traffic, with phone and email support provided Monday through Friday. Distribution is omnichannel: physical retail in Portugal for immediate purchase and personalized service, paired with e-commerce shipping (free above €30) accessible internationally. There is no evidence of mobile applications, AI features, API integrations, or third-party reseller partnerships.

Revenue is generated through one-time direct product sales, with no subscription, licensing, or recurring revenue components. The company has secured two non-dilutive EU FEDER grants — €102,851.91 in 2019 for store and e-commerce modernization (total eligible project cost €219,955.14) and €3,318.75 in 2020 for COVID-19 safety adaptations — which have funded capex rather than operating capital. The company has 15 employees and no disclosed revenue, parent entity, or institutional equity investors.

Name

Ourivesaria Pereirinha

Legal name

Esquecer o Tempo, Lda

Website

https://pereirinha.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Ourivesaria Pereirinha is a Portuguese multi-brand jewelry, watch, and accessories retailer based in Viseu, operating multiple physical stores and the pereirinha.com e-commerce platform, serving consumer customers across women's, men's, and children's segments with 50+ curated brands including Swarovski, Pandora, Tissot, and Seiko.

Ownership category

akta.pro rank

Product category

Jewelry and Watch Retail

NAICS

Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM)

akta.pro secondary industries

Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE), Luxury Leather Goods & Handbags (CRAKAFAB), Luxury Quartz Watches (CRAKADAB), Luxury Jewelry & Watches Department Stores (CRAGADAF)

Keywords

• Jewelry retail
• Watch retail
• Portuguese filigree
• Online jewelry store
• Branded accessories

Headquarters

HQ city

Viseu

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Jewelry and Watch Sales: Ourivesaria Pereirinha operates as an online and physical retail store selling jewelry, watches, and accessories. The primary revenue stream comes from direct product sales to consumers through their e-commerce platform and multiple physical store locations. Products include rings, necklaces, bracelets, earrings, watches for men, women, and children, as well as accessories like wallets, bags, and writing instruments.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Ourivesaria Pereirinha is a Portuguese jewelry and watch retailer operating both physical stores in Viseu and an e-commerce platform. The company sells multi-brand jewelry, watches, and accessories spanning women's, men's, and children's segments, including its own Pereirinha house brands alongside third-party international brands such as Swarovski, Pandora, Seiko, Citizen, Tissot, Montblanc, and Hugo Boss. Offerings range from entry-level filigree pieces (~€45) to luxury timepieces (€675+).

