PERFOMETER AGRI
Perfometer AGRI is a Nairobi-based agribusiness consultancy founded in 2013 that delivers dairy, beef, feed, and fodder advisory, software (Smart Cow), training, and infrastructure services to farmers, cooperatives, investors, and fodder producers across African markets.
- Company typePrivate
- Founded2013
- HeadquartersNairobi, Kenya
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PERFOMETER AGRI does
Perfometer AGRI is a Nairobi-based agribusiness consultancy founded in February 2013 by David Maina, specializing in the livestock sector across dairy, beef, feed, and fodder value chains. Operating across East Africa, Horn of Africa, West Africa, and Southern Africa, the company delivers consultancy, advisory, and management services to dairy farmers, cooperatives, dairy investors, and fodder producers through approximately 15 employees. Its core technology offering is the Smart Cow dairy management software covering cow records, daily milk production tracking, breeding records with inbreeding checks, and health records, complemented by digital learning platforms (Erevooka, Dairy Management Toolbox, DairyWise handbook), an e-commerce fodder distribution platform (CashCow / Cowdish Foddex), and design-and-build services for cow barns. The firm's revenue model blends professional services (consultancy, Academy of Dairy training, Livestock Enterprise Master Plan), subscription/recurring software (Smart Cow, DairyWise), transaction fees (Foddex fodder contracting), and one-time project work (barn construction), with a sales-led go-to-market emphasizing direct consultative engagement with producers and cooperatives.
The company's competitive positioning rests on a decade of domain knowledge codified into proprietary content and hands-on practice, reinforced by long-running development partnerships with SNV Netherlands, the EU-funded Technical Centre for Agricultural and Rural Cooperation (CTA), the Eastern Africa Dairy Development Program (EADD), HIVOS, and the Netherlands Senior Expert Program (PUM). Scale signals include 8,705 farmers empowered, 100 Academy of Dairy graduates, 120 cow barns constructed, advisory delivered to 100+ medium-scale dairy farms across 10 Kenyan counties, and 50+ farms assessed through the Dairy Farm Benchmark. Perfometer has also positioned itself as a sector convenor: the 2024 launch of KEFFCIA (Kenya's First Fodder Contracting and Investment Action) framed a USD 4.5 billion fodder subsector opportunity, and the EAFFCA event extends that convening role across East Africa. Founder-owned with no disclosed institutional funding, Perfometer operates as a founder-led niche advisory and solutions platform rather than a venture-backed scale business.
PERFOMETER AGRI firmographics
Firmographics- Name
- PERFOMETER AGRI
- Legal name
- Perfometer
- Website
- https://perfometer.co.ke
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perfometer AGRI is a Nairobi-based agribusiness consultancy founded in 2013 that delivers dairy, beef, feed, and fodder advisory, software (Smart Cow), training, and infrastructure services to farmers, cooperatives, investors, and fodder producers across African markets.
- Ownership category
- akta.pro rank
PERFOMETER AGRI industry classification
Industry- Product category
- Dairy and Livestock Consulting Services
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)
- akta.pro secondary industries
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE)
Keywords
Where PERFOMETER AGRI is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
PERFOMETER AGRI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Consultancy and Advisory Services: Professional consulting services providing tailored advisory solutions to dairy producers and livestock industry players, including farm management and operational optimization.
- Training and Capacity Building: Academy of Dairy programs including physical training, on-farm coaching, farm attachments, and the Dairy Management Toolbox providing weekly dairy lessons delivered online.
- Technology Solutions: SaaS-style dairy management software (Smart Cow), digital handbooks (DairyWise), and e-commerce platforms (CashCow) for farm management and input procurement.
- Fodder Contracting and Distribution: Cowdish Foddex end-to-end fodder production and distribution solution through structured contracting, matching supply and demand between producers and livestock farms.
- Cow Barn Design and Construction: Expert design, cost estimation, and construction services for cow barns and supporting structures, including architectural master plans.
- Livestock Enterprise Master Plan: Comprehensive business planning services combining infrastructure planning, financial analysis, and operational guidance for establishing or expanding commercial livestock enterprises.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels10 records
PERFOMETER AGRI product offering
Product offeringCore offering
PERFOMETER AGRI is a Kenya-based agribusiness consultancy specializing in the livestock sector (Dairy, Beef, Feed & Fodder). The firm offers consultancy, advisory, and management services to producers, cooperatives, and industry players, supported by proprietary technology including the Smart Cow dairy management software, structured fodder contracting through Cowdish Foddex, and physical infrastructure services such as cow barn design and construction.
