Perroy Parfum

What Perroy Parfum does

Perroy Parfum is the commercial brand of French legal entity GROUPE PRIMORDIAL SAS (SIREN 810 402 305), headquartered at 12 rue de la Paturelle, 62127 Tincques, France, with Arnaud Poulain listed as the responsible person. The company is an artisan fragrance house founded in 2023, employing 7 people, that designs, formulates, and manufactures its perfumes in-house in France. Its portfolio comprises nine Eau de Parfum products (WHITEDENIM, IVORYSKY, TANGERINEPEARL, AZUREBLUSH, MAHOGANYSUN, PINKFIRE, BLONDEPURPLE, BLUEFOREST, GOLDFAWN) sold in 15ml, 50ml, and 100ml formats with prices starting at €25 and reaching €120, alongside two gift sets: the Coffret Découverte (€25, 8x2.5ml samples) and the Coffret Collection (€150, 8x15ml bottles), both carrying a €25 voucher toward a 100ml bottle to drive sample-to-full conversion.

Distribution is omnichannel and heavily skewed to direct-to-consumer e-commerce on a Shopify storefront at perroyparfum.com, supplemented by physical retail points of sale (listed via the website's store locator). The company ships internationally to approximately 70 countries spanning Europe, the Middle East, Africa, North America, South America, and Asia Pacific, using Mondial Relay for European parcel delivery and UPS for worldwide shipments, with free shipping offered from €50 in France and the EU. Marketing is conducted through the Shopify site, email newsletter, and organic social, leaning on a nostalgic "90s and 2000s California" brand narrative under the tagline "Spray Your Mood."

The business model is classic pure-play DTC fragrance retail: per-unit pricing with no subscription or recurring revenue component, a discovery-set-led funnel to de-risk full-bottle purchases, and an artisan / French-manufactured provenance angle as the primary differentiator. There are no disclosed funding rounds, no institutional investors, no parent company outside GROUPE PRIMORDIAL, and no M&A or restructuring history. Operational compliance includes registration with France's CITEO extended producer responsibility scheme for packaging. No revenue figures, customer counts, or unit volumes are disclosed in the available data.

Name

Perroy Parfum

Legal name

GROUPE PRIMORDIAL SAS

Website

https://perroyparfum.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Perroy Parfum is a 7-person French artisan fragrance house founded in 2023 that designs, manufactures, and sells DTC nine Eau de Parfums and two discovery gift sets via Shopify and physical retail points of sale, shipping to roughly 70 countries.

Ownership category

akta.pro rank

Product category

Artisan Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industry

Fragrance Gift Sets & Discovery Kits (CRABADAI)

Keywords

• Artisan fragrances
• Eau de parfum
• Fragrance gift sets
• Niche perfumery
• Discovery sample sets

Headquarters

HQ city

Tincques

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Fragrance Sales: Primary revenue from selling perfumes (Eau de Parfum) directly to consumers through the e-commerce website and retail points of sale. Individual bottles are sold in 15ml, 50ml, and 100ml formats with prices starting at €25 for smaller sizes up to €120 for 100ml bottles.
2. Coffret Discovery Sets: Sale of discovery sample sets (Coffret Découverte at €25 with 8x2.5ml samples, and Coffret Collection at €150 with 8x15ml bottles) to drive customer acquisition and conversion, with voucher incentives toward full-size purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Perroy Parfum designs, develops, and manufactures a collection of artisan Eau de Parfum fragrances in-house at its own manufacture in France, selling them directly to consumers through its Shopify e-commerce website and physical retail points of sale. The portfolio comprises nine named fragrances (WHITEDENIM, IVORYSKY, TANGERINEPEARL, AZUREBLUSH, MAHOGANYSUN, PINKFIRE, BLONDEPURPLE, BLUEFOREST, GOLDFAWN) available in 15ml, 50ml, and 100ml formats, accompanied by two Coffret gift sets (a €25 discovery set with 8x2.5ml samples and a €150 collection set with 8x15ml bottles) that include vouchers toward full-size purchases.

Product overview

PERROY is a colorful, generational fragrance brand inspired by the free, solar energy of the 1990s and 2000s, California culture, nostalgia, and optimism. The product portfolio consists of nine distinct Eau de Parfum products (WHITEDENIM, IVORYSKY, TANGERINEPEARL, AZUREBLUSH, MAHOGANYSUN, PINKFIRE, BLONDEPURPLE, BLUEFOREST, GOLDFAWN) offered in multiple sizes (15ml, 50ml, 100ml) with individual prices starting from 25 euros, supplemented by two gift box sets (Coffret Découverte with 8x2.5ml samples at 25 euros and Coffret Collection with 8x15ml bottles at 150 euros). All perfumes are artisanally imagined, developed, and manufactured in PERROY's own French workshop. The brand emphasizes collectibility, mixability, and the transformation of moments into living memories.