Product overview

Ourivesaria Pereirinha is an online jewelry and watch retailer operating a multi-brand e-commerce platform. The core offering includes three main product categories: jewelry (joias), watches (relógios), and accessories (acessórios). The company carries its own house brands (Pereirinha Joias, Pereirinha Relógios, and Pereirinha Casa) alongside a curated selection of third-party luxury and fashion brands including Tashi, Swarovski (jewelry and watches), Portugal Jewels, Sara Sousa Pinto Jewellery, Pandora, Nomination, Citizen, Seiko, Tissot, Montblanc, and Hugo Boss. The product portfolio spans women's, men's, and children's segments with items ranging from engagement rings and wedding bands to smartwatches and home accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Pereirinha Joias The company's own in-house jewelry brand offering women's, men's, and children's pieces including rings, necklaces, bracelets, earrings, and pendants in silver, gold (9K, 18K, 19.2K), and gold-plated metal. Targeted at consumers seeking Portuguese-made jewelry across a range of styles.
• Pereirinha Relógios The company's own in-house watch brand offering analog, digital, and smartwatch timepieces for women and men, with bracelet options in metal, leather, and silicone.
• Pereirinha Casa Home accessories line offering decorative items including photo albums, boxes, jewelry boxes, money boxes, medal cases, frames, commemorative plaques, and wall clocks for consumers.
• Swarovski Jewelry Premium crystal jewelry line from the brand founded in 1895, featuring masterful crystal cutting in necklaces, bracelets, and earrings using exclusive setting and pavé techniques, retailed by Pereirinha.
• Pandora Jewelry Charms and bracelet system from Pandora offered to consumers in sterling silver and 14K gold, including charms, bracelets, rings, necklaces, and earrings for customizable jewelry.
• Nomination Jewelry Italian modular bracelet system featuring linked charms in gold and sterling silver, retailed by Pereirinha for consumers seeking customizable jewelry.
• Portugal Jewels Portuguese jewelry brand with handcrafted filigree work in 925 Sterling Silver and Gold, featuring traditional Portuguese icons such as Coração de Viana, Contas de Viana, and Caramujos.
• Tashi Jewelry Jewelry brand celebrating contemporary women, inspired by spirituality, travel, and legends, featuring silver 925 and gold combinations with semi-precious stones that combine traditional craftsmanship with modern design.
• Sara Sousa Pinto Jewellery Designer jewelry brand featuring organic and traditional forms with a modern sensibility, known for filigree work in gold-plated silver and natural stones, combining traditional and contemporary aesthetics.
• Citizen Watches Japanese watch brand offering Eco-Drive solar-powered, automatic, and quartz timepieces for men and women, retailed by Pereirinha.
• Seiko Watches Japanese watch manufacturer offering automatic, solar, and quartz movements, including Prospex dive watches, Presage dress watches, and Astron GPS solar watches, retailed by Pereirinha.
• Tissot Watches Swiss watch brand offering automatic and quartz timepieces that combine Swiss precision with contemporary design, retailed by Pereirinha.
• Swarovski Watches Swarovski watch collections including Crystalline, Cosmopolitan, and Passage that combine vibrant jewelry aesthetics with reliable quality mechanisms, often adorned with hundreds of tiny crystals.
• Montblanc Accessories Luxury accessories including pens, wallets, keychains, notebooks, smartphone cases, and leather goods from Montblanc, retailed by Pereirinha.
• Hugo Boss Accessories Fashion brand accessories including wallets, pens, keychains, writing instruments, and cardholders from Hugo Boss, retailed by Pereirinha.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tous: Spanish jewelry brand with extensive own-retail network plus wholesale presence. Tous operates Iberian boutiques that directly compete with Pereirinha's Iberian Peninsula addressable market and shares a multi-channel jewelry retail model with both house-brand and licensed-brand offerings.
• Chronext: European online multi-brand watch retailer carrying Tissot, Seiko, Citizen, and similar brands across European markets. Chronext is directly comparable to Pereirinha's watch category from a digital-first, multi-brand perspective and represents a relevant e-commerce benchmark in the same regional market.
• Goldsmiths: UK multi-brand jewelry and watch retailer with high street boutiques plus a full e-commerce platform. Goldsmiths sells premium watches (Tissot, etc.), fashion jewelry, and engagement/wedding categories in a manner directly analogous to Pereirinha's curated multi-brand model, with comparable brand portfolio and omnichannel execution.
• Blue Nile: Online-first jewelry retailer specializing in diamonds, engagement rings, and fine jewelry with global shipping. While the channel model differs, the assortment overlap (gold, diamond, gemstone jewelry, watches) and focus on warranty-backed, certified products positions Blue Nile as a relevant e-commerce benchmark for Pereirinha's online expansion.
• Swarovski: Crystal jewelry, watch, and accessories brand with both direct boutiques and authorized wholesale channels. Pereirinha carries Swarovski jewelry and watches as a key third-party brand; the business model and product overlap make Swarovski's owned retail strategy directly relevant to Pereirinha's assortment economics.
• Watches of Switzerland Group: UK-listed multi-brand luxury watch retailer operating showrooms plus digital channels with brands including Tissot, Seiko, and Citizen. The premium watch curation, omnichannel retail, and milestone-occasion focus make this a highly comparable peer to Pereirinha's watch category.
• Pandora: Global jewelry brand and multi-channel retailer specializing in charm bracelets and customizable jewelry. Pandora operates its own boutiques and sells through authorized retailers like Pereirinha; the brand represents one of Pereirinha's anchor lines and exemplifies the multi-brand charm jewelry model the retailer pursues.
• H.Samuel: UK high-street jewelry chain with broad assortment of fashion and fine jewelry plus watches, operating both physical stores and online. The mid-market, gift-occasion positioning across price tiers closely mirrors Pereirinha's approach, including carrying Pandora and fashion jewelry brands alongside watches.

Broad incumbents

• Signet Jewelers: Largest specialty jewelry retailer in the US (Kay, Zales, Jared) operating multi-brand physical plus digital retail across fashion, bridal, and watches. Signet provides a scale benchmark for the multi-brand jewelry retail model and its omnichannel execution at national scale.
• El Corte Inglés: Spain's largest department store group with substantial jewelry and watch departments featuring brands such as Swarovski, Pandora, Tissot, Seiko, and Montblanc. As an Iberian incumbent with broad assortment and strong physical plus online presence, El Corte Inglés represents a key competitive reference point in Pereirinha's regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pereirinha
• Facebookfacebook.com/pereirinha
• Instagraminstagram.com/pereirinha
• LinkedInlinkedin.com/company/ourivesaria-pereirinha

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ourivesaria Pereirinha