Performance Strategies Italia

What Performance Strategies Italia does

Performance Strategies Italia is an Italian professional events and executive development company founded in 2011 and headquartered in Milano, with a secondary office in Macerata. The company designs, produces, and monetizes six large-scale annual forums — Leadership Forum, Sales Forum, Public Speaking & Storytelling Forum, People Management Forum, Julio Velasco Day, and Negotiation Forum — that convene CEOs, top managers, HR professionals, sales leaders, and communications executives. Its core product is live, in-person programming built around curated rosters of internationally recognized speakers and business thinkers; there is no proprietary software platform, app, or API underpinning the offering, and the company's stated core technology is 'Not applicable — Professional services/Event management.'

The business model is event-driven B2B: revenue is generated primarily through event attendance, sponsorship, and partnership fees paid by enterprise customers, with all events explicitly marketed as eligible for financing through Italian interprofessional funds (fondi interprofessionali), which lowers procurement friction for corporate buyers. The go-to-market relies on direct enterprise engagement, supported by content marketing via the roigroup.it website, LinkedIn, Instagram, X, and email newsletters. Under the ROI Group parent brand, Performance Strategies has extended its scope beyond events into adjacent service lines: a Speaker Bureau (ROI Speaker Plus), a Corporate Communication Agency offering leadership storytelling, branding, and perception management services, and a Publishing House (ROI Edizioni) producing business publications and cultural events.

The customer base is diversified across enterprise accounts spanning energy (Edison Next), HR services (inJob), security (Verisure), cosmetics (Comfort Zone), industrial manufacturing (Nidec Italy), hospitality (Gran Meliá), professional services (Deloitte Italy), banking (Deutsche Bank, BPER Banca), entertainment (Walt Disney Company Italia), and technology (Hiref). ROI Group holds ISO 9001 quality management certification at its Milano office. Performance Strategies Italia operates as a private, closely held business unit with a €100,000 share capital at the parent level, no external funding rounds, no disclosed revenue, and no M&A activity in the source data.

Name

Performance Strategies Italia

Legal name

Performance Strategies Italia

Website

https://performancestrategies.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Performance Strategies Italia is an Italian B2B events company (founded 2011, 25 employees, Milano) that organizes six annual executive forums on leadership, sales, public speaking, people management, negotiation, and team coaching, serving CEOs, top managers, and enterprise customers across diverse industries under the ROI Group parent brand.

Ownership category

akta.pro rank

Product category

Professional Development Events

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA)

akta.pro secondary industries

Executive Summits & Invitation-Only Forums (MPAGAGAK), Corporate Meetings, Conferences & Incentive Events (BPAFAGAE), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Executive leadership events
• Professional development forums
• Corporate training events
• Business speaker bureau
• Management education conferences

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event attendance and participation fees: Revenue generated from organizing and hosting large professional events for CEOs, top managers, and entrepreneurs. Events cover leadership, management, HR, public speaking, sales, and negotiation topics. All events are eligible for financing through interprofessional funds (fondi interprofessionali), facilitating corporate budget allocation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Performance Strategies Italia organizes and produces large-scale annual professional events and forums targeting CEOs, top managers, and entrepreneurs. Its six flagship events — Leadership Forum, Sales Forum, Public Speaking & Storytelling Forum, People Management Forum, Julio Velasco Day, and Negotiation Forum — feature influential global thinkers and business leaders. The company also offers complementary services through a Speaker Bureau, a Corporate Communication Agency, and a Publishing House, with all events eligible for financing through Italian interprofessional training funds.

Product overview

Performance Strategies Italia, now integrated into ROI Group, operates as a business event and professional development organization offering a portfolio of annual forums and events for CEOs, top managers, and entrepreneurs. The core offering consists of six major events: Leadership Forum, Sales Forum, Public Speaking & Storytelling Forum, People Management Forum, Julio Velasco Day, and Negotiation Forum. These events cover key business topics including leadership, management, human resources, public speaking, sales, and negotiation. Additionally, the organization provides complementary services through a speaker bureau, corporate communication agency, and publishing house. All events are eligible for funding through professional development funds (fondi interprofessionali).

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Forum Annual large-scale event for CEOs, top managers, and entrepreneurs focused on leadership topics, featuring influential thinkers and global business leaders. Fully financeable through Italian interprofessional training funds.
• Sales Forum Annual forum dedicated to sales strategies, techniques, and leadership, targeted at business professionals and commercial executives seeking to improve revenue-generation capabilities.
• Public Speaking & Storytelling Forum Forum focused on public speaking skills and storytelling techniques for business communication and executive presence. Targeted at marketing and communications leaders.
• People Management Forum Annual forum addressing human resources management, people leadership, and organizational development topics. Targeted at HR professionals and people management leaders.
• Julio Velasco Day Event featuring Julio Velasco's leadership and management theories, focused on team building and organizational performance. Targeted at executives and managers seeking sports-derived leadership insights.
• Negotiation Forum

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Cegos Group: International training and organizational consulting group with a significant executive education and corporate event practice. Overlaps with Performance Strategies on leadership/management content delivery to enterprise buyers, but at much larger global scale.
• Korn Ferry: Global organizational consulting firm with leadership development and executive education practices. Overlaps on the enterprise leadership-development buyer, though delivered via advisory engagements rather than large forums.
• Dale Carnegie & Associates: Global leadership and communication training franchise with strong Italian presence. Comparable because its training curriculum (leadership, public speaking, sales) directly mirrors Performance Strategies' six forum themes.
• TED Conferences: Iconic global conference and media brand built around influential thinkers on leadership and ideas. Comparable on the 'premium global speakers + live event' formula, though operating at massively larger scale and serving a broader consumer audience.
• FranklinCovey: Leadership and execution training company operating globally with enterprise programs on leadership, sales, and people management — the same content pillars Performance Strategies monetizes through its annual forums.
• Heidrick & Struggles: Executive search and leadership advisory firm with leadership-assessment and development practices. Comparable on the C-suite buyer and leadership-content theme, though delivered as consulting rather than large public forums.

Emerging players

• LHH (Lee Hecht Harrison): Talent development and career transition firm with leadership and sales coaching practices. Comparable on the enterprise leadership-development buyer, though its format is coaching/assessment rather than large public events.
• SDA Bocconi School of Management: Italian business school's executive education division, offering open-enrollment and custom programs for senior managers on leadership, sales, and negotiation. Comparable audience and curriculum, but delivered as multi-day programs rather than one-day summits.

Regional players

• Forum Europe / Forum Global: Brussels-based event organizer specializing in invitation-only policy and leadership conferences across Europe. Comparable 'executive-summit' format but primarily serving EU/policy audiences rather than Italian corporate executives.

Direct peers

• HSM Group: Italian-founded executive event and business media company producing large-scale forums for CEOs and managers. Most direct comparable: similar C-suite audience, annual flagship format, and Italian B2B event DNA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/performance-strategies-italia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Strategies Italia