Plaine de l'Ain Tourisme
Plaine de l'Ain Tourisme is a French public tourism office for the Pérouges au Bugey territory east of Lyon. It runs online ticketing, guided tours, and an immersive medieval game serving leisure travelers, school and corporate groups, and accessibility visitors.
- Company typePrivate
- Founded-
- HeadquartersPérouges, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Plaine de l'Ain Tourisme does
Plaine de l'Ain Tourisme (legal name: Office de tourisme de la Plaine de l'Ain) is a French public tourism office operating the official destination marketing and visitor services platform for the Pérouges au Bugey territory in the Ain department, located 30-35 minutes east of Lyon. The organisation is staffed by approximately 15 employees and operates two physical tourist information bureaus — a year-round office in the medieval town of Pérouges (9 route de la Cité, 01800) and a seasonal office in Saint-Sorlin-en-Bugey (33 rue du Port, 01150) equipped with a 24/7 digital kiosk — supported by a network of Relay Tourist Information points (RIT) hosted by local tourism professionals across the territory.
The product surface centres on a website-based tourism platform combining an online boutique and ticketing system ("boutique en ligne/billetterie"), guided tour services (medieval Pérouges tours, wine tastings, themed family visits such as "La Dame de Pérouges"), interactive discovery experiences including treasure hunts, investigative games ("jeux et enquêtes") and an immersive medieval adventure game ("Legendr à Pérouges"), a multi-attraction "Pass' Découverte de l'Ain", a comprehensive regional events calendar, a travel blog ("Carnet de voyages"), and a curated marketplace for local artisans and producers. No mobile app is published, and no AI/ML, API, or SDK surface is exposed.
Revenue derives from transaction fees on ticket sales for guided tours, games, activities, and souvenirs through the online boutique, complemented by public funding as a designated tourism office (not disclosed). Customer segments are predominantly B2C — individual leisure tourists, couples, families, school groups, adult leisure groups, and visitors with disabilities — with secondary business from seminars, corporate events, and team-building groups. GTM is direct-to-consumer via the website, social media (Facebook, Instagram, YouTube), email newsletters, press materials, and event-based promotions across the territory's festivals (Printemps de Pérouges, Fête médiévale, Festival d'Ambronay, Flâneries de Pérouges, Khroma street-art biennale).
Plaine de l'Ain Tourisme firmographics
Firmographics- Name
- Plaine de l'Ain Tourisme
- Legal name
- Office de tourisme de la Plaine de l'Ain
- Website
- https://perouges-bugey-tourisme.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plaine de l'Ain Tourisme is a French public tourism office for the Pérouges au Bugey territory east of Lyon. It runs online ticketing, guided tours, and an immersive medieval game serving leisure travelers, school and corporate groups, and accessibility visitors.
- Ownership category
- akta.pro rank
Plaine de l'Ain Tourisme industry classification
Industry- Product category
- Tourist Information and Destination Services
- NAICS
- Convention and Visitors Bureaus (561591), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)
Keywords
Where Plaine de l'Ain Tourisme is headquartered
LocationHeadquarters
- HQ city
- Pérouges
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Plaine de l'Ain Tourisme business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Online ticket sales and boutique: The tourism office operates an online boutique selling tickets for guided tours, games, activities, and souvenirs. Revenue generated from transaction fees on ticket sales for visits and experiences.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Plaine de l'Ain Tourisme product offering
Product offeringCore offering
Plaine de l'Ain Tourisme runs the official destination information and ticketing services for the Pérouges au Bugey territory in the Ain department of France. It sells tickets for guided tours, treasure hunts, the immersive Legendr à Pérouges medieval adventure, and the multi-site Pass' Découverte de l'Ain via an online boutique, and provides accommodation, restaurant, and event information through two tourist offices, a network of Relay Tourist Information points, and a website with interactive map.
Product overview
Plaine de l'Ain Tourisme operates the official tourism website for the Pérouges au Bugey territory near Lyon, France. The offering is a unified destination marketing and visitor services platform that combines online ticketing (Boutique et billetterie en ligne), guided tour bookings, interactive discovery experiences (Legendr, jeux et enquêtes), the Pass' Découverte multi-attraction pass, and a comprehensive events calendar. Additional services include group/seminar organization, accessible tourism resources, and a travel blog. The site functions as a digital front desk for the regional tourism office, connecting visitors with local attractions, accommodations, restaurants, artisans, and producers.
