Performance Now Theatre Company

What Performance Now Theatre Company does

Performance Now Theatre Company (PNTC) is a 501(c)(3) nonprofit community theatre organization founded in 2000 by Nancy Goodwin and headquartered in Littleton/Lakewood, Colorado. The company produces Broadway-quality musical theatre productions, dramas, and comedies for the Jefferson and Denver Metro communities, presenting four mainstage productions annually at the Lakewood Cultural Center. Over its 25-year history, PNTC has staged 95 productions and serves more than 13,000 patrons each season, with multigenerational casts that integrate youth performers alongside experienced actors.

The organization's product portfolio centers on live theatrical productions and includes supporting programs such as the Nancy Goodwin Memorial Scholarship for college students pursuing performing arts degrees and Youth in Theatre initiatives for young performers. Distribution is handled exclusively through the Lakewood Cultural Center Box Office (in person and via the Showare online ticketing platform at lakewood.showare.com), with auditions occasionally held at the Little Theatre Culture Center in Littleton. The technology footprint is intentionally minimal, limited to off-the-shelf tools: Showare for ticketing, ColoradoGives.org and Zelle for donations, and SignUpGenius for audition scheduling. There is no proprietary software platform, mobile application, or AI/ML capability disclosed.

PNTC's revenue model is a diversified nonprofit mix rather than a single transactional line. Ticket sales (individual and season subscriptions) flow through the Lakewood box office; program advertising reaches over 13,000 patrons per season; corporate and private sponsorships provide visibility across programs, newsletters, social media, posters, and live announcements; and individual donations are accepted via check, ColoradoGives.org, or Zelle. The Nancy Goodwin Memorial Scholarship Fund operates as a dedicated, tax-deductible giving channel. Marketing is community-led, relying on email newsletters, YouTube, Facebook, Instagram, and word-of-mouth across the Denver Metro area, with 8 employees supporting operations.

Name

Performance Now Theatre Company

Legal name

Performance Now Theatre Company

Website

https://performancenow.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Performance Now Theatre Company is a 501(c)(3) nonprofit community theatre that produces four Broadway-quality musical and dramatic productions annually at the Lakewood Cultural Center, serving 13,000+ patrons each season across the Jefferson and Denver Metro communities in Colorado.

Ownership category

akta.pro rank

Product category

Community Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)

akta.pro secondary industries

Regional & Repertory Theatre Companies (MPAGABAB), Theatre Education, Training & Conservatories (MPAGABAN)

Keywords

• Musical theatre productions
• Community theatre
• Live theatrical performances
• Nonprofit performing arts
• Youth theatre programs

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from individual show tickets and season subscriptions sold through the Lakewood Cultural Center Box Office and online platform.
2. Program Advertising: Revenue from advertisements sold in show programs, reaching over 13,000 patrons each season.
3. Corporate and Private Sponsorships: Season sponsorships providing visibility through programs, newsletters, social media, posters, and live audience recognition.
4. Individual Donations: Tax-deductible contributions through check, ColoradoGives.org, or Zelle to support nonprofit theatre operations.
5. Nancy Goodwin Memorial Scholarship Fund: Named scholarship fund for college students pursuing performing arts degrees, accepting tax-deductible contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Performance Now Theatre Company produces and presents professional-quality musical theatre productions, along with dramas and comedies, at the Lakewood Cultural Center for the Jefferson and Denver Metro communities. Its portfolio includes a 2026-2027 season of Broadway-caliber musicals (Gypsy, Rodgers + Hammerstein's Cinderella, The Hunchback of Notre Dame, Young Frankenstein), supported by season subscriptions, individual tickets, program advertising, and corporate sponsorships. The organization also runs Youth in Theatre programs and the Nancy Goodwin Memorial Scholarship for performing arts students.

