PERFORMANCE SPORTS MEDICINE, INC.

What PERFORMANCE SPORTS MEDICINE, INC. does

Performance Sports Medicine, Inc. is a private, founder-owned sports medicine practice headquartered at 17430 Campbell Road, Suite 114, Dallas, Texas, founded in 2010 by Dr. Sherine Reno, a Physical Medicine and Rehabilitation–trained physician (Baylor College of Medicine) and former professional dancer. The practice operates with approximately 12 employees and serves recreational to elite-level athletes across the Dallas–Plano, Texas metropolitan area. It is structured as a direct-to-consumer healthcare clinic, accepting BCBS PPO, Cigna PPO, and Aetna PPO while offering a growing self-pay book of services.

The core service portfolio spans sports medicine consultations, non-surgical regenerative medicine, physical therapy, and a proprietary LaZerKinetics deep tissue sports laser therapy, complemented by diagnostic services (DEXA body composition scan, bio-mechanics analysis) and wellness offerings (weight management, on-site and remote nutrition, sports-specific conditioning, nutraceutical supplements, seasonal programs). Patient engagement is operated through a Remedly patient portal, a Doxy.me telehealth channel, and a Printify-powered online store for supplements and merchandise. The MVP membership program is the practice's primary recurring-revenue mechanism outside insurance billing.

The business model is a hybrid of insurance-billed clinical services and out-of-pocket specialty/wellness revenue. Marketing operates primarily through organic social channels (Facebook, Instagram) and a Rumble video channel for patient education and testimonials. The practice is entirely founder-owned, with no external investment, no parent company, no documented partnerships, no patents, and no certifications on file. Operationally, the company is single-site with a single geographic market (Texas) and has remained so throughout its 14+ year history.

Name

PERFORMANCE SPORTS MEDICINE, INC.

Legal name

Performance Sports Medicine, Inc.

Website

https://performance-sportsmed.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Performance Sports Medicine, Inc. is a private, founder-owned Dallas-area sports medicine and regenerative medicine practice founded in 2010, serving recreational to elite athletes with clinical care, laser therapy, biomechanics, and telehealth services.

Ownership category

akta.pro rank

Product category

Sports Medicine Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

Keywords

• Sports medicine
• Physical therapy
• Regenerative medicine
• Injury rehabilitation
• Athlete healthcare

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Insurance-Billed Medical Services: Medical services billed through accepted insurance plans including BCBS PPO, Cigna PPO, and Aetna PPO. Services include office visits, physical therapy, sports medicine consultations, and diagnostic procedures.
2. Out-of-Pocket Services: Self-pay services for treatments not covered by insurance, including specialized programs, supplements, and premium services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Performance Sports Medicine is a private medical practice that diagnoses and treats sports-related injuries and performance issues for recreational through elite-level athletes. Its core services include sports medicine physician consultations, non-surgical regenerative medicine, physical therapy, LaZerKinetics deep tissue laser therapy, DEXA body composition scanning, biomechanical analysis, weight management, nutritional counseling, sports-specific conditioning, and a nutraceutical supplement line. Care is delivered primarily in-office at its Dallas, TX clinic with telehealth support via Doxy.me and ongoing management through the Remedly patient portal.

