Perfumeland Of Orlando Inc

What Perfumeland Of Orlando Inc does

Perfumeland Of Orlando Inc is a privately held Florida corporation founded in 1995 that operates a single physical fragrance megastore at 5161 International Drive in Orlando, Florida, supplemented by a separate wholesale storage and distribution facility at 5216A Vanguard Street. The company stocks over 60,000 distinct SKUs across designer fragrances (women's perfumes, men's colognes, and kids' fragrances), cosmetics, watches, sunglasses, and gift sets, carrying brands including Christian Dior, Coach, Britney Spears, Burberry, Bvlgari, Calvin Klein, Carolina Herrera, Loris Azzaro, Giorgio Armani, and Perry Ellis. The retail store operates 14 hours per day, every day of the week (9:00 AM–11:00 PM EST), capturing tourist foot traffic from Orlando's International Drive corridor and serving local consumers; a wholesale arm supplies business buyers purchasing for resale. The company does not manufacture or design any of its own products, carrying no proprietary lines.

The technology footprint is minimal: a Magento-based multilingual storefront (English, Portuguese, Spanish) exists at megastore.perfumeland.com but is no longer accepting online orders, redirecting visitors to contact the store directly by phone. Revenue is generated entirely through in-store retail unit sales and wholesale distribution of third-party designer fragrances and cosmetics; pricing is unit-based, with products ranging from roughly $39.99 (e.g., Britney Spears Midnight Fantasy) to $135 (e.g., Pure Poison by Christian Dior), gift sets around $64.99, and 6.5% Florida sales tax applied to in-state orders. Accepted payment methods include American Express, MasterCard, Visa, Discover, and check or money order via phone.

With only 9 total employees, no disclosed revenue, no management team information, no funding history, no institutional ownership, and no documented partnerships, Perfumeland is a small, family-scale retail operation that has persisted for nearly three decades on a single-location, single-market model. The most significant open question for an investor is the strategic interpretation of the e-commerce retreat: whether it reflects a deliberate contraction to in-person and wholesale channels or an operational limitation that caps the addressable market at walk-in tourist and local Orlando demand.

Name

Perfumeland Of Orlando Inc

Legal name

Perfumeland Of Orlando Inc

Website

https://perfumeland.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Perfumeland Of Orlando Inc is a privately held Florida corporation, founded in 1995, operating a single fragrance megastore on International Drive in Orlando with 60,000+ SKUs of designer perfumes and cosmetics, serving walk-in retail and wholesale buyers.

Ownership category

akta.pro rank

Product category

Perfume & Cosmetics Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industry

Fragrance & Deodorant Distribution (CRAOAEAF)

Keywords

• Designer fragrance retail
• Perfume megastore
• Cosmetics wholesale
• Fragrance distribution
• Beauty retail

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Direct sales of designer fragrances and cosmetics to consumers through the physical retail store in Orlando, Florida. Products include perfumes for women, men, and kids, along with cosmetics, watches, and sunglasses.
2. Wholesale Sales: Wholesale distribution of perfumes and cosmetics to business customers from their wholesale storage facility.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Perfumeland Of Orlando Inc operates a large physical perfume megastore in Orlando, Florida, selling more than 60,000 distinct items of genuine designer fragrances and cosmetics at retail and wholesale prices. The company also offers complementary accessories such as watches and sunglasses, and serves both walk-in retail customers and wholesale buyers from a separate storage facility. The business has been operating since 1995 from a location on International Drive.

