Bentley Perth

What Bentley Perth does

Bentley Perth is an authorized Bentley Motors retail dealership located in Nedlands, Perth, Western Australia, operating as a single physical showroom serving the Perth metropolitan area and broader Western Australia territory. The dealership sells new Bentley models (Continental GT, Continental GT Convertible, Flying Spur, Bentayga, Supersports, Bentley Hybrids, and Concept Cars), certified pre-owned Bentleys, and a Bentley Collection lifestyle merchandise line, and it offers Mulliner bespoke coachbuilt services including Co-Creation experiences and a Personal Commissioning Guide. It is a single-entity, privately operated authorized retail outlet under Bentley Motors Limited, a privately held British luxury automaker headquartered in Crewe, England, with 35 employees and no disclosed parent-level ownership or capital structure for the local entity.

Revenue is generated across five primary streams: (1) one-time vehicle sales of new and pre-owned Bentleys, with financing facilitated through Bentley Financial Services; (2) recurring service and maintenance revenue via flexible Service Plans that can be paid monthly or upfront; (3) parts sales from a stock of over 55,000 genuine Bentley components under comprehensive warranty; (4) Mulliner coachbuilt professional services and personalization; and (5) extended warranty products covering vehicles up to 10 years of age. The go-to-market is enterprise field sales through direct in-person showroom engagement, complemented by online enquiries, test drive requests, and the manufacturer's online Vehicle Configurator and dealer locator. The customer base is a single primary segment, high-net-worth individuals seeking luxury vehicle ownership, grand touring, executive transportation, and bespoke personalization; no named logo customers or B2B fleet accounts are disclosed.

Name

Bentley Perth

Legal name

Bentley Motors Limited

Website

https://perth.bentleymotors.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bentley Perth is an authorized Bentley Motors dealership in Nedlands, Perth, selling new and pre-owned Bentley vehicles, manufacturer-approved servicing, genuine parts, Mulliner bespoke coachbuilt services, and lifestyle merchandise to high-net-worth individuals across Western Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned Bentley vehicles. Revenue generated from the difference between acquisition cost and sale price, plus any financing arrangements facilitated through Bentley Financial Services.
2. Service and Maintenance: Manufacturer-approved servicing and repairs for Bentley vehicles. Flexible service plans available with monthly or upfront payment options, providing ongoing revenue from existing Bentley owners.
3. Genuine Parts: Sale of genuine Bentley parts and accessories. Stock of over 55,000 components with comprehensive warranty coverage.
4. Mulliner Coachbuilt Services: Bespoke coachbuilt vehicle personalization through Bentley's Mulliner division, offering Co-Creation experiences and Personal Commissioning Guide services.
5. Extended Warranty: Extended warranty products covering vehicles up to 10 years of age, providing peace of mind coverage throughout ownership.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bentley Perth is an authorized Bentley Motors dealership in Perth, Australia that sells new and certified pre-owned Bentley vehicles, delivers manufacturer-approved servicing and repairs, supplies genuine Bentley parts and accessories, and facilitates Mulliner bespoke coachbuilt commissions. The dealership also offers Service Plans, extended warranty, roadside assistance, heritage support for classic models, and the Bentley Collection lifestyle merchandise.

Product overview

Bentley Perth is an official Bentley Motors dealership offering a comprehensive portfolio of luxury automobiles and services. The core product line includes new Bentley models (Continental GT, Continental GT Convertible, Flying Spur, Bentayga, Supersports, Bentley Hybrids, Concept Cars) along with Pre-Owned certified vehicles. The Mulliner sub-brand provides bespoke coachbuilding and personalization services including Co-Creation experiences. Supporting services include servicing and repairs with flexible Service Plans, a parts inventory of over 55,000 genuine components, roadside assistance, extended warranty up to 10 years, and Heritage Support for classic vehicles. The Bentley Collection sub-brand offers lifestyle merchandise including leather goods, audio equipment (developed with Naim), and collectibles. Digital tools include the online Vehicle Configurator.

