Peru Women Birders

What Peru Women Birders does

Peru Women Birders (PWB) is a private, women-led Peruvian community organization founded in 2020 (per company history entry) with a stated operational footprint across 13–14 departments/regions of Peru, operating with a small core team of 5 employees and a distributed network of 14+ volunteer regional coordinators. Its mission centers on bird observation as a vehicle for women's empowerment, biodiversity protection, environmental education, and citizen science, with the explicit goal of building safe, inclusive spaces for women and girls in outdoor and scientific activities.

The organization's offering spans three revenue streams: (1) guided birding tours across Peru's coastal, Andean, and Amazonian ecosystems — including Tambomachay (USD 110/person, 6 hours) and multi-day Manu Road expeditions (USD 300/person) — booked direct via WhatsApp and led by female specialists with eBird checklists; (2) branded merchandise (eco-friendly caps made from 100% recycled plastic at S/80 and stickers at S/5–8) sold through a WooCommerce online store; and (3) an international donation program with USD 20–300 tiers funding environmental projects. Educational programming includes the 'Charlas Pajareras' monthly virtual talks, 'Early Bird' observation training, and school-based environmental awareness workshops.

The technology stack is non-proprietary and lightweight: the organization relies on Cornell Lab's eBird platform and Merlin app for citizen-science data capture, a WordPress/WooCommerce storefront for merchandise sales, and organic social channels (Facebook, Instagram, X, LinkedIn, YouTube) for community engagement. Strategic alliances with Jacamar Club (Peruvian birding training and Vortex Optics reseller), Peuquitas Chile (cross-border feminist birding collective), and ICIGA-UNSA (university research institute) underpin training, equipment, and scientific credibility. No external funding, revenue figures, AI capabilities, or M&A activity are disclosed.

Name

Peru Women Birders

Legal name

Peru Women Birders

Website

https://peruwomenbirders.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Peru Women Birders is a Peruvian women-led community organization founded in 2020 that operates across 13–14 departments, offering guided birding tours, citizen-science education via eBird, eco-friendly merchandise, and donation-funded conservation programs to women, girls, and ecotourists.

Ownership category

akta.pro rank

Product category

Birding Tourism & Ecotourism Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wildlife Watching & Encounters (Birding, Whale Watching, Primates) (THAJAIAC)

akta.pro secondary industry

Wildlife Viewing & Birdwatching Tours (THAAAEAB)

Keywords

• Ecotourism services
• Birding tours
• Community conservation
• Environmental education
• Citizen science

Headquarters

HQ city

Peru

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales: Sells branded merchandise including caps (100% recycled plastic, S/80-85) and stickers (S/5-8) through WooCommerce online store.
2. Birding Tours: Offers guided birding tours across Peru including Tambomachay (USD 110/person), Manu Road multi-day trips (USD 300/person), and various destinations. Tours include transport, specialized guides, equipment, entries, meals, and eBird registration.
3. Donations: Accepts donations from anywhere in the world with suggested tiers of USD 20, 50, 100, 300. Donations fund environmental programs and projects led by Peruvian women.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Peru Women Birders organizes guided birding tours across Peru's coastal, Andean, and Amazonian ecosystems led by female specialists and interpreters, with packages including transport, equipment, on-site entries, meals, and eBird registration. It sells sustainable branded merchandise (recycled-plastic caps and stickers) through a WooCommerce storefront and delivers educational programs (Charlas Pajareras talks, Early Bird training, and environmental awareness workshops) plus a community-led donation program funding conservation initiatives led by Peruvian women.