Product overview
Perfometer AGRI operates as an agribusiness consultancy firm specializing in the livestock sector (Dairy, Beef, Feed & Fodder) since February 2013. The company offers a comprehensive portfolio of 18 distinct products and solutions organized into three categories: Products (Cowdish Foddex, Livestock Enterprise Master Plan, Cow Barn Designs, Academy of Dairy, Dairy Farm Benchmark, Dairy Management Toolbox, Fun On Farm, Erevooka, Connecting Africa), Solutions (Smart Cow dairy management software, KEFFCIA fodder contracting event, DairyWise handbook, Ration Formulation, Cow Sourcing and Delivery), and additional offerings including Dairy Farm Records, Dairy Master Plan, EAFFCA auction event, and Cash Cow e-commerce platform. These offerings are complemented by consultancy, advisory, and management services that coordinate actors across the livestock value chain to build a strong functioning ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Cow: Dairy management software that helps dairy enterprises track cow records, daily milk production, breeding records, and cow health records.
- Cowdish
- Cowdish Foddex
- KEFFCIA
- DairyWise
- Ration Formulation
- EAFFCA
- Cash Cow
- Erevooka
- Fun On Farm
- Cow Barn Designs
Products and services
- Smart Cow
Quantifiable outcome
- 8,705 farmers empowered through training and advisory services
- +5 more outcomes
Companies that use PERFOMETER AGRI
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles4 records
PERFOMETER AGRI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
PERFOMETER AGRI partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Netherlands Senior Expert Program (PUM)coreOngoing partnership since 2016 involving applied training in Total Dairy Management from the Netherlands and hosting incoming missions from Senior Expert Program experts.
- SNV Netherlands Development OrganisationcorePartnership with Kenya Market-led Program providing dairy development advisory services and support to dairy farmers and value chain actors.
- Technical Centre for Agricultural and Rural Cooperation (CTA)coreEuropean Union funded project partnership with CTA for financial reporting and dairy farm accounts department support.
- Eastern Africa Dairy Development Program (EADD)corePartnership providing Extension and Fodder Program support to enhance dairy productivity and fodder availability.
- HIVOS - Sustainable Management Services Dairy ProjectminorPartnership for sustainable dairy management services targeting improved productivity and profitability.
- Eastern Africa Farmers Federation and Cooperative Alliance of Kenya (SFOAP Program)corePartnership through the Smallholder Farmer Organization and Aggregation Program supporting cooperative development.
- Strathmore University Business School (SUBS)minorDavid Maina serves as adjunct faculty for dairy programs, creating academic partnership and knowledge sharing.
- Egerton UniversityminorAcademic partnership through which Angela Gitau obtained her Bachelor's Degree in Animal Production, with ongoing connections for training and expertise.
- Dutch International Feed LaboratoryminorPrior assignment involving profiling nutrition of various feed samples, both fodder and concentrates, contributing to technical expertise.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
PERFOMETER AGRI competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
PERFOMETER AGRI social profiles
Digital presencePERFOMETER AGRI financial estimates
Financial estimateRevenue estimate
Valuation estimate
PERFOMETER AGRI leadership team
Management profileNumber of profiles
Profiles9 records
PERFOMETER AGRI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PERFOMETER AGRI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PERFOMETER AGRI
What does PERFOMETER AGRI do?
PERFOMETER AGRI is a Kenya-based agribusiness consultancy specializing in the livestock sector (Dairy, Beef, Feed & Fodder). The firm offers consultancy, advisory, and management services to producers, cooperatives, and industry players, supported by proprietary technology including the Smart Cow dairy management software, structured fodder contracting through Cowdish Foddex, and physical infrastructure services such as cow barn design and construction.
Is PERFOMETER AGRI a public or private company?
PERFOMETER AGRI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PERFOMETER AGRI founded?
PERFOMETER AGRI was founded in 2013. It employs 11 to 50 people.
Where is PERFOMETER AGRI based?
PERFOMETER AGRI is headquartered in Nairobi, Kenya, in the Africa region.
How does PERFOMETER AGRI make money?
Six revenue lines are on record. Consultancy and Advisory Services are the primary driver. The others are training and Capacity Building, technology Solutions, fodder Contracting and Distribution, cow Barn Design and Construction and livestock Enterprise Master Plan.
Does PERFOMETER AGRI have an API?
No public API is recorded for PERFOMETER AGRI.
What industry is PERFOMETER AGRI in?
PERFOMETER AGRI's product category is Dairy and Livestock Consulting Services. Its primary akta.pro industry code is AFACAJAG, Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support), with a secondary code of AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts). Its SIC code is 700.