Product overview

Performance Sports Medicine offers a unified sports medicine and wellness practice focused on treating recreational to elite level athletes. The core offering centers on Sports Medicine MD services combined with Non-Surgical Regenerative Medicine and Physical Therapy. The practice provides diagnostic services including DEXA Body Composition Scan and Bio-Mechanics Analysis, alongside treatment modalities like LaZerKinetics (deep tissue sports laser). Wellness services include Weight Management, Nutraceutical Supplements, Sports Specific Conditioning, On Site and Remote Nutrition, and Seasonal Programs. Additional patient engagement tools include the MVP membership program, Patient Portal (via Remedly), and Telehealth (via Doxy.me). The practice accepts BCBS PPO, Cigna PPO, and Aetna PPO insurance plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Medicine MD Primary medical services for sports-related injuries and conditions, providing diagnosis, treatment planning, and ongoing physician care for athletes.
• Physical Therapy Rehabilitation services for injury recovery, restoration of mobility, strength, and range of motion through targeted therapeutic interventions.
• Non-Surgical Regenerative Medicine Advanced non-surgical treatment options for joint repair and tissue healing, utilizing regenerative techniques to promote natural recovery.
• LaZerKinetics (Deep Tissue Sports Laser) Deep tissue sports laser therapy for pain management, accelerated healing, and tissue repair.
• DEXA Body Composition Scan Body composition analysis using DEXA scanning technology to assess body fat percentage, muscle mass, and bone density for athletes.
• Bio-Mechanics Analysis Movement and biomechanical assessment to identify structural issues, improve performance, and prevent future injuries.
• Weight Management Comprehensive weight management program including nutritional guidance and monitoring for athletic performance optimization.
• Sports Specific Conditioning Sport-specific training programs available both on-site and remotely, designed to enhance athletic performance and sport-specific skills.
• On Site and Remote Nutrition Nutritional counseling and support services offered both in-person and remotely to optimize athletic performance and recovery.
• Nutraceutical Supplements Specialized nutritional supplements designed to support athletic performance, recovery, and overall health, ordered through the Remedly patient portal.
• MVP Program Membership program offering exclusive benefits and priority access to Performance Sports Medicine services.
• Telehealth Remote healthcare consultations via Doxy.me enabling patients to receive physician care and guidance virtually.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Recent moves5 records

Expansion highlights8 records

Direct peers

• The Steadman Clinic: Elite orthopedic and sports medicine clinic in Vail, CO, treating professional and Olympic athletes. Direct comparable given athlete-focused specialty care, integrated PT, and performance-oriented service mix.
• Kerlan-Jobe Orthopaedic Clinic: Long-standing LA-based sports medicine and orthopedic practice with deep ties to professional sports teams. Direct comparable as a physician-led athlete-specialized group, though substantially larger and more team-affiliated.
• Andrews Sports Medicine & Orthopaedic Center: Well-known independent sports medicine and orthopedic practice in Birmingham, AL, serving professional and amateur athletes with physicians, PT, and diagnostics. Highly comparable as a physician-led, athlete-focused sports medicine specialty group.
• TRIA Orthopaedic Center: Multi-specialty orthopedic and sports medicine center in the Twin Cities with physicians, PT, sports performance, and walk-in care. Comparable integrated sports-medicine-plus-performance model, though at much larger scale.

Regional players

• Baylor Scott & White Sports Medicine: Sports medicine service line of a major Texas-based health system, serving athletes across the DFW region. Geographic and clinical overlap with Performance Sports Medicine, with far greater institutional resources and payer reach.

Broad incumbents

• ATI Physical Therapy: National outpatient physical therapy chain with sports medicine and athlete-focused programs. Comparable core service (PT for athletes) but operates as a high-volume, multi-site PT operator rather than a physician-led specialty practice.
• Hospital for Special Surgery (HSS): National leader in orthopedic and sports medicine care, serving many professional teams and athletes. Comparable category but operates as a specialty hospital with research, surgical, and rehab capabilities far beyond a private practice.
• Rothman Orthopaedic Institute: Large regional orthopedic specialty group across the Mid-Atlantic with sports medicine, PT, and performance services. Comparable integrated sports/orthopedic offering but at multi-site enterprise scale.
• Cleveland Clinic Sports Medicine: Sports medicine service line within a large academic health system, treating athletes of all levels. Comparable patient segment but with vastly greater scale, institutional brand, and team-sponsorship presence.

Emerging players

• EXOS (formerly Athletes' Performance): Performance and human-performance company offering conditioning, nutrition, and rehab services to athletes and tactical operators. Adjacent overlap via sports-specific conditioning and nutrition, though primarily a training/coaching brand rather than a medical practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTuberumble.com/user/performancesportsmedicine
• Facebookfacebook.com/performancesportsmedicine
• Instagraminstagram.com/performancesportsmed
• LinkedInlinkedin.com/company/performance-sports-medicine-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PERFORMANCE SPORTS MEDICINE, INC.