Pays-d'Enhaut Région, Économie et Tourisme

What Pays-d'Enhaut Région, Économie et Tourisme does

Pays-d'Enhaut Région, Économie et Tourisme (PERET) is a non-profit regional development association established in 2019 in Château-d'Œx, Canton of Vaud, Switzerland, through the merger of the local tourism office and the regional economic development organism. It operates as one of ten organizations formally recognized by the Canton of Vaud under the Loi sur l'aide au développement économique (LADE), giving it a quasi-monopolistic role in coordinating economic and tourism development across the three communes of Château-d'Œx, Rossinière, and Rougemont. PERET serves local entrepreneurs, SMEs, apprentices, and tourists through an integrated service platform combining business support (creation, transfer, premises/land search, job board, apprenticeship placement), financial support administration (FER, FET-PE, LADE), and tourism services (Points i reception offices, central reservation system, event organization, and sustainable tourism strategy). The organization also owns and operates the PEPA (Pays-d'Enhaut Produits Authentiques) regional product certification brand, which labels more than 186 authentic products from 15+ regional producers across dairy, meat, vegetables, hydrosols, and honey categories, and runs the Bur'haut coworking space co-located at its headquarters.

The underlying technology stack is a conventional regional tourism and economic development web platform — comprising the peret.swiss business/economic development site, the pays-denhaut.ch tourism portal with central reservation functionality, social media channels, and email newsletter distribution — with no proprietary AI, APIs, SDKs, or advanced data systems disclosed. The revenue model is fundamentally a public-interest funding model rather than a commercial one: operating budget is assembled from tourism tax (taxe de séjour) flowing into the FET-PE equipment fund created in 2009, municipal contributions to the FER regional economic promotion fund (dating to 1979), and cantonal LADE allocations. All services to entrepreneurs and apprentices are provided free of charge; financial support flows to eligible projects rather than to PERET. The customer base is structurally diversified across many small enterprises, but the organization's funding is concentrated among three communes and the Canton of Vaud, making it a publicly funded regional economic infrastructure entity rather than a commercially scalable venture.

Name

Pays-d'Enhaut Région, Économie et Tourisme

Legal name

Pays-d'Enhaut Région, Économie et Tourisme

Website

https://peret.swiss

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

PERET is a non-profit regional development association in Canton of Vaud, Switzerland, recognized by the canton as one of ten official economic development organisms. It serves entrepreneurs, SMEs, apprentices, and visitors across three communes by integrating business support, financial funding administration, and tourism services under the PEPA regional brand.

Ownership category

akta.pro rank

Product category

Regional Economic Development

NAICS

Social Advocacy Organizations (8133), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPADAMAE

SME & Entrepreneurship Development (Trade-Linked)

Business & Public Services/International Organizations & Development/International Trade & Economic Development

SECONDARYBPADACAN

Technical Assistance, Policy Lending & Capacity Building Programs

Business & Public Services/International Organizations & Development/International Financial Institutions & Development Banks

SECONDARYBPAGAKAB

Community Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Regional economic development
• Tourism promotion services
• Business support services
• Regional product certification
• Apprenticeship placement support

Headquarters

HQ city

Château-d'Œx

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourism Tax (Taxe de séjour): The Fond d'équipement touristique (FET-PE) is funded by tourism tax revenue from the communes of Château-d'Œx, Rossinière and Rougemont. This fund supports tourism infrastructure and product development.
2. Communal funding: FER (Fonds pour l'encouragement de l'économie régionale) was created in 1979 by the 3 Communes of Pays-d'Enhaut. Municipalities make funding decisions on economic development projects.
3. Canton of Vaud funding (LADE): As a recognized regional organism, PERET receives support and administers cantonal funding through the Loi sur l'aide au développement économique (LADE) for economic and tourism projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PERET is a non-profit regional economic development and tourism organization that provides free business support services (creation, development, transfer, premises search, job exchange), administers public financial support programs (LADE, FER, FET-PE funds), promotes tourism through Points i visitor centers and a central reservation system, and manages the PEPA regional product certification brand covering 186+ authentic local products from 15+ regional producers across the three communes of Château-d'Œx, Rossinière, and Rougemont in the Canton of Vaud, Switzerland.

Product overview

Pays-d'Enhaut Région, Économie et Tourisme (PERET) operates as a regional economic development organization created in 2019 from the merger of the tourism office and regional development agency. The organization functions as a unified platform offering multiple integrated services across three core pillars: economic development (business support, job exchange, apprenticeship placement), financial support programs (LADE, FER, FET-PE funding mechanisms), and tourism services (visitor reception, central reservations, event management, sustainable tourism strategy). PERET also manages the PEPA regional product certification brand, which labels over 186 authentic local products across dairy, meat, vegetables, herbs, hydrosols, essential oils, and honey categories from more than 15 regional producers.

Differentiator

Problem solved

Functional benefit

Brands

• PEPA (Pays-d'Enhaut Produits Authentiques): A regional product label encompassing authentic local products including dairy, meat, vegetables, condiments, herbal teas, syrups, hydrosols, essential oils, honey, and other sweet treats from more than 15 regional producers. The brand features over 186 labeled products.

