Performance Tours
Performance Tours is a Minnesota-based full-service tour operator providing custom performing arts tours for school bands, choirs, and orchestras, plus leisure group tours across the US and internationally, with services bundled into single packages.
- Company typePrivate
- Founded1987
- HeadquartersUnited States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Performance Tours does
Performance Tours is a privately held, founder-operated group tour company established in 1987 and headquartered in Lake Elmo, Minnesota. It provides full-service custom tours for high school, college, community, and summer marching bands, choirs, and orchestras, plus leisure tours for family reunions, churches, senior centers, and other special interest groups. Each tour package bundles transportation (motorcoach, air, rail, or ship), hotel accommodations, sightseeing, performances, meals, professional tour directors, customized itineraries, and $1 million in liability insurance coverage, with optional trip insurance.
Performance Tours firmographics
Firmographics- Name
- Performance Tours
- Legal name
- Performance Tours
- Website
- https://perftours.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Performance Tours is a Minnesota-based full-service tour operator providing custom performing arts tours for school bands, choirs, and orchestras, plus leisure group tours across the US and internationally, with services bundled into single packages.
- Ownership category
- akta.pro rank
Performance Tours industry classification
Industry- Product category
- Group Tour & Travel Services
- NAICS
- Tour Operators (56152), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts, Music & Theatre Group Tours (THAKAGAH)
- akta.pro secondary industry
- Educational & Student Multi-Day Tour Operators (THAKADAJ)
Keywords
Where Performance Tours is headquartered
LocationHeadquarters
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Performance Tours business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Custom Group Tour Services: Performance Tours generates revenue by providing full-service custom group tour and travel services. They plan performing and non-performing tours for bands, choirs, and orchestras, including transportation, accommodations, sightseeing, performances, meals, professional tour directors, and customized itineraries. Revenue is generated through tour packages with pricing based on destination, duration, group size, and included services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom tour packages with variable pricing based on destination, group size, and services included |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Performance Tours product offering
Product offeringCore offering
Performance Tours is a full-service group tour and travel operator that plans and executes custom performing and non-performing tours for high school, college, community, and summer marching bands, choirs, and orchestras, as well as leisure tours for family reunions, church groups, senior centers, alumni, fraternal groups, and other special interest groups. Services encompass transportation (motorcoach, air, rail, ship), hotel accommodations, sightseeing, entertainment, performances, meals, professional tour directors, customized itineraries, admissions, taxes, gratuities, and optional travel insurance.
Product overview
Performance Tours is a full-service group tour and travel provider established in 1987, offering two primary product lines: Custom Performing Group Tours (for bands, orchestras, and choirs) and Leisure Tours (for family reunions, church groups, and special interest groups). The company operates tour packages to popular destinations across the United States, Canada, and international locations. Services include Travel Insurance add-on coverage and Performance Bookings for music festivals and venues. All tours include professional tour directors, customized itineraries, transportation, accommodations, and liability insurance protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Performing Group Tours Full-service custom group tours for high school, college, community, and summer marching bands, choirs, and orchestras. Includes performances, air/motor coach/rail transportation, private security, sightseeing, professional tour director, and customized itinerary.
- Leisure Tours Customized group tours for family reunions, bank clients, retired employees, churches, senior centers, college alumni, fraternal groups, and special interest groups. Includes transportation, accommodations, sightseeing, meals, and professional tour director.
- Tour Packages Pre-designed tour packages for popular destinations including Boston, Calgary, Chicago, Denver/Colorado Springs, Los Angeles, Minneapolis/St. Paul, New Orleans, New York City, Orlando, San Antonio, San Diego, San Francisco, Seattle, St. Louis, Toronto, Washington DC, Bahamas Cruise, and Hawaii.
- Travel Insurance Optional insurance policy providing individual coverage for trip cancellation/interruption, trip delay, emergency evacuation, accident and sickness medical expense, accidental death and dismemberment, baggage protection, and worldwide assistance.
- Performance Bookings Booking services for adjudicated music festivals, parades, master clinics, exchange concerts, and public performances at venues including Disney Magic Music Days, Universal Studios Stars Performance Program, theme parks, and professional sporting events.
