Personalised Care Institute

What Personalised Care Institute does

Personalised Care Institute (PCI) is a UK-based virtual organisation founded in 2020 and backed by NHS England and Improvement, operating as the national standards body for personalised care training in England. Its core function is to set, accredit, and disseminate training standards that operationalise the personalised care commitments of the NHS Long-Term Plan, with a publicly stated target of training 75,000 healthcare professionals by 2023/24.

The organisation's core product is a portfolio of 29+ accredited courses spanning 25+ disciplines, delivered through a coalition of 40+ partner organisations and 103+ ambassadors embedded across the NHS and wider healthcare training ecosystem. Operationally, PCI runs with a lean team of 23 employees in a virtual model, indicating that scale is achieved primarily through partner-led delivery and ambassador advocacy rather than direct in-house training capacity. There is no indication of a proprietary technology platform for course delivery; the offering is fundamentally a standards, accreditation, and dissemination layer over existing NHS and partner training infrastructure.

The business model is not a commercial revenue model in the conventional sense. PCI is positioned as an NHS-backed standards body, with legitimacy and resourcing tied to NHS England and Improvement rather than fee-paying enterprise customers. No pricing model, course fees, licensing revenue, or external funding rounds are disclosed in the available data, and revenue/ARR figures are absent. This structure makes PCI effectively a quasi-public-sector entity whose financial sustainability is contingent on continued NHS prioritisation of personalised care training rather than market-driven demand.

Name

Personalised Care Institute

Legal name

Personalised Care Institute

Website

https://personalisedcareinstitute.org.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Personalised Care Institute is a UK-based, NHS England-backed national standards body founded in 2020 that accredits personalised care training courses for healthcare professionals across England, targeting 75,000 trained staff by 2023/24.

Ownership category

akta.pro rank

Product category

Healthcare Professional Education and Training

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

akta.pro secondary industries

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Healthcare & Life Sciences (EDAAAPAA)

Keywords

• Healthcare professional training
• Personalised care education
• CPD-accredited eLearning
• Medical curriculum standards
• Training accreditation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. NHS England Commissioning: PCI is backed by NHS England and operates as the national standards body for personalised care training. NHSE commissioners only procure PCI-accredited training, creating a mandated revenue pathway through public healthcare funding.
2. PCI Plus Subscription: Annual subscription model (PCI Plus 25/26) providing ongoing access to training resources, accreditation support, and professional development tools for organisations and individuals.
3. Training Accreditation Services: PCI accredits external training providers (29+ accredited courses) ensuring their programmes meet evidence-based standards aligned with the PCI curriculum. This creates a quality assurance revenue stream through the accreditation process.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Personalised Care Institute operates an eLearning platform (learn.personalisedcareinstitute.org.uk) that delivers evidence-based personalised care training to NHS-aligned healthcare professionals in England. It publishes the Personalised Care Curriculum, offers free CPD-recognised modules (Core Skills, Bitesize Learning, Maternity), accredits third-party training programmes against its curriculum standards, and supplies Virtual Patient Avatars, Decision Support Tools and the HWBC Evaluation Platform to support clinical practice. Revenue is generated through NHS commissioning, the PCI Plus annual subscription, and training provider accreditation services.

Product overview

The Personalised Care Institute (PCI) operates a unified eLearning platform offering evidence-based training programmes for health and care professionals. The core offering consists of free eLearning modules (Core Skills, Bitesize Learning) and accredited third-party training programmes, complemented by Virtual Patient Avatars for simulation practice, Decision Support Tools, webinars, and the Personalised Care Podcast. The PCI Plus subscription provides enhanced access for NHS organisations, while the Personalised Care at Scale hub offers strategic guidance for regional implementation. All courses are CPD-recognised and aligned to the PCI curriculum, which sets standards across more than 25 healthcare professions. The offering does not include a technical product with AI capabilities; rather, it is a training and education platform.

Differentiator

Problem solved

Functional benefit

Products and services

• eLearning Modules Free online learning modules (30–60 minutes) for health and care professionals covering personalised care capabilities. CPD-recognised with Certificate of Learning on completion.
• Core Skills Module Introductory 60-minute e-learning module designed as the first step on a personalised care training journey, equipping clinicians with capabilities to build relationships, engage, enable and support people.
• Virtual Patient Avatars Interactive virtual patient simulation tools used to practise personalised care conversations in a safe environment before applying skills in real clinical settings.
• Bitesize Learning Short, focused learning modules designed for busy healthcare professionals to learn personalised care concepts in brief sessions.
• Accredited Training (Third-Party Programmes) Accreditation and listing service for third-party training programmes that meet PCI curriculum standards. NHSE commissioners only procure PCI-accredited training. 29+ courses currently available.
• Maternity Module — Personalised care and support planning in maternity First-ever personalised care e-learning module for maternity healthcare professionals, equipping learners to place women at the centre of their care for safe and informed decision-making. Free 30-minute module supported by the Royal College of Midwives.
• PCI Plus 25/26 Subscription Annual subscription service providing enhanced access to PCI training resources, evaluation tools and accreditation support for NHS organisations implementing personalised care at scale.
• Personalised Care at Scale Hub Education and advice hub for NHS organisations showing how personalised care training initiatives can tackle regional priorities, improve health outcomes and enhance workforce development.
• HWBC Evaluation Platform Purpose-built platform for caseload management and outcomes monitoring for Health and Wellbeing Coaches, enabling data collection for evaluating coaching interventions and patient activation.
• Decision Support Tools (DSTs) Tools to support shared decision-making between healthcare professionals and patients during clinical consultations.
• Personalised Care Podcast Dedicated podcast series providing in-depth insights and first-person accounts of personalised care impacts for healthcare professionals. Counts towards CPD points with Certificate of Learning available.