Products and services

• Business Support Services (Soutien aux entreprises) Economic development services for entrepreneurs and SMEs looking to create, develop, or take over businesses in the Pays-d'Enhaut region. Includes business advisory, property and land search assistance, free job board postings, and coworking space access.
• Project Support (Soutien aux projets) Advisory and accompaniment services for project developers seeking LADE (cantonal economic development law) funding and other financial support mechanisms for projects of regional interest.
• Tourism Services (Missions touristiques) Tourist reception and information services through Points i; central reservation system for regional accommodations; event organization and animation; and tourism promotion and sustainable tourism development for the Pays-d'Enhaut destination.
• PEPA Regional Product Label (Pays-d'Enhaut Produits Authentiques) Regional product certification and labeling program that authenticates and promotes local products from the Pays-d'Enhaut region, providing quality assurance and market visibility for producers and a trusted brand for consumers.
• Apprenticeship Support (Soutien aux apprentis) Apprenticeship placement exchange and AppApp support courses for apprentices facing difficulties in certain subjects, supporting vocational training in the Pays-d'Enhaut region.
• Financial Support Programs (Soutiens financiers) Administration of various financial support mechanisms including FER (Regional Economic Promotion Fund), FET-PE (Tourist Equipment Fund), and assistance accessing cantonal (LADE) and federal (LPR) economic development funding for eligible projects.
• Job Exchange (Bourse d'emploi) Free regional employment board allowing local businesses to post job openings and job seekers to find opportunities in the Pays-d'Enhaut region.
• Bur'haut Coworking Space Coworking workspace located at Place du Village 6, Château-d'Œx, offering flexible subscription plans for remote workers, freelancers, and secondary residents.

Quantifiable outcome

• 25 new businesses welcomed to region in 2025
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Swisstainable ProgramcoreStrategic or Co-development PartnerPERET participates in the Swiss Tourism Swisstainable program at the Leading level, demonstrating commitment to sustainable tourism practices and environmental preservation.
• Parc Gruyère Pays-d'EnhautcoreStrategic or Co-development PartnerPartnership with the regional nature park for sustainable development initiatives and product promotion.
• HES-SO (Haute École Spécialisée de Suisse Occidentale)coreStrategic or Co-development PartnerAcademic partnership for development of the sustainable tourism transition strategy, with student participation in workshops and research.
• Canton of VaudcoreStrategic or Co-development PartnerOfficial recognition and funding through the Loi sur l'aide au développement économique (LADE), with PERET as the regional referral for economic development support.
• Communes of Château-d'Œx, Rossinière, and RougemontcoreStrategic or Co-development PartnerMunicipal partners who fund FER and FET-PE funds and collaborate on regional development initiatives.
• Aide Suisse à la MontagneminorGTM or Marketing PartnerCo-financing partner for mountain region projects.
• Swiss Group for Mountain Regions (SAB)minorStrategic or Co-development PartnerPartnership with the Swiss Mountain Regions advocacy group for housing and regional policy initiatives.
• Coopérative des Fromages d'Alpage L'EtivazcoreStrategic or Co-development Partner72-member cooperative producing L'Etivaz AOP cheese, the first Swiss cheese to receive AOC designation in 2000, with 24,000 piece capacity.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Switzerland Tourism: The national tourism marketing organization for Switzerland. Operates the Swisstainable program of which PERET is a Leading-level participant. Functions as a broader incumbent peer at the national level, providing the framework and certifications that PERET and similar regional organizations operate within.
• Jungfrau Region Tourism: Tourism organization for the Jungfrau region (Interlaken, Lauterbrunnen, Grindelwald). Comparable as a destination management organization in the Swiss Alps with a strong premium positioning, but operates at a larger scale and more international orientation than PERET.
• Parc Gruyère Pays-d'Enhaut: A regional nature park covering the same geographic area as PERET. While focused on nature conservation and sustainable development rather than economic development per se, it is a peer within the Pays-d'Enhaut regional ecosystem and a documented strategic partner of PERET.

Direct peers

• Engadin Tourismus AG: Tourism organization for the Upper Engadin valley in Graubünden. Comparable as a Swiss alpine destination tourism organization operating in a high-altitude region with similar product offerings (gastronomy, regional products, cultural experiences) and a similar resident population scale.
• Valais/Wallis Tourism: Cantonal tourism organization for Valais, a major Swiss mountain tourism region. As a comparable Swiss mountain tourism destination with similar challenges (sustainable tourism, regional product promotion, multi-commune coordination), Valais Tourism is a strong structural peer to PERET.
• Graubünden Ferien: Tourism marketing organization for the Canton of Graubünden, Switzerland's largest mountain tourism region. Comparable in mandate (regional tourism promotion, sustainable tourism, authentic regional product labeling) and in operating across multiple alpine communities.
• Fribourg Région: Regional economic development and tourism organization for the Fribourg region, a neighboring Swiss canton. Shares the dual mandate of regional economic development and tourism promotion for multiple communes, similar to PERET's integrated structure.
• Vaud Tourisme: The cantonal tourism board for Canton of Vaud, the same canton where PERET operates. Vaud Tourisme handles destination promotion at the cantonal level while PERET handles regional tourism and economic development for the Pays-d'Enhaut region, making them direct operational peers in the Swiss cantonal tourism ecosystem.

Others

• Schweizerische Arbeitsgemeinschaft für die Berggebiete (SAB): Swiss Group for Mountain Regions, a national advocacy organization representing Swiss mountain regions. Listed as a documented partner of PERET for housing and regional policy initiatives. Operates as an ecosystem/advocacy peer rather than a direct competitor.

Regional players

• Innovaud: Innovation and economic development agency for the Canton of Vaud. While Innovaud focuses on innovation-driven economic development while PERET focuses on regional SME and tourism development, both are publicly recognized development organisms operating within the Canton of Vaud ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/paysdenhautregion
• LinkedInlinkedin.com/company/pays-d'enhaut-region
• Instagraminstagram.com/paysdenhaut

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pays-d'Enhaut Région, Économie et Tourisme