Performance Horse Nutrition
Performance Horse Nutrition, LLC is a Weiser, Idaho-based equine nutrition consultancy founded in 2002, providing Ph.D.-led formulation consulting, independent nutritionist services, and branded products to feed manufacturers, equine facilities, veterinarians, and horse owners worldwide.
- Company typePrivate
- Founded2002
- HeadquartersWeiser, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Performance Horse Nutrition does
Performance Horse Nutrition, LLC (PHN) is a science-based equine nutrition consultancy founded in 2002 by Dr. Stephen E. Duren and headquartered in Weiser, Idaho. The company is led by two Ph.D. equine nutritionists - Dr. Duren (M.S., PAS, Ph.D. in Equine Nutrition and Exercise Physiology) and Dr. Tania Cubitt (Ph.D. in Equine Nutrition and Reproduction) - together with a small team of approximately six people. PHN applies academic research to practical feeding programs, with a focus on chelated mineral formulations, direct-fed microbial and prebiotic digestive support, Omega-3/antioxidant protocols for breeding stallions, and lysine/threonine-fortified protein regimens for growing horses.
The company's revenue model combines professional services and product sales. Service revenue is generated through formulation consulting for feed, forage, and supplement manufacturers (e.g., dac Feeds, Robank Feeds, Billy Allen, Poulin Grain, LMF, Lyssy and Eckel), independent nutritionist engagements for equine facilities and training farms, and veterinary nutrition support plus educational seminars. Product revenue comes from branded offerings including GI Pro³ (a digestive health supplement), PHN Custom Products, and PHN Educational Products, with e-commerce distribution via performancehorsenutrition.com. International reach is enabled through partner channels in Australia (Robank Feeds) and Japan (EBM Trading), and the company maintains a content-driven marketing approach anchored by an extensive library of articles, tools, and educational resources.
PHN positions itself as an independent nutritionist provider - not tied to any single feed brand - and cites a 20+ year track record supporting Olympic champions, winners of prestigious Thoroughbred, Standardbred, and Endurance races, and horses at local-competition levels. The business remains small, privately held, and founder-led, with no disclosed external funding, parent company, or M&A activity.
Performance Horse Nutrition firmographics
Firmographics- Name
- Performance Horse Nutrition
- Legal name
- Performance Horse Nutrition, LLC
- Website
- https://performancehorsenutrition.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Performance Horse Nutrition, LLC is a Weiser, Idaho-based equine nutrition consultancy founded in 2002, providing Ph.D.-led formulation consulting, independent nutritionist services, and branded products to feed manufacturers, equine facilities, veterinarians, and horse owners worldwide.
- Ownership category
- akta.pro rank
Performance Horse Nutrition industry classification
Industry- Product category
- Equine Nutrition Consulting
- NAICS
- Other Animal Food Manufacturing (311119)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Equine Nutrition & Therapeutic Diets (HLAMAHAE)
- akta.pro secondary industries
- Equine Performance & Conditioning Feeds (High-Energy/Sport Horse) (AFADAEAD), Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ), Equine Breeding & Growth Feeds (Mares, Foals, Yearlings) (AFADAEAF)
Keywords
Where Performance Horse Nutrition is headquartered
LocationHeadquarters
- HQ city
- Weiser
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Performance Horse Nutrition business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Feed Manufacturing Consulting: Formulation and consulting services for feed, forage, and supplement manufacturers. PHN provides independent nutritionist expertise to develop and improve feed products.
- Equine Facility Consulting: Independent nutritionist services for farms and training facilities, serving as advocate for nutrition programs and horse health.
- Veterinarian & Speaking Engagement Services: Horse nutrition dedicated assistance to veterinarians and their clients, plus educational seminars.
