Perú Sotheby´s International Realty

What Perú Sotheby´s International Realty does

Perú Sotheby's International Realty is a Peru-based luxury real estate brokerage operating as a franchise affiliate of Sotheby's International Realty Affiliates LLC, a privately held U.S. company that licenses the Sotheby's brand globally. Founded in 2014 and headquartered in Lima's San Isidro district, the firm serves high-net-worth individuals seeking to buy, sell, or rent premium residential properties in Peru's most exclusive areas, including San Isidro, Miraflores, and coastal districts such as Pucusana. Its service portfolio spans seven interconnected offerings: 'Vende con Nosotros' (sell-side brokerage), 'Compre con Nosotros' (buy-side brokerage), 'Comercialización de Proyectos' (developer advisory), 'Expertos en Marketing de Lujo' (luxury marketing), 'Asesoría Legal en Bienes Raíces' (legal advisory), 'Reporte del Mercado' (market intelligence), and curated featured properties listings. Visibility on the global Sotheby's International Realty platform (sothebysrealty.com/perusir) extends the affiliate's reach to international luxury buyers and sellers.

The business model is transaction-based, deriving revenue from commissions on luxury property sales and rentals. Pricing is not publicly disclosed and is negotiated per transaction. The go-to-market is a direct field-sales approach: a team of more than 50 professionals provides personalized advisory, property viewings, and closing support. The team is supplemented by a digital presence across Instagram, TikTok, and YouTube for top-of-funnel awareness, and the company is structured as a privately held, locally owned franchise operating under the Sotheby's International Realty master brand. No proprietary technology platforms, AI/ML capabilities, or data assets are disclosed in the source material; the tech stack is effectively the global Sotheby's listing and referral infrastructure.

Name

Perú Sotheby´s International Realty

Legal name

Sotheby's International Realty Affiliates LLC

Website

https://perusir.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Perú Sotheby's International Realty is a Lima-based luxury real estate brokerage and franchise of Sotheby's International Realty, serving high-net-worth individuals buying, selling, and renting premium properties across Peru with a 50+ professional team.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Ultra-Luxury Villas & Estates (THAMAEAA)

Keywords

• Luxury real estate brokerage
• High-end property sales
• Real estate advisory services
• Property marketing services
• Development advisory services

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Transaction-based commissions on property sales and rentals of luxury real estate in Peru. The company acts as a brokerage facilitating buying, selling, and rental transactions for high-value properties.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Perú Sotheby's International Realty is a luxury real estate brokerage that helps high-net-worth individuals buy, sell, and rent premium residential properties across Peru's most exclusive districts, primarily in Lima (San Isidro, Miraflores, and coastal areas). The firm supplements brokerage with project commercialization for developers, specialized luxury property marketing, legal real estate advisory, and market intelligence reports, all delivered under the globally licensed Sotheby's International Realty brand.

Product overview

Perú Sotheby's International Realty operates as a unified luxury real estate services platform offering comprehensive property buying, selling, and advisory services. The portfolio consists of seven interconnected service offerings: 'Vende con Nosotros' and 'Compre con Nosotros' for direct property transactions, 'Comercialización de Proyectos' for development marketing, 'Expertos en Marketing de Lujo' for luxury branding, 'Asesoría Legal en Bienes Raíces' for legal support, 'Reporte del Mercado' for market intelligence, and Featured Properties Listings showcasing exclusive inventory. Backed by the Sotheby's International Realty global network and the legacy of Sotheby's auction house (founded 1744), the company has served the Peruvian luxury real estate market since 2014 with a team of over 50 professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Vende con Nosotros (Sell with Us) Real estate listing service that connects property sellers with qualified buyers through the Sotheby's global network, offering personalized marketing strategies for luxury properties in Peru.
• Compre con Nosotros (Buy with Us) Property acquisition service guiding buyers through the luxury real estate purchasing process with expert consultation and access to exclusive listings.
• Comercialización de Proyectos (Development Advisors) Project marketing and commercialization advisory services for real estate developers launching new luxury developments in the Peruvian market.
• Expertos en Marketing de Lujo (Luxury Marketing Experts) Specialized marketing services leveraging the Sotheby's brand prestige to position and promote luxury real estate properties to affluent buyers.
• Asesoría Legal en Bienes Raíces (Legal Real Estate Advisory) Legal consultation services supporting clients with the legal aspects of real estate transactions in Peru.
• Reporte del Mercado (Market Reports) Luxury real estate market intelligence and analysis reports providing insights into market trends and property valuations.
• Featured Properties Listings Curated selection of premium luxury properties displayed on the website, including exclusive flats, houses, and lots in sought-after locations such as San Isidro, Lima, and coastal areas.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sotheby's International RealtycoreChannel Partner/ Reseller/ DistributorPerú Sotheby's International Realty operates as a franchise/affiliate member of the Sotheby's International Realty global network. This partnership provides access to the prestigious Sotheby's brand founded in 1744, global marketing reach, and international referral network for luxury real estate transactions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Argentina Sotheby's International Realty: Sotheby's International Realty affiliate serving the Argentine luxury market. Operates under the same franchise model with a comparable client segment, and serves as a regional comparable for Latin American luxury real estate brokerage dynamics.
• Brazil Sotheby's International Realty: Another Sotheby's International Realty affiliate serving the Latin American luxury residential market. Directly comparable in business model, brand positioning, and client segment, and is one of the closest geographic peers in terms of emerging-market luxury dynamics.
• Christie's International Real Estate: Global luxury real estate network affiliated with the Christie's auction house, a sister brand under the same historical Sotheby's lineage. Directly comparable in luxury residential brokerage, HNW client base, and global referral reach.
• Engel & Völkers: Global luxury-focused real estate brokerage with operations across Latin America including Peru. Direct competitor in the luxury segment with a comparable service model targeting high-net-worth buyers and sellers of premium residential property.
• Chile Sotheby's International Realty: Direct network affiliate operating luxury residential brokerage in a neighboring South American country. Closely aligned in franchise structure, brand, and customer profile, and useful as a same-region comparable for market dynamics.
• Mexico Sotheby's International Realty: Sister affiliate within the Sotheby's International Realty global network, also focused on luxury residential brokerage in a Latin American market. Directly comparable in brand, service platform, and target customer base, but operating in a larger market.

Broad incumbents

• Coldwell Banker Global Luxury: Global real estate franchise with a dedicated luxury division catering to high-end residential properties. Competes in the luxury residential brokerage segment but operates across broader price tiers and geographies.
• Knight Frank: Established global real estate advisory firm with significant luxury residential capabilities worldwide. Competes for HNW clients in prime markets but operates a broader portfolio beyond residential brokerage.
• Berkshire Hathaway HomeServices: Large U.S.-based real estate franchise network with growing international presence and a luxury focus. Comparable as a competing global residential brokerage brand targeting affluent clients, though broader in segment.
• JLL Residential (Latin America): Global real estate services firm offering luxury residential advisory alongside broader commercial real estate. Overlaps in HNW residential representation in Latin American markets but operates as a diversified incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@perusothebys
• Instagraminstagram.com/perusothebys
• TikToktiktok.com/@perusothebys
• LinkedInlinkedin.com/company/per-sotheby-s-international-realty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perú Sotheby´s International Realty