Quantifiable outcome

• 41% of patients understood advice given with personalised care vs 33% without
• +7 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Nuffield HealthcoreStrategic or Co-development Partner · 1 September 2021Nuffield Health partnered with PCI to deliver personalised care training to approximately 3,000 healthcare professionals (nurses, physiotherapists, doctors, physiologists, rehabilitation specialists) as part of mandatory CPD. This is the first dedicated personalised care training delivered at Nuffield Health.
• NHS England Lived Experience Team (Peer Leadership Development Programme)coreStrategic or Co-development Partner · 1 January 2021Partnership to develop peer leaders alongside health/care professionals. The Peer Leadership Development Programme aims for at least 4,000 people to benefit and 500 Peer Leaders by 2023/24, working in equal partnership with clinicians.
• NHS England and NHS ImprovementcoreStrategic or Co-development PartnerPCI is backed by NHS England and Improvement as the national standards body for personalised care training. The partnership includes the Lived Experience Team working with PCI to empower peer leaders and health/care professionals, supporting the NHS Long-Term Plan target of 75,000 professionals trained by 2023/24.
• Imperial College London (Self-Care Academic Research Unit)coreStrategic or Co-development PartnerResearchers at Imperial College London's School of Public Health completed the most comprehensive independent evaluation to date of PCI's national training programme, confirming substantial and sustained improvements in understanding, confidence, motivation, and application of personalised care skills.
• Royal Voluntary Service (Virtual Village Hall)minorStrategic or Co-development PartnerPartnership to promote the Virtual Village Hall, a free online activity hub helping people stay mentally and physically active, socially connected, and better manage their health. Used by health and social care professionals for social prescribing.
• Bridges Self-ManagementcoreStrategic or Co-development PartnerOne of PCI's first accredited training providers, Bridges Self-Management partnered on the LISTEN project (£1.1m NIHR grant) to train multidisciplinary healthcare professionals in personalised self-management support for post-Covid syndrome.
• Academy of Medical Royal Colleges and 40+ Health OrganisationscoreStrategic or Co-development PartnerPCI is supported by 40+ key health organisations including Academy of Medical Royal Colleges, Health Education England, royal colleges (GMC, RCN, RCGP, etc.), professional associations, and patient groups. This creates a broad stakeholder ecosystem endorsing PCI's standards.
• Health Coaching AcademycoreStrategic or Co-development PartnerProvider of PCI-accredited health coaching training, contributing to the ecosystem of quality-assured programmes available through the PCI e-learning hub.

Scale indicators10 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• e-Learning for Healthcare (e-LfH): A Health Education England / NHS programme providing free, accredited e-learning for the healthcare workforce across multiple disciplines and specialties. Directly comparable as a national NHS-anchored e-learning platform targeting the same audience of healthcare professionals with CPD-recognised training.
• Skills for Care: The workforce development body for adult social care in England, delivering training, standards and accreditation for the social care workforce. Directly comparable as a national England-based standards and training body backed by government with a similar mandate to embed capability across a fragmented workforce.
• BMJ Learning: BMJ's online continuing medical education platform offering accredited modules for doctors and healthcare professionals, with CPD/CME certification. Closely comparable as a CPD-recognised e-learning provider for clinicians with measurable patient outcome claims.
• Centre for Pharmacy Postgraduate Education (CPPE): An NHS-funded provider of continuing education for pharmacists and pharmacy technicians offering e-learning, workshops and assessment. Directly comparable as a national NHS-anchored e-learning CPD provider for a defined healthcare professional cohort.

Emerging players

• NB Medical Education: A UK provider of CPD-accredited education for GPs and primary care clinicians via courses, conferences and online modules. Comparable as an independent commercial CPD provider targeting the same NHS primary care workforce PCI trains, with similar course catalogue and CPD-recognition.
• Bridges Self-Management: A specialist training provider in self-management support, partnered with PCI on the NIHR-funded LISTEN project. Comparable as a PCI-accredited training provider offering domain-specific personalised care programmes to similar multidisciplinary healthcare audiences.
• Health Coaching Academy: A specialist health coaching training provider delivering PCI-accredited programmes through the PCI e-learning hub. Comparable as a niche training provider operating within PCI's accreditation framework and serving the same health and wellbeing coach and primary care audience.

Others

• Nuffield Health: A large UK private healthcare employer that partnered with PCI to deliver personalised care training to ~3,000 staff as part of mandatory CPD. Comparable as an enterprise customer channel for healthcare workforce learning rather than a competitor.

Broad incumbents

• Royal College of Nursing (RCN): The UK's largest professional union and body for nursing, providing CPD, learning resources and accreditation. Comparable as a royal college partner of PCI that also delivers training and accreditation to overlapping nursing and allied health professional segments.
• Royal College of General Practitioners (RCGP): The professional membership body for GPs in the UK, which sets training standards, delivers CPD and accredits educational programmes. Comparable as a royal college standards-setter whose endorsement PCI relies upon, and which itself delivers learning to the same primary care workforce.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/personalised-care-institute
• YouTubeyoutube.com/@personalisedcareinstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personalised Care Institute