Differentiator
Problem solved
Functional benefit
Products and services
- Boutique et billetterie en ligne (Online ticketing and gift shop)
Companies that use Plaine de l'Ain Tourisme
Customer profileSegments5 records
Ideal customer profiles4 records
Plaine de l'Ain Tourisme technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plaine de l'Ain Tourisme partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local artisans, producers, and businessescoreThe tourism office maintains partnerships with local artisans, producers, and businesses throughout the Pérouges au Bugey region. These partners are promoted through the 'Artisanat et produits locaux' section, featured in the boutique, and supported through the commercial platform. The office provides a marketplace ('Notre place de marché') for professionals to commercialize their offerings.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Plaine de l'Ain Tourisme competitors and assessment
Company assessmentBroad incumbents
- OnlyLyon Tourisme & Congrès: Lyon city tourism office and convention bureau. While city-focused, it is the primary urban DMO feeding visitor flow into the Pérouges au Bugey territory via same-day and overnight excursions.
- GetYourGuide: Global marketplace for tours, attractions, and experiences. Not a direct competitor in destination marketing, but the dominant third-party channel through which Plaine de l'Ain Tourisme-listed guided tours can be discovered and booked online.
- TripAdvisor: Global travel discovery and review platform. Adjacent rather than directly competing, but the dominant place where travelers evaluate and shortlist regional destinations like Pérouges au Bugey before booking.
- Tiqets: Online ticketing platform specializing in museums, attractions, and experiences. Comparable technology overlap with the office's boutique/billetterie en ligne and discovery pass fulfillment.
- Ain Tourisme: Department-level tourism board for the Ain département, of which Plaine de l'Ain is a sub-territory. Overlaps in destination promotion, accommodations, and event listings across the broader department.
- Auvergne-Rhône-Alpes Tourisme: Regional tourism committee for the entire Auvergne-Rhône-Alpes region. Operates as a higher-tier DMO coordinating sub-regional offices like Plaine de l'Ain, often co-funding promotions and aggregating the Pass' Découverte-style product.
Direct peers
- Office de Tourisme du Beaujolais: Neighboring French regional tourism office covering the Beaujolais wine region, also within the Lyon metro catchment. Directly comparable in mission (DMO, ticketing, guided tours, wine tourism) and customer base (weekend visitors from Lyon).
- Office de Tourisme de la Dombes: Regional tourism office covering the Dombes area in the Ain department, the same département as Plaine de l'Ain Tourisme. Directly comparable in scale, public-service structure, and product mix (heritage, nature, gastronomy).
Others
- Visit Brescia: Italian regional tourism board. Comparable in function (heritage/mountain DMO running guided tours, discovery passes, and a marketplace platform) and useful as a benchmark for European regional DMO operating models.
Regional players
- Office de Tourisme des Monts du Lyonnais: Intercommunal French tourism office for the Monts du Lyonnais area, west of Lyon. Highly comparable in organizational structure (small public tourism office), product mix (hiking, heritage villages, outdoor activities), and target catchment (Lyon urban dwellers).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Plaine de l'Ain Tourisme social profiles
Digital presencePlaine de l'Ain Tourisme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plaine de l'Ain Tourisme leadership team
Management profileNumber of profiles
Plaine de l'Ain Tourisme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plaine de l'Ain Tourisme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plaine de l'Ain Tourisme
What does Plaine de l'Ain Tourisme do?
Plaine de l'Ain Tourisme runs the official destination information and ticketing services for the Pérouges au Bugey territory in the Ain department of France. It sells tickets for guided tours, treasure hunts, the immersive Legendr à Pérouges medieval adventure, and the multi-site Pass' Découverte de l'Ain via an online boutique, and provides accommodation, restaurant, and event information through two tourist offices, a network of Relay Tourist Information points, and a website with interactive map.
Is Plaine de l'Ain Tourisme a public or private company?
Plaine de l'Ain Tourisme is a private company. It is classified as unknown and is currently operating.
When was Plaine de l'Ain Tourisme founded?
Plaine de l'Ain Tourisme was founded in -1. It employs 11 to 50 people.
Where is Plaine de l'Ain Tourisme based?
Plaine de l'Ain Tourisme is headquartered in Pérouges, France, in the Europe region.
How does Plaine de l'Ain Tourisme make money?
One revenue line is on record: online ticket sales and boutique.
Who are Plaine de l'Ain Tourisme's main competitors?
Broad incumbents on record are OnlyLyon Tourisme & Congrès, GetYourGuide, TripAdvisor, Tiqets, Ain Tourisme and Auvergne-Rhône-Alpes Tourisme. Direct peers are Office de Tourisme du Beaujolais and Office de Tourisme de la Dombes. Visit Brescia is listed as an others. Office de Tourisme des Monts du Lyonnais is listed as a regional player.
Does Plaine de l'Ain Tourisme have an API?
No public API is recorded for Plaine de l'Ain Tourisme.
What industry is Plaine de l'Ain Tourisme in?
Plaine de l'Ain Tourisme's product category is Tourist Information and Destination Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers). Its NAICS code is 561591 and its SIC code is 7900.