Ville de Perros-Guirec

What Ville de Perros-Guirec does

Ville de Perros-Guirec is a French municipal government entity (collectivité territoriale) located in Côtes d'Armor, Brittany, on the northern coast of France, governed by Mayor Erven Léon. The commune's principal economic and identity anchor is the Côte de Granit Rose (Pink Granite Coast), a unique geological formation that drives a tourism-centered economy built around seaside leisure, outdoor recreation, and cultural events.

The municipality operates a core tourism stack anchored by the Office de Tourisme de Perros-Guirec (established ~1925, celebrating its 100th anniversary) and the official portal perros-guirec.com, which together provide visitor information, accommodation directories, activity bookings, event calendars, real-time webcams, tide and weather data, and branded merchandise under the 'La Vie en Roz!' trademark. Supporting infrastructure includes a 1,385-berth marina (Port de plaisance), the Palais des Congrès conference venue, Cinéma Les Baladins, Centre nautique, and the partner-operated Centre de Découvertes Le Hédraou (132-person group vacation center). The Office de Tourisme is staffed by 32 permanent personnel supplemented by 400+ seasonal workers during peak season.

Revenue mechanics are those of a French commune rather than a commercial company: tourist tax (taxe de séjour) levied on accommodation providers, fees from municipal facilities and services, marina berth rentals, and government transfers. Distribution combines a direct-to-visitor channel (physical Office de Tourisme and self-serve website), a partner network of 100+ local hotels, campings, vacation rentals, restaurants, and activity providers, and national distribution through Gîtes de France and Clévacances. Marketing leans on Instagram-driven user-generated content via hashtags #perrosguirectourisme and #lavieenroz, regional tourism-board partnerships (ADN Tourisme, Tourisme Bretagne, Côtes d'Armor), and major event hosting (Rugby World Cup 2023 base camp for Chile, Optimist Cup 2023). A dense portfolio of certifications — Destination d'Excellence, Tourisme & Handicap, Accueil Vélo, Clef Verte, Rando Accueil, Ecolabel Européen — positions the destination across accessibility, sustainability, and cycling/hiking segments.

Name

Ville de Perros-Guirec

Legal name

Ville de Perros-Guirec

Website

https://perros-guirec.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ville de Perros-Guirec is a French coastal municipality in Brittany that promotes tourism on the Côte de Granit Rose through its Office de Tourisme, official website, marina, event programming, and partner network of 100+ accommodation and activity providers. It serves leisure visitors, business tourists, and permanent residents.

Ownership category

akta.pro rank

Product category

Municipal Tourism and Destination Services

NAICS

Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

National Park & Protected Area Tours (THAJAIAA), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Municipal tourism services
• Destination promotion
• Visitor information services
• Cultural event hosting
• Public sector administration

Headquarters

HQ city

Perros-Guirec

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tourism Tax (Taxe de séjour): The municipality collects tourist taxes from accommodation providers including hotels, campings, vacation rentals, and other lodging facilities. This is a per-night tax collected from visitors staying in the jurisdiction.
2. Municipal Services and Fees: The city operates various services including cultural venues (Palais des Congrès, Cinema Les Baladins), sports facilities (Centre nautique, stadiums), and administrative services that generate fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ville de Perros-Guirec is a French municipal government entity that delivers tourism promotion, cultural programming, and public services for residents and visitors on the Côte de Granit Rose in Brittany. Its core offerings include the official perros-guirec.com tourism portal, the physical Office de Tourisme (founded 1925) providing personalized visitor advice and activity bookings, branded merchandise (La Vie en Roz!), curated stay packages (ID Séjours), and a network of partner accommodations, sports facilities, and cultural venues including Palais des Congrès and Cinéma Les Baladins.

Product overview

The Ville de Perros-Guirec operates a unified tourism portal (perros-guirec.com) serving as the primary digital interface for visitors to this Côte de Granit Rose destination in Brittany, France. The offering consists of the core tourism website providing comprehensive visitor services, supplemented by physical Office de Tourisme services, branded merchandise (La Vie en Roz!), curated stay packages (ID Séjours), partner accommodation and activity providers like Centre Le Hédraou, and real-time informational tools (webcams, tides, weather). The ecosystem supports the full visitor journey from pre-trip planning through on-site experiences.

Differentiator

Problem solved

Functional benefit

Brands

• La Vie en Roz!: Official brand and slogan of Perros-Guirec, meaning 'Life in Pink', referencing the famous Rose Granite Coast. Used for tourism marketing, merchandise, and promotional materials.