Product overview

Peru Women Birders operates as a community organization and eco-tourism operator focused on bird observation, conservation, and women's empowerment. The product portfolio consists of two main categories: (1) eco-friendly merchandise including recycled-plastic caps (Gorra Verde Oliva PWB, Gorra Camello PWB) and branded stickers (STICKERS BIRDING, STICKERS ALWAYS WATCHING, STICKERS BIRDING IS MY YOGA, STICKERS BIRDING IS FOR EVERYONE, STICKERS REDONDO PERU WOMEN BIRDERS); and (2) guided birding tour services across Peru's diverse ecosystems including Tambomachay, Huacarpay, Manu Road, and marine/coastal areas, led by female specialists. Additional offerings include educational programs (Charlas Pajareras video content, Early Bird training, environmental awareness workshops) and community donation initiatives. The organization does not offer a software product or technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Birding Tours Peru Guided birdwatching tours across Peru led by female specialists and interpreters, ranging from half-day excursions to multi-day expeditions, covering coastal, Andean, and Amazonian ecosystems and targeting endemic and threatened species such as Creamy-crested Spinetail, Bearded Mountaineer, and Chilean Flamingo. Includes transport, specialized equipment, on-site entries, meals, accommodation for multi-day trips, and eBird checklists.
• PWB Branded Caps Eco-friendly caps manufactured from 100% recycled plastic with quick-dry technology, ultra-lightweight design, and Global Recycled Standard 4.0 certification. Available in olive green and camel variants, one size, unisex. Priced at S/80 each.
• PWB Branded Stickers Round and shaped transfer stickers featuring Peru Women Birders branding, slogans, and inclusive birding messaging. Includes STICKERS REDONDO PERU WOMEN BIRDERS (9 cm diameter, S/5) and slogan-based designs (STICKERS BIRDING, STICKERS ALWAYS WATCHING, STICKERS BIRDING IS MY YOGA, STICKERS BIRDING IS FOR EVERYONE, S/8 each). Suitable for application on paper, wood, glass surfaces including windows and laptops.
• Charlas Pajareras Monthly virtual talks and educational video presentations about birding, bird observation techniques, species identification, and environmental education, distributed on the Peru Women Birders YouTube channel. Topics have included eBird & Merlin, mixed flocks in ornithology, bird molting, Common Gallinule, Flamingos at Huacarpay (Cusco), and Birding in Tambopata.
• Early Bird - Entrenamiento en Avistamiento de Aves Bird observation training program for children and youth that develops skills in using binoculars and identifying bird species. Delivered to school audiences including I.E.P.S.M. N°6010227 'Club de Leones de Lemgo Alemania' in Loreto for environmental education and bird observation skills development.
• Avistamiento de Aves y Sensibilización Ambiental Bird watching and environmental awareness sensitization workshops conducted in Chiclayo, Lambayeque using specialized equipment and educational materials. Includes sessions for children and families such as those delivered at Parque Infantil in Chiclayo.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Jacamar ClubcoreStrategic or Co-development PartnerLocal Peruvian company dedicated to organizing birding and birdwatching training courses and classes in Peru and abroad. Sells specialized equipment of the American brand Vortex Optics, private birding tours, and photography. Also drives environmental education, research, and conservation activities. Described as 'more than an ally, part of our family' where they train constantly and develop birding skills. Develops the three fundamental pillars of sustainable development: Social, Economic, and Environmental.
• Peuquitas ChilecoreStrategic or Co-development PartnerChilean feminist collective founded in 2020 with national reach. Mission to link, make visible, stimulate, and support women and girls in bird observation, research areas, citizen science development, and environmental sciences and education. Evolved into a community that meets throughout Chile to go birding ('pajarear'), sharing knowledge and experiences. Partnership unites forces for conservation of birds and their ecosystems in Peru and Chile.
• ICIGA-UNSA (Instituto de Investigación de Ciencia y Gestión Ambiental 'Antonio Brack')minorStrategic or Co-development PartnerResearch institute created by University Council Resolution No. 550-2019 of Universidad Nacional de San Agustín. Part of the Vice-Rectorship of Research, formed by UNSA researchers whose mission is to conduct scientific research in the region and southern country, as well as train and sensitize the population about environmental problems.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Rainforest Expeditions: Peru's established ecotourism operator running multi-day Amazon and Tambopata expeditions, including birding-focused programs. Operates in the same destination geography as Peru Women Birders with significantly larger scale and lodge infrastructure.
• Rockjumper Birding Tours: Global birding tour operator offering dozens of itineraries including multiple Peru tours with expert-led guides. Comparable on guided birding tour product category and birding-enthusiast customer segment; broader geographic footprint.
• Field Guides Birding Tours: One of the largest North American–headquartered birding tour companies running Peru and South America departures. Competes for the same high-end international birders seeking Peru endemics.
• Mountain Lodges of Peru: Peru's premium sustainable tourism operator offering multi-day Andean and Amazon itineraries with naturalist guides. Competes for the same high-value international nature-tourism customers entering Peru through Cusco.

Emerging players

• Fundación Jocotoco: Ecuadorian NGO operating bird reserves and conservation programs across Andean ecosystems. Comparable as a bird-focused conservation-and-community NGO in a neighboring country targeting similar high-Andean endemics.
• Feminist Bird Club: Global network of chapters organizing birding outings, education, and conservation led by women, non-binary, and BIPOC birders. Directly mirrors Peru Women Birders' women-led community-and-birding positioning on an international scale.
• ProAves Colombia: Colombian bird conservation foundation managing reserves, citizen-science programs, and birding routes. Comparable on bird-conservation ecosystem mission and community-engagement model in another Andean biodiversity hotspot.

Direct peers

• Peuquitas Chile: Chilean feminist collective founded in 2020 linking women and girls in bird observation, citizen science, and environmental education. Functions as a direct regional sibling to Peru Women Birders with mirrored community-led women-in-birding mission across the Andean region.
• Kolibri Expeditions: Birding tour operator specializing in South America with multiple Peru itineraries. Directly comparable in product category (guided birding tours) and customer segment (international birders targeting Peru's endemics).
• Jacamar Club: Peru-based birding and birdwatching training company offering private tours, courses, and equipment (Vortex Optics). Direct peer and strategic partner of Peru Women Birders, operating in the same product category and customer segment within Peru.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PeruB31969
• YouTubeyoutube.com/@peruwomenbirders
• Facebookfacebook.com/peruwomenbirders
• LinkedInlinkedin.com/company/peru-women-birders
• Instagraminstagram.com/peru_womenbirders

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peru Women Birders