Perth Harley-Davidson

What Perth Harley-Davidson does

Perth Harley-Davidson is a privately held, authorised Harley-Davidson motorcycle dealership operating from a single showroom and service facility at 28 William Street, Beckenham, Western Australia. The dealership sells new Harley-Davidson motorcycles across touring, cruiser, trike, adventure, and sport categories, alongside pre-owned Harley-Davidson motorcycles, with a live inventory of 80+ units. It serves first-time motorcycle buyers and existing Harley-Davidson enthusiasts in Western Australia, positioning itself as the state's leading Harley-Davidson dealer.

The business operates a multi-revenue-stream model: new and used motorcycle sales, workshop service and repair using genuine parts, finance and insurance origination, parts and accessories (including MotorClothes merchandise) via an online shop, and customisation services under the RIDE Custom programme with performance dyno tuning. Distribution is anchored by the physical dealership with test-ride facilities, complemented by digital channels for inventory browsing, booking, and direct-to-consumer merchandise and parts sales. The franchise relationship with Harley-Davidson Asia Pacific and, ultimately, Harley-Davidson Motor Company, Inc., defines the business's brand, product access, and operating standards.

The dealership runs community programming including the Harley Owners Group (H.O.G.) Swan River Chapter (15 years active) and the United We Ride event, functioning as customer-loyalty and lead-generation infrastructure. With 13 employees, the operation is a small-format retail and service business; no AI/ML capabilities, proprietary technology, funding rounds, or institutional investors are disclosed in the source material.

Name

Perth Harley-Davidson

Legal name

Perth Harley-Davidson

Website

https://perthhd.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Perth Harley-Davidson is a privately held, authorised Harley-Davidson dealership in Beckenham, Western Australia, selling new and used Harley-Davidson motorcycles, parts, accessories, and MotorClothes, and providing service, repair, finance, insurance, and RIDE Custom customisation services to first-time and enthusiast riders across the state.

Ownership category

akta.pro rank

Headquarters

HQ city

Beckenham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Motorcycle Sales: Sales of new Harley-Davidson motorcycles across multiple categories including touring, cruiser, trike, adventure, and sport models.
2. Used Motorcycle Sales: Pre-owned Harley-Davidson motorcycles sales with a selection of older model years and various price points.
3. Service and Repair: Workshop services for motorcycle maintenance and repair, including genuine parts replacement.
4. Finance and Insurance: Financing options, insurance products, and warranty services offered to customers purchasing motorcycles.
5. Parts and Accessories: Genuine Harley-Davidson parts, accessories, MotorClothes gear, and merchandise sales through both the dealership and online shop.perthhd.com.au.
6. Customisation Services: Custom motorcycle work including RIDE Custom programme, fit and function modifications, styling, and performance dyno tuning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Perth Harley-Davidson is an authorised Harley-Davidson dealership in Western Australia that sells new and pre-owned Harley-Davidson motorcycles across Grand American Touring, Cruiser, Trike, Adventure Touring, and Sport categories. The dealership also provides workshop service and repair using genuine parts, finance and insurance solutions, RIDE Custom personalisation, dyno tuning, free test rides, and Harley-Davidson MotorClothes apparel and merchandise through an online shop.

Product overview

Perth Harley-Davidson is a Harley-Davidson motorcycle dealership in Western Australia offering a comprehensive portfolio of motorcycles and related services. The product lineup includes Grand American Touring models (Street Glide, Road Glide, CVO Street Glide, CVO Road Glide, Street Glide Limited), Cruiser models (Street Bob, Low Rider S, Low Rider ST, Breakout, Fat Boy, Heritage Classic), Trike models (CVO Street Glide 3 Limited, Road Glide 3, Street Glide 3 Limited), Adventure Touring (Pan America 1250 Special), and Sport models (Sportster S, Nightster Special). Supporting services include motorcycle finance, insurance, service and repair, genuine parts, customisation (RIDE Custom), dyno tuning, and test rides. The dealership also sells Harley-Davidson MotorClothes merchandise through a dedicated online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• New Harley-Davidson Motorcycles
• Used Harley-Davidson Motorcycles
• Service and Repair
• Genuine Parts
• Finance Services
• Insurance Services
• RIDE Custom Personalisation
• Dyno Tuning
• Free Test Rides
• MotorClothes Apparel and Merchandise

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Harley-Davidson Asia PacificcoreStrategic or Co-development PartnerPerth Harley-Davidson operates as an authorised dealer under Harley-Davidson Asia Pacific pte Ltd. Customer inquiry data is shared with Harley-Davidson Asia Pacific for marketing purposes. The dealership is part of the official Harley-Davidson dealer network in the Asia Pacific region.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Peter Stevens Motorcycles: Largest multi-brand motorcycle retailer in Australia (Ducati, Triumph, Honda, Yamaha, KTM, Harley-Davidson among others), offering sales, service, parts, finance and apparel - comparable full-service motorcycle retail model across multiple premium brands.
• Sy's Harley-Davidson: Authorised Harley-Davidson dealership in Sydney/Newcastle providing new and used motorcycle sales, parts, service and MotorClothes - directly comparable authorised Australian Harley franchise.
• Morgan & Wacker Harley-Davidson: Long-established Melbourne Harley-Davidson dealer offering new and used Harley sales, authorised service, parts and accessories, customisation and finance - directly comparable authorised franchise in another Australian state.
• Brisbane Harley-Davidson: Authorised Harley-Davidson dealership in Queensland offering new and used Harley sales, service, parts, finance/insurance and MotorClothes - the closest functional peer in Australia.

Broad incumbents

• Motorcycle Holdings Limited: ASX-listed Australian motorcycle retail group operating multiple new and used motorcycle dealerships across premium brands; relevant as a broader incumbent in the same motorcycle-dealer category and as a potential roll-up acquirer of independent franchises.
• Harley-Davidson Motor Company: US-listed parent manufacturer and brand owner of Harley-Davidson, under whose Asia Pacific franchise Perth Harley-Davidson operates; relevant as the ultimate incumbent whose product, brand and franchise strategy drives the dealership's revenue and inventory.
• BMW Motorrad Australia dealer network: BMW Motorrad operates an authorised Australian dealer network competing in premium touring, adventure and sport segments; the dealer-network and product model is broadly comparable to a Harley authorised point, including service, parts and finance offerings.

Emerging players

• Indian Motorcycle (Polaris) dealers in Australia: Indian Motorcycle, the closest American V-Twin heritage competitor, has an authorised dealer footprint in Australia including in Perth; they compete directly for cruiser and touring buyers that Perth HD targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/520304860206545
• LinkedInlinkedin.com/company/perth-harley-davidson

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perth Harley-Davidson