Products and services

• Perros-Guirec Tourism Website

Quantifiable outcome

• 1385 berths in marina demonstrating significant nautical tourism infrastructure
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core, regional and minor.

• Équipe nationale du Chili (Rugby)flagshipOthers · 1 January 2023Chile's national rugby team 'Los Cóndores' used Perros-Guirec as their official base camp during the Rugby World Cup 2023 for 4.5 weeks, providing significant media exposure and tourism promotion.
• Rugby Lannion PerroscoreStrategic or Co-development Partner · 1 January 2023Local rugby club formed from 2019 merger of ASPTT Lannion and RC Perros-Guirec, collaborated with the city for Rugby World Cup 2023 events and ongoing sports programming.
• ASN Perros-GuireccoreStrategic or Co-development Partner · 1 January 2023Local sailing association that organizes the Coupe Internationale d'été Optimist, one of France's largest youth sailing competitions, with support from Centre Nautique and CDV22.
• ADN TourismeregionalStrategic or Co-development PartnerNational network of French tourism offices that the Perros-Guirec Office de Tourisme participates in for shared resources, best practices, and promotional initiatives.
• Tourisme BretagneregionalStrategic or Co-development PartnerRegional tourism board promoting Brittany destinations collectively under the 'Sensation Bretagne' brand and regional campaigns.
• Côtes d'ArmorregionalStrategic or Co-development PartnerDepartmental tourism organization promoting the Côtes d'Armor territory including Perros-Guirec.
• BarrminorOthersJumelage (twinning) with Barr in Bas-Rhin, France. Partnership includes a dedicated Jumelage Committee.
• TeignmouthminorOthersJumelage (twinning) with Teignmouth in Devon, England. Partnership includes dedicated Jumelage Committee.
• Cabinet LetellierregionalStrategic or Co-development PartnerApproved partner for official classification of tourist accommodations in the territory, providing star ratings that offer tax advantages to property owners.
• Gîtes de FranceregionalChannel Partner/ Reseller/ DistributorNational vacation rental network that classifies and promotes Perros-Guirec accommodations, providing booking platform and quality standards.
• ClévacancesregionalChannel Partner/ Reseller/ DistributorNational vacation rental certification body that classifies Perros-Guirec properties and provides visibility through their reservation platform.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ville de Biarritz: French Atlantic coastal commune with a long-standing surf/sports tourism identity, marina, thalassothérapie infrastructure, and Beach Hotel heritage — directly comparable destination governance and tourism profile.
• Ville de Carnac: Neighboring Brittany coast municipality with megalithic heritage sites, beaches, and seasonal tourism office operations — a comparable nature-and-cultural-heritage coastal DMO at similar scale.
• Ville de Saint-Malo: Brittany coastal municipality operating a major walled-city tourist destination with marina, fortified heritage, and beach tourism — closely comparable in function and coastal-municipal governance model.
• Ville de La Baule-Escoublac: Atlantic coast resort municipality managing a major beach, casino, thalassothérapie, and conference infrastructure — broader scale but directly comparable coastal DMO with luxury positioning.
• Ville de Saint-Jean-de-Luz: French Basque coastal commune with port, beach, thalassothérapie, and historic heritage tourism managed under municipal governance — closely analogous in coastal-municipal tourism scope.
• Ville de Quiberon: Nearby Morbihan coastal peninsula commune with marina, sailing, and beach tourism — functionally similar small Brittany coastal destination management structure.
• Ville de Dinard: Municipal government of a similarly-sized coastal Brittany destination with comparable seaside resort character, English Channel exposure, and historical tourism office operations — a direct functional peer as a municipal DMO.
• Ville de Cancale: Adjacent Brittany Ille-et-Vilaine coastal commune with port, oyster/gastronomy tourism, and seasonal events — comparable small-scale municipal destination operator in the same regional market.

Regional players

• Ville de Bandol: Mediterranean Var coastal town operating comparable marina and beach tourism infrastructure under municipal governance, though serving a different geographic market (French Riviera vs. Brittany).

Broad incumbents

• Comité Régional du Tourisme de Bretagne: Regional DMO that Perros-Guirec actively partners with under the 'Sensation Bretagne' brand umbrella — operates one tier above in the tourism promotion hierarchy with broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/ville-de-perros-guirec

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ville de Perros-Guirec