- Product Sales (GI Pro³, Custom Products): Sale of proprietary products including GI Pro³, PHN Custom Products, and PHN Educational Products through their website.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Performance Horse Nutrition product offering
Product offeringCore offering
Performance Horse Nutrition provides science-based equine nutrition consulting and formulation services for feed manufacturers, equine facilities, and veterinarians, complemented by proprietary products (GI Pro³ digestive health supplement, PHN Custom Products) and educational resources. The company is led by two Ph.D. equine nutritionists who combine academic research with practical horsemanship to deliver independent, evidence-based feeding programs for performance, breeding, and sport horses.
Product overview
Performance Horse Nutrition® (PHN) operates as a science-based equine nutrition consultancy with a portfolio of branded products and service offerings. The core product is GI Pro³, a digestive health supplement. Adjacent to this, PHN offers custom product formulation services for manufacturing clients (PHN Custom Products) and educational resources including articles and seminars (PHN Educational Products). The company also provides fee-based consulting services for feed manufacturers, equine facilities, and veterinarians. Founded in 2002 by Dr. Stephen Duren, PHN is led by Ph.D. equine nutritionists who combine academic expertise with practical horsemanship to serve clients ranging from local competitors to Olympic champions.
Differentiator
Problem solved
Functional benefit
Brands
- PHN: Shortened brand name for Performance Horse Nutrition, used for company branding and services.
Products and services
- GI Pro³ PHN's flagship digestive health supplement for horses, designed to support gastrointestinal function and overall equine health through science-based formulation.
- PHN Custom Products Custom nutritional formulations individualized to serve feed, forage, and supplement manufacturing clients, developed by PHN's Ph.D. equine nutritionists.
- PHN Educational Products Educational resources including articles, seminars, and nutritional insights for horse owners and industry professionals, covering basic nutrition, disorders, gut health, ingredients, and nutrition management.
- Feed, Forage & Supplement Manufacturer Consulting Consulting services for feed, forage, and supplement manufacturers providing PHN's Ph.D. nutritionists as independent formulation experts to develop and improve feed products.
- Equine Facility Nutritionist Services Independent nutritionist services for farms and training facilities, serving as an advocate for the success of the nutrition program and the health of horses at the facility.
- Veterinary Nutrition & Speaking Engagement Services Horse nutrition dedicated assistance to veterinarians and their clients, plus educational seminars for veterinarians and horse owners on equine nutrition topics.
Quantifiable outcome
- DHA supplementation shown to significantly increase sperm per ejaculate, increase motility, and decrease dead/abnormal sperm in stallions
- +3 more outcomes
Companies that use Performance Horse Nutrition
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Performance Horse Nutrition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Performance Horse Nutrition partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- dac Feeds (feeddac.com)coreUS-based feed company partnership. dac Feeds utilizes PHN's formulation expertise and nutrition science for their horse feed products. PHN serves as independent nutritionist providing science-based formulation support.
- Robank Feeds (robankfeeds.com.au)coreAustralian feed company partnership. PHN provides formulation expertise and nutrition science support for Robank's equine feed products.
- Billy Allen Horse Feeds (bafeeds.com)coreUS-based horse feed manufacturer utilizing PHN's nutrition expertise for formulation of horse feeds.
- Lyssy and Eckel Feeds (lefeeds.com)coreUS-based feed company partnership for nutrition formulation services.
- Poulin Grain (poulingrain.com)coreUS-based feed manufacturer partnership for equine nutrition formulation and product development.
- LMF Horse Feeds (lmffeeds.com)coreUS-based horse feed company utilizing PHN's formulation expertise.
- EBM Trading Japan (ebmtrading.com)minorInternational distribution partner in Japan for PHN-related equine nutrition products.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Performance Horse Nutrition competitors and assessment
Company assessmentBroad incumbents
- Triple Crown Nutrition: Triple Crown is a specialty equine feed brand (owned by Purina/Land O'Lakes) targeting performance and senior horses with fixed-formula products — a comparable premium equine feed positioning that PHN helps formulate for other mills.
- Purina Animal Nutrition (Land O'Lakes): Purina is a mass-market equine feed manufacturer with its own team of Ph.D. nutritionists and Omolene/Equine Senior lines. It competes with PHN's manufacturer clients for shelf space but overlaps on the science-based equine nutrition positioning.