Differentiator

Problem solved

Functional benefit

Products and services

• WHITEDENIM An Eau de Parfum featuring lactoned milk, salted notes, and sandalwood. Inspired by salty ocean skin, a sun-heated white t-shirt, and hours spent outdoors. Opens with marine and iodized notes, reveals a soft milky facet, and settles into creamy sandalwood with woody accents. Sold in 15ml, 50ml, and 100ml formats.
• IVORYSKY An Eau de Parfum featuring bergamot, sandalwood, and vetiver. Inspired by suspended moments where light softens. Balances bergamot freshness with woody vetiver and creamy sandalwood, with delicately powdered notes in the sillage. Sold in 15ml, 50ml, and 100ml formats.
• TANGERINEPEARL An Eau de Parfum featuring grapefruit, ginger, and iris. Inspired by the first hours of the day with ideas already in motion. Combines acidic pomelo with fresh ginger, softening into powdered iris accents. Sold in 15ml, 50ml, and 100ml formats.
• AZUREBLUSH An Eau de Parfum featuring rhubarb, lychee, and peony. Inspired by sensual attraction and playful flirting. Combines tangy rhubarb with juicy lychee in a fresh, provocative opening, softened by sunny peony. Sold in 15ml, 50ml, and 100ml formats.
• MAHOGANYSUN An Eau de Parfum featuring fig, frangipani flower, and vanilla. Inspired by the end of a day at the beach with after-sun milk on skin. Combines milky fig with solar frangipani on a creamy, addictive vanilla base. Sold in 15ml, 50ml, and 100ml formats (100ml at €120, 50ml at €80, 15ml at €35).
• PINKFIRE An Eau de Parfum featuring pomegranate, raspberry, and amber woods. Inspired by an evening in Los Angeles with shop windows still lit. Opens with juicy pomegranate and velvety raspberry before settling into warm, deep woody amber. Sold in 15ml, 50ml, and 100ml formats.
• BLONDEPURPLE An Eau de Parfum featuring mango, blackcurrant, and ylang-ylang. Inspired by Venice Beach in full sun with overflowing energy. Blends juicy solar mango with acidulated blackcurrant, warmed by luminous ylang-ylang floral heat. Sold in 15ml, 50ml, and 100ml formats.
• BLUEFOREST An Eau de Parfum featuring cedar, pepper, and musk. Inspired by a road lined with cedars, fresh morning air, and the dense silence of a forest. Combines dry cedar wood with black pepper vivacity, softened by a clean skin-like musk. Sold in 15ml, 50ml, and 100ml formats.
• GOLDFAWN An Eau de Parfum featuring cedar, sandalwood, and vanilla. Inspired by gentle warmth on skin, slowly lowering light, and voices mingling with laughter. Combines woody cedar and sandalwood with the enveloping sweetness of hot textured vanilla, becoming richer over time. Sold in 15ml, 50ml, and 100ml formats.
• Coffret Découverte A discovery gift set containing 8 perfume samples of 2.5ml each, allowing customers to explore the full olfactory universe and choose their signature scent. Includes a €25 discount voucher valid on a 100ml Eau de Parfum of choice. Priced at €25.
• Coffret Collection A collection gift set containing 8 fragrances in 15ml bottles, a signature format designed for daily use with precision and freedom. Enables layering of fragrance throughout the day and exploring different facets of personality. Includes a €25 discount voucher valid on a 100ml Eau de Parfum of choice. Priced at €150.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Mondial RelayminorOthersLogistics delivery partner for shipping orders in France and Europe. Handles package delivery with tracking capabilities for the e-commerce business.
• UPSminorOthersInternational logistics partner for shipping orders worldwide, including Middle East and select African countries, providing global delivery capabilities.
• Shopify International Ltd.coreTechnology or IntegrationE-commerce platform provider hosting the perroyparfum.com website. Provides the entire online storefront infrastructure including product catalog, shopping cart, checkout, payment processing, and order management. Shopify powers all aspects of the digital commerce operation.
• CITEOminorOthersEnvironmental compliance organization for packaging recycling in France. Perroy holds REP/CITEO identifier FR279575_01HRHL, demonstrating commitment to environmental responsibility for packaging materials.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Atelier Cologne: French niche fragrance house specializing in pure perfume (cologne absolue) with a discovery-first retail concept. Comparable to Perroy on French artisanal positioning, premium price points, and discovery-set-led customer acquisition.
• Byredo: Swedish luxury fragrance house known for minimalist branding and signature scents sold through selective distribution and DTC. Comparable to Perroy in positioning perfume as a collectible, emotionally-driven product rather than a mass-market toiletry.
• Jo Malone London: British lifestyle fragrance brand (Estée Lauder) known for accessible niche positioning, fragrance combining/layering, and gift-set-driven gifting cycles. Comparable to Perroy on discovery sets, multi-size pricing, and gifting as a primary purchase occasion.
• Diptyque: Parisian niche fragrance and lifestyle brand with signature scents and curated retail boutiques. Comparable to Perroy on French heritage, artisanal positioning, and extension across fragrance with storytelling-led product naming.
• Le Labo: Artisanal niche fragrance brand owned by Estée Lauder, offering hand-blended perfumes with a lifestyle and discovery-focused positioning. Highly comparable to Perroy on artisanal manufacturing, narrative-led fragrance naming, and DTC-plus-selective-retail distribution model.
• Maison Margiela Replica: Fragrance line from Maison Margiela built around narrative place-and-moment concepts (e.g., 'Beach Walk', 'Lazy Sunday Morning'). The narrative-driven, memory-based concept and discovery sets are directly analogous to Perroy's mood-based collection and Coffret Découverte.

Emerging players

• D.S. & Durga: Independent Brooklyn-based niche fragrance brand with narrative-driven scents and selective DTC distribution. Comparable to Perroy as an indie narrative-led fragrance brand, though at a more mature US-market scale.
• Memo Paris: French niche fragrance house with travel-inspired scent narratives and selective international distribution. Comparable to Perroy on French artisanal positioning and storytelling-led fragrance collections targeting international consumers.
• Phlur: DTC-first indie fragrance brand built on direct-to-consumer online discovery and modern minimalist branding. Comparable to Perroy as a digitally-native indie fragrance brand targeting similar millennial/Gen Z consumers through e-commerce discovery sets.

Broad incumbents

• Yves Saint Laurent Beauté: Mass-prestige fragrance house under L'Oréal with broad global distribution and large marketing budgets. Comparable as a fragrance brand competing for the same consumer wallet, but operating at vastly larger scale and with much broader portfolio breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/perroy-parfum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perroy Parfum