Product overview

Performance Now Theatre Company (PNTC) is a not-for-profit community theatre organization offering a portfolio of live theatrical productions and community programs. The core offering consists of professional-quality musical theatre productions (including Broadway-caliber works from Rodgers + Hammerstein, Disney, and other composers) alongside dramatic and comedic performances, presented at the Lakewood Cultural Center. Supporting offerings include the Nancy Goodwin Memorial Scholarship for performing arts students, Youth in Theatre programs for young performers, and revenue-generating add-ons such as season subscriptions, individual tickets, program advertising, and season sponsorships. The company serves the Lakewood and Denver Metro communities with approximately 13,000 annual patrons across its season of shows.

Differentiator

Problem solved

Functional benefit

Products and services

• Musical Theatre Productions
• Dramas and Comedies
• Nancy Goodwin Memorial Scholarship
• Youth in Theatre Programs
• Season Subscriptions
• Individual Show Tickets
• Program Advertising
• Season Sponsorship

Quantifiable outcome

• Over 13,000 patrons attend each season
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lakewood Cultural CentercoreStrategic or Co-development PartnerPrimary performance venue and ticketing partner for Performance Now Theatre Company. The Lakewood Cultural Center provides the main stage for productions and houses the box office for ticket sales. Box office contact: 4700 S Wads Blvd, Lakewood, CO 80232; 303-987-7845.
• Little Theatre Culture CenterminorStrategic or Co-development PartnerSecondary venue used for auditions and callback sessions. Located at 9142 W Ken Caryl Ave, Littleton, CO 80128.
• Littleton Community TheatreminorStrategic or Co-development PartnerCo-presenter of The Hunchback of Notre Dame (March-April 2027), with 'LCC Presents & PNTC Present' branding indicating joint production partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Littleton Curriculum Center / Littleton Community Theatre: Local community theatre in Littleton, CO that co-produces productions with PNTC (e.g., The Hunchback of Notre Dame). Operates a similar scale of family-focused community musical theatre in the same Denver Metro region with overlapping audiences.
• Miners Alley Playhouse: Small professional theatre in Golden, CO producing musicals and plays. Comparable in scale and Denver-metro community theatre positioning with similar nonprofit mission.
• Town Hall Arts Center: Community performing arts venue in Littleton, CO presenting musicals and plays. Directly comparable suburban Denver-area community theatre with similar nonprofit model, Broadway-licensed repertoire, and family-oriented programming.
• Su Teatro Cultural and Performing Arts Center: Denver-based Chicano/Latino community theatre company producing culturally-rooted musicals and plays. Comparable nonprofit community theatre model focused on accessibility, cultural representation, and youth engagement in the same Denver Metro market.

Broad incumbents

• Arvada Center for the Arts and Humanities: Large multidisciplinary arts center in Arvada, CO (Denver Metro) producing musicals, plays, and gallery exhibitions. Comparable nonprofit theatre programming with broader institutional scope and longer season, competing for similar suburban Denver audiences.
• Colorado Springs Fine Arts Center at Colorado College: Regional multidisciplinary performing arts center in Colorado Springs producing musicals, plays, and visual arts. Comparable nonprofit regional theatre model but with broader programming scope and institutional backing.
• Denver Center for the Performing Arts: Colorado's largest regional performing arts complex, producing Broadway tours and original works. Comparable in performing-arts mission but vastly larger in scale, budget, and programming breadth; serves as the regional incumbent PNTC competes with for audiences and donors.

Regional players

• Evergreen Players: Community theatre in Evergreen, CO (Denver Metro foothills) producing musicals and plays. Comparable scale and suburban community-theatre positioning with similar family-oriented programming.
• Creede Repertory Theatre: Colorado-based repertory theatre producing musicals and plays in a small mountain town. Comparable community-theatre scale and nonprofit model with seasonal programming, though in a different geographic market.
• Bug Theatre / Buntport Theater: Small independent Denver-based theatres producing original and repertory works. Comparable in scale and community-theatre positioning, though with more experimental programming rather than Broadway-licensed musicals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PerformanceNowTheatreCompany
• Facebookfacebook.com/performancenowtheatrecompany
• Instagraminstagram.com/performancenowtheatre
• LinkedInlinkedin.com/company/performance-now-theatre-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Now Theatre Company