Performance Horse Nutrition

What Performance Horse Nutrition does

Performance Horse Nutrition, LLC (PHN) is a science-based equine nutrition consultancy founded in 2002 by Dr. Stephen E. Duren and headquartered in Weiser, Idaho. The company is led by two Ph.D. equine nutritionists - Dr. Duren (M.S., PAS, Ph.D. in Equine Nutrition and Exercise Physiology) and Dr. Tania Cubitt (Ph.D. in Equine Nutrition and Reproduction) - together with a small team of approximately six people. PHN applies academic research to practical feeding programs, with a focus on chelated mineral formulations, direct-fed microbial and prebiotic digestive support, Omega-3/antioxidant protocols for breeding stallions, and lysine/threonine-fortified protein regimens for growing horses.

The company's revenue model combines professional services and product sales. Service revenue is generated through formulation consulting for feed, forage, and supplement manufacturers (e.g., dac Feeds, Robank Feeds, Billy Allen, Poulin Grain, LMF, Lyssy and Eckel), independent nutritionist engagements for equine facilities and training farms, and veterinary nutrition support plus educational seminars. Product revenue comes from branded offerings including GI Pro³ (a digestive health supplement), PHN Custom Products, and PHN Educational Products, with e-commerce distribution via performancehorsenutrition.com. International reach is enabled through partner channels in Australia (Robank Feeds) and Japan (EBM Trading), and the company maintains a content-driven marketing approach anchored by an extensive library of articles, tools, and educational resources.

PHN positions itself as an independent nutritionist provider - not tied to any single feed brand - and cites a 20+ year track record supporting Olympic champions, winners of prestigious Thoroughbred, Standardbred, and Endurance races, and horses at local-competition levels. The business remains small, privately held, and founder-led, with no disclosed external funding, parent company, or M&A activity.

Name

Performance Horse Nutrition

Legal name

Performance Horse Nutrition, LLC

Website

https://performancehorsenutrition.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Performance Horse Nutrition, LLC is a Weiser, Idaho-based equine nutrition consultancy founded in 2002, providing Ph.D.-led formulation consulting, independent nutritionist services, and branded products to feed manufacturers, equine facilities, veterinarians, and horse owners worldwide.

Ownership category

akta.pro rank

Product category

Equine Nutrition Consulting

NAICS

Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equine Nutrition & Therapeutic Diets (HLAMAHAE)

akta.pro secondary industries

Equine Performance & Conditioning Feeds (High-Energy/Sport Horse) (AFADAEAD), Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ), Equine Breeding & Growth Feeds (Mares, Foals, Yearlings) (AFADAEAF)

Keywords

• Equine nutrition consulting
• Horse feed formulation
• Animal nutrition science
• Veterinary nutrition services
• Equine supplements

Headquarters

HQ city

Weiser

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Feed Manufacturing Consulting: Formulation and consulting services for feed, forage, and supplement manufacturers. PHN provides independent nutritionist expertise to develop and improve feed products.
2. Equine Facility Consulting: Independent nutritionist services for farms and training facilities, serving as advocate for nutrition programs and horse health.
3. Veterinarian & Speaking Engagement Services: Horse nutrition dedicated assistance to veterinarians and their clients, plus educational seminars.
4. Product Sales (GI Pro³, Custom Products): Sale of proprietary products including GI Pro³, PHN Custom Products, and PHN Educational Products through their website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Performance Horse Nutrition provides science-based equine nutrition consulting and formulation services for feed manufacturers, equine facilities, and veterinarians, complemented by proprietary products (GI Pro³ digestive health supplement, PHN Custom Products) and educational resources. The company is led by two Ph.D. equine nutritionists who combine academic research with practical horsemanship to deliver independent, evidence-based feeding programs for performance, breeding, and sport horses.

Product overview

Performance Horse Nutrition® (PHN) operates as a science-based equine nutrition consultancy with a portfolio of branded products and service offerings. The core product is GI Pro³, a digestive health supplement. Adjacent to this, PHN offers custom product formulation services for manufacturing clients (PHN Custom Products) and educational resources including articles and seminars (PHN Educational Products). The company also provides fee-based consulting services for feed manufacturers, equine facilities, and veterinarians. Founded in 2002 by Dr. Stephen Duren, PHN is led by Ph.D. equine nutritionists who combine academic expertise with practical horsemanship to serve clients ranging from local competitors to Olympic champions.

Differentiator

Problem solved

Functional benefit

Brands

• PHN: Shortened brand name for Performance Horse Nutrition, used for company branding and services.