- Buckeye Nutrition: Buckeye is an established equine and lifestyle feed brand emphasizing science-driven formulations (including a partnership with Kentucky Equine Research), directly comparable in its manufacturer-side science narrative.
- Tribute Equine Nutrition: Tribute is a premium equine feed manufacturer (now part of Kalmbach Feeds) targeting performance, senior, and special-needs horses — a comparable specialty manufacturer that PHN's partner mills directly compete with.
Direct peers
- Uckele Health & Nutrition: Uckele is an equine and animal nutrition manufacturer offering customized formulations, supplement manufacturing for other brands, and direct nutrition support — directly comparable to PHN's PHN Custom Products formulation service.
- Kentucky Equine Research: KER is the closest analog — an independent equine nutrition research and consulting firm employing Ph.D. nutritionists, supplying formulation expertise to feed manufacturers and consulting directly to racing and breeding operations globally.
- Hallway Feeds: Hallway is a Lexington, KY-based equine feed manufacturer with deep ties to the Thoroughbred industry and a focus on racehorse nutrition — directly comparable to PHN's manufacturer-side formulation work and elite horse clientele.
Emerging players
- Mad Barn: Mad Barn is a direct-to-consumer equine supplement and nutrition brand built on Ph.D.-led formulations, mirroring PHN's GI Pro³-plus-consulting model but with a more aggressive e-commerce and subscription focus.
- Equi-Analytical Laboratories: Equi-Analytical provides equine forage and feed testing plus nutrition consulting built on data-driven formulation — adjacent to PHN's independent nutritionist positioning and increasingly used as a substitute or complement.
Regional players
- Cavalor: Cavalor is a Belgian equine nutrition and care brand with strong international (European and North American) presence in performance and breeding supplements — directly comparable in GI/performance product positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Performance Horse Nutrition social profiles
Digital presencePerformance Horse Nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performance Horse Nutrition leadership team
Management profileNumber of profiles
Profiles2 records
Performance Horse Nutrition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performance Horse Nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performance Horse Nutrition
What does Performance Horse Nutrition do?
Performance Horse Nutrition provides science-based equine nutrition consulting and formulation services for feed manufacturers, equine facilities, and veterinarians, complemented by proprietary products (GI Pro³ digestive health supplement, PHN Custom Products) and educational resources. The company is led by two Ph.D. equine nutritionists who combine academic research with practical horsemanship to deliver independent, evidence-based feeding programs for performance, breeding, and sport horses.
Is Performance Horse Nutrition a public or private company?
Performance Horse Nutrition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Performance Horse Nutrition founded?
Performance Horse Nutrition was founded in 2002. It employs 1 to 10 people.
Where is Performance Horse Nutrition based?
Performance Horse Nutrition is headquartered in Weiser, United States, in the North America region.
How does Performance Horse Nutrition make money?
Four revenue lines are on record. Feed Manufacturing Consulting is the primary driver. The others are equine Facility Consulting, veterinarian & Speaking Engagement Services and product Sales (GI Pro³, Custom Products).
Who are Performance Horse Nutrition's main competitors?
Broad incumbents on record are Triple Crown Nutrition, Purina Animal Nutrition (Land O'Lakes), Buckeye Nutrition and Tribute Equine Nutrition. Direct peers are Uckele Health & Nutrition, Kentucky Equine Research and Hallway Feeds. Emerging players are Mad Barn and Equi-Analytical Laboratories. Cavalor is listed as a regional player.
Does Performance Horse Nutrition have an API?
No public API is recorded for Performance Horse Nutrition.
What industry is Performance Horse Nutrition in?
Performance Horse Nutrition's product category is Equine Nutrition Consulting. Its primary akta.pro industry code is HLAMAHAE, Equine Nutrition & Therapeutic Diets, with a secondary code of AFADAEAD, Equine Performance & Conditioning Feeds (High-Energy/Sport Horse). Its NAICS code is 311119 and its SIC code is 200.