Product overview

Perfumeland Of Orlando Inc operates the largest perfume store in Orlando, Florida, offering over 60,000 distinct items including genuine designer fragrances and cosmetics at retail and wholesale. The business model consists of a physical retail megastore (5161 International Drive) and a wholesale storage operation. The product portfolio centers on four core categories: Women's Perfumes (featuring designer brands like Christian Dior, Coach, Britney Spears, and many others), Men's Colognes (including Giorgio Armani, Perry Ellis, and designer labels), Kids' Fragrances (with licensed character themes from Disney, Hello Kitty, Nickelodeon), and Gift Sets (bundled fragrance collections). The company also offers complementary accessories including watches and sunglasses, with cosmetics as an additional category. The company has been in business since 1995, serving both retail walk-in customers and wholesale buyers, with the website now redirecting customers to contact the physical store directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Perfumes Designer fragrances for women from brands such as Christian Dior, Coach, Britney Spears, Burberry, Bvlgari, Calvin Klein, Carolina Herrera, and others, available in eau de parfum and eau de toilette formulations.
• Men's Colognes Designer fragrances for men featuring brands like Christian Dior, Perry Ellis, Giorgio Armani, Burberry, Bvlgari, and Calvin Klein in eau de toilette and eau de cologne formulations.
• Kids' Fragrances Children's fragrances featuring licensed character themes including Disney properties (Belle Princess, Cinderella), Hello Kitty, Nickelodeon (Dora The Explorer), and Air Val International brands.
• Gift Sets Pre-packaged fragrance gift sets for women and men, often bundling perfumes with body lotions, shower gels, and other toiletries from various designer brands.
• Cosmetics Beauty and cosmetic products including skincare, makeup, and related beauty items offered alongside the fragrance assortment.
• Watches Designer watches available at the Perfumeland retail store as a complementary accessory offering.
• Sunglasses Designer sunglasses available at the Perfumeland retail store as a complementary accessory offering.
• Wholesale Fragrance Distribution Bulk wholesale distribution of perfumes and cosmetics to business buyers purchasing for resale, supported by a dedicated storage facility at 5216A Vanguard St, Orlando.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Marionnaud: European perfumery chain with hundreds of specialty fragrance stores across continental Europe. Operates a large-footprint, designer-fragrance-and-cosmetics megastore model that closely mirrors Perfumeland's customer value proposition and category mix.
• FragranceX: U.S.-based discount fragrance e-tailer with a deep catalog of designer perfume and cologne across men's, women's, and unisex categories. Competes head-to-head on authentic-designer, big-inventory, value-pricing positioning that mirrors Perfumeland's value proposition, primarily through e-commerce rather than physical retail.
• FragranceNet: Online discount fragrance retailer offering 40,000+ designer fragrance SKUs at below-MSRP. Directly comparable to Perfumeland on discount-price positioning, breadth of designer brand assortment (Dior, Burberry, Bvlgari, etc.), and inventory-led go-to-market, though its go-to-market is digital-only versus Perfumeland's brick-and-mortar + wholesale hybrid.
• Douglas Parfümerie: Europe's largest perfume and cosmetics specialty retailer, operating hundreds of stores across Europe under a fragrance-and-cosmetics megastore concept. Closest model-comparable to Perfumeland's "Perfumeland Megastore" positioning - designer-fragrance-led, large-footprint, deep assortment - and useful as a comparable for the specialty fragrance megastore format.

Broad incumbents

• Ulta Beauty: U.S. mass-prestige beauty retailer operating ~1,400 stores plus a major e-commerce site. Overlaps with Perfumeland in fragrance and cosmetics assortment and competes for similar value-oriented fragrance shoppers, but Ulta is a broad-line operator versus Perfumeland's fragrance-focused niche.
• Sephora: Largest multi-brand prestige beauty retailer globally, carrying the same designer fragrance houses (Dior, Bvlgari, Carolina Herrera, Calvin Klein) as Perfumeland but with a much broader beauty portfolio, omnichannel operations, and brand-partner scale that dwarfs a single-location retailer.
• Bath & Body Works: Specialty fragrance and home-scent retailer with a strong U.S. mall and tourist-corridor presence. Comparable to Perfumeland as a fragrance-led specialty retailer, but B&BW sells predominantly its own proprietary labels versus Perfumeland's third-party designer-brand model.
• Macy's: Major U.S. department-store chain with prominent in-store fragrance halls and a fragrance-focused e-commerce business selling many of the same designer houses as Perfumeland. Different distribution model (department store with multi-category assortment) but directly competes for the same tourist and gift-set fragrance shopper.

Others

• Sunglass Hut: Global sunglasses specialty retailer (owned by EssilorLuxottica) with significant tourist-corridor store presence, including Orlando's International Drive. Comparable to Perfumeland as a tourist-traffic, premium-accessory retail model in the same shopping district rather than as a fragrance competitor.

Emerging players

• ScentSplit: DTC fragrance sampling and discount discovery retailer focused on designer perfume decants and travel sizes. Competes with Perfumeland for the value-oriented fragrance shopper and the tourist/cruise-ship gifter, albeit through a digitally-native sampling model rather than physical retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/perfumeland-of-orlando-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfumeland Of Orlando Inc