Companies that use Performance Tours
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Performance Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Performance Tours partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SYTA (Student Youth Tour Association)corePerformance Tours is a member of SYTA, a non-profit professional trade association that promotes integrity and professionalism among student and youth travel service providers and supports quality travel services that enhance social, cultural, and educational growth.
- NTA (National Tour Association)corePerformance Tours is a member of NTA, North America's premier association for group and packaged travel. Membership requires meeting strict standards, upholding a code of ethics, participating in continuing education, and maintaining $1 million in professional liability insurance coverage.
- MMEA (Minnesota Music Educators Association)minorPerformance Tours supports MMEA, which provides high-quality music education resources for Minnesota educators and students through conferences, festivals, and advocacy for music education.
Scale indicators1 record
Expansion highlights4 records
Performance Tours competitors and assessment
Company assessmentEmerging players
- StudentUniverse: Online-focused student travel platform offering discounted flights and group bookings for school and youth travelers; competes for the same end-customer demographic but with a more transactional model rather than Performance Tours' custom full-service tours.
Direct peers
- Brightspark Travel: Operates student group tours and educational travel experiences for schools across the US, including performing arts itineraries with similar direct-sales motion to activity directors.
- ACIS (American Council for International Studies): Organizes educational student group travel including music performance tours domestically and abroad, sharing the same school-based GTM and custom itinerary model.
- Encore Tours: Specializes in student performance tours for school music and drama programs, providing customized itineraries, festival participation, and tour director staffing; directly overlaps Performance Tours' core band/orchestra/choir customer base.
- Music Celebrations International: Direct competitor offering custom performance tours for school bands, orchestras, and choirs across the US and internationally, with comparable festival booking services and tour director support.
- Heritage Educational Tours: Provides custom student group tours and performance-based educational travel for school ensembles, overlapping strongly with Performance Tours' band/orchestra/choir offering.
Others
- NTA (National Tour Association): North American trade association for packaged and group tour operators; Performance Tours is a member, and peer members include many direct competitors in the educational and leisure group travel space.
- SYTA (Student Youth Travel Association): Industry trade association of which Performance Tours is a member; not a competitor but a peer ecosystem player setting standards and aggregating demand signals across student/youth tour operators.
Broad incumbents
- WorldStrides: Largest US educational travel operator with a dedicated music performance division, running school band/orchestra/choir tours at scale; competes with Performance Tours on multi-destination itineraries and festival access but serves a much broader educational footprint.
- Group Travel Family / Group IST: Large-scale group tour operator offering leisure, family reunion, church, and special-interest group travel packages; competes with Performance Tours' secondary leisure-tour vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Performance Tours social profiles
Digital presencePerformance Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performance Tours leadership team
Management profileNumber of profiles
Profiles2 records
Performance Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performance Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performance Tours
What does Performance Tours do?
Performance Tours is a full-service group tour and travel operator that plans and executes custom performing and non-performing tours for high school, college, community, and summer marching bands, choirs, and orchestras, as well as leisure tours for family reunions, church groups, senior centers, alumni, fraternal groups, and other special interest groups. Services encompass transportation (motorcoach, air, rail, ship), hotel accommodations, sightseeing, entertainment, performances, meals, professional tour directors, customized itineraries, admissions, taxes, gratuities, and optional travel insurance.
Is Performance Tours a public or private company?
Performance Tours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Performance Tours founded?
Performance Tours was founded in 1987. It employs 11 to 50 people.
Where is Performance Tours based?
Performance Tours is headquartered in United States, in the North America region.
How does Performance Tours make money?
One revenue line is on record: custom Group Tour Services.
Who are Performance Tours's main competitors?
StudentUniverse is listed as an emerging player. Direct peers are Brightspark Travel, ACIS (American Council for International Studies), Encore Tours, Music Celebrations International and Heritage Educational Tours. Others are NTA (National Tour Association) and SYTA (Student Youth Travel Association). Broad incumbents are WorldStrides and Group Travel Family / Group IST.
Does Performance Tours have an API?
No public API is recorded for Performance Tours.
What industry is Performance Tours in?
Performance Tours's product category is Group Tour & Travel Services. Its primary akta.pro industry code is THAKAGAH, Performing Arts, Music & Theatre Group Tours, with a secondary code of THAKADAJ, Educational & Student Multi-Day Tour Operators. Its NAICS code is 56152 and its SIC code is 7900.