Differentiator

Problem solved

Functional benefit

Products and services

• New Bentley Vehicles (Continental GT, Continental GT Convertible, Flying Spur, Bentayga, Supersports, Bentley Hybrids, Concept Cars) Full lineup of new Bentley grand touring coupes, convertibles, luxury sedans, SUVs, high-performance variants, hybrid models, and concept cars retailed to high-net-worth individuals in Perth.
• Pre-Owned Vehicles Certified pre-owned Bentley vehicles with manufacturer-approved quality assurance offered to buyers seeking previously owned luxury vehicles.
• Servicing and Repairs with Service Plans Full-service maintenance and repairs at the Bentley Service Centre with flexible Service Plans offering monthly or upfront payment options priced more economically than individually purchased services.
• Genuine Parts Stock of over 55,000 genuine Bentley components crafted to confidential drawings and precise dimensions, each covered by comprehensive warranty.
• Roadside Assistance Roadside assistance packages available to Bentley customers for the duration of their warranty coverage.
• Bentley Accessories Range of factory-designed accessories including Sports Exhaust, Paint Protection Film, and Carbon Fibre Styling Specification, each with a minimum 2-year warranty.
• Mulliner Bespoke Coachbuilding Services Bespoke coachbuilt vehicle personalization through Bentley's Mulliner division, offering Co-Creation experiences that unlock additional colours, materials, and features, plus a Personal Commissioning Guide for individual specification.
• Extended Warranty Extended warranty coverage available up to 10 years of vehicle age for peace of mind throughout ownership.
• Heritage Support Heritage Parts Website providing digitized and catalogued parts for classic Bentley vehicles to support long-term ownership of older models.
• Financial Services Financial services options for vehicle acquisition and ownership, facilitated through Bentley Financial Services.
• Bentley Collection Lifestyle product line including leather luggage, writing instruments, apparel, home accessories, Naim audio equipment, scale models, and children's toys inspired by Bentley car design.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NaimminorStrategic or Co-development PartnerNaim audio equipment is featured in Bentley vehicles as the maker of market-leading in-car sound systems. This partnership extends to the Bentley Collection which includes audio equipment created in partnership with Naim for home use. The collaboration represents Bentley's approach to partnering with premium brands for both vehicle and lifestyle product offerings.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bentley Sydney: Another official Bentley Motors dealership in Australia, operating under the same franchise model with comparable vehicle sales, service, and parts offerings. Most directly comparable peer given shared brand and customer profile.
• Bentley Melbourne: Official Bentley dealership in Melbourne, Australia. Directly comparable in product mix, service offerings, and customer segment, with regional differences in market dynamics.
• Porsche Centre Perth: Authorized Porsche dealership in Perth serving a slightly broader but overlapping luxury performance segment. Comparable authorized dealer model with service, parts, and certified pre-owned operations.
• Rolls-Royce Motor Cars Perth: Ultra-luxury automobile dealership in Perth. Directly competes for the same high-net-worth customers buying six-figure luxury vehicles, with similar commission-based bespoke offerings.
• Aston Martin Perth: Authorized Aston Martin dealership in Perth. Competes for the same luxury grand touring buyer with comparable service and bespoke program offerings.
• Bentley Brisbane: Another official Bentley Motors dealership in Australia. Direct peer operating the same business model with the same brand portfolio, service infrastructure, and target customer.
• Ferrari Perth: Authorized Ferrari dealership in Perth targeting affluent buyers with bespoke configurator services. Comparable in ultra-luxury positioning, low-volume sales, and high-margin personalization offerings.
• Lamborghini Perth: Authorized Lamborghini dealership in Perth serving the same ultra-luxury clientele. Comparable in pricing tier, customer segments, and authorized dealer operating model.

Broad incumbents

• Mercedes-Benz Perth Dealerships: Authorized Mercedes-Benz dealerships in Perth serving a broader luxury spectrum. Overlaps in luxury vehicle sales and service but operates across multiple tiers rather than exclusively ultra-luxury.
• BMW Perth Dealerships: Authorized BMW dealerships in Perth serving premium and luxury segments. Similar authorized dealer model with broader volume and price range, but partial overlap in higher-end models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/bentleymotors
• Facebookfacebook.com/BentleyMotors
• LinkedInlinkedin.com/company/bentleyperth
• Instagraminstagram.com/bentleymotors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bentley Perth