Products and services

• GI Pro³ PHN's flagship digestive health supplement for horses, designed to support gastrointestinal function and overall equine health through science-based formulation.
• PHN Custom Products Custom nutritional formulations individualized to serve feed, forage, and supplement manufacturing clients, developed by PHN's Ph.D. equine nutritionists.
• PHN Educational Products Educational resources including articles, seminars, and nutritional insights for horse owners and industry professionals, covering basic nutrition, disorders, gut health, ingredients, and nutrition management.
• Feed, Forage & Supplement Manufacturer Consulting Consulting services for feed, forage, and supplement manufacturers providing PHN's Ph.D. nutritionists as independent formulation experts to develop and improve feed products.
• Equine Facility Nutritionist Services Independent nutritionist services for farms and training facilities, serving as an advocate for the success of the nutrition program and the health of horses at the facility.
• Veterinary Nutrition & Speaking Engagement Services Horse nutrition dedicated assistance to veterinarians and their clients, plus educational seminars for veterinarians and horse owners on equine nutrition topics.

Quantifiable outcome

• DHA supplementation shown to significantly increase sperm per ejaculate, increase motility, and decrease dead/abnormal sperm in stallions
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• dac Feeds (feeddac.com)coreStrategic or Co-development PartnerUS-based feed company partnership. dac Feeds utilizes PHN's formulation expertise and nutrition science for their horse feed products. PHN serves as independent nutritionist providing science-based formulation support.
• Robank Feeds (robankfeeds.com.au)coreStrategic or Co-development PartnerAustralian feed company partnership. PHN provides formulation expertise and nutrition science support for Robank's equine feed products.
• Billy Allen Horse Feeds (bafeeds.com)coreStrategic or Co-development PartnerUS-based horse feed manufacturer utilizing PHN's nutrition expertise for formulation of horse feeds.
• Lyssy and Eckel Feeds (lefeeds.com)coreStrategic or Co-development PartnerUS-based feed company partnership for nutrition formulation services.
• Poulin Grain (poulingrain.com)coreStrategic or Co-development PartnerUS-based feed manufacturer partnership for equine nutrition formulation and product development.
• LMF Horse Feeds (lmffeeds.com)coreStrategic or Co-development PartnerUS-based horse feed company utilizing PHN's formulation expertise.
• EBM Trading Japan (ebmtrading.com)minorChannel Partner/ Reseller/ DistributorInternational distribution partner in Japan for PHN-related equine nutrition products.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Triple Crown Nutrition: Triple Crown is a specialty equine feed brand (owned by Purina/Land O'Lakes) targeting performance and senior horses with fixed-formula products — a comparable premium equine feed positioning that PHN helps formulate for other mills.
• Purina Animal Nutrition (Land O'Lakes): Purina is a mass-market equine feed manufacturer with its own team of Ph.D. nutritionists and Omolene/Equine Senior lines. It competes with PHN's manufacturer clients for shelf space but overlaps on the science-based equine nutrition positioning.
• Buckeye Nutrition: Buckeye is an established equine and lifestyle feed brand emphasizing science-driven formulations (including a partnership with Kentucky Equine Research), directly comparable in its manufacturer-side science narrative.
• Tribute Equine Nutrition: Tribute is a premium equine feed manufacturer (now part of Kalmbach Feeds) targeting performance, senior, and special-needs horses — a comparable specialty manufacturer that PHN's partner mills directly compete with.

Direct peers

• Uckele Health & Nutrition: Uckele is an equine and animal nutrition manufacturer offering customized formulations, supplement manufacturing for other brands, and direct nutrition support — directly comparable to PHN's PHN Custom Products formulation service.
• Kentucky Equine Research: KER is the closest analog — an independent equine nutrition research and consulting firm employing Ph.D. nutritionists, supplying formulation expertise to feed manufacturers and consulting directly to racing and breeding operations globally.
• Hallway Feeds: Hallway is a Lexington, KY-based equine feed manufacturer with deep ties to the Thoroughbred industry and a focus on racehorse nutrition — directly comparable to PHN's manufacturer-side formulation work and elite horse clientele.

Emerging players

• Mad Barn: Mad Barn is a direct-to-consumer equine supplement and nutrition brand built on Ph.D.-led formulations, mirroring PHN's GI Pro³-plus-consulting model but with a more aggressive e-commerce and subscription focus.
• Equi-Analytical Laboratories: Equi-Analytical provides equine forage and feed testing plus nutrition consulting built on data-driven formulation — adjacent to PHN's independent nutritionist positioning and increasingly used as a substitute or complement.

Regional players

• Cavalor: Cavalor is a Belgian equine nutrition and care brand with strong international (European and North American) presence in performance and breeding supplements — directly comparable in GI/performance product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/performancehorsenutrition.com
• LinkedInlinkedin.com/company/performance-horse-nutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Horse Nutrition